Airbnb market data · 202512 months to June 2025
Cassville, WI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Cassville brought in $11,954 over the 12 months through June 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Cassville run through June 2025.
The short answer
Cassville Airbnb Market at a Glance
Listings averaged $232 a night and were booked on 30% of available nights.
Timing matters: in June, the best month, the average listing earned about 4.7 times as much as in March, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Cassville is the 189th-largest of 215 Wisconsin markets AirROI tracks.
Browse the live Cassville Airbnb market See Every Cassville ListingRevenue
How Much Do Airbnb Hosts Make in Cassville?
Gross bookings per Cassville listing averaged $11,954 over the 12 months to June 2025 (Wisconsin average: $33,105), before cleaning, platform and management costs and taxes.
The average Cassville listing brought in $2,830 in June, its best month, and $601 in March, its slowest. The three strongest months bring in 39% of a full year's revenue, where an even calendar would give any three months 25%.
Across Cassville's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,420+ a month, about 2.7 times the typical property.
- Strong performers (top 25%) earn $2,250 or more, roughly $1,000 a month above the median.
- Typical properties (median) earn about $1,240 a month.
- Entry-level properties (bottom 25%) earn $744 or less, about 60% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
June earned about 4.7 times what March did
Average revenue per active listing, by month
Cassville Airbnb Data by Month
Latest 12 months in the June 2025 data.
June led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | $2,717 | 38.1% | $224 | 39 days |
| Aug 2024 | $2,081 | 31.1% | $226 | 45 days |
| Sep 2024 | $2,068 | 30.6% | $227 | 36 days |
| Oct 2024 | $1,704 | 38.1% | $225 | 27 days |
| Nov 2024 | $1,427 | 33.0% | $223 | 57 days |
| Dec 2024 | $1,445 | 29.4% | $225 | 36 days |
| Jan 2025 | $769 | 17.5% | $225 | 6 days |
| Feb 2025 | $743 | 15.7% | $238 | 5 days |
| Mar 2025 | $601 | 11.8% | $229 | 17 days |
| Apr 2025 | $1,293 | 23.9% | $228 | 43 days |
| May 2025 | $2,192 | 23.7% | $230 | 55 days |
| Jun 2025 | $2,834 | 38.5% | $247 | 99 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Cassville home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Cassville Profitable?
Yes, when it's run well. The average Cassville Airbnb took in $11,954 in the 12 months to June 2025, and run by its owner at everyday costs, about $730 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,330 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Cassville Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $11,954 | $21,660 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$1,850 | −$3,360 |
| Utilities and internetAbout 5% of bookings | −$600 | −$1,080 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$240 | −$430 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$360 | −$650 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$120 | −$120 |
| Permit and registrationWhere one is required | −$60 | −$60 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$3,230 | −$5,700 |
| Left for housing costs, then profit | $8,724about $730 a month | $15,960about $1,330 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Cassville Airbnb Profit
The estimate starts from Cassville's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Cassville home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Cassville's Top Earners Get There
- More nights booked. The busiest quarter of Cassville listings are booked on 35% or more of their nights, against 23% for the median listing. Ten more booked nights a year at the median rate of $160 adds about $1,580 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $265 a night or more, against a median of $160. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,200 a year.
- Open for the busy months. June brought the average listing about $2,830, against $601 in March, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,810 a month, against $1,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Cassville?
Cassville listings were booked on 30% of the nights they were open over the past year, 8 percentage points below the Wisconsin average (38%) and 11 points below the U.S. average (41%). Occupancy swings from 12% in March to 38% in June.
Across Cassville's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 57%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 35% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 23% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
June was the busiest month in Cassville, March the quietest
Share of open nights booked, by month
The 12-month rate of 30% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Cassville?
The average nightly rate in Cassville, known as ADR (average daily rate), was $232 over the past year, about 29% below the Wisconsin and U.S. averages ($325 and $320). Rates peak in June at about $245 and bottom out in July and November at about $225.
Across Cassville's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $470+ a night, about three times the median.
- Strong performers (top 25%) charge $265 or more, about $110 above the median.
- Typical properties (median) charge about $160 a night.
- Entry-level properties (bottom 25%) charge $135 or less, about 16% below the median.
June rates ran 11% above November's
Average nightly rate (ADR), by month
Seasonality
Best and Worst Months for Airbnb in Cassville
With only 18 active listings, the monthly pattern in Cassville is noisy, since a few long or pricey stays can lift a month; revenue peaked in June and bottomed out in March.
How Far in Advance Do Guests Book Airbnb in Cassville?
Guests book Cassville stays 41 days ahead on average (about six weeks). June stays are booked furthest out, about 99 days ahead, and February stays closest to arrival, about 5 days. A typical June booking is made in early March.
June stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 41 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Cassville
None of the 18 active listings in Cassville display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Cassville.
Neighborhoods
Best Neighborhoods for Airbnb in Cassville
AirROI's area guide picks eight Cassville neighborhoods that draw short-term rental guests, led by Downtown Cassville, Castle Rock Park and North Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Downtown Cassville | The heart of Cassville, offering proximity to local shops, restaurants, and community events. A quaint place that attracts visitors looking to experience the local culture and charm. | Cassville Historical Museum, Mississippi River, Parks in the area, Local dining options, Cassville Ferry |
| Castle Rock Park | A scenic area near the river, perfect for outdoor enthusiasts. Popular for fishing, hiking, and enjoying nature, making it an ideal spot for those seeking tranquility and recreation. | Castle Rock Park Nature Trails, Mississippi River access, Picnic areas, Scenic views, Wildlife watching |
| North Park | Family-friendly area with ample green space and playgrounds. Great for attracting families and groups seeking a peaceful getaway with outdoor activities. | North Park playgrounds, Walking trails, Community events, Local markets, Scenic picnic spots |
| Cedar Rapids Bluff | A stunning overlook area that offers breathtaking views of the Mississippi River. A favorite among couples and photographers, ideal for romance and nature lovers. | Bluff viewpoints, Hiking trails, Photography opportunities, Bird watching, Sunsets over the river |
| Natural History Museum District | An educational hub in Cassville, ideal for families and school groups interested in local wildlife and natural history exhibits. | Natural History Museum, Interactive exhibits, Workshops, Educational programs, Guided nature walks |
| River View Area | A picturesque area along the Mississippi that provides beautiful views and a relaxed atmosphere, attracting vacationers looking for riverside leisure. | Riverfront parks, Boating opportunities, Fishing spots, Scenic walking paths, Picnic areas |
| Local Winery District | Home to several local wineries, great for wine enthusiasts and those looking for unique experiences and tastings. | Local wineries, Wine tasting events, Winery tours, Grape harvesting, Beautiful vineyard views |
| Cassville Arts & Cultural District | The cultural hub of Cassville, offering art galleries and local craft shops. Attracts those interested in arts and culture, providing a unique local experience. | Art galleries, Local craft shops, Cultural events, Workshops, Public art installations |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Cassville vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 73 km, East Galena Township (62 km away, 43 listings) earned the most per listing, about 4.3 times as much as Cassville. Dubuque was the busiest, booked on 42% of nights against 30% in Cassville.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Dubuque 34 km | 197 | $25,159 | $192 | 42% |
| McGregor 39 km | 31 | $16,641 | $228 | 31% |
| Galena 59 km | 240 | $31,451 | $293 | 35% |
| East Galena Township 62 km | 43 | $51,952 | $365 | 38% |
| Guilford Township 64 km | 276 | $48,358 | $386 | 35% |
| Mineral Point 68 km | 34 | $20,294 | $207 | 37% |
| Bellevue 68 km | 46 | $16,841 | $189 | 30% |
| Lansing 73 km | 58 | $18,781 | $210 | 32% |
Other Airbnb Markets in Wisconsin
- Milwaukee Airbnb data 1,135 listings
- Green Bay Airbnb data 504 listings
- Oshkosh Airbnb data 325 listings
- Lake Delton Airbnb data 322 listings
- Madison Airbnb data 304 listings
- Wisconsin Dells Airbnb data 293 listings
- Sturgeon Bay Airbnb data 286 listings
- Lake Geneva Airbnb data 242 listings
See all 215 Wisconsin Airbnb markets
Markets Similar to Cassville
Markets elsewhere in the United States with a similar nightly rate and occupancy to Cassville:
- Fulton Airbnb data TX · $226/night · 29.8%
- Mountain Home Airbnb data AR · $221/night · 29.7%
- Shell Knob Airbnb data MO · $244/night · 30.7%
- Burnside Airbnb data KY · $254/night · 29.8%
- Navajo County Airbnb data AZ · $246/night · 28.4%
- Heber-Overgaard Airbnb data AZ · $219/night · 31.0%
FAQ
Cassville Airbnb FAQ
How much do Airbnb hosts make in Cassville?
An active Cassville Airbnb grossed $11,954 on average in the 12 months to June 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,250 or more in a typical month.
How much can I make on Airbnb in Cassville?
It depends most on the home's size, location and how it's run. The middle half of Cassville listings earn between $744 and $2,250 in a typical month, and the top tenth $3,420 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Cassville?
Listings in Cassville were booked on 30% of available nights over the past year. That compares with 38% for the Wisconsin average. June was the busiest month.
How much does an Airbnb cost per night in Cassville?
The average booked night in Cassville cost $232 before fees. Half of listings charge between $135 and $265, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Cassville?
None of the active Cassville listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Cassville?
Yes, when it's run well. The average Cassville Airbnb grossed $11,954 in the 12 months to June 2025, 64% below the Wisconsin average of $33,105, though with only 18 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $8,724 a year (about $730 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,330 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Cassville?
June paid best over the past year, at $2,830 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Cassville?
Cassville stays were booked 41 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Cassville?
Downtown Cassville, Castle Rock Park and North Park draw the most short-term rental interest in Cassville. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Cassville?
AirROI counted 18 active Airbnb listings in Cassville as of June 2025. The closest tracked market is Dubuque, 34 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Cassville from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.