Winston-Salem, North Carolina Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Winston-Salem, North Carolina? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $18,497 per year — at a $176 nightly rate, 40.0% occupancy, and a $69 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Winston-Salem's 669 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 79.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Winston-Salem?
In Winston-Salem, the headline Airbnb metrics are $18,497 in average annual revenue,40.0% occupancy, $176 ADR, and $69 in RevPAR, and guests book about 40 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Winston-Salem?
Understanding the monthly revenue variations for Airbnb listings in Winston-Salem is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Winston-Salem is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Winston-Salem across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,453+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,949 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,768 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $863, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Winston-Salem
What Is the Monthly Airbnb Occupancy Rate in Winston-Salem?
Maximize your bookings by understanding the Winston-Salem STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Winston-Salem:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Winston-Salem
What Is the Average Airbnb Nightly Rate in Winston-Salem?
Effective short term rental pricing strategy in Winston-Salem involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Winston-Salem typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $280+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
- Typical properties (Median) charge around $136 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Winston-Salem
What Is the RevPAR for Airbnb in Winston-Salem?
RevPAR in Winston-Salem is currently $69. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $58 RevPAR.
- Strong performers (Top 25%) earn $85 RevPAR.
- Best-in-class (Top 10%) achieve $123 RevPAR.
Average Monthly RevPAR Trend in Winston-Salem
RevPAR Insights for Winston-Salem
- The average RevPAR in Winston-Salem is $69. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($123) and bottom 25% ($33) is $90, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Oct and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Winston-Salem benchmarks. If your RevPAR falls below the median of $58, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $85+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Winston-Salem?
Winston-Salem's peak Airbnb season falls in October, July, April, while the softest stretch is January, February, March. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, July, April)
- Revenue averages $2,548 per month
- Occupancy rates average 46.6%
- Daily rates average $165
Shoulder Season
- Revenue averages $2,283 per month
- Occupancy maintains around 42.3%
- Daily rates hold near $168
Low Season (January, February, March)
- Revenue drops to average $1,843 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $172
Seasonality Insights for Winston-Salem
- The Airbnb seasonality pattern in Winston-Salem shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Winston-Salem's highest earning potential, with monthly revenues climbing to $2,751, occupancy reaching 47.9%, and ADRs peaking at $181.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,837, occupancy could drop to 35.3%, and ADRs may adjust to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Winston-Salem.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Winston-Salem seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Winston-Salem?
Winston-Salem, North Carolina, United States currently shows a low regulation profile despite having 669 active listings. Larger markets with light regulation can attract new supply quickly, but that also means regulatory frameworks may evolve as local governments respond to growth — staying informed protects your investment. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Winston-Salem to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Winston-Salem?
Location within Winston-Salem matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Winston-Salem | The heart of the city featuring a mix of historic sites and modern attractions. This area is great for tourists looking to explore local culture, dining, and entertainment. | Old Salem Museums & Gardens, Winston-Salem Dash, The Stevens Center, Nissen Park, The Milton Rhodes Center for the Arts |
| West End | A charming neighborhood with historic homes and a vibrant arts scene. It's popular among those seeking a quaint atmosphere with easy access to downtown amenities. | Historic West End, Kaleideum North, Reynolda Gardens, Forsyth County Public Library, West End Arts District |
| Reynolda Village | An upscale area with shops and restaurants, renowned for its historic buildings and gardens. Attracts visitors interested in rural charm and local culture. | Reynolda House Museum, Reynolda Gardens, Village Park, Local eateries and shops, Art galleries |
| Bailey Park | A developing area with a focus on community events, parks, and outdoor activities. Ideal for guests looking for a modern, active lifestyle. | Bailey Park, The Innovation Quarter, local breweries, food trucks, outdoor events |
| Southwest Winston-Salem | Known for its parks and family-friendly atmosphere. A good choice for families visiting the city. | Tanglewood Park, Polo Field, Hanes Mall, Wake Forest University, Salem Lake |
| North Winston-Salem | Quiet suburban feel, appealing for those wanting to escape the bustle of the city. It's ideal for longer stays and family accommodation. | Virtual Reality parks, Transitional neighborhoods, Parks and recreation facilities, Local shopping centers, Nature trails |
| Pilot Mountain | Just outside Winston-Salem, this area offers beautiful natural scenery and outdoor activities. Perfect for those looking to explore nature while staying close to the city. | Pilot Mountain State Park, Hiking trails, Picnic areas, Climbing locations, Scenic overlooks |
| Clemmons | A suburban area with access to various amenities, making it suitable for families and those looking for quieter accommodation with good access to Winston-Salem. | Hanes Mall nearby, Local dining options, Parks, Clemmons Park, Family-friendly activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Winston-Salem offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Winston-Salem?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Winston-Salem
- The Winston-Salem Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 669 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Winston-Salem, House properties are the most common (68.8%), reflecting the local real estate landscape.
