Pleiku Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gia Lai Province, Vietnam

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Pleiku in 2025? Explore comprehensive Airbnb analytics for Pleiku, Gia Lai Province, Vietnam to uncover income potential. This 2025 STR market report for Pleiku, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.

Whether you're considering an Airbnb investment in Pleiku, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pleiku Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Pleiku Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$32
The average rental revenue earned for an occupied room per day in Pleiku.
Occupancy Rate(?)
19.9%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$1,418
Typical annual income for an Airbnb listing in Pleiku. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
8.7%
Positive growth (8.7%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Pleiku.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Pleiku.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
20
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Pleiku (2025)

Understanding the monthly revenue variations for Airbnb listings in Pleiku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pleiku is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pleiku across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $513+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $318 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $153 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $71, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Pleiku

Pleiku Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Pleiku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pleiku:

  • Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 15%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Pleiku

Average Daily Rate (ADR) Airbnb Trends in Pleiku (2025)

Effective short term rental pricing strategy in Pleiku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pleiku typically peaks in February and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $63+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $34 or more.
  • Typical properties (Median) charge around $21 per night.
  • Entry-level properties (Bottom 25%) earn around $14 per night.

Average Daily Rate (ADR) Trend by Month in Pleiku

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Airbnb Seasonality Analysis & Trends in Pleiku (2025)

Peak Season (April, May, March)
  • Revenue averages $346 per month
  • Occupancy rates average 25.1%
  • Daily rates average $30
Shoulder Season
  • Revenue averages $227 per month
  • Occupancy maintains around 21.8%
  • Daily rates hold near $32
Low Season (July, August, October)
  • Revenue drops to average $126 per month
  • Occupancy decreases to average 15.7%
  • Daily rates adjust to average $28

Seasonality Insights for Pleiku

  • The Airbnb seasonality in Pleiku shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Pleiku's highest earning potential, with monthly revenues capable of climbing to $406, occupancy reaching a high of 36.3%, and ADRs peaking at $34.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $105, occupancy could drop to 11.8%, and ADRs may adjust down to $27.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pleiku.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Pleiku seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Pleiku (2025)

Exploring the top neighborhoods for short-term rentals in Pleiku? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
Pleiku's vibrant urban area with easy access to restaurants, cafes, and shops. Ideal for visitors who want to experience the local culture and lifestyle.
Tây Nguyên Square, Pleiku Waterfall, Bàu Đức Lake, Ngọc Linh Mountain, local markets
Trường Sa Street
A bustling street known for its dining options and nightlife, making it attractive for young travelers and locals.
Pleiku Night Market, restaurants and bars, local cafes, art galleries
Pleiku Lake
A serene destination for those seeking nature and relaxation, there are opportunities for water sports and leisure activities.
Pleiku Lake, Kayaking, Fishing, Picnic areas, scenic views
Yaly Hydroelectric Plant
An impressive engineering marvel and a popular tourist destination, providing educational tours and beautiful views of the surrounding area.
Hydroelectric tours, scenic overlooks, nature trails, photography opportunities
Dai Loc Hill
A vantage point offering panoramic views of Pleiku, popular for its natural beauty and tranquility. Suitable for visitors looking for nature walks.
hiking trails, scenic viewpoints, wild flora
Chư Sê District
Home to ethnic minority cultures, making it perfect for those interested in cultural experiences and traditional lifestyles.
Cultural villages, traditional markets, local festivals
K'Rang Lake
Known for its picturesque scenery and calm environment, this area is appealing for visitors looking for a peaceful retreat.
nature walks, fishing spots, leisure activities
Historical Sites
Pleiku has a rich history, and this area features several important monuments and memorials, appealing to history enthusiasts.
War memorials, historical buildings, museums, local history tours

Understanding Airbnb License Requirements & STR Laws in Pleiku (2025)

While Pleiku, Gia Lai Province, Vietnam currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pleiku to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Pleiku (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pleikubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Nhà Yên’s 2 Bedrooms Lake Resort Hotel Homestay

Nhà Yên’s 2 Bedrooms Lake Resort Hotel Homestay

Entire Place • 2 bedrooms

$5,279
Revenue
36.9%
Occupancy
$28.46
Daily Rate
Lakeview Heaven - CATCH in Pleiku

Lakeview Heaven - CATCH in Pleiku

Entire Place • 2 bedrooms

$3,989
Revenue
15.5%
Occupancy
$84.73
Daily Rate
XOM Organic Farm Stay - Bungalow

