Hội An Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Quảng Nam Province, Vietnam
Is Airbnb profitable in Hội An in 2025? Explore comprehensive Airbnb analytics for Hội An, Quảng Nam Province, Vietnam to uncover income potential. This 2025 STR market report for Hội An, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,505 active listings.
Whether you're considering an Airbnb investment in Hội An, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hội An Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Hội An Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Hội An (2025)
Understanding the monthly revenue variations for Airbnb listings in Hội An is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hội An is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hội An across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,791+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,180 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $400 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $147, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hội An
Hội An Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Hội An STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hội An:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 29%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hội An
Average Daily Rate (ADR) Airbnb Trends in Hội An (2025)
Effective short term rental pricing strategy in Hội An involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hội An typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $86 or more.
- Typical properties (Median) charge around $35 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Hội An
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Airbnb Seasonality Analysis & Trends in Hội An (2025)
Peak Season (April, May, July)
- Revenue averages $1,229 per month
- Occupancy rates average 38.4%
- Daily rates average $71
Shoulder Season
- Revenue averages $1,001 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $75
Low Season (September, October, November)
- Revenue drops to average $816 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $71
Seasonality Insights for Hội An
- The Airbnb seasonality in Hội An shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Hội An's highest earning potential, with monthly revenues capable of climbing to $1,301, occupancy reaching a high of 42.9%, and ADRs peaking at $79.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $799, occupancy could drop to 29.6%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hội An.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Hội An seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Hội An (2025)
Exploring the top neighborhoods for short-term rentals in Hội An? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | A UNESCO World Heritage site known for its well-preserved ancient architecture and rich cultural heritage. A prime destination for tourists looking to experience traditional Vietnamese culture, cuisine, and shopping. | Japanese Covered Bridge, Chinese Assembly Halls, Old House of Tan Ky, Hội An Market, An Bang Beach |
| An Bang Beach | A beautiful beach area that attracts visitors looking for a relaxing seaside experience. Popular for its beach bars and restaurants, making it ideal for those seeking leisure and recreation by the water. | An Bang Beach, Beachfront restaurants, Surf lessons, Sunbathing spots |
| Cam Thanh Village | A peaceful area known for its lush water coconut groves and rural landscape. Perfect for travelers looking for a more authentic and quiet Vietnamese experience, including eco-tours and local food. | Water coconut boat tours, Local fishing villages, Traditional cooking classes |
| Tra Que Vegetable Village | Famous for its organic vegetables and traditional farming practices. A great spot for visitors interested in culinary experiences and agritourism. | Vegetable farms, Cooking classes, Local markets |
| Cua Dai Beach | Another stunning beach destination, particularly for families and tourists who enjoy water sports and beach activities. Offers a more relaxed vibe away from the busier beach areas. | Cua Dai Beach, Water sports activities, Seaside restaurants |
| Hội An Ancient Town Night Market | A vibrant area that comes alive in the evenings, offering local handicrafts, street food, and a lively atmosphere. Ideal for visitors looking to experience local culture and craftsmanship. | Night market stalls, Street food, Local artisans |
| Ngu Hanh Son (Marble Mountains) | A natural attraction offering hiking and exploration of caves and temples. Appeals to tourists interested in nature, adventure, and stunning views. | Marble Mountains, Thiên Sơn Waterfall, Buddhist temples |
| My Son Sanctuary | An ancient site of Hindu temples, showcasing the rich history of the Champa civilization. Appeals to history enthusiasts and cultural travelers looking to explore Vietnam's ancient heritage. | My Son temples, Champa history exhibits |
Understanding Airbnb License Requirements & STR Laws in Hội An (2025)
While Hội An, Quảng Nam Province, Vietnam currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hội An to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Hội An (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hội Anbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Akala Villa, Luxury 6 Bedrooms, Superb River View
Entire Place • 6 bedrooms
![[C6] The An Retreat 7BRs w/ Pool & Rice Field](https://a0.muscache.com/im/pictures/miso/Hosting-620873204365705719/original/e7ec6967-aff0-428e-9de0-ec64b6620e33.jpeg?im_w=480&im_format=avif)
[C6] The An Retreat 7BRs w/ Pool & Rice Field
Entire Place • 7 bedrooms
Villa de Exotica - Vesta Collections
Entire Place • 7 bedrooms
Beachfront villa, Banyan Ocean Villa, Hoi An
Entire Place • 4 bedrooms
Mystery Villa: private pool, inclusive breakfast.