- Houses represent a significant 68.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 9.0%) offer potential for unique stay experiences.
Winston-Salem Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Winston-Salem
- The dominant room capacity in Winston-Salem is 1 bedroom listings, making up 27.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.4% of the active Airbnb listings in Winston-Salem, indicating a high concentration in these sizes.
- A significant 34.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Winston-Salem.
Winston-Salem Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Winston-Salem
- The most common guest capacity trend in Winston-Salem vacation rentals is listings accommodating 4 guests (21.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Winston-Salem STR market, accounting for 40.8% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Winston-Salem.
- On average, properties in Winston-Salem are equipped to host 4.2 guests.
How Do Listings in Winston-Salem Compare on Quality?
Listing quality in Winston-Salem can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Winston-Salem
- At 27.3 photos per listing on average, Winston-Salem hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Winston-Salem averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Winston-Salem?
Amenity Prevalence
Amenity Insights for Winston-Salem
- Essential amenities in Winston-Salem that guests expect include: Wifi, Air conditioning, Smoke alarm, Heating, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Winston-Salem: Wifi, Air conditioning, Smoke alarm, Heating, TV, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, Heating, TV, Free parking on premises.
- Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Winston-Salem to stay competitive.
Which Airbnb Amenities Boost Revenue in Winston-Salem?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Winston-Salem, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Lake accessHigh opportunity | 0.7% | $47,113 | $18,282 | 157.7% |
Children's playroomHigh opportunity | 1.5% | $44,419 | $18,104 | 145.4% |
TV | 96.1% | $18,921 | $8,022 | 135.9% |
Children’s books and toysHigh opportunity | 9.6% | $37,732 | $16,462 | 129.2% |
Baby bathHigh opportunity | 1.3% | $40,580 | $18,196 | 123.0% |
Life size gamesHigh opportunity | 1.3% | $40,209 | $18,201 | 120.9% |
Children’s dinnerwareHigh opportunity | 9.7% | $34,812 | $16,741 | 107.9% |
Pack ’n play/Travel crib | 13.5% | $33,289 | $16,198 | 105.5% |
Hair dryer | 80.9% | $20,503 | $10,019 | 104.6% |
Changing tableHigh opportunity | 1.3% | $36,784 | $18,248 | 101.6% |
Revenue Impact Insights for Winston-Salem
- Lake access tops the revenue impact list with a 157.7% uplift — listings with this amenity earn $47,113 vs. $18,282 without it.
- High-opportunity amenities — Lake access, Children's playroom, Children’s books and toys — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- TV, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Lake access — it has the best combination of high revenue impact and low market saturation in Winston-Salem.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Winston-Salem STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Winston-Salem. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWinston-Salem Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Winston-Salem
- The typical guest profile for Airbnb in Winston-Salem consists of primarily domestic travelers (97%), often arriving from nearby Winston-Salem, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and DC (0.8%).
- Top languages spoken are English (74.4%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Winston-Salem and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Winston-Salem?
