Town of Mountain Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-09-01

Is Airbnb profitable in Town of Mountain in 2025? Explore comprehensive Airbnb analytics for Town of Mountain, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Mountain, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Town of Mountain, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Mountain Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of Mountain Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$256
The average rental revenue earned for an occupied room per day in Town of Mountain.
Occupancy Rate(?)
35.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,009
Typical annual income for an Airbnb listing in Town of Mountain. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
28.9%
Strong growth (28.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Town of Mountain.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Town of Mountain.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of Mountain (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of Mountain is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Mountain is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Mountain across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,447+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,105 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,411 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,356, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of Mountain

Town of Mountain Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of Mountain STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Mountain:

  • Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of Mountain

Average Daily Rate (ADR) Airbnb Trends in Town of Mountain (2025)

Effective short term rental pricing strategy in Town of Mountain involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Mountain typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $477+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $330 or more.
  • Typical properties (Median) charge around $236 per night.
  • Entry-level properties (Bottom 25%) earn around $158 per night.

Average Daily Rate (ADR) Trend by Month in Town of Mountain

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Airbnb Seasonality Analysis & Trends in Town of Mountain (2025)

Peak Season (July, August, June)
  • Revenue averages $5,178 per month
  • Occupancy rates average 55.7%
  • Daily rates average $309
Shoulder Season
  • Revenue averages $2,348 per month
  • Occupancy maintains around 33.3%
  • Daily rates hold near $241
Low Season (January, March, April)
  • Revenue drops to average $1,495 per month
  • Occupancy decreases to average 17.6%
  • Daily rates adjust to average $247

Seasonality Insights for Town of Mountain

  • The Airbnb seasonality in Town of Mountain shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of Mountain's highest earning potential, with monthly revenues capable of climbing to $6,282, occupancy reaching a high of 67.4%, and ADRs peaking at $313.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,455, occupancy could drop to 15.4%, and ADRs may adjust down to $221.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Mountain.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of Mountain seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of Mountain (2025)

Exploring the top neighborhoods for short-term rentals in Town of Mountain? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Louise
A beautiful, serene setting perfect for nature lovers and those seeking a peaceful retreat. Popular for its scenic views and outdoor activities.
Lake Louise State Park, Fishing and boating opportunities, Hiking trails, Wildlife viewing, Picnic areas
Bearskin Lake
Ideal for families and groups looking for water-based activities and relaxation. Known for its calm waters and private cabins.
Bearskin Lake, Beach access, Fishing spots, Natural beauty, Water sports activities
Boulder Junction
A charming small town with access to multiple lakes and trails, attracting tourists looking to explore nature and enjoy small-town hospitality.
Wild Rivers Pathway, Fishing and canoeing, Local shops and restaurants, Annual Cranberry Festival, Biking and hiking trails
Minocqua
A popular vacation destination with a vibrant downtown and numerous summer activities, appealing to families and tourists.
Minocqua Lake, Shopping and dining, Theme parks, Snowmobiling in winter, Fishing and boating
Woodruff
Known for its access to the Northern Highland-American Legion State Forest, great for outdoor activities all year round.
Northern Highland-American Legion State Forest, Hiking and camping, Local dining, Fishing spots, Snowshoeing and cross-country skiing
Squirrel Lake
Quieter area highly sought after by those looking for a peaceful getaway, with easy access to nature and outdoor activities.
Squirrel Lake, Hiking trails, Fishing, Camping, Scenic views
Presque Isle
A small community known for its stunning natural beauty and outdoor activities, perfect for tourists looking for serenity and adventure.
Presque Isle Lakes, Biking and hiking trails, Nature reserves, Fishing, Quiet beaches
Landon Lake
A hidden gem for those seeking tranquility and immersion in nature, featuring cozy cabins and pristine waters.
Landon Lake, Private cabins, Outdoor activities, Wildlife watching, Secluded beaches

Understanding Airbnb License Requirements & STR Laws in Town of Mountain (2025)

While Town of Mountain, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Mountain to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of Mountain (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Mountainbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Up North Woodland Retreat

Up North Woodland Retreat

Entire Place • 4 bedrooms

$64,125
Revenue
38.6%
Occupancy
$419.98
Daily Rate
Riverside Retreat -Rustic Modern Home/River Views

Riverside Retreat -Rustic Modern Home/River Views

Entire Place • 3 bedrooms

$63,804
Revenue
59.6%
Occupancy
$280.83
Daily Rate
Waterfront Retreat w/ Hot Tub, Boat, ATV Trails

Waterfront Retreat w/ Hot Tub, Boat, ATV Trails

Entire Place • 3 bedrooms

$41,524
Revenue
44.2%
Occupancy
$264.66
Daily Rate
Lakefront Sunset Cottage Retreat, Swim, Family Fun