Entire Place • 3 bedrooms
Hideaway Luxury Villa 5BRs- Steps to An Bang Beach
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Hội An (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Hội An based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Duc | 9 | $465,927 | 495 | 4.98/5.0 |
| Ha | 13 | $387,785 | 303 | 3.74/5.0 |
| Bao | 18 | $283,815 | 1702 | 4.91/5.0 |
| Dong | 5 | $283,425 | 224 | 4.97/5.0 |
| Sunny | 25 | $239,536 | 941 | 4.83/5.0 |
| Ngan Ha | 15 | $238,756 | 456 | 4.88/5.0 |
| Thanh | 6 | $231,350 | 109 | 4.08/5.0 |
| Pao | 6 | $229,367 | 345 | 4.98/5.0 |
| Ayatana | 16 | $226,376 | 304 | 3.41/5.0 |
| Nhu Nhu | 2 | $205,019 | 43 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hội An.
Dive Deeper: Advanced Hội An STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hội An. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHội An Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hội An
- The Hội An Airbnb market composition is heavily skewed towards Private Room listings, which make up 62.9% of the 1,505 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Hội An, House properties are the most common (50.2%), reflecting the local real estate landscape.
- Houses represent a significant 50.2% portion, catering likely to families or larger groups.
- The presence of 33.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 2.1%) offer potential for unique stay experiences.
Hội An Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hội An
- The dominant room capacity in Hội An is 1 bedroom listings, making up 43.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.8% of the active Airbnb listings in Hội An, indicating a high concentration in these sizes.
- A significant 25.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hội An.
Hội An Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hội An
- The most common guest capacity trend in Hội An vacation rentals is listings accommodating 2 guests (35.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Hội An STR market, accounting for 53.2% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hội An.
- On average, properties in Hội An are equipped to host 3.3 guests.
Hội An Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hội An
- The most common availability pattern in Hội An falls within the 271-366 days range, representing 63.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hội An (33.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Hội An Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1262 listings
88.1% of total
2 Nights
116 listings
8.1% of total
3 Nights
10 listings
0.7% of total
4-6 Nights
9 listings
0.6% of total
7-29 Nights
9 listings
0.6% of total
30+ Nights
27 listings
1.9% of total
Key Insights
- The most prevalent minimum stay requirement in Hội An is 1 Night, adopted by 88.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.2%) of the Hội An Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 88.1% of Hội An hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hội An.
Hội An Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.2% of total
Refundable
1 listings
0.1% of total
Non-refundable
5 listings
0.5% of total
Flexible
503 listings
45.4% of total
Moderate
302 listings
27.3% of total
Firm
133 listings
12% of total
Strict
161 listings
14.5% of total
Cancellation Policy Insights for Hội An
- The prevailing Airbnb cancellation policy trend in Hội An is Flexible, used by 45.4% of listings.
- The market strongly favors guest-friendly terms, with 72.7% of listings offering Flexible or Moderate policies. This suggests guests in Hội An may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.4% market standard in Hội An.
- Using a Strict policy might deter some guests, as only 14.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hội An.
Hội An STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Hội An
- The overall average booking lead time for vacation rentals in Hội An is 43 days.
- Guests book furthest in advance for stays during April (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Summer (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Hội An.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Hội An averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Hội An (2025)
Amenity Prevalence
Amenity Insights for Hội An
- Essential amenities in Hội An that guests expect include: Wifi, Air conditioning, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hội An: Wifi, Air conditioning, TV.
- Prioritize adding missing essentials: Wifi, Air conditioning, TV.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hội An to stay competitive.
Hội An Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Hội An
- The typical guest profile for Airbnb in Hội An consists of predominantly international visitors (97%), with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 3.4% of guests.
- Key international markets include United States (14.8%) and Australia (13.2%).
- Top languages spoken are English (50.1%) followed by French (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Hội An Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Điện Bàn | 37 | $1,131 | $261.05 | 34% |
| Đà Nẵng | 2,913 | $715 | $98.48 | 39% |
| Huế | 451 | $205 | $35.90 | 26% |
| Quảng Ngãi | 10 | $39 | $44.44 | 15% |