XOM Organic Farm Stay - Bungalow

Entire Place • 1 bedroom

$3,930
Revenue
27.8%
Occupancy
$27.13
Daily Rate
XOM Organic Farm Stay - Full House

XOM Organic Farm Stay - Full House

Entire Place • 1 bedroom

$2,443
Revenue
19.7%
Occupancy
$38.17
Daily Rate
XOM Organic Farm Stay - Kitchen

XOM Organic Farm Stay - Kitchen

Entire Place • N/A

$1,887
Revenue
18.9%
Occupancy
$44.50
Daily Rate
Sunflower Paksong Farmstay Bungalow - Pleiku City

Sunflower Paksong Farmstay Bungalow - Pleiku City

Entire Place • 1 bedroom

$1,637
Revenue
19.2%
Occupancy
$25.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Pleiku (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Pleiku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Xom6$10,105744.10/5.0
Kiely Nguyen1$5,279284.96/5.0
Dao Da Thao1$3,98974.86/5.0
Paksong Farmstay Gia Lai3$2,747214.82/5.0
Host #1405013402$2,09720.00/5.0
Host #263486431$1,41000.00/5.0
Host #4919762112$1,19310.00/5.0
Toàn2$880172.33/5.0
Host #2515027061$56600.00/5.0
Host #67111141$9400.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pleiku.

Dive Deeper: Advanced Pleiku STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pleiku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Pleiku Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Pleiku

  • The Pleiku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55% of the 20 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Pleiku, House properties are the most common (55%), reflecting the local real estate landscape.
  • Houses represent a significant 55% portion, catering likely to families or larger groups.

Pleiku Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Pleiku

  • The dominant room capacity in Pleiku is 1 bedroom listings, making up 60% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Pleiku, indicating a high concentration in these sizes.
  • With over half the market (60%) consisting of studios or 1-bedroom units, Pleiku is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (5.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Pleiku.

Pleiku Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Pleiku

  • The most common guest capacity trend in Pleiku vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 6 guests dominate the Pleiku STR market, accounting for 45.0% of listings.
  • 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pleiku.
  • On average, properties in Pleiku are equipped to host 3.5 guests.

Pleiku Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Pleiku

  • The most common availability pattern in Pleiku falls within the 271-366 days range, representing 90% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Pleiku (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Pleiku Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

20 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Pleiku is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Pleiku Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Pleiku hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pleiku.

Pleiku Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (91.7%)

Flexible

11 listings

91.7% of total

Strict (8.3%)

Strict

1 listings

8.3% of total

Cancellation Policy Insights for Pleiku

  • The prevailing Airbnb cancellation policy trend in Pleiku is Flexible, used by 91.7% of listings.
  • The market strongly favors guest-friendly terms, with 91.7% of listings offering Flexible or Moderate policies. This suggests guests in Pleiku may expect booking flexibility.
  • Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 91.7% market standard in Pleiku.
  • Given the high prevalence of Flexible policies (91.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Pleiku.

Pleiku STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Pleiku

  • The overall average booking lead time for vacation rentals in Pleiku is 19 days.
  • Guests book furthest in advance for stays during November (average 39 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (27 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Pleiku.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 39 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 27 days) to capture early planners.
  • Monitor your own booking lead times against these Pleiku averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Pleiku (2025)

Amenity Prevalence

Amenity Insights for Pleiku

  • Essential amenities in Pleiku that guests expect include: Wifi, Essentials, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Fire extinguisher, TV, BBQ grill are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Pleiku: Wifi, Essentials, Hot water, Free parking on premises.
  • Prioritize adding missing essentials: Essentials, Hot water, Free parking on premises.
  • Consider adding popular differentiators like Fire extinguisher or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Pleiku to stay competitive.

Pleiku Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Pleiku

  • The typical guest profile for Airbnb in Pleiku consists of a mix of domestic (45%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Vietnamese.
  • Domestic travelers account for 45.2% of guests.
  • Key international markets include Vietnam (45.2%) and France (9.7%).
  • Top languages spoken are English (45.7%) followed by Vietnamese (15.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Pleiku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cam Ranh52$561$135.8219%
Nha Trang1,277$507$76.5532%
Quy Nhơn187$183$42.4923%
Buôn Ma Thuột40$127$43.0921%
Cam Lâm21$105$66.7518%
Tuy Hòa63$96$31.2220%

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