Oconto Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Oconto in 2025? Explore comprehensive Airbnb analytics for Oconto, Wisconsin, United States to uncover income potential. This 2025 STR market report for Oconto, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Oconto, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oconto Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oconto Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oconto (2025)
Understanding the monthly revenue variations for Airbnb listings in Oconto is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oconto is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oconto across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,759+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,742 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,964 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,146, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oconto
Oconto Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oconto STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oconto:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oconto
Average Daily Rate (ADR) Airbnb Trends in Oconto (2025)
Effective short term rental pricing strategy in Oconto involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oconto typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $568+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $383 or more.
- Typical properties (Median) charge around $223 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Oconto
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Airbnb Seasonality Analysis & Trends in Oconto (2025)
Peak Season (July, August, June)
- Revenue averages $5,802 per month
- Occupancy rates average 42.8%
- Daily rates average $364
Shoulder Season
- Revenue averages $3,141 per month
- Occupancy maintains around 29.8%
- Daily rates hold near $312
Low Season (January, February, March)
- Revenue drops to average $1,888 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $217
Seasonality Insights for Oconto
- The Airbnb seasonality in Oconto shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oconto's highest earning potential, with monthly revenues capable of climbing to $6,991, occupancy reaching a high of 48.4%, and ADRs peaking at $565.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,496, occupancy could drop to 19.1%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oconto.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oconto seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oconto (2025)
Exploring the top neighborhoods for short-term rentals in Oconto? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oconto River | A scenic area known for fishing, boating, and natural beauty, making it a peaceful getaway for visitors looking to relax or engage in outdoor activities. | Oconto River, Kites on the Bay, Oconto County Historical Society, Copper Culture State Park, Oconto Lighthouse |
| Downtown Oconto | The heart of Oconto's local culture with charming shops, restaurants, and community events. Attractive to those interested in experiencing the local vibe. | Historical downtown architecture, Local cafes and restaurants, Oconto Area Chamber of Commerce, Farmers Market, Community events and festivals |
| NW Oconto | Close to nature reserves and parks, ideal for tourists who enjoy hiking, bird watching, and experiencing the outdoors, particularly the nearby forests and trails. | Oconto Marsh, Pine and Oak Forests, Nature walking trails, Birdwatching spots, Picnic areas |
| Oconto Beach | A lovely beach area providing recreational spots and family-friendly activities, making it ideal for summer visitors looking for a fun and relaxing day by the water. | Oconto Beach, Waterfront camping, Fishing and swimming activities, Beach volleyball courts, Picnic shelters |
| Pioneer Park | A historical site that hosts various events and activities throughout the year, attracting families and history enthusiasts.Pioneer Park features playgrounds and walking paths. | Pioneer Park Historical Society, Outdoor events, Nature trails, Playgrounds, Community building |
| Schminke Park | A well-maintained park featuring sports facilities and green spaces, appealing to families and visitors looking for recreational activities. | Baseball fields, Playground, Picnic areas, Open green spaces, Community gatherings |
| Oconto County Library | A hub for community learning and gatherings, attracting visitors interested in local culture, literature, and events. It's a spot for quiet reflection. | Library events, Local history resources, Study spaces, Cultural events |
| Camping Areas near Oconto | Popular for camping and outdoor adventures, attracting tourists looking to immerse themselves in nature and enjoy recreational activities. | Campgrounds, Fishing access points, Hiking trails, Wildlife viewing, Outdoor sports opportunities |
Understanding Airbnb License Requirements & STR Laws in Oconto (2025)
While Oconto, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oconto to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oconto (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ocontobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Lakefront Home with Heated Pool and Hot Tub
Entire Place • 4 bedrooms
The Goat House | Waterfront | Hottub | 5 bdrms
Entire Place • 5 bedrooms
The Waterfront- Game Room!Movie Theatre! 6 Bdrms!
Entire Place • 6 bedrooms
Lazy River Villa - Hottub! Fenced Yard! Kayaks!
