Shorewood Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Shorewood in 2025? Explore comprehensive Airbnb analytics for Shorewood, Wisconsin, United States to uncover income potential. This 2025 STR market report for Shorewood, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.
Whether you're considering an Airbnb investment in Shorewood, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shorewood Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shorewood Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shorewood (2025)
Understanding the monthly revenue variations for Airbnb listings in Shorewood is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shorewood is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shorewood across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,220+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,369 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,985 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,815, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shorewood
Shorewood Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shorewood STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shorewood:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shorewood
Average Daily Rate (ADR) Airbnb Trends in Shorewood (2025)
Effective short term rental pricing strategy in Shorewood involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shorewood typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $134 per night.
Average Daily Rate (ADR) Trend by Month in Shorewood
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Airbnb Seasonality Analysis & Trends in Shorewood (2025)
Peak Season (July, June, May)
- Revenue averages $5,149 per month
- Occupancy rates average 52.2%
- Daily rates average $251
Shoulder Season
- Revenue averages $3,144 per month
- Occupancy maintains around 45.3%
- Daily rates hold near $236
Low Season (January, February, March)
- Revenue drops to average $1,929 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $225
Seasonality Insights for Shorewood
- The Airbnb seasonality in Shorewood shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shorewood's highest earning potential, with monthly revenues capable of climbing to $5,586, occupancy reaching a high of 64.4%, and ADRs peaking at $273.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,527, occupancy could drop to 30.1%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shorewood.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shorewood seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shorewood (2025)
Exploring the top neighborhoods for short-term rentals in Shorewood? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Shorewood | A serene lakeside location ideal for those looking to unwind. Offers easy access to nature trails, and picturesque views, making it popular among families and nature enthusiasts. | Shorewood Lake Park, Nature trails, Picnic areas, Kayaking and canoeing spots |
| Downtown Shorewood | A charming area with local shops, restaurants, and cafes. Its walkable nature and vibrant community make it appealing to both tourists and locals. | Local boutiques, Cafes, Shorewood Farmers Market, Restaurants, Community events |
| Shorewood Village | A quaint residential neighborhood known for its close-knit community and beautiful homes. Attracts visitors looking for a local experience, particularly families. | Shorewood Park, Local libraries, Community centers, Playgrounds |
| Shorewood Hills | An upscale area with scenic views and spacious properties. Ideal for those seeking a luxurious getaway close to amenities and nature. | Beautiful trails, Parks, Scenic viewpoints |
| Estabrook Park | A large park area that offers recreational activities such as hiking and picnicking. It draws nature lovers and families looking for outdoor adventures. | Hiking trails, Picnic areas, Bird watching, Estabrook Beer Garden |
| North Shore | Known for its upscale homes and proximity to Lake Michigan. It provides a tranquil atmosphere while still being close to urban amenities, appealing to those wanting a peaceful retreat. | Lake Michigan access, Local parks, Scenic drives |
| Bayside | A peaceful suburban area that's perfect for families and those looking to escape the urban hustle. It's known for its friendly community and safe environment. | Community parks, Playgrounds, Walking trails |
| Whitefish Bay | A neighboring beach town that offers beautiful beaches and a charming downtown. Attractive for those looking to enjoy a beach lifestyle while being near Shorewood. | Whitefish Bay Beach, Local shops, Beachfront dining |
Understanding Airbnb License Requirements & STR Laws in Shorewood (2025)
While Shorewood, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shorewood to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shorewood (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shorewoodbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious 5 BR House w/ Garage and Game Table!
Entire Place • 5 bedrooms
Entire 2 Story House in Quiet Area MKE | Parking
Entire Place • 6 bedrooms
Spacious Getaway for 12 | Free Parking
Entire Place • 4 bedrooms
Beautiful 4BR Home-Walk to Beach
Entire Place • 4 bedrooms
Cozy 3BD in Shorewood!
Entire Place • 3 bedrooms
No Cleaning Fee! Eclectic home w/yard & parking
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shorewood (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shorewood based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| House Of Morya | 5 | $254,607 | 50 | 4.69/5.0 |
| Corey | 3 | $103,559 | 140 | 4.94/5.0 |
| Flynn | 3 | $96,520 | 166 | 4.96/5.0 |
| Laura | 3 | $90,959 | 275 | 4.87/5.0 |
| Flexhome | 3 | $85,905 | 49 | 4.68/5.0 |
| Jodi | 3 | $79,771 | 375 | 4.90/5.0 |
| Howie | 2 | $62,547 | 249 | 4.89/5.0 |
| Xavier | 1 | $54,514 | 17 | 5.00/5.0 |
| Host #423066604 | 2 | $51,853 | 50 | 4.90/5.0 |
| Jordan | 2 | $51,630 | 158 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shorewood.
Dive Deeper: Advanced Shorewood STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shorewood. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShorewood Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shorewood
- The Shorewood Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 50 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shorewood, House properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 58% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 6.0%) offer potential for unique stay experiences.
Shorewood Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shorewood
- The dominant room capacity in Shorewood is 2 bedrooms listings, making up 36% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.0% of the active Airbnb listings in Shorewood, indicating a high concentration in these sizes.
- A significant 46.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shorewood.
Shorewood Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shorewood
- The most common guest capacity trend in Shorewood vacation rentals is listings accommodating 8+ guests (28%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Shorewood STR market, accounting for 56.0% of listings.
- 62.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shorewood.
- On average, properties in Shorewood are equipped to host 5.6 guests.
Shorewood Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shorewood
- The most common availability pattern in Shorewood falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shorewood (52%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shorewood Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
26.1% of total
2 Nights
25 listings
54.3% of total
3 Nights
3 listings
6.5% of total
7-29 Nights
4 listings
8.7% of total
30+ Nights
2 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Shorewood is 2 Nights, adopted by 54.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.4%) of the Shorewood Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 54.3% of Shorewood hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shorewood.
Shorewood Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2.1% of total
Super Strict 60 Days
7 listings
14.6% of total
Flexible
13 listings
27.1% of total
Moderate
13 listings
27.1% of total
Firm
8 listings
16.7% of total
Strict
6 listings
12.5% of total
Cancellation Policy Insights for Shorewood
- The prevailing Airbnb cancellation policy trend in Shorewood is Flexible, used by 27.1% of listings.
- There's a relatively balanced mix between guest-friendly (54.2%) and stricter (29.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.1% market standard in Shorewood.
- Using a Strict policy might deter some guests, as only 12.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shorewood.
Shorewood STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shorewood
- The overall average booking lead time for vacation rentals in Shorewood is 42 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Shorewood.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Shorewood averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shorewood (2025)
Amenity Prevalence
Amenity Insights for Shorewood
- Essential amenities in Shorewood that guests expect include: Heating, Smoke alarm, Kitchen, Air conditioning, TV, Carbon monoxide alarm, Hot water, Wifi, Cooking basics, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shorewood: Heating, Smoke alarm, Kitchen, Air conditioning, TV, Carbon monoxide alarm, Hot water, Wifi, Cooking basics, Dishes and silverware.
- Prioritize adding missing essentials: Air conditioning, TV, Carbon monoxide alarm, Hot water, Wifi, Cooking basics, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shorewood to stay competitive.
Shorewood Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shorewood
- The typical guest profile for Airbnb in Shorewood consists of primarily domestic travelers (94%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.8% of guests.
- Key international markets include United States (93.8%) and Germany (0.7%).
- Top languages spoken are English (67.2%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shorewood Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |