Whitefish Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Whitefish Bay in 2025? Explore comprehensive Airbnb analytics for Whitefish Bay, Wisconsin, United States to uncover income potential. This 2025 STR market report for Whitefish Bay, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Whitefish Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Whitefish Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Whitefish Bay Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$445
The average rental revenue earned for an occupied room per day in Whitefish Bay.
Occupancy Rate(?)
34.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$25,114
Typical annual income for an Airbnb listing in Whitefish Bay. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-26.0%
Significant decrease (-26.0%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Whitefish Bay.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Whitefish Bay.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Whitefish Bay (2025)

Understanding the monthly revenue variations for Airbnb listings in Whitefish Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Whitefish Bay is typically April, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Whitefish Bay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,420+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,650 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,923 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,560, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Whitefish Bay

Whitefish Bay Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Whitefish Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Whitefish Bay:

  • Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Whitefish Bay

Average Daily Rate (ADR) Airbnb Trends in Whitefish Bay (2025)

Effective short term rental pricing strategy in Whitefish Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Whitefish Bay typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $822+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $513 or more.
  • Typical properties (Median) charge around $253 per night.
  • Entry-level properties (Bottom 25%) earn around $151 per night.

Average Daily Rate (ADR) Trend by Month in Whitefish Bay

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Airbnb Seasonality Analysis & Trends in Whitefish Bay (2025)

Peak Season (April, July, August)
  • Revenue averages $5,564 per month
  • Occupancy rates average 49.5%
  • Daily rates average $423
Shoulder Season
  • Revenue averages $4,196 per month
  • Occupancy maintains around 42.9%
  • Daily rates hold near $393
Low Season (May, November, December)
  • Revenue drops to average $2,413 per month
  • Occupancy decreases to average 30.9%
  • Daily rates adjust to average $394

Seasonality Insights for Whitefish Bay

  • The Airbnb seasonality in Whitefish Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Whitefish Bay's highest earning potential, with monthly revenues capable of climbing to $5,901, occupancy reaching a high of 63.5%, and ADRs peaking at $459.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,687, occupancy could drop to 28.8%, and ADRs may adjust down to $366.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Whitefish Bay.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Whitefish Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Whitefish Bay (2025)

Exploring the top neighborhoods for short-term rentals in Whitefish Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Downtown Whitefish Bay
The heart of Whitefish Bay with a mix of local shops, restaurants, and a charming atmosphere. Popular with visitors looking to enjoy small-town charm while being close to Milwaukee.
Whitefish Bay Park, Nicolet High School, The Village Inn, Local Shops and Cafes, Lake Michigan Shoreline
Lake Drive
Scenic street along Lake Michigan that offers beautiful views and access to the waterfront. Perfect for guests who love nature and scenic walks.
Lake Michigan, Coney Island, Public Beaches, Kayaking and Paddleboarding, Lakeside Parks
Whitefish Bay Schools District
Families often look for short-term rentals near good schools, making this a desirable area for educational tourists and families on vacation.
Schools and Educational Centers, Community Parks, Local Events, Family-friendly restaurants
Silver Spring Drive
This area is known for its commercial offerings, providing easy access to restaurants, cafes, and local amenities. Attractive for both short-term and long-term stays.
Restaurants, Shopping Centers, Cafes, Local Art
Cedar Street
A quieter, residential area that offers a peaceful environment just a short distance from the action of the downtown area.
Parks and Green Spaces, Family Residential Neighborhoods, Community Events
S Bay Shore Dr
This waterfront location offers stunning views and recreational opportunities, making it appealing for those looking to enjoy the outdoors.
Public Beaches, Fishing Spots, Boating Activities, Nature Trails
East Side Whitefish Bay
Close to the beach and local parks, this area offers a relaxing atmosphere for guests looking for a getaway near the water.
Whitefish Bay Beach, Hiking Trails, Picnic Areas, Water Activities
Bayside
Just north of Whitefish Bay, this area attracts visitors due to its lush greenery and leisure activities available nearby, ideal for nature lovers.
Parks, Nature Trails, Local Wildlife, Community Centers

Understanding Airbnb License Requirements & STR Laws in Whitefish Bay (2025)

While Whitefish Bay, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Whitefish Bay to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Whitefish Bay (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Whitefish Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Available all of July! Perfect for RNC!

Available all of July! Perfect for RNC!

Entire Place • 5 bedrooms

$92,038
Revenue
21.6%
Occupancy
$2397.18
Daily Rate
Fantastic Family Lake House on Sand Beach

Fantastic Family Lake House on Sand Beach

Entire Place • 4 bedrooms

$87,695
Revenue
38.2%
Occupancy
$532.01
Daily Rate
Whitefish Bay Cottage

Whitefish Bay Cottage

Entire Place • 2 bedrooms

$56,724
Revenue
76.1%
Occupancy
$201.29
Daily Rate
Amazing Family Home in Whitefish Bay!

Amazing Family Home in Whitefish Bay!

Entire Place • 4 bedrooms

$54,457
Revenue
37.2%
Occupancy
$371.07
Daily Rate
Glidden Cottage -Beach Access!

