Verona Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Verona in 2025? Explore comprehensive Airbnb analytics for Verona, Wisconsin, United States to uncover income potential. This 2025 STR market report for Verona, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Verona, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Verona Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Verona Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$317
The average rental revenue earned for an occupied room per day in Verona.
Occupancy Rate(?)
44.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,315
Typical annual income for an Airbnb listing in Verona. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-25.3%
Significant decrease (-25.3%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Verona.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Verona.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Verona (2025)

Understanding the monthly revenue variations for Airbnb listings in Verona is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Verona is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Verona across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,307+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,453 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,287 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,294, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Verona

Verona Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Verona STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Verona:

  • Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Verona

Average Daily Rate (ADR) Airbnb Trends in Verona (2025)

Effective short term rental pricing strategy in Verona involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Verona typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $998+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $346 or more.
  • Typical properties (Median) charge around $184 per night.
  • Entry-level properties (Bottom 25%) earn around $113 per night.

Average Daily Rate (ADR) Trend by Month in Verona

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Airbnb Seasonality Analysis & Trends in Verona (2025)

Peak Season (August, June, May)
  • Revenue averages $3,395 per month
  • Occupancy rates average 54.2%
  • Daily rates average $331
Shoulder Season
  • Revenue averages $2,596 per month
  • Occupancy maintains around 49.5%
  • Daily rates hold near $324
Low Season (January, November, December)
  • Revenue drops to average $1,714 per month
  • Occupancy decreases to average 37.3%
  • Daily rates adjust to average $327

Seasonality Insights for Verona

  • The Airbnb seasonality in Verona shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Verona's highest earning potential, with monthly revenues capable of climbing to $3,586, occupancy reaching a high of 67.2%, and ADRs peaking at $335.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,512, occupancy could drop to 30.2%, and ADRs may adjust down to $318.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Verona.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Verona seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Verona (2025)

Exploring the top neighborhoods for short-term rentals in Verona? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Verona
Central location with plenty of shops, restaurants, and entertainment. Great for visitors interested in local cuisine and culture.
Btoccia's Pizzeria, Verona Area Community Theater, Verona Public Library, Riverside Park, Verona Farmers Market
Lake Verona
Scenic waterfront location that is perfect for those looking to relax by the water or engage in outdoor activities.
Lake Verona, Verona Parks and Trails, Fishing and boating opportunities, Picnic areas, Nature trails
Boulder Ridge
Family-friendly neighborhood with a suburban feel. Close to schools and parks, appealing to families and long-term guests.
Boulder Ridge Park, Nearby schools, Community events, Family-oriented restaurants
Verona Commons
A shopping and dining hub that attracts both locals and visitors, ideal for guests looking for convenience during their stay.
Verona Commons Shopping Center, Variety of dining options, Coffee shops, Fitness centers, Theaters
Stoner Prairie
A quiet, residential area known for its peacefulness and proximity to nature, perfect for visitors wanting a tranquil stay.
Stoner Prairie Park, Nature trails, Bird watching areas, Peaceful residential atmosphere
The High Point
Growing area with new developments, attracts visitors looking for modern amenities and access to the city while enjoying suburban life.
High Point Park, New shopping centers, Dining options, Community activities
Old Verona
Historic part of town that offers a glimpse into the area's history, attracting guests interested in local landmarks and history.
Verona Historical Museum, Old Town Park, Historical architecture, Community festivals
Pioneer Park
A nature-focused area with parks and trails, popular among those who love outdoor activities and exploring nature.
Pioneer Park, Walking and biking trails, Picnic areas, Wildlife observation

Understanding Airbnb License Requirements & STR Laws in Verona (2025)

While Verona, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Verona to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 5% licensed listings)

Top Performing Airbnb Properties in Verona (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Veronabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Paoli Place

Paoli Place

Entire Place • 3 bedrooms

$45,568
Revenue
64.2%
Occupancy
$190.42
Daily Rate
Downtown Verona Hideaway

Downtown Verona Hideaway

Entire Place • 2 bedrooms

$36,721
Revenue
77.9%
Occupancy
$127.97
Daily Rate
Spacious Home for Visitors & Athletes

Spacious Home for Visitors & Athletes

Entire Place • 5 bedrooms

$35,894
Revenue
16.5%
Occupancy
$801.40
Daily Rate
Paoli Nest

Paoli Nest

Entire Place • 3 bedrooms

$34,111
Revenue
49.3%
Occupancy
$181.82
Daily Rate
Paoli Den - Newly remodeled!

