Airbnb market data · 202512 months to November 2025
Glendale, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Glendale brought in $38,928 over the 12 months through November 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Glendale run through November 2025.
The short answer
Glendale Airbnb Market at a Glance
Listings averaged $360 a night and were booked on 41% of available nights.
Timing matters: in August, the best month, the average listing earned about twice as much as in March, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Glendale is the 171st-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Glendale Airbnb market See Every Glendale ListingRevenue
How Much Do Airbnb Hosts Make in Glendale?
Gross bookings per Glendale listing averaged $38,928 over the 12 months to November 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Glendale listing brought in $6,370 in August, its best month, and $3,190 in March, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Glendale's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $11,000+ a month, about 3.7 times the typical property.
- Strong performers (top 25%) earn $6,800 or more, roughly $3,800 a month above the median.
- Typical properties (median) earn about $2,990 a month.
- Entry-level properties (bottom 25%) earn $1,790 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about twice what March did
Average revenue per active listing, by month
Dashed: November left out, as the latest month's data looks incomplete.
Glendale Airbnb Data by Month
Latest 12 months in the November 2025 data.
August led on revenue. Nightly rates peaked in June and bookings in September, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Dec 2024 | $5,459 | 45.6% | $367 | 58 days |
| Jan 2025 | $5,593 | 53.4% | $359 | 34 days |
| Feb 2025 | $3,365 | 38.9% | $362 | 18 days |
| Mar 2025 | $3,193 | 32.3% | $371 | 33 days |
| Apr 2025 | $3,614 | 39.3% | $373 | 50 days |
| May 2025 | $3,815 | 40.7% | $387 | 40 days |
| Jun 2025 | $5,978 | 46.4% | $398 | 63 days |
| Jul 2025 | $6,355 | 51.3% | $370 | 58 days |
| Aug 2025 | $6,372 | 47.5% | $375 | 76 days |
| Sep 2025 | $5,660 | 54.1% | $366 | 77 days |
| Oct 2025 | $5,430 | 48.4% | $368 | 18 days |
| Nov 2025* | $3,631 | 39.0% | $364 | 52 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Nov 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Glendale listing earns about $2,990 a month, but one property can land well above or below that. The Airbnb calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Glendale Profitable?
Yes, when it's run well. The average Glendale Airbnb took in $38,928 in the 12 months to November 2025, and run by its owner at everyday costs, about $2,370 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,440 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Glendale Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $38,928 | $88,450 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$6,030 | −$13,710 |
| Utilities and internetAbout 5% of bookings | −$1,950 | −$4,420 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$780 | −$1,770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,170 | −$2,650 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$390 | −$390 |
| Permit and registrationWhere one is required | −$190 | −$190 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$10,510 | −$23,130 |
| Left for housing costs, then profit | $28,418about $2,370 a month | $65,320about $5,440 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Glendale Airbnb Profit
The estimate starts from Glendale's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Glendale home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Glendale's Top Earners Get There
- More nights booked. The busiest quarter of Glendale listings are booked on 67% or more of their nights, against 42% for the median listing. Ten more booked nights a year at the median rate of $290 adds about $2,920 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $495 a night or more, against a median of $290. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $3,890 a year.
- Open for the busy months. August brought the average listing about $6,370, against $3,190 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,370 a month, against $3,240 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Glendale?
Glendale listings were booked on 41% of the nights they were open over the past year, 3 percentage points above the Wisconsin average (38%) and in line with the U.S. average. Occupancy climbs to 54% in September and falls to 32% in March.
Across Glendale's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 82%+ of open nights, 40 points above the median.
- Strong performers (top 25%) fill 67% or more, roughly five nights a week.
- Typical properties (median) fill about 42% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
September was the busiest month in Glendale, March the quietest
Share of open nights booked, by month
Dashed: November data incomplete. The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Glendale?
The average nightly rate in Glendale, known as ADR (average daily rate), was $360 over the past year, about 11% above the Wisconsin and U.S. averages ($325 and $320). Averaged month by month, rates peak in June at about $400 and bottom out in January and February at about $360.
Across Glendale's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $610+ a night, about twice the median.
- Strong performers (top 25%) charge $495 or more, about $210 above the median.
- Typical properties (median) charge about $290 a night.
- Entry-level properties (bottom 25%) charge $195 or less, about two-thirds of the median.
June rates ran 11% above January's
Average nightly rate (ADR), by month
Dashed: November data incomplete.
Seasonality
Best and Worst Months for Airbnb in Glendale
With only 19 active listings, the monthly pattern in Glendale is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Glendale?
Guests book Glendale stays 44 days ahead on average (about six weeks). September stays are booked furthest out, about 77 days ahead, and February stays closest to arrival, about 18 days. A typical September booking is made in late June.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: November data incomplete. The 12-month figure of 44 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Glendale
None of the 19 active listings in Glendale display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Glendale.