Listings in Winston-Salem average 4.83 out of 5 overall, with about 69.1 reviews per active listing and 45.4% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Winston-Salem
- With an overall rating of 4.83, Winston-Salem listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.92), while Value (4.79) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 45.4% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Winston-Salem Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Winston-Salem
- The most common availability pattern in Winston-Salem falls within the 271-366 days range, representing 47.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Winston-Salem (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Winston-Salem?
Average Booking Lead Time by Month
Booking Lead Time Insights for Winston-Salem
- The overall average booking lead time for vacation rentals in Winston-Salem is 40 days.
- Guests book furthest in advance for stays during May (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (57 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Winston-Salem.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Winston-Salem averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Winston-Salem?
Guests in Winston-Salem stay about 6.9 nights on average, generating roughly 14,101 reservations and 21.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Winston-Salem
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Winston-Salem
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 21.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Mar (7.3 nights) and shorten in Feb (4.6 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Winston-Salem Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
144 listings
21.5% of total
2 Nights
207 listings
30.9% of total
3 Nights
38 listings
5.7% of total
4-6 Nights
24 listings
3.6% of total
7-29 Nights
55 listings
8.2% of total
30+ Nights
201 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Winston-Salem is 2 Nights, adopted by 30.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Winston-Salem, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30.9% of Winston-Salem hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Winston-Salem.
Winston-Salem Airbnb Cancellation Policy Trends Analysis (2026)
Limited
20 listings
3% of total
Super Strict 30 Days
25 listings
3.7% of total
Super Strict 60 Days
10 listings
1.5% of total
Flexible
141 listings
21.1% of total
Moderate
185 listings
27.7% of total
Firm
217 listings
32.4% of total
Strict
71 listings
10.6% of total
Cancellation Policy Insights for Winston-Salem
- The prevailing Airbnb cancellation policy trend in Winston-Salem is Firm, used by 32.4% of listings.
- There's a relatively balanced mix between guest-friendly (48.8%) and stricter (43.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.4% market standard in Winston-Salem.
- Using a Strict policy might deter some guests, as only 10.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Winston-Salem.
How Much Are Airbnb Cleaning Fees in Winston-Salem?
Cleaning fees in Winston-Salem are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Winston-Salem
- 84.0% of listings charge a cleaning fee, making it standard practice in Winston-Salem. Guests expect it and factor it into their booking decisions.
- The gap between the average ($239) and median ($100) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 11.3% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Winston-Salem median of $100. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Winston-Salem Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Winston-Salembased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Houses | Sleeps 16 | 6 BRs/5 Baths w/ Level 2 EV
Entire Place • 6 bedrooms
Stunning Mansion on Main St in Historic Old Salem
Entire Place • 4 bedrooms
Premium Retreat close to WFU w/ Lvl 2 EV Charger
Entire Place • 3 bedrooms
Amazing Retreat Outdoors+Indoors
Entire Place • 6 bedrooms
Downtown Homerun!
Entire Place • 9 bedrooms
WFU Grad 2026
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Winston-Salem?
Learn from the best! This table showcases top-performing Airbnb hosts in Winston-Salem based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 11 | $642,357 | 543 | 4.95/5.0 |
| Eric | 16 | $394,867 | 1576 | 4.88/5.0 |
| Emiliya | 13 | $288,789 | 1172 | 4.90/5.0 |
| Mhr Homes | 15 | $281,365 | 456 | 4.66/5.0 |
| Bradley Scott | 9 | $279,885 | 255 | 4.68/5.0 |
| Jeff | 8 | $229,910 | 658 | 4.88/5.0 |
| Morenito | 28 | $197,156 | 1420 | 4.71/5.0 |
| Kay | 3 | $183,328 | 295 | 4.97/5.0 |
| Rafael | 4 | $166,592 | 339 | 4.82/5.0 |
| Lindsey | 8 | $150,675 | 308 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Winston-Salem.
Who Are the Airbnb Hosts in Winston-Salem?
