Sơn Trà Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Đà Nẵng, Vietnam
Is Airbnb profitable in Sơn Trà in 2026? Explore comprehensive Airbnb analytics for Sơn Trà, Đà Nẵng, Vietnam to uncover income potential. This 2026 STR market report for Sơn Trà, based on AirROI data from February 2025 to January 2026, reveals key trends in the market of 277 active listings.
Whether you're considering an Airbnb investment in Sơn Trà, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sơn Trà Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sơn Trà Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sơn Trà (2026)
Understanding the monthly revenue variations for Airbnb listings in Sơn Trà is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sơn Trà is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sơn Trà across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,662+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,320 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $486 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $235, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sơn Trà
Sơn Trà Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Sơn Trà STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sơn Trà:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sơn Trà
Average Daily Rate (ADR) Airbnb Trends in Sơn Trà (2026)
Effective short term rental pricing strategy in Sơn Trà involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sơn Trà typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $165+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $89 or more.
- Typical properties (Median) charge around $41 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Sơn Trà
Get Live Sơn Trà Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sơn Trà (2026)
Peak Season (June, December, January)
- Revenue averages $1,213 per month
- Occupancy rates average 50.1%
- Daily rates average $70
Shoulder Season
- Revenue averages $922 per month
- Occupancy maintains around 40.2%
- Daily rates hold near $67
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $70
Seasonality Insights for Sơn Trà
- The Airbnb seasonality in Sơn Trà shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sơn Trà's highest earning potential, with monthly revenues capable of climbing to $1,238, occupancy reaching a high of 56.3%, and ADRs peaking at $70.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sơn Trà.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sơn Trà seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sơn Trà (2026)
Exploring the top neighborhoods for short-term rentals in Sơn Trà? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| My Khe Beach | Famous for its long stretch of sandy beach, My Khe Beach is one of the most popular tourist destinations in Da Nang. It offers beautiful scenery and a vibrant local atmosphere, appealing to both tourists and locals. | My Khe Beach, Dragon Bridge, Marble Mountains, Han River, Sun Wheel, Furama Resort |
| Son Tra Peninsula | A stunning natural destination with lush forests and breathtaking views of the ocean. Ideal for eco-tourism and attracting backpackers and nature lovers. | Monkey Mountain, Lin Zhang Pagoda, Son Tra Nature Reserve, Thuan Phuoc Bridge, Ban Co Peak |
| Bac My An Beach | A tranquil beach area that is less crowded than My Khe, making it perfect for families and those seeking a peaceful getaway while still close to the city. | Bac My An Beach, Kuan Yin Pagoda, Vietnamese seafood restaurants, Infinity Pool at Intercontinental, The Ocean Villas |
| Da Nang City Center | The urban heart of Da Nang, featuring numerous shopping, dining, and entertainment options, making it ideal for city travelers and business guests. | Han River Walk, Con Market, Museum of Cham Sculpture, Indochina Riverside Towers, Ba Na Hills |
| Non Nuoc Beach | Known for its resort development and proximity to Marble Mountains, this area attracts tourists looking for relaxation and recreational activities. | Non Nuoc Beach, Marble Mountains, Golf Courses, Resort Spas, Nuoc Beach village |
| Hoa Hai Village | A charming village with local markets and culture, attracting visitors interested in the traditional Vietnamese lifestyle and quieter surroundings. | Local markets, Traditional craft villages, My Khe Beach proximity, Palm tree-lined streets, Local eateries |
| Thanh Khe District | An emerging area with affordable housing, less touristy than the main attractions, making it appealing for budget travelers and long-stay guests. | Thanh Khe Beach, Local parks, Budget eateries, Cultural experiences, Proximity to Da Nang Center |
| Hai Chau District | The administrative heart of Da Nang, featuring historic sites and modern conveniences. It's a convenient base for exploring the rest of the city. | Ben Thanh Market, Danang Cathedral, Cao Dai Temple, Dragon Bridge view, Thuan Phuoc Bridge |
Understanding Airbnb License Requirements & STR Laws in Sơn Trà (2026)
While Sơn Trà, Đà Nẵng, Vietnam currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sơn Trà to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sơn Trà (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sơn Tràbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cherry villa 8 Bedrooms - Walk to the beach.
