Rhinelander Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Rhinelander in 2026? Explore comprehensive Airbnb analytics for Rhinelander, Wisconsin, United States to uncover income potential. This 2026 STR market report for Rhinelander, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Rhinelander, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rhinelander Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rhinelander Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rhinelander (2026)
Understanding the monthly revenue variations for Airbnb listings in Rhinelander is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rhinelander is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rhinelander across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,807+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,068 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,086 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,383, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rhinelander
Rhinelander Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Rhinelander STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rhinelander:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rhinelander
Average Daily Rate (ADR) Airbnb Trends in Rhinelander (2026)
Effective short term rental pricing strategy in Rhinelander involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rhinelander typically peaks in September and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $255 or more.
- Typical properties (Median) charge around $178 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Rhinelander
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Airbnb Seasonality Analysis & Trends in Rhinelander (2025)
Peak Season (July, August, June)
- Revenue averages $3,747 per month
- Occupancy rates average 59.9%
- Daily rates average $211
Shoulder Season
- Revenue averages $1,961 per month
- Occupancy maintains around 35.9%
- Daily rates hold near $207
Low Season (January, February, May)
- Revenue drops to average $1,468 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $195
Seasonality Insights for Rhinelander
- The Airbnb seasonality in Rhinelander shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rhinelander's highest earning potential, with monthly revenues capable of climbing to $4,185, occupancy reaching a high of 65.4%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,431, occupancy could drop to 28.3%, and ADRs may adjust down to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rhinelander.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rhinelander seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rhinelander (2026)
Exploring the top neighborhoods for short-term rentals in Rhinelander? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rhinelander | The heart of the city, filled with shops, restaurants, and events. Ideal for guests wanting to immerse themselves in local culture and business. | Rhinelander Brewing Company, ArtStart, Wisconsin River, Brown Street Bridge, Pioneer Park |
| Lake Tomahawk | A beautiful lake area that provides serene views and recreational activities. Ideal for families and couples seeking relaxation and outdoor fun. | Lake Tomahawk, Tomahawk River, Hiking Trails, Fishing Spots, Local Parks |
| Rhinelander Chain of Lakes | Known for its stunning lakes and outdoor adventures. Ideal for summer rentals with boating, fishing, and swimming opportunities. | Mud Lake, Emerald Lake, Boom Lake, Lake George, Water Sports Rentals |
| Nicolet National Forest | A vast forest offering hiking, camping, and wildlife watching. Attracts nature lovers and outdoor enthusiasts. | Hiking Trails, Wildlife Viewing, Camping Sites, Scenic Drives, Fishing |
| Crescent Lake | A quieter area perfect for a peaceful retreat. Ideal for guests looking to unwind in nature. | Crescent Lake, Local Hiking Trails, Fishing, Picnicking, Wildlife |
| Pelican Lake | A popular location for summer activities and winter sports like ice fishing. Attracts visitors year-round. | Pelican Lake, Swimming, Fishing, Snowmobiling, Boating |
| Northwoods | Beautiful, rustic terrain attracting those wanting a cabin experience in the woods. Great for families and groups. | Cabin Rentals, Hiking, Fishing, Wildlife Exploration, Kayaking |
| Three Lakes | Known for its numerous lakes and small-town charm. Great for tourists looking for a quaint getaway with outdoor activities. | Three Lakes Winery, Local Shops, Lake Activities, Nature Trails, Fishing |
Understanding Airbnb License Requirements & STR Laws in Rhinelander (2026)
While Rhinelander, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rhinelander to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rhinelander (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rhinelanderbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Shady Point- Autumn cabin
Private Room • 2 bedrooms
Lakefront 2BR Rhinelander Home
Entire Place • 2 bedrooms
River’s Edge, Wisconsin River Escape
Entire Place • 1 bedroom
The House of Hodags
Entire Place • 1 bedroom
Stylish Loft in Historic Downtown Rhinelander
Entire Place • 3 bedrooms
Cozy Cabin Lakefront privacy
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rhinelander (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Rhinelander based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Barb | 3 | $90,141 | 65 | 4.90/5.0 |
| David | 2 | $35,053 | 2 | Not Rated |
| Kaye | 2 | $34,378 | 76 | 4.70/5.0 |
| Sue | 1 | $33,581 | 48 | 5.00/5.0 |
| Heather | 1 | $32,370 | 76 | 5.00/5.0 |
| Amy | 2 | $31,539 | 54 | 4.82/5.0 |
| Ben | 1 | $29,181 | 97 | 4.97/5.0 |
| Rebecca | 1 | $27,507 | 34 | 4.97/5.0 |
| Jessica | 1 | $21,785 | 61 | 4.77/5.0 |
| Rebeccah Lynn | 1 | $20,577 | 22 | 4.59/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rhinelander.
