Rowleys Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Rowleys Bay in 2025? Explore comprehensive Airbnb analytics for Rowleys Bay, Wisconsin, United States to uncover income potential. This 2025 STR market report for Rowleys Bay, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Rowleys Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rowleys Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rowleys Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rowleys Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Rowleys Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rowleys Bay is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rowleys Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,586+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,518 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,661, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rowleys Bay
Rowleys Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rowleys Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rowleys Bay:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rowleys Bay
Average Daily Rate (ADR) Airbnb Trends in Rowleys Bay (2025)
Effective short term rental pricing strategy in Rowleys Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rowleys Bay typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $649+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $467 or more.
- Typical properties (Median) charge around $366 per night.
- Entry-level properties (Bottom 25%) earn around $271 per night.
Average Daily Rate (ADR) Trend by Month in Rowleys Bay
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Airbnb Seasonality Analysis & Trends in Rowleys Bay (2025)
Peak Season (July, June, August)
- Revenue averages $10,128 per month
- Occupancy rates average 65.2%
- Daily rates average $505
Shoulder Season
- Revenue averages $5,720 per month
- Occupancy maintains around 43.4%
- Daily rates hold near $388
Low Season (January, February, December)
- Revenue drops to average $2,854 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $352
Seasonality Insights for Rowleys Bay
- The Airbnb seasonality in Rowleys Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rowleys Bay's highest earning potential, with monthly revenues capable of climbing to $13,274, occupancy reaching a high of 81.6%, and ADRs peaking at $516.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,259, occupancy could drop to 17.2%, and ADRs may adjust down to $340.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rowleys Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rowleys Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rowleys Bay (2025)
Exploring the top neighborhoods for short-term rentals in Rowleys Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rowleys Bay | A serene bay area known for its natural beauty and outdoor activities. Great for families and nature lovers seeking a peaceful getaway with access to water sports, hiking, and wildlife watching. | Rowleys Bay Marina, Gills Rock, Door County Fish Creek, Cave Point County Park, Newport State Park, Ellison Bay Swinton |
| Ellison Bay | Charming small community with a relaxed vibe. Popular for its local art scene and proximity to parks. Ideal for visitors looking to escape the crowds and enjoy nature. | Anderson Dock, Ellison Bay Boat Ramp, Door County Artisan Center, The Clearing Folk School, Gills Rock, Northern Sky Theater |
| Sister Bay | Vibrant village with shops, restaurants, and waterfront activities. Perfect for tourists looking for a more lively atmosphere while still enjoying scenic views and local culture. | Sister Bay Marina, Sister Bay Beach, Waterfront Park, Local shops and restaurants, Sister Bay Scenic Overlook, The Sister Bay Historical Society |
| Fish Creek | A popular tourist destination featuring boutique shopping, dining, and lake access. Good option for hosting due to its variety of attractions and activities. | Fish Creek Park, Peninsula State Park, Island Orchard Cider, Local art galleries, Fish Creek Beach, Northern Door Children's Center |
| Baileys Harbor | Known for its natural harbor and tranquil environment, making it ideal for outdoor enthusiasts. Offers unique lodging opportunities for visitors wanting to explore nature. | Baileys Harbor Ridges Park, Cana Island Lighthouse, Baileys Harbor Beach, Kahler's Water Sports, Off the Wheel Bike Rentals, Baileys Harbor Community Center |
| Ahnapee State Trail | A scenic trail pathway connecting Door County's communities, attracting hikers and cyclists. Perfect for vacationers looking to explore the area actively. | Ahnapee State Trail, Peninsula State Park, Emmaus Lutheran Church, Coastal Byway, Door County Library, Biking and hiking experiences |
| Egg Harbor | A popular spot with an artsy vibe and plenty of outdoor recreation opportunities. Great for tourists interested in exploring local crafts and cuisine. | Egg Harbor Beach, The Kress Pavilion, Local wineries and breweries, Alpine Resort, Egg Harbor Historical Society, Art galleries and shops |
| Sister Bay Beach | Family-friendly beach area for those looking to enjoy sun and water activities. Highly attractive for families vacationing in Door County. | Sister Bay Beach, Sister Bay Marina, Waterfront dining, Local parks, Fishing and swimming opportunities, Great views of the sunset |
Understanding Airbnb License Requirements & STR Laws in Rowleys Bay (2025)
While Rowleys Bay, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rowleys Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rowleys Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rowleys Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
w/ Hot tub - Luxury home in Sister Bay +Groups!
