Brookfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Brookfield in 2025? Explore comprehensive Airbnb analytics for Brookfield, Wisconsin, United States to uncover income potential. This 2025 STR market report for Brookfield, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Brookfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brookfield Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brookfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brookfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Brookfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brookfield is typically July, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brookfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,604+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,756 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $993 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $551, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brookfield
Brookfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brookfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brookfield:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brookfield
Average Daily Rate (ADR) Airbnb Trends in Brookfield (2025)
Effective short term rental pricing strategy in Brookfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brookfield typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $505+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $160 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Brookfield
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Airbnb Seasonality Analysis & Trends in Brookfield (2025)
Peak Season (July, August, June)
- Revenue averages $2,201 per month
- Occupancy rates average 58.0%
- Daily rates average $327
Shoulder Season
- Revenue averages $1,095 per month
- Occupancy maintains around 32.2%
- Daily rates hold near $253
Low Season (March, November, December)
- Revenue drops to average $749 per month
- Occupancy decreases to average 22.0%
- Daily rates adjust to average $280
Seasonality Insights for Brookfield
- The Airbnb seasonality in Brookfield shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brookfield's highest earning potential, with monthly revenues capable of climbing to $2,944, occupancy reaching a high of 68.1%, and ADRs peaking at $328.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $686, occupancy could drop to 14.2%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brookfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brookfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brookfield (2025)
Exploring the top neighborhoods for short-term rentals in Brookfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Brookfield | The heart of Brookfield, rich with dining and shopping options. Close to public transportation and attractions, making it ideal for both business and leisure travelers. | Brookfield Square, Froemming Park, The Corners of Brookfield, The Brookfield Public Library, The New Berlin Recreation Department |
| Elmbrook School District | Renowned for its excellent schools, this area is appealing for families. Great for long-term stays and people relocating to the area. | Elmbrook Church, Merriam Park, Wangard Park, Brookfield Central High School, Brookfield East High School |
| Calhoun Park | A residential and tranquil neighborhood that is family-friendly and close to many recreational facilities. | Calhoun Park, Swanson Park, Springdale Park, Tosca's Italian Restaurant, Brookfield Public Library |
| Greenfield Park | A beloved recreational area featuring sprawling green spaces and picnic spots. Ideal for families and nature lovers. | Greenfield Park, Greenfield Park Golf Course, Restoration Park, Nature Trails, Fishing Opportunities |
| Whitnall Park | A well-known park area that attracts visitors for its outdoor activities and events. Suitable for those looking for a bit of nature. | Whitnall Park, The Boerner Botanical Gardens, Whitnall Park Zoo, Picnic Area, Nature Trails |
| Brookfield Park | A developed area with a mix of residential and commercial spaces. Close to various amenities and shopping areas. | Brookfield Park, Waterstone Bank, Starbucks, Panera Bread, Brookfield Farmers Market |
| Nearby Milwaukee | Close proximity to Milwaukee makes it ideal for guests looking for both city and suburban experiences. Great for weekend getaways. | Milwaukee Art Museum, Harley-Davidson Museum, Lakefront Park, Downtown Milwaukee Bars, Historic Third Ward |
| Airline and I-94 Corridor | Key interchange for those traveling to and from the city. Popular with transient guests and business travelers. | Nearby restaurants, Hotels, Ease of access to both Brookfield and Milwaukee, Brookfield Conference Center, Major highways |
Understanding Airbnb License Requirements & STR Laws in Brookfield (2025)
Yes, Brookfield, Wisconsin, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brookfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 51% licensed listings)
Top Performing Airbnb Properties in Brookfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brookfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
In the Canopy (beautiful Brookfield/Milwaukee)
Entire Place • 3 bedrooms
Beautiful 4bdrm home
Entire Place • 4 bedrooms
Blissful Abode I
Private Room • N/A
Frank Lloyd Wright: Golden Glow Room
Private Room • N/A
Frank Lloyd Wright: Spring Green Room
Private Room • N/A
Frank Lloyd Wright: Prairie Suite
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brookfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brookfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #502000472 | 17 | $51,569 | 4 | N/A/5.0 |
| Craig & Joann | 1 | $36,253 | 215 | 5.00/5.0 |
| Rose | 3 | $36,036 | 159 | 5.00/5.0 |
| Pamela | 2 | $20,107 | 150 | 4.95/5.0 |
| Host #504156206 | 1 | $15,122 | 2 | N/A/5.0 |
| Lu | 3 | $7,323 | 22 | 4.80/5.0 |
| Angie | 1 | $7,210 | 8 | 5.00/5.0 |
| Ranjit | 1 | $7,113 | 2 | N/A/5.0 |
| Rachel | 1 | $3,968 | 16 | 4.81/5.0 |
| Sheraton Milwaukee Brookfield | 2 | $2,776 | 193 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brookfield.