Dive Deeper: Advanced Rhinelander STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rhinelander. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRhinelander Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rhinelander
- The Rhinelander Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rhinelander, House properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 65% portion, catering likely to families or larger groups.
Rhinelander Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rhinelander
- The dominant room capacity in Rhinelander is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 65.0% of the active Airbnb listings in Rhinelander, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rhinelander.
Rhinelander Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rhinelander
- The most common guest capacity trend in Rhinelander vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Rhinelander STR market, accounting for 70.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rhinelander.
- On average, properties in Rhinelander are equipped to host 5.8 guests.
Rhinelander Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rhinelander
- The most common availability pattern in Rhinelander falls within the 181-270 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rhinelander (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rhinelander Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
30% of total
2 Nights
5 listings
25% of total
3 Nights
2 listings
10% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Rhinelander is 1 Night, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20%) caters to monthly stays (30+ nights) in Rhinelander, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30% of Rhinelander hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rhinelander.
Rhinelander Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
3 listings
15% of total
Moderate
4 listings
20% of total
Firm
11 listings
55% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Rhinelander
- The prevailing Airbnb cancellation policy trend in Rhinelander is Firm, used by 55% of listings.
- A majority (65.0%) of hosts in Rhinelander utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55% market standard in Rhinelander.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rhinelander.
Rhinelander STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rhinelander
- The overall average booking lead time for vacation rentals in Rhinelander is 56 days.
- Guests book furthest in advance for stays during August (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (82 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Rhinelander.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these Rhinelander averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rhinelander (2026)
Amenity Prevalence
Amenity Insights for Rhinelander
- Essential amenities in Rhinelander that guests expect include: Kitchen, Dishes and silverware, Carbon monoxide alarm, Hot water, Free parking on premises, Smoke alarm, Wifi, Fire extinguisher, Refrigerator, Heating. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rhinelander: Kitchen, Dishes and silverware, Carbon monoxide alarm, Hot water, Free parking on premises, Smoke alarm, Wifi, Fire extinguisher, Refrigerator, Heating.
- Prioritize adding missing essentials: Fire extinguisher, Refrigerator, Heating.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rhinelander to stay competitive.
Rhinelander Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rhinelander
- The typical guest profile for Airbnb in Rhinelander consists of primarily domestic travelers (96%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.3% of guests.
- Key international markets include United States (96.3%) and Belgium (1.9%).
- Top languages spoken are English (73.7%) followed by Spanish (5.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Elm Grove.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rhinelander Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Newton | 11 | $6,793 | $793.92 | 43% |
| Town of Wilson | 16 | $6,579 | $621.08 | 43% |
| Suamico | 12 | $5,024 | $527.38 | 45% |
| Allouez | 19 | $4,373 | $472.49 | 37% |
| Green Bay | 434 | $3,819 | $447.81 | 37% |
| Town of Armenia | 11 | $3,802 | $502.64 | 34% |
| Town of Scott | 23 | $3,604 | $325.89 | 39% |
| Village of Rib Mountain | 14 | $3,567 | $398.25 | 39% |
| Town of Mount Morris | 35 | $3,512 | $436.10 | 38% |
| Town of Necedah | 24 | $3,421 | $308.45 | 35% |