Airbnb market data · 202612 months to September 2026
Town of Onalaska, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Onalaska brought in $21,253 over the 12 months through September 2026, across just 25 active listings, so a single property can move that figure.
The short answer
Town of Onalaska Airbnb Market at a Glance
Town of Onalaska is priced below the Wisconsin average. Listings averaged $187 a night, about 42% less than that average of $325, and were booked on 40% of available nights, close to its 38% occupancy.
Timing matters: in July, usually the best month, the average listing earns about twice as much as in February, usually the slowest. With only 25 active listings, a few bookings can reorder the months.
With 25 active listings, Town of Onalaska is the 140th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Onalaska Airbnb market See Every Town of Onalaska ListingRevenue
How Much Do Airbnb Hosts Make in Town of Onalaska?
Gross bookings per Town of Onalaska listing averaged $21,253 over the 12 months to September 2026 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
In a typical year, the average Town of Onalaska listing brings in $2,970 in July, its best month, and $1,480 in February, its slowest. January runs within 4% of July, so either can come out on top in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Onalaska's 25 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $4,680+ a month, about 2.5 times the typical property.
- Strong performers (top 25%) earn $3,250 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $1,840 a month.
- Entry-level properties (bottom 25%) earn $888 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about twice what February does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Town of Onalaska Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue and nightly rate; bookings peaked in May 2026.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $2,426 | 40.4% | $189 | $81 | 63 days | 2.8 nights |
| Oct 2025 | $2,871 | 47.7% | $191 | $93 | 64 days | 3.4 nights |
| Nov 2025 | $2,088 | 35.1% | $181 | $70 | 46 days | 5.7 nights |
| Dec 2025 | $1,660 | 27.1% | $179 | $54 | 33 days | 2.9 nights |
| Jan 2026 | $2,324 | 33.7% | $173 | $75 | 34 days | 5.6 nights |
| Feb 2026 | $1,611 | 25.3% | $176 | $58 | 57 days | 2.6 nights |
| Mar 2026 | $1,811 | 27.6% | $179 | $58 | 64 days | 2.9 nights |
| Apr 2026 | $1,984 | 32.3% | $183 | $66 | 42 days | 6.1 nights |
| May 2026 | $3,304 | 55.0% | $193 | $107 | 85 days | 3.5 nights |
| Jun 2026 | $2,839 | 47.0% | $197 | $95 | 55 days | 3.8 nights |
| Jul 2026 | $3,419 | 50.2% | $204 | $110 | 75 days | 4.4 nights |
| Aug 2026 | $2,665 | 41.2% | $202 | $86 | 55 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
These are market-wide figures. To see what one particular Town of Onalaska home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Town of Onalaska Profitable?
Yes, when it's run well. The average Town of Onalaska Airbnb took in $21,253 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,200 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $2,150 a month.
Cleaning it yourself keeps the $1,300 a year guests pay in cleaning fees, for about $1,310 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,040 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Onalaska Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,953 | $35,310 |
| Cleaning fees guests pay6% of Town of Onalaska bookings | $1,300 | $2,290 |
| Gross bookings | $21,253 | $37,600 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 92% of Town of Onalaska listings on Simplified Pricing, 3% for the rest | −$3,080 | −$5,450 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$1,300 | −$2,290 |
| Utilities and internetAbout 5% of bookings | −$1,060 | −$1,880 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$430 | −$750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$640 | −$1,130 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$210 | −$210 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$6,830 | −$11,820 |
| Left for housing costs, then profit | $14,423about $1,200 a month | $25,780about $2,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Onalaska Airbnb Profit
The estimate starts from Town of Onalaska's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Onalaska home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Onalaska's Top Earners Get There
- More nights booked. The busiest quarter of Town of Onalaska listings are booked on 58% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $160 adds about $1,590 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $225 a night or more, against a median of $160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $2,000 a year.
