New Glarus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in New Glarus in 2025? Explore comprehensive Airbnb analytics for New Glarus, Wisconsin, United States to uncover income potential. This 2025 STR market report for New Glarus, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in New Glarus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the New Glarus Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key New Glarus Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in New Glarus (2025)
Understanding the monthly revenue variations for Airbnb listings in New Glarus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in New Glarus is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in New Glarus across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,212+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,068 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,306 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,672, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in New Glarus
New Glarus Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the New Glarus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in New Glarus:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in New Glarus
Average Daily Rate (ADR) Airbnb Trends in New Glarus (2025)
Effective short term rental pricing strategy in New Glarus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in New Glarus typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in New Glarus
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Airbnb Seasonality Analysis & Trends in New Glarus (2025)
Peak Season (July, June, August)
- Revenue averages $3,300 per month
- Occupancy rates average 58.7%
- Daily rates average $176
Shoulder Season
- Revenue averages $2,661 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $173
Low Season (January, February, March)
- Revenue drops to average $1,467 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $170
Seasonality Insights for New Glarus
- The Airbnb seasonality in New Glarus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases New Glarus's highest earning potential, with monthly revenues capable of climbing to $3,361, occupancy reaching a high of 62.1%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,285, occupancy could drop to 22.0%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in New Glarus.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these New Glarus seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in New Glarus (2025)
Exploring the top neighborhoods for short-term rentals in New Glarus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown New Glarus | The heart of New Glarus, known for its charming shops, local breweries, and vibrant community events. A perfect spot for visitors looking to experience the local culture and history. | Swiss Village, New Glarus Brewery, New Glarus Historic District, Village Park, Local eateries |
| New Glarus Woods State Park | A beautiful natural area with trails and picnic spots, attracting outdoor enthusiasts. This area is ideal for those looking for a peaceful retreat in nature, making it a great draw for Airbnb hosts. | Hiking trails, Bird watching, Camping, Picnic areas |
| Sugar River State Trail | A scenic recreational trail for biking and hiking that follows the Sugar River. Tourists enjoy exploring the area’s beauty while being active, making it appealing for Airbnb stays focused on outdoor activities. | Biking trails, Hiking, Scenic views, Wildlife viewing |
| The Swiss Historical Village | An educational and cultural experience showcasing the history of Swiss immigrants in the area. Ideal for cultural tourism and history buffs who would appreciate local heritage tours. | Historic buildings, Guided tours, Cultural events, Swiss heritage exhibits |
| New Glarus Brewery | One of the main attractions in New Glarus, famous for its locally crafted beers. Visitors flock to experience tastings and brewery tours, making this area a prime spot for Airbnb hosting. | Brewery tours, Tasting room, Local beer culture |
| Local Festivals | New Glarus hosts various local festivals throughout the year, including Oktoberfest and Strawberry Fest. Visitors attending these events often seek accommodations nearby, increasing demand for Airbnb stays. | Oktoberfest, Strawberry Fest, Festive activities, Local cuisine |
| Artisan Shops | New Glarus has a number of artisan shops that attract visitors looking for unique, handmade goods. This area appeals to those who appreciate craftsmanship and local artistry, making it attractive for short-term rentals. | Handmade crafts, Local art, Unique gifts, Workshops |
| Scenic Byways | New Glarus is located near scenic drives that showcase the beautiful countryside. Tourists often look for comfortable accommodations near these routes for relaxing getaways. | Beautiful landscapes, Photography opportunities, Driving tours |
Understanding Airbnb License Requirements & STR Laws in New Glarus (2025)
While New Glarus, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for New Glarus to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in New Glarus (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in New Glarusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Little Swiss "Quacks Nest" With a View
Entire Place • 3 bedrooms
Plenty of Space in the Heart of Downtown
Entire Place • 3 bedrooms
Cheerful 3-bedroom chalet in Little Switzerland
Entire Place • 3 bedrooms
A Chalet King Suite w/ Jacuzzi
Private Room • 1 bedroom
The Garten Retreat
Entire Place • 2 bedrooms
A Charming Chalet Family Suite
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in New Glarus (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in New Glarus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 7 | $210,834 | 735 | 4.91/5.0 |
| Diane | 4 | $113,384 | 637 | 4.96/5.0 |
| Kristi | 2 | $74,815 | 186 | 4.97/5.0 |
| Melissa | 2 | $66,155 | 553 | 5.00/5.0 |
| Rick | 1 | $47,766 | 31 | 4.94/5.0 |
| Paula And Bo | 2 | $39,690 | 38 | 5.00/5.0 |
| Lexie D. | 1 | $31,044 | 125 | 4.98/5.0 |
| Teri | 1 | $23,921 | 140 | 4.98/5.0 |
| Melissa | 1 | $22,338 | 88 | 4.98/5.0 |
| Elizabeth | 1 | $20,865 | 54 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in New Glarus.
Dive Deeper: Advanced New Glarus STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for New Glarus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNew Glarus Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for New Glarus
- The New Glarus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in New Glarus, Apartment/Condo properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- The presence of 17.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
New Glarus Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for New Glarus
- The dominant room capacity in New Glarus is 1 bedroom listings, making up 52.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.3% of the active Airbnb listings in New Glarus, indicating a high concentration in these sizes.
- With over half the market (52.2%) consisting of studios or 1-bedroom units, New Glarus is particularly well-suited for individuals or couples.
New Glarus Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for New Glarus
- The most common guest capacity trend in New Glarus vacation rentals is listings accommodating 4 guests (34.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the New Glarus STR market, accounting for 56.5% of listings.
- 30.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in New Glarus.
- On average, properties in New Glarus are equipped to host 4.1 guests.
New Glarus Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for New Glarus
- The most common availability pattern in New Glarus falls within the 181-270 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in New Glarus (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
New Glarus Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
47.8% of total
2 Nights
8 listings
34.8% of total
30+ Nights
4 listings
17.4% of total
Key Insights
- The most prevalent minimum stay requirement in New Glarus is 1 Night, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the New Glarus Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.4%) caters to monthly stays (30+ nights) in New Glarus, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 47.8% of New Glarus hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in New Glarus.
New Glarus Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13% of total
Moderate
13 listings
56.5% of total
Firm
3 listings
13% of total
Strict
4 listings
17.4% of total
Cancellation Policy Insights for New Glarus
- The prevailing Airbnb cancellation policy trend in New Glarus is Moderate, used by 56.5% of listings.
- There's a relatively balanced mix between guest-friendly (69.5%) and stricter (30.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56.5% market standard in New Glarus.
- Regularly review your cancellation policy against competitors and market demand shifts in New Glarus.
New Glarus STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for New Glarus
- The overall average booking lead time for vacation rentals in New Glarus is 47 days.
- Guests book furthest in advance for stays during June (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in New Glarus.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these New Glarus averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in New Glarus (2025)
Amenity Prevalence
Amenity Insights for New Glarus
- Essential amenities in New Glarus that guests expect include: Carbon monoxide alarm, Smoke alarm, Wifi, TV, Air conditioning, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Hair dryer, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for New Glarus: Carbon monoxide alarm, Smoke alarm, Wifi, TV, Air conditioning, Essentials, Heating.
- Prioritize adding missing essentials: Essentials, Heating.
- Consider adding popular differentiators like Refrigerator or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in New Glarus to stay competitive.
New Glarus Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for New Glarus
- The typical guest profile for Airbnb in New Glarus consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.4%).
- Top languages spoken are English (79.7%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the New Glarus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |
| McHenry | 31 | $4,820 | $436.41 | 44% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Morris | 10 | $4,502 | $256.46 | 48% |