Ashland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Ashland in 2025? Explore comprehensive Airbnb analytics for Ashland, Wisconsin, United States to uncover income potential. This 2025 STR market report for Ashland, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Ashland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashland (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashland is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,064 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,067 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $615, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashland
Ashland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashland:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashland
Average Daily Rate (ADR) Airbnb Trends in Ashland (2025)
Effective short term rental pricing strategy in Ashland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashland typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $227+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $196 or more.
- Typical properties (Median) charge around $138 per night.
- Entry-level properties (Bottom 25%) earn around $92 per night.
Average Daily Rate (ADR) Trend by Month in Ashland
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Airbnb Seasonality Analysis & Trends in Ashland (2025)
Peak Season (August, July, September)
- Revenue averages $2,960 per month
- Occupancy rates average 55.7%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,904 per month
- Occupancy maintains around 37.9%
- Daily rates hold near $153
Low Season (April, May, December)
- Revenue drops to average $1,503 per month
- Occupancy decreases to average 30.8%
- Daily rates adjust to average $159
Seasonality Insights for Ashland
- The Airbnb seasonality in Ashland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashland's highest earning potential, with monthly revenues capable of climbing to $3,279, occupancy reaching a high of 58.6%, and ADRs peaking at $177.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,453, occupancy could drop to 28.4%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashland (2025)
Exploring the top neighborhoods for short-term rentals in Ashland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Superior Shoreline | This area offers stunning views of Lake Superior and a variety of water-related activities. It attracts tourists who want to experience the beauty of nature and engage in outdoor activities. | Apostle Islands National Lakeshore, Great Lakes Aquarium, Bayfield Apple Festival, Chequamegon National Forest, Madeline Island |
| Ashland Historical District | Known for its rich history and charming architecture, this district attracts visitors interested in culture, history, and local heritage. | Ashland Historical Museum, Chequamegon Bay, Historic Downtown Ashland, Ashland Opera House |
| Copper Falls State Park | A natural wonder with breathtaking waterfalls and scenic trails, perfect for nature enthusiasts and families looking for outdoor adventures. | Copper Falls, Ladysmith River, Hiking and biking trails, Wildlife viewing, Picnicking areas |
| City Beach | A beautiful sandy beach area great for families and relaxation, popular during summer months for sunbathing, swimming, and picnicking. | City Beach Park, Swimming areas, Kayaking rentals, Fishing spots, Scenic views of the bay |
| Apostle Islands | Famous for its natural beauty and unique geography, this area is popular among tourists for activities like kayaking and exploring sea caves. | Apostle Islands Sea Caves, Kayaking tours, Island camping, Historic lighthouses |
| Chequamegon National Forest | This vast forest attracts outdoor lovers for hiking, camping, and wildlife viewing, ideal for those looking to escape into nature. | Hiking trails, Camping sites, Wildlife observation, Scenic drives |
| Northland College | A small college town environment that attracts students and families, offering cultural activities and events year-round. | College events, Nature trails on campus, Student art exhibits |
| Downtown Ashland | The vibrant heart of the city with shopping, dining, and entertainment, appealing to both locals and visitors for a dynamic urban experience. | Local shops and boutiques, Restaurants, Art galleries, Live music venues |
Understanding Airbnb License Requirements & STR Laws in Ashland (2025)
While Ashland, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ashland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy remodeled cottage in heart of Ashland
Entire Place • 2 bedrooms
The Garland City Downtown Apartment
Entire Place • 2 bedrooms
Historic 3-Bedroom Home with Indoor Fireplace
Entire Place • 3 bedrooms
Main Street apt 2 blocks from Lake Superior!
Entire Place • 1 bedroom
South Superior Escape
Entire Place • 4 bedrooms
Cozy Farm Retreat - minutes to Ashland
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 2 | $53,431 | 172 | 4.87/5.0 |
| Jeanne | 1 | $44,585 | 105 | 4.96/5.0 |
| Timothy | 1 | $42,500 | 180 | 4.96/5.0 |
| Brooks | 1 | $36,243 | 34 | 4.91/5.0 |
| Simon | 1 | $32,232 | 84 | 4.82/5.0 |
| Dan | 1 | $31,604 | 56 | 4.96/5.0 |
| Daniel | 1 | $30,203 | 16 | 4.63/5.0 |
| Danielle | 1 | $28,920 | 231 | 4.87/5.0 |
| Cindy | 1 | $27,529 | 58 | 4.88/5.0 |
| Donald | 1 | $24,409 | 31 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashland.
Dive Deeper: Advanced Ashland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashland
- The Ashland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashland, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
Ashland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashland
- The dominant room capacity in Ashland is 1 bedroom listings, making up 26.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.2% of the active Airbnb listings in Ashland, indicating a high concentration in these sizes.
- A significant 39.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashland.
Ashland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashland
- The most common guest capacity trend in Ashland vacation rentals is listings accommodating 2 guests (21.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Ashland STR market, accounting for 43.4% of listings.
- 47.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashland.
- On average, properties in Ashland are equipped to host 5.0 guests.
Ashland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashland
- The most common availability pattern in Ashland falls within the 271-366 days range, representing 43.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ashland (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
10 listings
50% of total
3 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Ashland is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Ashland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Ashland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Ashland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashland.
Ashland Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
30% of total
Moderate
8 listings
40% of total
Firm
3 listings
15% of total
Strict
3 listings
15% of total
Cancellation Policy Insights for Ashland
- The prevailing Airbnb cancellation policy trend in Ashland is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Ashland.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashland.
Ashland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashland
- The overall average booking lead time for vacation rentals in Ashland is 49 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Fall (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Ashland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Ashland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashland (2025)
Amenity Prevalence
Amenity Insights for Ashland
- Essential amenities in Ashland that guests expect include: Smoke alarm, TV, Free parking on premises, Wifi, Hot water, Heating, Kitchen, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashland: Smoke alarm, TV, Free parking on premises, Wifi, Hot water, Heating, Kitchen, Carbon monoxide alarm.
- Prioritize adding missing essentials: Wifi, Hot water, Heating, Kitchen, Carbon monoxide alarm.
- Consider adding popular differentiators like Fire extinguisher or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashland to stay competitive.
Ashland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashland
- The typical guest profile for Airbnb in Ashland consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (1.5%).
- Top languages spoken are English (82%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lutsen | 12 | $5,427 | $397.10 | 50% |
| Town of Clover | 14 | $5,091 | $262.92 | 60% |
| Lake No. 2 | 25 | $4,767 | $339.59 | 53% |
| Silver Creek Township | 20 | $4,574 | $319.47 | 55% |
| Tofte | 14 | $4,526 | $470.91 | 39% |
| Lutsen Township | 159 | $4,394 | $399.56 | 40% |
| Schroeder | 11 | $4,366 | $445.18 | 46% |
| Silver Creek | 10 | $4,048 | $304.34 | 50% |
| Schroeder Township | 10 | $4,040 | $348.76 | 46% |
| West Cook | 115 | $3,951 | $341.13 | 47% |