Entire Place • 4 bedrooms
Dock & Drift|Kayak&SUP|Lake Michigan|Boat Rentals
Entire Place • 3 bedrooms
Lakeside Retreat | 2 Docks | Bay Access
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oconto (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oconto based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Place To Be Rentals | 5 | $299,480 | 216 | 4.84/5.0 |
| Danny | 1 | $112,414 | 110 | 5.00/5.0 |
| Big Blue Lake House | 1 | $48,863 | 15 | 4.93/5.0 |
| Eric | 3 | $34,534 | 97 | 4.60/5.0 |
| Kaitlin | 1 | $31,943 | 18 | 4.94/5.0 |
| Elijah | 2 | $31,664 | 78 | 4.44/5.0 |
| Trent | 1 | $27,046 | 57 | 4.86/5.0 |
| Scott | 1 | $24,514 | 36 | 4.86/5.0 |
| Lynn | 1 | $21,713 | 54 | 4.98/5.0 |
| Sara | 1 | $19,349 | 144 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oconto.
Dive Deeper: Advanced Oconto STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oconto. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOconto Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oconto
- The Oconto Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oconto, House properties are the most common (90%), reflecting the local real estate landscape.
- Houses represent a significant 90% portion, catering likely to families or larger groups.
Oconto Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oconto
- The dominant room capacity in Oconto is 3 bedrooms listings, making up 55% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 75.0% of the active Airbnb listings in Oconto, indicating a high concentration in these sizes.
- A significant 90.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oconto.
Oconto Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oconto
- The most common guest capacity trend in Oconto vacation rentals is listings accommodating 8+ guests (85%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Oconto STR market, accounting for 100.0% of listings.
- 100.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oconto.
- On average, properties in Oconto are equipped to host 7.7 guests.
Oconto Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oconto
- The most common availability pattern in Oconto falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Oconto (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oconto Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5% of total
2 Nights
14 listings
70% of total
30+ Nights
5 listings
25% of total
Key Insights
- The most prevalent minimum stay requirement in Oconto is 2 Nights, adopted by 70% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Oconto Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (25%) caters to monthly stays (30+ nights) in Oconto, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 70% of Oconto hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5% currently do.
- A 2-night minimum appears standard (70%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 25% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oconto.
Oconto Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5% of total
Flexible
1 listings
5% of total
Moderate
8 listings
40% of total
Firm
5 listings
25% of total
Strict
5 listings
25% of total
Cancellation Policy Insights for Oconto
- The prevailing Airbnb cancellation policy trend in Oconto is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (45.0%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Oconto.
- Regularly review your cancellation policy against competitors and market demand shifts in Oconto.
Oconto STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oconto
- The overall average booking lead time for vacation rentals in Oconto is 46 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (56 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Oconto.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 56 days) to capture early planners.
- Monitor your own booking lead times against these Oconto averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oconto (2025)
Amenity Prevalence
Amenity Insights for Oconto
- Essential amenities in Oconto that guests expect include: Heating, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher, Kitchen, Air conditioning, Washer, TV, Oven. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oconto: Heating, Wifi, Smoke alarm, Carbon monoxide alarm, Fire extinguisher, Kitchen, Air conditioning, Washer, TV, Oven.
- Prioritize adding missing essentials: Washer, TV, Oven.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oconto to stay competitive.
Oconto Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oconto
- The typical guest profile for Airbnb in Oconto consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and United Arab Emirates (0.6%).
- Top languages spoken are English (87.1%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oconto Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Holland | 14 | $5,049 | $445.33 | 52% |
| Town of Wilson | 15 | $5,013 | $546.80 | 38% |
| Town of Nasewaupee | 34 | $4,910 | $379.64 | 48% |
| Rowleys Bay | 18 | $4,719 | $399.80 | 47% |
| Ellison Bay | 16 | $4,570 | $383.15 | 50% |
| Lake Ripley | 10 | $4,459 | $352.21 | 53% |
| Town of Newton | 10 | $4,427 | $433.84 | 42% |
| Town of Sturgeon Bay | 17 | $4,392 | $406.34 | 47% |
| Town of Jacksonport | 12 | $4,294 | $507.65 | 39% |
| Town of Liberty Grove | 53 | $4,142 | $366.23 | 49% |