- Open for the busy months. In a typical year, July brings the average listing about $2,970, against $1,480 in February, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Town of Onalaska listings average 4.83 stars, and 44% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,130 a month, against $1,770 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Onalaska?
Town of Onalaska listings were booked on 40% of the nights they were open over the past year, 2 percentage points above the Wisconsin average (38%) and in line with the U.S. average. In a typical year, occupancy swings from 25% in February to 50% in October.
Across Town of Onalaska's 25 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 75%+ of open nights, 44 points above the median.
- Strong performers (top 25%) fill 58% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 18% or less, under two nights a week.
October is usually the busiest month in Town of Onalaska, February the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Onalaska?
The average nightly rate in Town of Onalaska, known as ADR (average daily rate), was $187 over the past year, about 42% below the Wisconsin and U.S. averages ($325 and $320). In a typical year, rates peak in July and August at about $195 and bottom out in March and November at about $175.
Across Town of Onalaska's 25 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $305+ a night, about twice the median.
- Strong performers (top 25%) charge $225 or more, about $65 above the median.
- Typical properties (median) charge about $160 a night.
- Entry-level properties (bottom 25%) charge $130 or less, about 17% below the median.
August rates run 12% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
What Is the RevPAR for Airbnb in Town of Onalaska?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Town of Onalaska it averaged $75 over the past year, from about $53 in a typical February to about $96 in a typical July.
Across Town of Onalaska's 25 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $141+ per open night, about 2.4 times the median.
- Strong performers (top 25%) earn $103 or more, about $45 a night above the median.
- Typical properties (median) earn about $59 per open night.
- Entry-level properties (bottom 25%) earn $42 or less, about two-thirds of the median.
July RevPAR is about 1.8 times February's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Best and Worst Months for Airbnb in Town of Onalaska
With only 25 active listings, the monthly pattern in Town of Onalaska is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in February.
Average revenue by month in Town of Onalaska
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in Town of Onalaska in numbers
| Month | Revenue per listing |
|---|---|
| January | $2,880 |
| February | $1,480 |
| March | $1,790 |
| April | $1,920 |
| May | $2,850 |
| June | $2,630 |
| July | $2,970 |
| August | $2,620 |
| September | $2,580 |
| October | $2,880 |
| November | $2,080 |
| December | $1,970 |
How Far in Advance Do Guests Book Airbnb in Town of Onalaska?
Guests book Town of Onalaska stays 54 days ahead on average (about eight weeks). May stays are booked furthest out, about 85 days ahead, and January stays closest to arrival, about 31 days. A typical May booking is made in mid-February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
Airbnb Permits and Registration in Town of Onalaska
None of the 25 active listings in Town of Onalaska display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Onalaska.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Onalaska
AirROI's area guide picks eight Town of Onalaska neighborhoods that draw short-term rental guests, led by Lake Onalaska, Downtown Onalaska and The Valley. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Onalaska | A scenic area known for its beautiful lake views and recreational activities. Perfect for tourists seeking outdoor adventures like fishing and boating. | Lake Onalaska, Black River State Forest, Onalaska Parks, Great River State Trail, Local fishing spots |
| Downtown Onalaska | The heart of the town featuring shops, restaurants, and local events. Great for visitors wanting to experience local culture and community. | Onalaska Public Library, Local dining and shopping, Community events and festivals, Parks and recreational areas |
| The Valley | A peaceful residential area with access to scenic views and proximity to outdoor activities, suitable for families and longer stays. | Valley View Park, Onalaska Trail System, Nature walks, Quiet residential experience |
| East Onalaska | Close to shopping centers and main roads, making it convenient for travelers looking for ease of access and amenities. | Shopping plazas, Restaurants, Convenient access to highways, Family-friendly neighborhoods |