Paoli Den - Newly remodeled!

Entire Place • 2 bedrooms

$31,682
Revenue
45.4%
Occupancy
$190.19
Daily Rate
Cozy home in Verona

Cozy home in Verona

Entire Place • 3 bedrooms

$31,029
Revenue
30.1%
Occupancy
$377.47
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Verona (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Verona based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Michelle3$111,3611404.95/5.0
Raj2$58,0842464.97/5.0
Maureen2$44,2671624.66/5.0
Jenny And Luke1$36,721774.97/5.0
Angela1$35,89484.75/5.0
Alex2$31,963794.95/5.0
Amy1$25,0311Not Rated
Barbara Joanne1$17,204644.98/5.0
Jennifer1$16,317404.93/5.0
Joy1$15,502414.83/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Verona.

Dive Deeper: Advanced Verona STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Verona. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Verona Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Verona

  • The Verona Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Verona, House properties are the most common (70%), reflecting the local real estate landscape.
  • Houses represent a significant 70% portion, catering likely to families or larger groups.

Verona Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Verona

  • The dominant room capacity in Verona is 2 bedrooms listings, making up 30% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 55.0% of the active Airbnb listings in Verona, indicating a high concentration in these sizes.
  • A significant 45.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Verona.

Verona Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Verona

  • The most common guest capacity trend in Verona vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Verona STR market, accounting for 45.0% of listings.
  • 50.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Verona.
  • On average, properties in Verona are equipped to host 4.7 guests.

Verona Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Verona

  • The most common availability pattern in Verona falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Verona (40%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Verona Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.2%)

1 Night

4 listings

22.2% of total

2 Nights (61.1%)

2 Nights

11 listings

61.1% of total

3 Nights (5.6%)

3 Nights

1 listings

5.6% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

30+ Nights (5.6%)

30+ Nights

1 listings

5.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Verona is 2 Nights, adopted by 61.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (83.3%) of the Verona Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 61.1% of Verona hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Verona.

Verona Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (30%)

Flexible

6 listings

30% of total

Moderate (25%)

Moderate

5 listings

25% of total

Firm (15%)

Firm

3 listings

15% of total

Strict (30%)

Strict

6 listings

30% of total

Cancellation Policy Insights for Verona

  • The prevailing Airbnb cancellation policy trend in Verona is Flexible, used by 30% of listings.
  • There's a relatively balanced mix between guest-friendly (55.0%) and stricter (45.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 30% market standard in Verona.
  • Regularly review your cancellation policy against competitors and market demand shifts in Verona.

Verona STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Verona

  • The overall average booking lead time for vacation rentals in Verona is 47 days.
  • Guests book furthest in advance for stays during May (average 79 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (60 days avg.) sees the longest lead times, while Winter (34 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Verona.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 60 days) to capture early planners.
  • Monitor your own booking lead times against these Verona averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Verona (2025)

Amenity data is currently unavailable for Verona.

Verona Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Verona

  • The typical guest profile for Airbnb in Verona consists of primarily domestic travelers (96%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.1% of guests.
  • Key international markets include United States (96.1%) and Canada (1%).
  • Top languages spoken are English (69.8%) followed by Spanish (10.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madison and Milwaukee.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Verona Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Sugar Creek18$8,625$648.3749%
Monona32$6,284$504.2553%
Twin Lakes30$6,018$526.7842%
Town of Richmond10$5,503$400.2145%
McHenry33$4,459$458.6942%
Lake Geneva187$4,405$426.0441%
Lake Ripley10$4,241$354.0553%
Lake Villa10$4,221$308.5555%
Tichigan13$4,145$400.1244%
Town of Germantown63$4,044$484.3634%

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