Airbnb market data · 202512 months to October 2025
Town of Mountain, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Town of Mountain brought in $30,607 over the 12 months through October 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Town of Mountain run through October 2025.
The short answer
Town of Mountain Airbnb Market at a Glance
Listings averaged $266 a night and were booked on 36% of available nights.
Timing matters: in August, the best month, the average listing earned about 4.2 times as much as in April, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Town of Mountain is the 199th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Town of Mountain Airbnb market See Every Town of Mountain ListingRevenue
How Much Do Airbnb Hosts Make in Town of Mountain?
Gross bookings per Town of Mountain listing averaged $30,607 over the 12 months to October 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Town of Mountain listing brought in $6,530 in August, its best month, and $1,550 in April, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
Across Town of Mountain's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,690+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $4,160 or more, roughly $1,600 a month above the median.
- Typical properties (median) earn about $2,520 a month.
- Entry-level properties (bottom 25%) earn $1,360 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 4.2 times what April did
Average revenue per active listing, by month
Town of Mountain Airbnb Data by Month
Latest 12 months in the October 2025 data.
August led on revenue, while nightly rates and bookings both peaked in July.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | $2,547 | 35.6% | $259 | 35 days |
| Dec 2024 | $2,087 | 25.1% | $263 | 36 days |
| Jan 2025 | $1,568 | 18.2% | $259 | 23 days |
| Feb 2025 | $1,708 | 24.7% | $252 | 29 days |
| Mar 2025 | $1,674 | 19.4% | $243 | 8 days |
| Apr 2025 | $1,549 | 15.4% | $278 | 21 days |
| May 2025 | $2,192 | 27.2% | $257 | 51 days |
| Jun 2025 | $3,921 | 42.3% | $293 | 70 days |
| Jul 2025 | $6,484 | 68.8% | $293 | 100 days |
| Aug 2025 | $6,527 | 67.5% | $282 | 71 days |
| Sep 2025 | $2,370 | 35.1% | $268 | 23 days |
| Oct 2025 | $3,060 | 42.5% | $249 | 20 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Town of Mountain address, run it through the Airbnb calculator.
Profit
Is an Airbnb in Town of Mountain Profitable?
Yes, when it's run well. The average Town of Mountain Airbnb took in $30,607 in the 12 months to October 2025, and run by its owner at everyday costs, about $1,860 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,100 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Town of Mountain Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $30,607 | $50,530 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$4,740 | −$7,830 |
| Utilities and internetAbout 5% of bookings | −$1,530 | −$2,530 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$610 | −$1,010 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$920 | −$1,520 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$310 | −$310 |
| Permit and registrationWhere one is required | −$150 | −$150 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$8,260 | −$13,350 |
| Left for housing costs, then profit | $22,347about $1,860 a month | $37,180about $3,100 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Town of Mountain Airbnb Profit
The estimate starts from Town of Mountain's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Town of Mountain home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Town of Mountain's Top Earners Get There
- More nights booked. The busiest quarter of Town of Mountain listings are booked on 46% or more of their nights, against 32% for the median listing. Ten more booked nights a year at the median rate of $220 adds about $2,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $340 a night or more, against a median of $220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,060 a year.
- Open for the busy months. August brought the average listing about $6,530, against $1,550 in April, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,210 a month, against $2,550 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Town of Mountain?
Town of Mountain listings were booked on 36% of the nights they were open over the past year, 2 percentage points below the Wisconsin average (38%) and 5 points below the U.S. average (41%). Occupancy swings from 15% in April to 69% in July.
Across Town of Mountain's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 59%+ of open nights, 27 points above the median.
- Strong performers (top 25%) fill 46% or more, roughly three nights a week.
- Typical properties (median) fill about 32% of open nights.
- Entry-level properties (bottom 25%) fill 22% or less, under two nights a week.
July was the busiest month in Town of Mountain, April the quietest
Share of open nights booked, by month
Nightly rates
How Much Does an Airbnb Cost per Night in Town of Mountain?
The average nightly rate in Town of Mountain, known as ADR (average daily rate), was $266 over the past year, about 18% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in June and July at about $295 and bottom out in March at about $245.
Across Town of Mountain's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $500+ a night, about 2.3 times the median.
- Strong performers (top 25%) charge $340 or more, about $120 above the median.
- Typical properties (median) charge about $220 a night.
- Entry-level properties (bottom 25%) charge $165 or less, about three-quarters of the median.
July rates ran 21% above March's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Town of Mountain
With only 18 active listings, the monthly pattern in Town of Mountain is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in April.
How Far in Advance Do Guests Book Airbnb in Town of Mountain?
Guests book Town of Mountain stays 44 days ahead on average (about six weeks). July stays are booked furthest out, about 100 days ahead, and March stays closest to arrival, about 8 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Town of Mountain
None of the 18 active listings in Town of Mountain display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Town of Mountain.
