De Soto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in De Soto in 2025? Explore comprehensive Airbnb analytics for De Soto, Wisconsin, United States to uncover income potential. This 2025 STR market report for De Soto, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in De Soto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the De Soto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key De Soto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in De Soto (2025)
Understanding the monthly revenue variations for Airbnb listings in De Soto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in De Soto is typically July, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in De Soto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,847+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,293 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,331 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $869, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in De Soto
De Soto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the De Soto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in De Soto:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in De Soto
Average Daily Rate (ADR) Airbnb Trends in De Soto (2025)
Effective short term rental pricing strategy in De Soto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in De Soto typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $377+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $249 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in De Soto
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Airbnb Seasonality Analysis & Trends in De Soto (2025)
Peak Season (July, June, December)
- Revenue averages $3,934 per month
- Occupancy rates average 41.0%
- Daily rates average $221
Shoulder Season
- Revenue averages $3,393 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $203
Low Season (January, February, April)
- Revenue drops to average $2,606 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $194
Seasonality Insights for De Soto
- The Airbnb seasonality in De Soto shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases De Soto's highest earning potential, with monthly revenues capable of climbing to $4,062, occupancy reaching a high of 55.9%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,452, occupancy could drop to 30.9%, and ADRs may adjust down to $184.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in De Soto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these De Soto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in De Soto (2025)
Exploring the top neighborhoods for short-term rentals in De Soto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown De Soto | The heart of De Soto, offering access to local shops and restaurants. It's an attractive spot for visitors looking to explore the small-town charm with modern amenities. | De Soto Riverfront Park, Local cafes, Historic downtown buildings |
| Lake Onalaska | A beautiful lake area just a short drive from De Soto, popular for water activities and outdoor recreation. Ideal for those seeking a relaxing getaway surrounded by nature. | Lake Onalaska, Fishing and boating, Hiking trails, Wildlife watching |
| Mississippi River Scenic Byway | Offers stunning views and recreational opportunities along the Mississippi River. Perfect for tourists looking to explore nature and enjoy scenic drives. | Scenic viewpoints, Picnic areas, Fishing spots, Wildlife refuges |
| Perrot State Park | A nearby state park known for its hiking trails and scenic vistas. A great area for nature lovers and adventure seekers. | Hiking trails, Camping sites, Beautiful views of the river, Visitor center |
| De Soto High School | During events and sports seasons, this area attracts visitors and families, making it an ideal location for short-term rentals. | Football games, Graduation ceremonies, Community events |
| Local Wineries | The region is home to several wineries, making it a great destination for wine lovers and tourists looking to taste local offerings. | Wine tasting tours, Vineyard tours, Special events |
| Farmer's Market | A vibrant community market that attracts locals and tourists alike, offering fresh produce and handmade goods, ideal for those seeking a local experience. | Local produce, Artisan crafts, Live music |
| Nearby La Crosse | Just a short drive away, La Crosse offers a wider range of attractions and activities, appealing to visitors looking for more urban experiences while staying in De Soto. | Gundersen Health System, Riverside Park, Historic downtown La Crosse |
Understanding Airbnb License Requirements & STR Laws in De Soto (2025)
While De Soto, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for De Soto to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in De Soto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in De Sotobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Eagles Landing sleeps 15 HOT TUB
Entire Place • 5 bedrooms
River View Lodge: Huge 3BR/3.5BA w/ stunning views
Entire Place • 3 bedrooms
Majestic View sleeps 10 Hot Tub
Entire Place • 4 bedrooms
Paradise Point sleeps 4 Hot Tub
Entire Place • 1 bedroom
Rustic Ridge Chalet, hot tub & amazing river view!
Entire Place • 1 bedroom
Moonlight Ridge sleeps 8 Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in De Soto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in De Soto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kari | 5 | $386,220 | 289 | 4.95/5.0 |
| Eric | 2 | $134,966 | 187 | 4.92/5.0 |
| Emma | 3 | $104,974 | 225 | 4.92/5.0 |
| Jeff | 5 | $64,823 | 15 | 4.79/5.0 |
| Donna | 1 | $59,976 | 95 | 4.94/5.0 |
| Spenser | 5 | $29,599 | 21 | 4.86/5.0 |
| Jennifer Michelle | 1 | $11,597 | 3 | 5.00/5.0 |
| Mackenzie | 1 | $9,166 | 42 | 4.98/5.0 |
| Jill | 1 | $1,396 | 25 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in De Soto.
Dive Deeper: Advanced De Soto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for De Soto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDe Soto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for De Soto
- The De Soto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in De Soto, Outdoor/Unique properties are the most common (45.8%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
De Soto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for De Soto
- The dominant room capacity in De Soto is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in De Soto, indicating a high concentration in these sizes.
- A significant 37.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in De Soto.
De Soto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for De Soto
- The most common guest capacity trend in De Soto vacation rentals is listings accommodating 4 guests (37.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the De Soto STR market, accounting for 66.7% of listings.
- 45.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in De Soto.
- On average, properties in De Soto are equipped to host 5.3 guests.
De Soto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for De Soto
- The most common availability pattern in De Soto falls within the 271-366 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in De Soto (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
De Soto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
41.7% of total
2 Nights
12 listings
50% of total
30+ Nights
2 listings
8.3% of total
Key Insights
- The most prevalent minimum stay requirement in De Soto is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.7%) of the De Soto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of De Soto hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in De Soto.
De Soto Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
25% of total
Moderate
1 listings
4.2% of total
Firm
14 listings
58.3% of total
Strict
3 listings
12.5% of total
Cancellation Policy Insights for De Soto
- The prevailing Airbnb cancellation policy trend in De Soto is Firm, used by 58.3% of listings.
- A majority (70.8%) of hosts in De Soto utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 58.3% market standard in De Soto.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in De Soto.
De Soto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for De Soto
- The overall average booking lead time for vacation rentals in De Soto is 44 days.
- Guests book furthest in advance for stays during November (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (89 days avg.) sees the longest lead times, while Spring (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in De Soto.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 89 days) to capture early planners.
- Monitor your own booking lead times against these De Soto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in De Soto (2025)
Amenity Prevalence
Amenity Insights for De Soto
- Essential amenities in De Soto that guests expect include: Smoke alarm, Air conditioning, TV, Free parking on premises, Heating, Fire pit. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Coffee maker are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for De Soto: Smoke alarm, Air conditioning, TV, Free parking on premises, Heating, Fire pit.
- Prioritize adding missing essentials: Fire pit.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in De Soto to stay competitive.
De Soto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for De Soto
- The typical guest profile for Airbnb in De Soto consists of primarily domestic travelers (98%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and DC (1.2%).
- Top languages spoken are English (83.1%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the De Soto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hastings | 16 | $5,721 | $390.75 | 46% |
| Town of Germantown | 70 | $4,298 | $487.69 | 35% |
| Hudson | 18 | $4,214 | $437.54 | 51% |
| Town of Orion | 11 | $3,676 | $326.55 | 49% |
| Town of Necedah | 24 | $3,622 | $296.13 | 37% |
| Guilford Township | 306 | $3,515 | $348.45 | 36% |
| East Galena Township | 47 | $3,365 | $327.07 | 38% |
| Town of Trenton | 11 | $3,351 | $307.25 | 43% |
| Thompson Township | 14 | $3,257 | $465.86 | 35% |
| Town of Freeman | 17 | $3,190 | $231.82 | 47% |