Entire Place • 4 bedrooms
Waterfront A-frame: Vintage Charm, Modern Comfort
Entire Place • 4 bedrooms
Secluded Retreat near Sister Bay, Two King Masters
Entire Place • 4 bedrooms
Sister Bay - 4 BR/3BA - Sauna - 3 min to downtown!
Entire Place • 4 bedrooms
Twin Peaks- Private Beach at Sand Bay
Entire Place • 5 bedrooms
Waterfront cottage on Rowleys Bay!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rowleys Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rowleys Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 3 | $250,597 | 83 | 4.82/5.0 |
| Jeremy And Caitlyn | 1 | $131,427 | 27 | 4.96/5.0 |
| Nate And Laura | 1 | $109,402 | 59 | 4.95/5.0 |
| RentDoorCounty | 4 | $99,455 | 58 | 4.78/5.0 |
| Tiffany | 1 | $86,292 | 56 | 4.95/5.0 |
| Northern Door Vacations | 1 | $83,731 | 14 | 5.00/5.0 |
| Joe | 1 | $74,802 | 54 | 4.96/5.0 |
| Larry And Beckie | 2 | $63,290 | 85 | 4.82/5.0 |
| Tim | 1 | $54,077 | 104 | 4.88/5.0 |
| Tanya | 1 | $51,245 | 168 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rowleys Bay.
Dive Deeper: Advanced Rowleys Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rowleys Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRowleys Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rowleys Bay
- The Rowleys Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rowleys Bay, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Rowleys Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rowleys Bay
- The dominant room capacity in Rowleys Bay is 4 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 55.5% of the active Airbnb listings in Rowleys Bay, indicating a high concentration in these sizes.
- A significant 66.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rowleys Bay.
Rowleys Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rowleys Bay
- The most common guest capacity trend in Rowleys Bay vacation rentals is listings accommodating 8+ guests (55.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Rowleys Bay STR market, accounting for 77.8% of listings.
- 72.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rowleys Bay.
- On average, properties in Rowleys Bay are equipped to host 6.7 guests.
Rowleys Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rowleys Bay
- The most common availability pattern in Rowleys Bay falls within the 181-270 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rowleys Bay (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rowleys Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1 listings
5.6% of total
2 Nights
6 listings
33.3% of total
3 Nights
1 listings
5.6% of total
30+ Nights
10 listings
55.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rowleys Bay is 30+ Nights, adopted by 55.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (55.6%) caters to monthly stays (30+ nights) in Rowleys Bay, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 55.6% of Rowleys Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.6% currently do.
- A 2-night minimum appears standard (33.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 55.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rowleys Bay.
Rowleys Bay Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
1 listings
5.6% of total
Moderate
2 listings
11.1% of total
Firm
10 listings
55.6% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Rowleys Bay
- The prevailing Airbnb cancellation policy trend in Rowleys Bay is Firm, used by 55.6% of listings.
- A majority (77.8%) of hosts in Rowleys Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55.6% market standard in Rowleys Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Rowleys Bay.
Rowleys Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rowleys Bay
- The overall average booking lead time for vacation rentals in Rowleys Bay is 98 days.
- Guests book furthest in advance for stays during July (average 160 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (137 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (98 days) as a baseline for your pricing and availability strategy in Rowleys Bay.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 137 days) to capture early planners.
- Monitor your own booking lead times against these Rowleys Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rowleys Bay (2025)
Amenity Prevalence
Amenity Insights for Rowleys Bay
- Essential amenities in Rowleys Bay that guests expect include: Smoke alarm, TV, Free parking on premises, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rowleys Bay: Smoke alarm, TV, Free parking on premises, Wifi.
- Consider adding popular differentiators like Carbon monoxide alarm or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rowleys Bay to stay competitive.
Rowleys Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rowleys Bay
- The typical guest profile for Airbnb in Rowleys Bay consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Germany (0.8%).
- Top languages spoken are English (71.1%) followed by Spanish (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rowleys Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Wilson | 15 | $5,347 | $566.32 | 38% |
| Town of Newton | 10 | $4,962 | $459.78 | 41% |
| Onota Township | 10 | $4,899 | $361.29 | 51% |
| Town of Nasewaupee | 33 | $4,890 | $387.83 | 48% |
| Ellison Bay | 16 | $4,886 | $393.06 | 51% |
| Town of Sturgeon Bay | 17 | $4,659 | $419.18 | 47% |
| Marquette Township | 16 | $4,420 | $332.48 | 49% |
| Sister Bay | 85 | $4,406 | $409.17 | 45% |
| Town of Jacksonport | 12 | $4,307 | $523.24 | 38% |
| Town of Liberty Grove | 53 | $4,275 | $380.11 | 49% |