Town of Dunn Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Town of Dunn in 2025? Explore comprehensive Airbnb analytics for Town of Dunn, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Dunn, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Town of Dunn, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Dunn Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of Dunn Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$212
The average rental revenue earned for an occupied room per day in Town of Dunn.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,649
Typical annual income for an Airbnb listing in Town of Dunn. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-8.3%
Slight decrease (-8.3%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Dunn.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Town of Dunn.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of Dunn (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of Dunn is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Dunn is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Dunn across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,173 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,103 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,084, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Dunn

Town of Dunn Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of Dunn STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Dunn:

  • Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Dunn

Average Daily Rate (ADR) Airbnb Trends in Town of Dunn (2025)

Effective short term rental pricing strategy in Town of Dunn involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Dunn typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $486+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
  • Typical properties (Median) charge around $166 per night.
  • Entry-level properties (Bottom 25%) earn around $109 per night.

Average Daily Rate (ADR) Trend by Month in Town of Dunn

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Airbnb Seasonality Analysis & Trends in Town of Dunn (2025)

Peak Season (July, August, September)
  • Revenue averages $3,852 per month
  • Occupancy rates average 49.9%
  • Daily rates average $258
Shoulder Season
  • Revenue averages $2,762 per month
  • Occupancy maintains around 43.2%
  • Daily rates hold near $232
Low Season (February, March, November)
  • Revenue drops to average $1,855 per month
  • Occupancy decreases to average 32.7%
  • Daily rates adjust to average $211

Seasonality Insights for Town of Dunn

  • The Airbnb seasonality in Town of Dunn shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of Dunn's highest earning potential, with monthly revenues capable of climbing to $4,452, occupancy reaching a high of 54.6%, and ADRs peaking at $263.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,519, occupancy could drop to 21.9%, and ADRs may adjust down to $197.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Dunn.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of Dunn seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of Dunn (2025)

Exploring the top neighborhoods for short-term rentals in Town of Dunn? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Kegonsa
Popular for its serene lakeside views and recreational activities such as boating and fishing. Ideal for families and nature lovers seeking a peaceful getaway.
Lake Kegonsa State Park, Fishing and boating activities, Picnic areas, Hiking trails, Wildlife viewing
Dunn Town Park
A charming local park that provides a great space for outdoor activities, picnics, and family gatherings. Great for travelers looking for a slice of local life.
Picnicking, Walking trails, Playground, Community events, Scenic views
Cottage Grove
A quaint community situated near the vibrant Madison area, offering a small-town feel with easy access to urban amenities. Attracts those seeking a quieter yet connected stay.
Local shops, Cottage Grove Historical Society, Community parks, Access to Madison’s attractions, Lake access
Mueller Family Farm
A family-owned farm that offers unique agritourism, making it perfect for guests looking to experience rural Wisconsin life and farm activities.
Farm tours, Local produce, Seasonal events, Petting zoo, Scenic farmland
Stoughton
A friendly, historic town known for its Norwegian heritage and cultural festivals. Appeals to culture enthusiasts and history buffs.
Stoughton Opera House, Norwegian Heritage Center, Historic downtown, Annual festivals, Local shops and eateries
Rural Dunn
Offers a true escape with its beautiful landscapes and agricultural setting. Perfect for those looking to unwind and enjoy nature.
Scenic views, Cycling routes, Local farms, Wildflower hiking, Photography opportunities
Pine Lake
A hidden gem for outdoor enthusiasts with its picturesque lake and surrounding greenery. Attracts those looking to engage in water sports and relaxation.
Swimming, Kayaking, Camping, Wildlife watching, Nature trails
Dunn School
A local hub with schools providing educational tourism opportunities for families. Ideal for guests visiting for school events or local gatherings.
Local school events, Community sports, Family-friendly activities, Access to local businesses, Historical significance

Understanding Airbnb License Requirements & STR Laws in Town of Dunn (2025)

While Town of Dunn, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Dunn to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of Dunn (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Dunnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lake Kegonsa vacation home

Lake Kegonsa vacation home

Entire Place • 4 bedrooms

$65,801
Revenue
37.1%
Occupancy
$489.50
Daily Rate
Cozy Cottage on Lake Kegonsa

Cozy Cottage on Lake Kegonsa

Entire Place • 2 bedrooms

$49,998
Revenue
74.0%
Occupancy
$284.57
Daily Rate
Lovely Waterfront Two Bedroom House

Lovely Waterfront Two Bedroom House

Entire Place • 2 bedrooms

$40,589
Revenue
43.7%
Occupancy
$231.51
Daily Rate
Lakefront getaway w/sunset view-4BRRelax-Lake Life

Lakefront getaway w/sunset view-4BRRelax-Lake Life

Entire Place • 4 bedrooms

$40,289
Revenue
44.3%
Occupancy
$346.09
Daily Rate
Newly Constructed 1 Bedroom Home near Lake Waubesa

Newly Constructed 1 Bedroom Home near Lake Waubesa

Entire Place • 1 bedroom

$35,984
Revenue
61.2%
Occupancy
$175.41
Daily Rate
The Nordic Nest- a unique getaway!