Winston-Salem is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Winston-Salem
- With 61.7% Superhosts, Winston-Salem has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 8.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 72.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 38.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Winston-Salem averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Winston-Salem
These are the highest-grossing professional property management operations in Winston-Salem, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Eric | 16 | $394,867 | $136 | 58.9% | 4.88/5 |
| Jeff | 8 | $229,910 | $207 | 41.0% | 4.88/5 |
| Rafael | 4 | $166,592 | $194 | 59.2% | 4.82/5 |
| Lindsey | 8 | $150,675 | $183 | 30.3% | 4.90/5 |
| Evolve | 7 | $148,623 | $314 | 33.1% | 4.81/5 |
| Gregory | 4 | $113,465 | $300 | 28.9% | 4.94/5 |
| Chad | 1 | $88,228 | $555 | 41.6% | 4.97/5 |
| Quentin | 7 | $87,044 | $210 | 26.2% | 4.57/5 |
| Fortified Dreams Property Solu | 3 | $63,798 | $223 | 30.7% | 4.84/5 |
| Evolve | 3 | $55,437 | $198 | 25.5% | 4.86/5 |
Management Company Insights for Winston-Salem
- The leading management company, Eric, operates 16 listings with $394,867 in gross revenue — a useful benchmark for what scale looks like in Winston-Salem.
- Top managers average 6 properties each, suggesting professional management in Winston-Salem still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 8.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Winston-Salem's Airbnb Market Compare to Nearby Cities?
How does the Winston-Salem Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Goodview, Winston-Salem has 7 percentage points lower occupancy and about $257 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Catawba | 15 | $6,779 | $634.71 | 38% |
| Denver | 109 | $6,367 | $613.98 | 44% |
| Troutman | 48 | $5,829 | $487.26 | 42% |
| Mooresville | 367 | $5,827 | $595.09 | 41% |
| Sherrills Ford | 106 | $5,704 | $580.04 | 40% |
| Penhook | 18 | $5,584 | $702.28 | 36% |
| Lake Norman of Catawba | 51 | $5,321 | $533.38 | 43% |
| Goodview | 29 | $4,220 | $433.66 | 47% |
| Rockbridge Baths | 12 | $4,066 | $308.73 | 43% |
| Hot Springs | 26 | $3,765 | $357.73 | 39% |
Frequently Asked Questions About Airbnb in Winston-Salem
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Winston-Salem.
How much do Airbnb hosts make in Winston-Salem?
Winston-Salem hosts earn about $18,497 per year on average, with an average nightly rate of $176 and RevPAR of $69. Those figures describe the typical revenue environment for active listings in Winston-Salem, North Carolina, not the ceiling for the best operators. Source: AirROI 2026 data, Winston-Salem market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Winston-Salem?
The average Airbnb occupancy rate in Winston-Salem is 40.0%. October is the strongest month and January is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Winston-Salem?
Listings in Winston-Salem average $176 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Winston-Salem?
Winston-Salem currently has about 669 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Winston-Salem?
AirROI currently classifies the short-term rental regulation level in Winston-Salem as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Winston-Salem?
RevPAR in Winston-Salem is about $69. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Winston-Salem?
At 40.0% occupancy, Winston-Salem can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $18,497, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Winston-Salem?
The average booking lead time in Winston-Salem is about 40 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Winston-Salem?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Winston-Salem include Downtown Winston-Salem, West End, Reynolda Village. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Winston-Salem?
entire_home listings make up 85.2% of the active supply in Winston-Salem. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Winston-Salem compare to nearby Airbnb markets?
Among neighboring markets, Catawba posts $81,347 in average annual revenue with 38.0% occupancy, compared to Winston-Salem's $18,497 and 40.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Winston-Salem?
The average Airbnb stay length in Winston-Salem is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Winston-Salem?
Airbnb listings in Winston-Salem average 4.83 out of 5 overall. About 45.4% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Winston-Salem?
Lake access and Children's playroom are among the strongest revenue-linked amenities in Winston-Salem. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Winston-Salem?
Yes. About 84.0% of active Airbnb listings in Winston-Salem charge a cleaning fee, and the average fee is $239. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Winston-Salem?
A 61.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.