Glidden Cottage -Beach Access!

Entire Place • 2 bedrooms

$45,539
Revenue
58.8%
Occupancy
$206.01
Daily Rate
Walden too

Walden too

Entire Place • 3 bedrooms

$42,946
Revenue
51.5%
Occupancy
$215.85
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Whitefish Bay (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Whitefish Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Host #377359641$92,0381Not Rated
Nicola1$87,695304.97/5.0
Walter1$56,724354.94/5.0
Adam1$54,45784.63/5.0
Lindsey1$45,5392394.85/5.0
Jan1$42,9461034.90/5.0
James1$42,110214.95/5.0
Alex1$39,075234.96/5.0
Bill1$30,2481174.98/5.0
Joan1$21,9114134.84/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Whitefish Bay.

Dive Deeper: Advanced Whitefish Bay STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Whitefish Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Whitefish Bay Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Whitefish Bay

  • The Whitefish Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.2% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Whitefish Bay, House properties are the most common (76.9%), reflecting the local real estate landscape.
  • Houses represent a significant 76.9% portion, catering likely to families or larger groups.
  • Smaller segments like others, outdoor/unique (combined 7.6%) offer potential for unique stay experiences.

Whitefish Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Whitefish Bay

  • The dominant room capacity in Whitefish Bay is 3 bedrooms listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 61.5% of the active Airbnb listings in Whitefish Bay, indicating a high concentration in these sizes.
  • A significant 61.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Whitefish Bay.

Whitefish Bay Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Whitefish Bay

  • The most common guest capacity trend in Whitefish Bay vacation rentals is listings accommodating 6 guests (30.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Whitefish Bay STR market, accounting for 57.7% of listings.
  • 57.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Whitefish Bay.
  • On average, properties in Whitefish Bay are equipped to host 5.4 guests.

Whitefish Bay Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Whitefish Bay

  • The most common availability pattern in Whitefish Bay falls within the 271-366 days range, representing 61.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 84.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Whitefish Bay (42.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Whitefish Bay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8%)

1 Night

2 listings

8% of total

2 Nights (40%)

2 Nights

10 listings

40% of total

3 Nights (16%)

3 Nights

4 listings

16% of total

4-6 Nights (8%)

4-6 Nights

2 listings

8% of total

7-29 Nights (8%)

7-29 Nights

2 listings

8% of total

30+ Nights (20%)

30+ Nights

5 listings

20% of total

Key Insights

  • The most prevalent minimum stay requirement in Whitefish Bay is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (20%) caters to monthly stays (30+ nights) in Whitefish Bay, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40% of Whitefish Bay hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8% currently do.
  • A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Whitefish Bay.

Whitefish Bay Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (8.3%)

Flexible

2 listings

8.3% of total

Moderate (25%)

Moderate

6 listings

25% of total

Firm (29.2%)

Firm

7 listings

29.2% of total

Strict (37.5%)

Strict

9 listings

37.5% of total

Cancellation Policy Insights for Whitefish Bay

  • The prevailing Airbnb cancellation policy trend in Whitefish Bay is Strict, used by 37.5% of listings.
  • A majority (66.7%) of hosts in Whitefish Bay utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 37.5% market standard in Whitefish Bay.
  • With 37.5% using Strict terms, this is a viable option in Whitefish Bay, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Whitefish Bay.

Whitefish Bay STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Whitefish Bay

  • The overall average booking lead time for vacation rentals in Whitefish Bay is 39 days.
  • Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Whitefish Bay.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
  • Monitor your own booking lead times against these Whitefish Bay averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Whitefish Bay (2025)

Amenity Prevalence

Amenity Insights for Whitefish Bay

  • Essential amenities in Whitefish Bay that guests expect include: TV, Smoke alarm, Wifi, Heating, Carbon monoxide alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Air conditioning, Free parking on premises, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Whitefish Bay: TV, Smoke alarm, Wifi, Heating, Carbon monoxide alarm, Kitchen.
  • Prioritize adding missing essentials: Carbon monoxide alarm, Kitchen.
  • Consider adding popular differentiators like Air conditioning or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Whitefish Bay to stay competitive.

Whitefish Bay Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Whitefish Bay

  • The typical guest profile for Airbnb in Whitefish Bay consists of primarily domestic travelers (95%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 95.1% of guests.
  • Key international markets include United States (95.1%) and DC (2.1%).
  • Top languages spoken are English (78.2%) followed by Spanish (9.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Milwaukee and Chicago.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Whitefish Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Town of Sugar Creek18$9,039$644.6450%
Twin Lakes33$5,687$504.5542%
Laketown Township63$5,456$511.4544%
Town of Richmond10$5,400$394.6344%
Port Sheldon Township28$5,213$537.8947%
Town of Holland14$5,049$445.3352%
Town of Wilson15$5,013$546.8038%
Town of Nasewaupee34$4,910$379.6448%
Saugatuck Township146$4,844$480.6341%
Fennville10$4,510$385.7939%

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