Huế Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thừa Thiên Huế Province, Vietnam
Is Airbnb profitable in Huế in 2025? Explore comprehensive Airbnb analytics for Huế, Thừa Thiên Huế Province, Vietnam to uncover income potential. This 2025 STR market report for Huế, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 451 active listings.
Whether you're considering an Airbnb investment in Huế, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Huế Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Huế Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Huế (2025)
Understanding the monthly revenue variations for Airbnb listings in Huế is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Huế is typically April, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Huế across different performance tiers:
- Best-in-class properties (Top 10%) achieve $808+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $421 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $195 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $82, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Huế
Huế Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Huế STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Huế:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Huế
Average Daily Rate (ADR) Airbnb Trends in Huế (2025)
Effective short term rental pricing strategy in Huế involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Huế typically peaks in July and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $66+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $40 or more.
- Typical properties (Median) charge around $23 per night.
- Entry-level properties (Bottom 25%) earn around $15 per night.
Average Daily Rate (ADR) Trend by Month in Huế
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Airbnb Seasonality Analysis & Trends in Huế (2025)
Peak Season (April, May, June)
- Revenue averages $453 per month
- Occupancy rates average 29.0%
- Daily rates average $36
Shoulder Season
- Revenue averages $323 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $36
Low Season (September, November, December)
- Revenue drops to average $255 per month
- Occupancy decreases to average 24.7%
- Daily rates adjust to average $36
Seasonality Insights for Huế
- The Airbnb seasonality in Huế shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Huế's highest earning potential, with monthly revenues capable of climbing to $506, occupancy reaching a high of 34.7%, and ADRs peaking at $37.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $251, occupancy could drop to 24.3%, and ADRs may adjust down to $35.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Huế.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Huế seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Huế (2025)
Exploring the top neighborhoods for short-term rentals in Huế? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Imperial City | The historic heart of Huế, known for its ancient citadel and royal tombs. A prime location for tourists interested in cultural heritage and exploring Vietnam's imperial history. | Imperial City, Thien Mu Pagoda, Khải Định Tomb, Tự Đức Tomb, Huế Museum of Royal Antiquities |
| Tuan River | Scenic area along the Tuan River with stunning views and a tranquil atmosphere. Perfect for travelers looking for relaxation and picturesque surroundings. | Tuan River views, Boat tours, Linh Mu Pagoda, Fishing villages, Countryside scenery |
| Phu Mon | An up-and-coming neighborhood with good amenities and access to tourist attractions. Ideal for families and longer-term visitors. | Local markets, Phu Mon Temple, Green parks, Restaurants and cafes nearby |
| Huế City Center | The bustling center of the city, filled with restaurants, shops, and cultural activities. Great for tourists wanting to be in the heart of it all. | Dong Ba Market, Perfume River, Nguyen Temple, Local eateries, Shopping streets |
| Thuan An Beach | A beautiful coastal area just outside the city known for its beaches. Attracts tourists looking to relax by the water and enjoy the sun. | Thuan An Beach, Water sports, Seafood restaurants, Beachfront resorts |
| Vong Canh Hill | A quiet, scenic hill that offers panoramic views of the Perfume River and surrounding areas. A great spot for nature lovers and photography. | Vong Canh Hill views, Countryside walks, Hiking trails, Sunset views |
| Monuments and Landmarks District | Area surrounding the key historical monuments of Huế. Ideal for cultural tourism and heritage enthusiasts. | Tomb of Emperor Minh Mang, Tomb of Emperor Gia Long, Royal Citadel, Historical landmarks tours |
| An Hoa Ward | An emerging area with local charm, close to many of Huế's historical sites. Suitable for travelers looking for an authentic experience. | Local cafes, Traditional Vietnamese life, Cultural interactions, Proximity to heritage sites |
Understanding Airbnb License Requirements & STR Laws in Huế (2025)
While Huế, Thừa Thiên Huế Province, Vietnam currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Huế to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Huế (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Huếbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home with 5 bedrooms - city center
Entire Place • 5 bedrooms
Fa's House Hue
Entire Place • 4 bedrooms
Mia's House Hue
Entire Place • 4 bedrooms
Le Robinet Villa - a journey into Hue citadel soul
Entire Place • 4 bedrooms
Rose Villa Hue
Entire Place • 4 bedrooms
Home with 4 bedrooms - City Center
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Huế (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Huế based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ha | 3 | $59,756 | 145 | 4.90/5.0 |
| Huy | 5 | $57,454 | 58 | 3.84/5.0 |
| Trang | 6 | $49,337 | 454 | 4.99/5.0 |
| LimdimHere | 6 | $43,056 | 271 | 4.76/5.0 |
| Thi Dung | 19 | $41,093 | 517 | 4.22/5.0 |
| Tung | 16 | $40,986 | 30 | 0.56/5.0 |
| Trung | 15 | $36,664 | 29 | 1.54/5.0 |
| Linh | 7 | $35,026 | 478 | 4.86/5.0 |
| Hoang Phan | 8 | $28,685 | 74 | 3.00/5.0 |
| Sweethouse2 | 6 | $25,929 | 467 | 4.13/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Huế.