Neighborhoods
Best Neighborhoods for Airbnb in Town of Mountain
AirROI's area guide picks eight Town of Mountain neighborhoods that draw short-term rental guests, led by Lake Louise, Bearskin Lake and Boulder Junction. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lake Louise | A beautiful, serene setting perfect for nature lovers and those seeking a peaceful retreat. Popular for its scenic views and outdoor activities. | Lake Louise State Park, Fishing and boating opportunities, Hiking trails, Wildlife viewing, Picnic areas |
| Bearskin Lake | Ideal for families and groups looking for water-based activities and relaxation. Known for its calm waters and private cabins. | Bearskin Lake, Beach access, Fishing spots, Natural beauty, Water sports activities |
| Boulder Junction | A charming small town with access to multiple lakes and trails, attracting tourists looking to explore nature and enjoy small-town hospitality. | Wild Rivers Pathway, Fishing and canoeing, Local shops and restaurants, Annual Cranberry Festival, Biking and hiking trails |
| Minocqua | A popular vacation destination with a vibrant downtown and numerous summer activities, appealing to families and tourists. | Minocqua Lake, Shopping and dining, Theme parks, Snowmobiling in winter, Fishing and boating |
| Woodruff | Known for its access to the Northern Highland-American Legion State Forest, great for outdoor activities all year round. | Northern Highland-American Legion State Forest, Hiking and camping, Local dining, Fishing spots, Snowshoeing and cross-country skiing |
| Squirrel Lake | Quieter area highly sought after by those looking for a peaceful getaway, with easy access to nature and outdoor activities. | Squirrel Lake, Hiking trails, Fishing, Camping, Scenic views |
| Presque Isle | A small community known for its stunning natural beauty and outdoor activities, perfect for tourists looking for serenity and adventure. | Presque Isle Lakes, Biking and hiking trails, Nature reserves, Fishing, Quiet beaches |
| Landon Lake | A hidden gem for those seeking tranquility and immersion in nature, featuring cozy cabins and pristine waters. | Landon Lake, Private cabins, Outdoor activities, Wildlife watching, Secluded beaches |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Town of Mountain vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 84 km, Town of Nasewaupee (83 km away, 30 listings) earned the most per listing, about 2.3 times as much as Town of Mountain.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Town of Stephenson 28 km | 32 | $19,654 | $209 | 33% |
| Town of Wescott 38 km | 45 | $21,212 | $265 | 29% |
| Town of Washington 57 km | 133 | $30,065 | $396 | 36% |
| Green Bay 78 km | 504 | $40,092 | $443 | 36% |
| Ashwaubenon 78 km | 105 | $36,762 | $547 | 30% |
| Town of Nasewaupee 83 km | 30 | $69,564 | $446 | 43% |
| Iron Mountain 84 km | 34 | $18,097 | $177 | 34% |
| De Pere 84 km | 51 | $26,197 | $281 | 40% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Town of Mountain
Markets elsewhere in the United States with a similar nightly rate and occupancy to Town of Mountain:
- Lenoir Airbnb data NC · $268/night · 35.9%
- Hot Springs Airbnb data AR · $265/night · 35.8%
- Lake Forest Airbnb data CA · $271/night · 36.5%
- Boerne Airbnb data TX · $265/night · 35.5%
- Mount Jackson Airbnb data VA · $273/night · 35.9%
- Sunset Beach Airbnb data NC · $276/night · 36.1%
FAQ
Town of Mountain Airbnb FAQ
How much do Airbnb hosts make in Town of Mountain?
An active Town of Mountain Airbnb grossed $30,607 on average in the 12 months to October 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $4,160 or more in a typical month.
How much can I make on Airbnb in Town of Mountain?
It depends most on the home's size, location and how it's run. The middle half of Town of Mountain listings earn between $1,360 and $4,160 in a typical month, and the top tenth $5,690 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Town of Mountain?
Listings in Town of Mountain were booked on 36% of available nights over the past year. That compares with 38% for the Wisconsin average. July was the busiest month.
How much does an Airbnb cost per night in Town of Mountain?
The average booked night in Town of Mountain cost $266 before fees. Half of listings charge between $165 and $340, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Town of Mountain?
None of the active Town of Mountain listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Town of Mountain?
Yes, when it's run well. The average Town of Mountain Airbnb grossed $30,607 in the 12 months to October 2025, 8% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $22,347 a year (about $1,860 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $3,100 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Town of Mountain?
August paid best over the past year, at $6,530 per active listing, and April paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Town of Mountain?
Town of Mountain stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Town of Mountain?
Lake Louise, Bearskin Lake and Boulder Junction draw the most short-term rental interest in Town of Mountain. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Town of Mountain?
AirROI counted 18 active Airbnb listings in Town of Mountain as of October 2025. The closest tracked market is Town of Stephenson, 28 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Town of Mountain from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.