Dive Deeper: Advanced Brookfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brookfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrookfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brookfield
- The Brookfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.9% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Brookfield, Apartment/Condo properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 37.1% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.
Brookfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brookfield
- The dominant room capacity in Brookfield is 1 bedroom listings, making up 34.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.6% of the active Airbnb listings in Brookfield, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brookfield.
Brookfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brookfield
- The most common guest capacity trend in Brookfield vacation rentals is listings accommodating 4 guests (22.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Brookfield STR market, accounting for 40.0% of listings.
- 31.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brookfield.
- On average, properties in Brookfield are equipped to host 3.6 guests.
Brookfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brookfield
- The most common availability pattern in Brookfield falls within the 271-366 days range, representing 85.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Brookfield (62.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brookfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
80% of total
2 Nights
3 listings
8.6% of total
3 Nights
2 listings
5.7% of total
4-6 Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Brookfield is 1 Night, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.6%) of the Brookfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80% of Brookfield hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brookfield.
Brookfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
29.4% of total
Moderate
24 listings
70.6% of total
Cancellation Policy Insights for Brookfield
- The prevailing Airbnb cancellation policy trend in Brookfield is Moderate, used by 70.6% of listings.
- The market strongly favors guest-friendly terms, with 100.0% of listings offering Flexible or Moderate policies. This suggests guests in Brookfield may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 70.6% market standard in Brookfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Brookfield.
Brookfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brookfield
- The overall average booking lead time for vacation rentals in Brookfield is 23 days.
- Guests book furthest in advance for stays during September (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Brookfield.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Brookfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brookfield (2025)
Amenity Prevalence
Amenity Insights for Brookfield
- Essential amenities in Brookfield that guests expect include: Air conditioning, Fire extinguisher, Carbon monoxide alarm, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brookfield: Air conditioning, Fire extinguisher, Carbon monoxide alarm, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Fire extinguisher, Carbon monoxide alarm, Smoke alarm, Wifi.
- Consider adding popular differentiators like Washer or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brookfield to stay competitive.
Brookfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brookfield
- The typical guest profile for Airbnb in Brookfield consists of primarily domestic travelers (97%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and France (0.5%).
- Top languages spoken are English (67.9%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brookfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 18 | $8,336 | $646.21 | 48% |
| Twin Lakes | 27 | $6,230 | $526.91 | 42% |
| Monona | 33 | $5,577 | $488.94 | 51% |
| Town of Wilson | 14 | $5,204 | $569.48 | 36% |
| Town of Nasewaupee | 33 | $5,152 | $373.81 | 51% |
| Town of Holland | 15 | $4,609 | $422.36 | 52% |
| Summit | 10 | $4,551 | $484.55 | 37% |
| Lake Geneva | 185 | $4,232 | $418.72 | 41% |
| Lake Villa | 10 | $4,098 | $301.18 | 56% |
| Town of Newton | 10 | $3,988 | $732.17 | 38% |