Neighborhoods
Best Neighborhoods for Airbnb in Glendale
AirROI's area guide picks eight Glendale neighborhoods that draw short-term rental guests, led by Downtown Glendale, Elm Grove and Lake Wisconsin. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Glendale | The heart of Glendale featuring shopping, dining, and entertainment options. A hub for locals and visitors alike, making it ideal for short-term rentals. | Glendale Riverwalk, The Marketplace at Glendale, Veterans Memorial Park, Galleria Shopping Center, Historic Downtown District |
| Elm Grove | A suburban area known for its charm and quiet neighborhoods. Attracts families and groups looking for a peaceful stay away from the city hustle. | Elm Grove Park, Dousman Stagecoach Inn Museum, Village Square, Beautiful residential streets are perfect for relaxing strolls |
| Lake Wisconsin | A scenic area that offers outdoor activities and a serene lakeside experience, popular for both vacationers and water sports enthusiasts. | Lake Wisconsin, Water sports activities, Fishing spots, Picnic areas, Scenic nature trails |
| St. Francis | A growing neighborhood with a mix of residential areas and local eateries. Close to various attractions in the Milwaukee area, perfect for visitors looking for convenience. | St. Francis Brewery, Kinnickinnic River, Local cafes and restaurants, Shopping centers nearby |
| Kettle Moraine State Forest | This area is ideal for nature lovers and those seeking adventure with hiking, camping, and other outdoor activities. | Kettle Moraine State Forest recreational areas, Hiking trails, Camping sites, Biking trails, Wildlife viewing |
| Greendale | A quaint village with a beautiful historic downtown, known for its scenic parks and local community atmosphere, appealing for those seeking a cozy stay. | Greendale Historic District, Parks and Green Spaces, Unique local shops, Community events |
| Brookfield | A suburban community with excellent shopping and dining options, attracting a variety of travelers from families to business professionals. | Brookfield Square, Local parks, Shopping and dining options, Zoo, nearby, Community activities |
| South Milwaukee | A vibrant area with a strong community feel, known for its local festivals and proximity to the lake, offering an enjoyable stay for visitors. | South Milwaukee Performing Arts Center, Local parks, Historic sites, Lake Michigan Beach, Community festivals |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Glendale vs. Nearby Airbnb Markets
Glendale earns about as much per listing as Cedarburg, the top earner of the eight nearby markets in the table, all within 60 km.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Shorewood 5 km | 38 | $35,878 | $317 | 45% |
| Milwaukee 10 km | 1,135 | $28,915 | $234 | 42% |
| Wauwatosa 11 km | 83 | $31,012 | $246 | 47% |
| West Allis 14 km | 94 | $18,030 | $152 | 46% |
| Cedarburg 20 km | 34 | $37,341 | $225 | 53% |
| Port Washington 29 km | 43 | $28,869 | $203 | 45% |
| Racine 45 km | 94 | $26,646 | $229 | 41% |
| Kenosha 60 km | 54 | $27,106 | $183 | 48% |
Other Airbnb Markets in Wisconsin
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
- Sheboygan Airbnb data 218 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Glendale
Markets elsewhere in the United States with a similar nightly rate and occupancy to Glendale:
- Oceanside Airbnb data OR · $358/night · 41.1%
- Frankfort Airbnb data MI · $354/night · 40.9%
- Freeport Airbnb data ME · $357/night · 40.3%
- Seaside Airbnb data OR · $350/night · 41.0%
- Monument Airbnb data CO · $357/night · 41.7%
- Wareham Airbnb data MA · $367/night · 41.3%
FAQ
Glendale Airbnb FAQ
How much do Airbnb hosts make in Glendale?
An active Glendale Airbnb grossed $38,928 on average in the 12 months to November 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $6,800 or more in a typical month.
How much can I make on Airbnb in Glendale?
It depends most on the home's size, location and how it's run. The middle half of Glendale listings earn between $1,790 and $6,800 in a typical month, and the top tenth $11,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Glendale?
Listings in Glendale were booked on 41% of available nights over the past year. That compares with 38% for the Wisconsin average. September was the busiest month.
How much does an Airbnb cost per night in Glendale?
The average booked night in Glendale cost $360 before fees. Half of listings charge between $195 and $495, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Glendale?
None of the active Glendale listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Glendale?
Yes, when it's run well. The average Glendale Airbnb grossed $38,928 in the 12 months to November 2025, 18% above the Wisconsin average of $33,105, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $28,418 a year (about $2,370 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,440 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Glendale?
August paid best over the past year, at $6,370 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Glendale?
Glendale stays were booked 44 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Glendale?
Downtown Glendale, Elm Grove and Lake Wisconsin draw the most short-term rental interest in Glendale. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Glendale?
AirROI counted 19 active Airbnb listings in Glendale as of November 2025. The closest tracked market is Shorewood, 5 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Glendale from December 2024 to November 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.