Waukesha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Waukesha in 2025? Explore comprehensive Airbnb analytics for Waukesha, Wisconsin, United States to uncover income potential. This 2025 STR market report for Waukesha, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Waukesha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Waukesha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Waukesha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Waukesha (2025)
Understanding the monthly revenue variations for Airbnb listings in Waukesha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Waukesha is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Waukesha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,489+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,952 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,052 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $975, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Waukesha
Waukesha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Waukesha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Waukesha:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Waukesha
Average Daily Rate (ADR) Airbnb Trends in Waukesha (2025)
Effective short term rental pricing strategy in Waukesha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Waukesha typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Waukesha
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Airbnb Seasonality Analysis & Trends in Waukesha (2025)
Peak Season (May, June, July)
- Revenue averages $5,394 per month
- Occupancy rates average 46.8%
- Daily rates average $279
Shoulder Season
- Revenue averages $2,582 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $264
Low Season (January, February, March)
- Revenue drops to average $1,400 per month
- Occupancy decreases to average 40.3%
- Daily rates adjust to average $225
Seasonality Insights for Waukesha
- The Airbnb seasonality in Waukesha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Waukesha's highest earning potential, with monthly revenues capable of climbing to $6,236, occupancy reaching a high of 56.8%, and ADRs peaking at $283.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,126, occupancy could drop to 31.9%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Waukesha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Waukesha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Waukesha (2025)
Exploring the top neighborhoods for short-term rentals in Waukesha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Waukesha | The heart of Waukesha with a vibrant atmosphere and a mix of historic and modern amenities. Ideal for guests looking to explore local shops, restaurants, and cultural events. | Carroll University, Waukesha County Museum, Lakes Parks, The Historic Majestic Theatre, Froth Coffee WI |
| Blues Fest Area | Known for the annual Waukesha Blues Festival, this area attracts musical enthusiasts and those looking to experience live music and community events. | Waukesha Blues Festival, Dousman Stagecoach Inn, Local bars with live music, Riverwalk |
| Sunset Park | A peaceful neighborhood with a beautiful park, perfect for families and outdoor enthusiasts, ideal for visitors seeking relaxation and nature. | Sunset Park, Walking trails, Picnic areas, Playgrounds |
| Fox River Sanctuary | A natural area that provides a picturesque setting for nature lovers. Great for those looking to enjoy hiking, birdwatching, and tranquility near downtown. | Fox River Trail, Nature trails, Wildlife observation, Picnic spots |
| Waukesha County Fairgrounds | Home to various events throughout the year including the county fair. This location attracts visitors looking to experience local culture and festivities. | Waukesha County Fair, Various seasonal events, Live entertainment, Food festivals |
| East Waukesha | A suburban area with access to local amenities and close proximity to major highways, making it convenient for travelers. | Local shopping centers, Restaurants, Easy highway access |
| West Waukesha | A calm suburban area that attracts families and business travelers alike, providing comfort and accessibility to nearby attractions. | Parks and recreation, Family-friendly restaurants, Quiet neighborhoods |
| Grandview Park | A charming neighborhood park area that appeals to visitors looking for outdoor activities and a friendly community feel. | Grandview Park, Playgrounds, Sports fields, Community events |
Understanding Airbnb License Requirements & STR Laws in Waukesha (2025)
While Waukesha, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Waukesha to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Waukesha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waukeshabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Your spacious RNC Retreat! Perfect for Groups 10+
Entire Place • 4 bedrooms
Serene modern home
Entire Place • 5 bedrooms
Beautiful Home in Waukesha
Entire Place • 4 bedrooms
Stylish 3-Bedroom with King Bed in Waukesha
Entire Place • 3 bedrooms
Convenient & Spacious Suburban Escape w/ KING BED
Entire Place • 3 bedrooms
Cozy 3BR Ranch Home Away From Home
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Waukesha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Waukesha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #86114530 | 1 | $112,176 | 0 | 0.00/5.0 |
| Jill | 2 | $70,343 | 8 | 2.25/5.0 |
| Mariana | 2 | $66,174 | 60 | 4.70/5.0 |
| Cindy | 1 | $57,802 | 30 | 4.90/5.0 |
| Savannah | 1 | $35,250 | 54 | 4.96/5.0 |
| Zelda | 1 | $28,435 | 48 | 4.85/5.0 |
| Brandon | 1 | $25,831 | 130 | 4.91/5.0 |
| Dee | 1 | $22,719 | 20 | 4.85/5.0 |
| Host #27805053 | 1 | $21,126 | 0 | 0.00/5.0 |
| Brenda | 1 | $17,471 | 82 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Waukesha.
Dive Deeper: Advanced Waukesha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Waukesha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWaukesha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Waukesha
- The Waukesha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 61.1% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 38.9% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Waukesha, House properties are the most common (72.2%), reflecting the local real estate landscape.
- Houses represent a significant 72.2% portion, catering likely to families or larger groups.
- The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.
Waukesha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Waukesha
- The dominant room capacity in Waukesha is 3 bedrooms listings, making up 27.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Waukesha, indicating a high concentration in these sizes.
- A significant 44.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Waukesha.
Waukesha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Waukesha
- The most common guest capacity trend in Waukesha vacation rentals is listings accommodating 8+ guests (27.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Waukesha STR market, accounting for 44.5% of listings.
- 39.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Waukesha.
- On average, properties in Waukesha are equipped to host 4.7 guests.
Waukesha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Waukesha
- The most common availability pattern in Waukesha falls within the 91-180 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Waukesha (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Waukesha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
37.5% of total
2 Nights
3 listings
18.8% of total
4-6 Nights
2 listings
12.5% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
3 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Waukesha is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Waukesha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Waukesha hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Waukesha.
Waukesha Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
40% of total
Moderate
3 listings
20% of total
Firm
3 listings
20% of total
Strict
3 listings
20% of total
Cancellation Policy Insights for Waukesha
- The prevailing Airbnb cancellation policy trend in Waukesha is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Waukesha.
- Regularly review your cancellation policy against competitors and market demand shifts in Waukesha.
Waukesha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Waukesha
- The overall average booking lead time for vacation rentals in Waukesha is 54 days.
- Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Spring (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Waukesha.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Waukesha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Waukesha (2025)
Amenity Prevalence
Amenity Insights for Waukesha
- Essential amenities in Waukesha that guests expect include: Smoke alarm, Free parking on premises, Heating, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Waukesha: Smoke alarm, Free parking on premises, Heating, Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Waukesha to stay competitive.
Waukesha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Waukesha
- The typical guest profile for Airbnb in Waukesha consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United States (96.5%) and Netherlands (1.4%).
- Top languages spoken are English (71.1%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Illinois.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Waukesha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $7,933 | $674.91 | 50% |
| Twin Lakes | 26 | $6,875 | $513.44 | 45% |
| Town of Wilson | 13 | $6,351 | $588.00 | 38% |
| Monona | 30 | $6,115 | $493.72 | 52% |
| Town of Holland | 15 | $5,187 | $421.78 | 50% |
| Town of Nasewaupee | 33 | $5,116 | $363.94 | 51% |
| Summit | 10 | $5,114 | $467.11 | 39% |
| Lake Geneva | 166 | $5,088 | $410.42 | 44% |
| McHenry | 31 | $4,918 | $436.10 | 44% |
| Lake Villa | 10 | $4,811 | $294.73 | 60% |