| Holmen | Nearby town with a growing community and access to parks and outdoor activities, ideal for families and larger groups. | Holmen Park, Local festivals, Community events, Great River State Trail |
| French Island | A unique location with a more secluded feel, it offers nature parks and quiet surroundings for a relaxing stay. | French Island Marsh, Riverside parks, Local wildlife |
| West Salem | Another neighboring town with quaint charm and access to outdoor activities, perfect for weekend getaways. | Local wineries, Historic downtown, Parks and nature trails |
| La Crosse River State Trail | A popular trail for biking and hiking, attracting outdoor enthusiasts, making it a prime area for hosting guests seeking adventure. | La Crosse River Trail, Biking and hiking opportunities, Scenic views, Wildlife watching |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Onalaska vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 69 km, De Soto (54 km away, 32 listings) earned the most per listing, about 55% more than Town of Onalaska. Viroqua was the busiest, booked on 51% of nights against 40% in Town of Onalaska.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| La Crosse 13 km | 133 | $26,596 | $196 | 43% |
| Winona 32 km | 71 | $24,349 | $182 | 45% |
| Viroqua 52 km | 38 | $26,353 | $171 | 51% |
| De Soto 54 km | 32 | $32,870 | $240 | 45% |
| Lanesboro 61 km | 64 | $19,907 | $230 | 34% |
| Warrens 64 km | 54 | $16,395 | $252 | 30% |
| Lansing 65 km | 58 | $18,781 | $210 | 32% |
| Alma 69 km | 34 | $20,322 | $251 | 35% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Onalaska
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Onalaska:
- Harrisonburg Airbnb data VA · $189/night · 39.5%
- Midland Airbnb data TX · $186/night · 39.2%
- Duluth Airbnb data GA · $190/night · 39.1%
- Florence Airbnb data AL · $183/night · 39.4%
- Aguada Airbnb data PR · $182/night · 39.2%
- Winston-Salem Airbnb data NC · $182/night · 39.9%
FAQ
Town of Onalaska Airbnb FAQ
How much do Airbnb hosts make in Town of Onalaska?
An active Town of Onalaska Airbnb grossed $21,253 on average in the 12 months to September 2026, according to AirROI's tracking of 25 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,250 or more in a typical month.
How much can I make on Airbnb in Town of Onalaska?
It depends most on the home's size, location and how it's run. The middle half of Town of Onalaska listings earn between $888 and $3,250 in a typical month, and the top tenth $4,680 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Onalaska?
Listings in Town of Onalaska were booked on 40% of available nights over the past year. That compares with 38% for the Wisconsin average. October is usually the busiest month.
How much does an Airbnb cost per night in Town of Onalaska?
The average booked night in Town of Onalaska cost $187 before fees. Half of listings charge between $130 and $225, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Onalaska?
None of the active Town of Onalaska listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Onalaska?
Yes, when it's run well. The average Town of Onalaska Airbnb grossed $21,253 in the 12 months to September 2026, 36% below the Wisconsin average of $33,105, though with only 25 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,423 a year (about $1,200 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $2,150 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Onalaska?
July usually pays best, averaging $2,970 per active listing over the past two years, and February usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Town of Onalaska?
Each night a Town of Onalaska listing was open to book earned $75 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $141 or more.
How far in advance do guests book Airbnbs in Town of Onalaska?
Town of Onalaska stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Town of Onalaska?
The average Town of Onalaska Airbnb stay lasted 4.3 nights over the past year. A listing took 25 reservations over the year on average.
How are Airbnbs in Town of Onalaska rated?
Guests rate Town of Onalaska Airbnbs 4.83 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Town of Onalaska?
Lake Onalaska, Downtown Onalaska and The Valley draw the most short-term rental interest in Town of Onalaska. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Onalaska?
AirROI counted 25 active Airbnb listings in Town of Onalaska as of September 2026. The closest tracked market is La Crosse, 13 km away.
How much are Airbnb cleaning fees in Town of Onalaska?
In Town of Onalaska, more than two-thirds of listings add a cleaning fee. The median fee is $46, and some higher fees lift the average to $70.
Method
About This Data
Figures on this page cover 25 active Airbnb listings in Town of Onalaska from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.