Dive Deeper: Advanced Huế STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Huế. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHuế Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Huế
- The Huế Airbnb market composition is heavily skewed towards Private Room listings, which make up 73.6% of the 451 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Huế, House properties are the most common (55.9%), reflecting the local real estate landscape.
- Houses represent a significant 55.9% portion, catering likely to families or larger groups.
- The presence of 25.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 3.0%) offer potential for unique stay experiences.
Huế Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Huế
- The dominant room capacity in Huế is 1 bedroom listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 55.2% of the active Airbnb listings in Huế, indicating a high concentration in these sizes.
Huế Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Huế
- The most common guest capacity trend in Huế vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Huế STR market, accounting for 43.3% of listings.
- 15.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Huế.
- On average, properties in Huế are equipped to host 2.6 guests.
Huế Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Huế
- The most common availability pattern in Huế falls within the 271-366 days range, representing 73.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Huế (37.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Huế Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
402 listings
95.7% of total
2 Nights
13 listings
3.1% of total
4-6 Nights
1 listings
0.2% of total
30+ Nights
4 listings
1% of total
Key Insights
- The most prevalent minimum stay requirement in Huế is 1 Night, adopted by 95.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (98.8%) of the Huế Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (1%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.7% of Huế hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Huế.
Huế Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
201 listings
61.8% of total
Moderate
82 listings
25.2% of total
Firm
16 listings
4.9% of total
Strict
26 listings
8% of total
Cancellation Policy Insights for Huế
- The prevailing Airbnb cancellation policy trend in Huế is Flexible, used by 61.8% of listings.
- The market strongly favors guest-friendly terms, with 87.0% of listings offering Flexible or Moderate policies. This suggests guests in Huế may expect booking flexibility.
- Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 61.8% market standard in Huế.
- Given the high prevalence of Flexible policies (61.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Huế.
Huế STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Huế
- The overall average booking lead time for vacation rentals in Huế is 34 days.
- Guests book furthest in advance for stays during April (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (43 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Huế.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Huế averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Huế (2025)
Amenity Prevalence
Amenity Insights for Huế
- Essential amenities in Huế that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Huế: Wifi, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Huế to stay competitive.
Huế Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Huế
- The typical guest profile for Airbnb in Huế consists of predominantly international visitors (90%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 9.8% of guests.
- Key international markets include United States (16.9%) and United Kingdom (10.8%).
- Top languages spoken are English (46.3%) followed by French (11.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Huế Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Điện Bàn | 37 | $1,131 | $261.05 | 34% |
| Đà Nẵng | 2,913 | $715 | $98.48 | 39% |
| Hội An | 1,505 | $658 | $79.19 | 33% |
| Phong Nha Town | 75 | $105 | $26.42 | 22% |
| Đồng Hới | 20 | $88 | $38.56 | 20% |
| Quảng Ngãi | 10 | $39 | $44.44 | 15% |