Lakefront Sunset Cottage Retreat, Swim, Family Fun

Entire Place • 3 bedrooms

$41,459
Revenue
38.1%
Occupancy
$268.22
Daily Rate
Heron's Nest: UTV Trails, Game Room, Boat & More

Heron's Nest: UTV Trails, Game Room, Boat & More

Entire Place • 4 bedrooms

$40,385
Revenue
28.9%
Occupancy
$456.23
Daily Rate
Cheerful Lake Cabin w/ HOT TUB, Pontoon Rent, DOGS

Cheerful Lake Cabin w/ HOT TUB, Pontoon Rent, DOGS

Entire Place • 2 bedrooms

$38,325
Revenue
37.1%
Occupancy
$248.96
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of Mountain (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of Mountain based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Will3$117,2806214.86/5.0
Timothy2$64,541125.00/5.0
Miranda1$64,125454.93/5.0
Candlewood1$63,804884.94/5.0
Kaitlyn1$41,459215.00/5.0
Todd2$31,5231294.96/5.0
Jacqueline1$31,197444.91/5.0
Michelle1$29,141484.94/5.0
Trisha1$21,912894.96/5.0
Evolve1$14,829734.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Mountain.

Dive Deeper: Advanced Town of Mountain STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Mountain. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of Mountain Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of Mountain

  • The Town of Mountain Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of Mountain, Outdoor/Unique properties are the most common (66.7%), reflecting the local real estate landscape.
  • Houses represent a significant 33.3% portion, catering likely to families or larger groups.

Town of Mountain Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of Mountain

  • The dominant room capacity in Town of Mountain is 3 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Town of Mountain, indicating a high concentration in these sizes.
  • A significant 66.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Mountain.

Town of Mountain Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of Mountain

  • The most common guest capacity trend in Town of Mountain vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Town of Mountain STR market, accounting for 100.0% of listings.
  • 100.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Mountain.
  • On average, properties in Town of Mountain are equipped to host 7.0 guests.

Town of Mountain Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of Mountain

  • The most common availability pattern in Town of Mountain falls within the 181-270 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Town of Mountain (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of Mountain Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

3 listings

16.7% of total

2 Nights (50%)

2 Nights

9 listings

50% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

30+ Nights (27.8%)

30+ Nights

5 listings

27.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of Mountain is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (66.7%) of the Town of Mountain Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (27.8%) caters to monthly stays (30+ nights) in Town of Mountain, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Town of Mountain hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • A 2-night minimum appears standard (50%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 27.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Mountain.

Town of Mountain Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

3 listings

16.7% of total

Moderate (27.8%)

Moderate

5 listings

27.8% of total

Firm (27.8%)

Firm

5 listings

27.8% of total

Strict (27.8%)

Strict

5 listings

27.8% of total

Cancellation Policy Insights for Town of Mountain

  • The prevailing Airbnb cancellation policy trend in Town of Mountain is Moderate, used by 27.8% of listings.
  • A majority (55.6%) of hosts in Town of Mountain utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 27.8% market standard in Town of Mountain.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of Mountain.

Town of Mountain STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of Mountain

  • The overall average booking lead time for vacation rentals in Town of Mountain is 47 days.
  • Guests book furthest in advance for stays during July (average 100 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (85 days avg.) sees the longest lead times, while Spring (27 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Town of Mountain.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
  • Monitor your own booking lead times against these Town of Mountain averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of Mountain (2025)

Amenity Prevalence

No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.

Amenity Insights for Town of Mountain

  • Essential amenities in Town of Mountain that guests expect include: Kitchen, Cooking basics, Carbon monoxide alarm, Microwave, Oven, Fire pit, Smoke alarm, Hot water, Coffee maker, Toaster. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of Mountain: Kitchen, Cooking basics, Carbon monoxide alarm, Microwave, Oven, Fire pit, Smoke alarm, Hot water, Coffee maker, Toaster.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of Mountain to stay competitive.

Town of Mountain Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of Mountain

  • The typical guest profile for Airbnb in Town of Mountain consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.5% of guests.
  • Key international markets include United States (98.5%) and DC (0.7%).
  • Top languages spoken are English (80%) followed by Spanish (8.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of Mountain Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Wilson15$5,347$566.3238%
Town of Newton10$4,962$459.7841%
Rowleys Bay18$4,917$411.3647%
Town of Nasewaupee33$4,890$387.8348%
Ellison Bay16$4,886$393.0651%
Town of Osceola10$4,797$390.6540%
Town of Sturgeon Bay17$4,659$419.1847%
Sister Bay85$4,406$409.1745%
Town of Jacksonport12$4,307$523.2438%
Town of Liberty Grove53$4,275$380.1149%

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