Thành phố Huế Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Thừa Thiên Huế, Vietnam
Is Airbnb profitable in Thành phố Huế in 2025? Explore comprehensive Airbnb analytics for Thành phố Huế, Thừa Thiên Huế, Vietnam to uncover income potential. This 2025 STR market report for Thành phố Huế, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 136 active listings.
Whether you're considering an Airbnb investment in Thành phố Huế, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thành phố Huế Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thành phố Huế Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thành phố Huế (2025)
Understanding the monthly revenue variations for Airbnb listings in Thành phố Huế is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thành phố Huế is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thành phố Huế across different performance tiers:
- Best-in-class properties (Top 10%) achieve $785+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $388 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $191 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $89, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thành phố Huế
Thành phố Huế Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thành phố Huế STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thành phố Huế:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thành phố Huế
Average Daily Rate (ADR) Airbnb Trends in Thành phố Huế (2025)
Effective short term rental pricing strategy in Thành phố Huế involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thành phố Huế typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $133+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $18 per night.
Average Daily Rate (ADR) Trend by Month in Thành phố Huế
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Airbnb Seasonality Analysis & Trends in Thành phố Huế (2025)
Peak Season (March, April, February)
- Revenue averages $498 per month
- Occupancy rates average 31.3%
- Daily rates average $52
Shoulder Season
- Revenue averages $146 per month
- Occupancy maintains around 11.6%
- Daily rates hold near $48
Low Season (August, September, October)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $46
Seasonality Insights for Thành phố Huế
- The Airbnb seasonality in Thành phố Huế shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thành phố Huế's highest earning potential, with monthly revenues capable of climbing to $585, occupancy reaching a high of 32.5%, and ADRs peaking at $54.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $45.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thành phố Huế.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thành phố Huế seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thành phố Huế (2025)
Exploring the top neighborhoods for short-term rentals in Thành phố Huế? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Huế Imperial City | The historic heart of Huế, offering rich cultural heritage and stunning architecture. A prime spot for tourists interested in history and culture, with many attractions within walking distance. | Imperial City, Thien Mu Pagoda, Hue Royal Antiquities Museum, Dieu De National Pagoda, Tu Duc Tomb |
| Perfume River | A picturesque river that flows through Huế, offering scenic views and boat tours. It's a favorite for tourists looking for leisure activities and beautiful landscapes. | Perfume River Boat Tours, Thien Mu Pagoda, Trang Tien Bridge, Riverfront cafes and restaurants |
| Tuan River | Known for its natural beauty and tranquil atmosphere. Good for travelers seeking a peaceful stay away from the hustle and bustle, with opportunities for outdoor activities. | Tuan River scenery, Fishing and boating activities, Local village experiences |
| Phu Bai | Close to Huế Airport, making it convenient for travelers. This area is great for short-term rentals catering to business travelers and those arriving for leisure. | Phu Bai Airport, Local markets and restaurants, Proximity to Huế city |
| Beach area of Thuan An | A tranquil beach area near Huế, perfect for guests looking to relax by the sea. It offers a different experience for tourists looking to escape the city. | Thuan An Beach, Local seafood restaurants, Water sports and activities |
| Nguyen Dinh Chieu Street | A vibrant street filled with cafes, shops, and local eateries. It attracts young travelers and couples looking for a lively atmosphere close to urban amenities. | Cafes and shops, Night markets, Proximity to nightlife |
| Trang Tien Plaza | A shopping district that attracts visitors looking for shopping and dining options. Ideal for short stays in a commercial area with various entertainment. | Trang Tien Plaza, Local food stalls, Cultural events and performances |
| Kim Long | A charming neighborhood known for its historical significance and local culture. Offers a more authentic experience, away from tourist crowds. | Kim Long Pagoda, Local craft shops, Traditional culture experiences |
Understanding Airbnb License Requirements & STR Laws in Thành phố Huế (2025)
Yes, Thành phố Huế, Thừa Thiên Huế, Vietnam enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thành phố Huế to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Thành phố Huế (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thành phố Huếbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Iris Hill Villa - Private Villa With Swimming Pool
Entire Place • 14 bedrooms
Happy Villa Hue 1
Entire Place • 5 bedrooms
Villa Victoria 1
Entire Place • 4 bedrooms
Sunsea's corner
Private Room • 3 bedrooms
Ancient Huế French Villas - Gustave Eiffel TWN
Private Room • 1 bedroom
Margurite Duras - TWN bedroom
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thành phố Huế (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thành phố Huế based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ancient Hue Garden Houses | 10 | $46,377 | 0 | N/A/5.0 |
| Host #520288281 | 3 | $15,757 | 1 | N/A/5.0 |
| Sunsea'S Corner | 4 | $15,420 | 67 | 4.84/5.0 |
| Trang | 1 | $11,800 | 12 | 4.92/5.0 |
| Valentino | 7 | $11,692 | 3 | 4.67/5.0 |
| Host #593873758 | 1 | $11,497 | 0 | N/A/5.0 |
| Trang | 3 | $7,711 | 2 | N/A/5.0 |
| Quoc Bao | 5 | $7,394 | 77 | 4.42/5.0 |
| Hoàng | 2 | $7,287 | 3 | 5.00/5.0 |
| Thi Kim Dung | 9 | $6,754 | 5 | N/A/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thành phố Huế.