Entire Place • 8 bedrooms
Tropical Villa | Near My Khe Beach | City Center
Entire Place • 5 bedrooms
5 minutes walk from Mike Beach/Free airport pick-up/New villa/Comfortable for all ages with 1st floo
Entire Place • 5 bedrooms
Aurora Villa | Near My Khe Beach | City Center
Entire Place • 4 bedrooms
Da Nang Pool Villa #Newly built house # Located in the center of Da Nang # 4BR # 5 minutes from My K
Entire Place • 4 bedrooms
5BR Villa - Private Pool - Near My Khe Beach
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sơn Trà (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Sơn Trà based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nathan | 4 | $145,215 | 273 | 4.98/5.0 |
| Nguyễn | 4 | $90,158 | 72 | 4.75/5.0 |
| Danny | 2 | $78,887 | 67 | 4.97/5.0 |
| Brian | 2 | $68,064 | 18 | 4.88/5.0 |
| Hinata | 5 | $48,948 | 50 | 4.92/5.0 |
| Le Ngọc Thanh | 3 | $46,016 | 8 | 4.80/5.0 |
| Julie | 2 | $45,064 | 45 | 5.00/5.0 |
| Duoc | 15 | $38,715 | 161 | 4.87/5.0 |
| Olivia | 1 | $38,061 | 72 | 4.92/5.0 |
| Thị Thanh Thanh | 2 | $37,878 | 37 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sơn Trà.
Dive Deeper: Advanced Sơn Trà STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sơn Trà. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSơn Trà Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sơn Trà
- The Sơn Trà Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.8% of the 277 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sơn Trà, Apartment/Condo properties are the most common (71.1%), reflecting the local real estate landscape.
- Houses represent a significant 21.7% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.1%) offer potential for unique stay experiences.
Sơn Trà Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sơn Trà
- The dominant room capacity in Sơn Trà is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.7% of the active Airbnb listings in Sơn Trà, indicating a high concentration in these sizes.
Sơn Trà Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sơn Trà
- The most common guest capacity trend in Sơn Trà vacation rentals is listings accommodating 2 guests (37.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Sơn Trà STR market, accounting for 54.9% of listings.
- 27.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sơn Trà.
- On average, properties in Sơn Trà are equipped to host 3.5 guests.
Sơn Trà Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sơn Trà
- The most common availability pattern in Sơn Trà falls within the 271-366 days range, representing 60.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sơn Trà (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sơn Trà Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
174 listings
62.8% of total
2 Nights
20 listings
7.2% of total
3 Nights
6 listings
2.2% of total
4-6 Nights
9 listings
3.2% of total
7-29 Nights
11 listings
4% of total
30+ Nights
57 listings
20.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sơn Trà is 1 Night, adopted by 62.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Sơn Trà Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.6%) caters to monthly stays (30+ nights) in Sơn Trà, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 62.8% of Sơn Trà hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sơn Trà.
Sơn Trà Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
0.7% of total
Flexible
81 listings
29.2% of total
Moderate
70 listings
25.3% of total
Firm
97 listings
35% of total
Strict
27 listings
9.7% of total
Cancellation Policy Insights for Sơn Trà
- The prevailing Airbnb cancellation policy trend in Sơn Trà is Firm, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (44.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35% market standard in Sơn Trà.
- Using a Strict policy might deter some guests, as only 9.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sơn Trà.
Sơn Trà STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sơn Trà
- The overall average booking lead time for vacation rentals in Sơn Trà is 15 days.
- Guests book furthest in advance for stays during January (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (22 days avg.) sees the longest lead times, while Spring (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Sơn Trà.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 31 days out to capitalize on advance planning.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 22 days) to capture early planners.
- Monitor your own booking lead times against these Sơn Trà averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sơn Trà (2026)
Amenity Prevalence
Amenity Insights for Sơn Trà
- Essential amenities in Sơn Trà that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sơn Trà: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sơn Trà to stay competitive.
Sơn Trà Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sơn Trà
- The typical guest profile for Airbnb in Sơn Trà consists of predominantly international visitors (96%), with top international origins including South Korea, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Korean.
- Domestic travelers account for 4.3% of guests.
- Key international markets include United States (19.7%) and South Korea (13.7%).
- Top languages spoken are English (47.7%) followed by Korean (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from South Korea.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sơn Trà Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Điện Bàn | 47 | $871 | $223.11 | 36% |
| Đà Nẵng | 3,137 | $711 | $84.89 | 42% |
| Hội An | 1,723 | $613 | $73.20 | 34% |
| Quận Ngũ Hành Sơn | 25 | $576 | $98.84 | 43% |
| Ngũ Hành Sơn | 172 | $530 | $89.76 | 40% |
| Mỹ An | 16 | $500 | $79.61 | 40% |
| Hải Châu | 28 | $393 | $48.16 | 39% |
| Quận Sơn Trà | 60 | $290 | $43.19 | 47% |
| Thành phố Huế | 87 | $281 | $46.34 | 29% |
| Huế | 370 | $183 | $35.31 | 26% |