The Nordic Nest- a unique getaway!

Entire Place • 1 bedroom

$31,596
Revenue
64.0%
Occupancy
$188.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of Dunn (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Dunn based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jordyn3$95,5942474.95/5.0
Tingting1$65,80175.00/5.0
Monique1$49,998125.00/5.0
Joan2$48,1581634.99/5.0
Stephan1$40,289844.95/5.0
Brian1$35,984284.96/5.0
Dolores2$28,843424.80/5.0
Barbe1$20,7031434.97/5.0
Host #382549551$20,4321Not Rated
Adam3$11,75495.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Dunn.

Dive Deeper: Advanced Town of Dunn STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Dunn. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Dunn Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Dunn

  • The Town of Dunn Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Dunn, House properties are the most common (57.9%), reflecting the local real estate landscape.
  • Houses represent a significant 57.9% portion, catering likely to families or larger groups.

Town of Dunn Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Dunn

  • The dominant room capacity in Town of Dunn is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 57.9% of the active Airbnb listings in Town of Dunn, indicating a high concentration in these sizes.
  • A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Dunn.

Town of Dunn Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Dunn

  • The most common guest capacity trend in Town of Dunn vacation rentals is listings accommodating 2 guests (42.1%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Town of Dunn STR market, accounting for 63.2% of listings.
  • A significant 42.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Town of Dunn.
  • 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Dunn.
  • On average, properties in Town of Dunn are equipped to host 3.7 guests.

Town of Dunn Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Dunn

  • The most common availability pattern in Town of Dunn falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Dunn (42.1%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of Dunn Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (17.6%)

1 Night

3 listings

17.6% of total

2 Nights (17.6%)

2 Nights

3 listings

17.6% of total

4-6 Nights (5.9%)

4-6 Nights

1 listings

5.9% of total

7-29 Nights (35.3%)

7-29 Nights

6 listings

35.3% of total

30+ Nights (23.5%)

30+ Nights

4 listings

23.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Dunn is 7-29 Nights, adopted by 35.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (23.5%) caters to monthly stays (30+ nights) in Town of Dunn, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 7-29 Nights minimum stay, as 35.3% of Town of Dunn hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 23.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Dunn.

Town of Dunn Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

3 listings

16.7% of total

Moderate (33.3%)

Moderate

6 listings

33.3% of total

Firm (16.7%)

Firm

3 listings

16.7% of total

Strict (33.3%)

Strict

6 listings

33.3% of total

Cancellation Policy Insights for Town of Dunn

  • The prevailing Airbnb cancellation policy trend in Town of Dunn is Moderate, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.3% market standard in Town of Dunn.
  • With 33.3% using Strict terms, this is a viable option in Town of Dunn, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Dunn.

Town of Dunn STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Dunn

  • The overall average booking lead time for vacation rentals in Town of Dunn is 34 days.
  • Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (39 days avg.) sees the longest lead times, while Winter (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Town of Dunn.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Dunn averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of Dunn (2025)

Amenity data is currently unavailable for Town of Dunn.

Town of Dunn Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Dunn

  • The typical guest profile for Airbnb in Town of Dunn consists of primarily domestic travelers (93%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.7% of guests.
  • Key international markets include United States (92.7%) and Mexico (2.4%).
  • Top languages spoken are English (73.9%) followed by Spanish (7.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Saint Paul.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of Dunn Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Monona32$6,284$504.2553%
Town of Germantown63$4,044$484.3634%
Town of Marion44$3,990$340.4841%
Town of Armenia13$3,895$480.3835%
Town of Osceola10$3,843$375.0937%
Town of Greenfield11$3,748$302.7246%
Town of Lyndon39$3,722$475.6534%
Town of Necedah24$3,694$296.7339%
Town of Merrimac11$3,647$337.8249%
Guilford Township305$3,545$346.4037%

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