Dive Deeper: Advanced Thành phố Huế STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thành phố Huế. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThành phố Huế Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thành phố Huế
- The Thành phố Huế Airbnb market composition is heavily skewed towards Private Room listings, which make up 72.1% of the 136 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thành phố Huế, House properties are the most common (49.3%), reflecting the local real estate landscape.
- Houses represent a significant 49.3% portion, catering likely to families or larger groups.
- The presence of 27.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 3.6%) offer potential for unique stay experiences.
Thành phố Huế Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thành phố Huế
- The dominant room capacity in Thành phố Huế is 1 bedroom listings, making up 60.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.2% of the active Airbnb listings in Thành phố Huế, indicating a high concentration in these sizes.
- With over half the market (60.3%) consisting of studios or 1-bedroom units, Thành phố Huế is particularly well-suited for individuals or couples.
Thành phố Huế Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thành phố Huế
- The most common guest capacity trend in Thành phố Huế vacation rentals is listings accommodating 2 guests (44.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Thành phố Huế STR market, accounting for 65.5% of listings.
- A significant 45.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Thành phố Huế.
- 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thành phố Huế.
- On average, properties in Thành phố Huế are equipped to host 3.1 guests.
Thành phố Huế Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thành phố Huế
- The most common availability pattern in Thành phố Huế falls within the 271-366 days range, representing 94.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Thành phố Huế (65.4%), reflecting common guest stay durations or potential owner blocking patterns.
Thành phố Huế Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
130 listings
95.6% of total
2 Nights
1 listings
0.7% of total
30+ Nights
5 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Thành phố Huế is 1 Night, adopted by 95.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (96.3%) of the Thành phố Huế Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95.6% of Thành phố Huế hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thành phố Huế.
Thành phố Huế Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
103 listings
76.3% of total
Moderate
21 listings
15.6% of total
Firm
10 listings
7.4% of total
Strict
1 listings
0.7% of total
Cancellation Policy Insights for Thành phố Huế
- The prevailing Airbnb cancellation policy trend in Thành phố Huế is Flexible, used by 76.3% of listings.
- The market strongly favors guest-friendly terms, with 91.9% of listings offering Flexible or Moderate policies. This suggests guests in Thành phố Huế may expect booking flexibility.
- Strict cancellation policies are quite rare (0.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 76.3% market standard in Thành phố Huế.
- Given the high prevalence of Flexible policies (76.3%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 0.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Thành phố Huế.
Thành phố Huế STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thành phố Huế
- The overall average booking lead time for vacation rentals in Thành phố Huế is 21 days.
- Guests book furthest in advance for stays during May (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (24 days avg.) sees the longest lead times, while Summer (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Thành phố Huế.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 32 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Thành phố Huế averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thành phố Huế (2025)
Amenity Prevalence
Amenity Insights for Thành phố Huế
- Essential amenities in Thành phố Huế that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thành phố Huế: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thành phố Huế to stay competitive.
Thành phố Huế Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thành phố Huế
- The typical guest profile for Airbnb in Thành phố Huế consists of predominantly international visitors (82%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.3% of guests.
- Key international markets include Vietnam (18.3%) and France (13.5%).
- Top languages spoken are English (45.3%) followed by French (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thành phố Huế Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Điện Bàn | 51 | $869 | $308.45 | 29% |
| Đà Nẵng | 3,810 | $596 | $100.84 | 36% |
| Hội An | 1,783 | $583 | $80.67 | 31% |
| Huế | 434 | $194 | $36.67 | 26% |
| Tam Kỳ | 11 | $181 | $56.84 | 16% |
| Hương Thủy | 11 | $161 | $55.51 | 32% |
| Phong Nha Town | 70 | $107 | $26.76 | 20% |
| Đồng Hới | 22 | $77 | $43.58 | 12% |
| Quảng Ngãi | 11 | $35 | $41.97 | 13% |