Buôn Ma Thuột Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Đắk Lắk, Vietnam

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Buôn Ma Thuột in 2025? Explore comprehensive Airbnb analytics for Buôn Ma Thuột, Đắk Lắk, Vietnam to uncover income potential. This 2025 STR market report for Buôn Ma Thuột, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 25 active listings.

Whether you're considering an Airbnb investment in Buôn Ma Thuột, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Buôn Ma Thuột Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Buôn Ma Thuột Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$32
The average rental revenue earned for an occupied room per day in Buôn Ma Thuột.
Occupancy Rate(?)
20.0%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$1,454
Typical annual income for an Airbnb listing in Buôn Ma Thuột. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
89.6%
Strong growth (89.6%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Buôn Ma Thuột.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Buôn Ma Thuột.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
25
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Buôn Ma Thuột (2025)

Understanding the monthly revenue variations for Airbnb listings in Buôn Ma Thuột is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Buôn Ma Thuột is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Buôn Ma Thuột across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $448+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $240 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $121 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $62, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Buôn Ma Thuột

Buôn Ma Thuột Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Buôn Ma Thuột STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Buôn Ma Thuột:

  • Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 14%.
  • Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Buôn Ma Thuột

Average Daily Rate (ADR) Airbnb Trends in Buôn Ma Thuột (2025)

Effective short term rental pricing strategy in Buôn Ma Thuột involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Buôn Ma Thuột typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $86+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
  • Typical properties (Median) charge around $24 per night.
  • Entry-level properties (Bottom 25%) earn around $16 per night.

Average Daily Rate (ADR) Trend by Month in Buôn Ma Thuột

Get Live Buôn Ma Thuột Market Intelligence 👇

Discover Buôn Ma Thuột Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Buôn Ma Thuột (2025)

Peak Season (March, January, May)
  • Revenue averages $290 per month
  • Occupancy rates average 26.7%
  • Daily rates average $35
Shoulder Season
  • Revenue averages $172 per month
  • Occupancy maintains around 22.9%
  • Daily rates hold near $35
Low Season (June, July, October)
  • Revenue drops to average $121 per month
  • Occupancy decreases to average 15.0%
  • Daily rates adjust to average $36

Seasonality Insights for Buôn Ma Thuột

  • The Airbnb seasonality in Buôn Ma Thuột shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Buôn Ma Thuột's highest earning potential, with monthly revenues capable of climbing to $333, occupancy reaching a high of 31.0%, and ADRs peaking at $36.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $103, occupancy could drop to 11.9%, and ADRs may adjust down to $35.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Buôn Ma Thuột.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Buôn Ma Thuột seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Buôn Ma Thuột (2025)

Exploring the top neighborhoods for short-term rentals in Buôn Ma Thuột? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Buôn Ma Thuột City Center
The vibrant heart of Buôn Ma Thuột, known for its cultural landmarks and bustling markets. A prime location for visitors who want to explore local culture and cuisine.
Buôn Ma Thuột Coffee Museum, Dak Lak Museum, Buôn Ma Thuột Market, Trầm Hương Pagoda, Victory Monument
Lak Lake
A picturesque lake area perfect for nature lovers and those seeking a tranquil escape. Ideal for hosting guests looking to explore natural beauty and traditional ethnic cultures.
Lak Lake, Lak Lake Ecotourism Area, Ethnic Villages, Fishing and Boating Activities, Cultural Performances
Top Bar Hill
A rising popular spot with stunning views of the city, appealing to tourists for its lookout point and breeze, making it a unique place to stay.
Top Bar Hill Viewpoint, Local Coffee Shops, Sunset Views, Hiking Trails
Trúc Lâm Zen Monastery
A serene place attracting spiritual travelers and those interested in mindfulness and meditation, presenting a calm atmosphere close to nature.
Trúc Lâm Zen Monastery, Natural Scenery, Meditation Retreats, Tea Gardens
My Khe Waterfall
Known for its stunning natural beauty and outdoor activities, it attracts adventurous tourists and nature lovers, perfect for eco-tourism.
My Khe Waterfall, Hiking Paths, Swimming Areas, Picnic Spots
Bamboo Village
A cultural space showcasing local architecture and traditions, appealing for guests interested in experiencing authentic local life.
Bamboo Village, Traditional Crafts, Local Music Performances, Culinary Experiences
Coffee Plantations in Buôn Ma Thuột
Famous for its coffee heritage, guests can stay in unique accommodations within coffee plantations, offering rich experiences in coffee culture.
Coffee Plantations Tours, Local Coffee Tasting, Market Visits, Cultural Education
Ho Chi Minh Museum of Fine Arts
Located in the city center, this area attracts art enthusiasts and cultural visitors, providing accessibility to cultural and educational experiences.
Ho Chi Minh Museum of Fine Arts, Art Exhibitions, Local Galleries, Workshops

Understanding Airbnb License Requirements & STR Laws in Buôn Ma Thuột (2025)

While Buôn Ma Thuột, Đắk Lắk, Vietnam currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Buôn Ma Thuột to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Buôn Ma Thuột (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Buôn Ma Thuộtbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

WH - Your Cozy Home In The Heart Of The BMT City

WH - Your Cozy Home In The Heart Of The BMT City

Entire Place • 1 bedroom

$6,279
Revenue
62.0%
Occupancy
$27.55
Daily Rate
Queeny’s Farm Stay Wooden House

Queeny’s Farm Stay Wooden House

Entire Place • 1 bedroom

$4,596
Revenue
35.6%
Occupancy
$47.59
Daily Rate
Suite 05: 4 Bedrooms with Sauna

Suite 05: 4 Bedrooms with Sauna

Entire Place • 4 bedrooms

$3,420
Revenue
9.0%
Occupancy
$156.70
Daily Rate
Suite 4: -2 Bedrooms with Toilet

Suite 4: -2 Bedrooms with Toilet

Entire Place • 2 bedrooms

$2,794
Revenue
26.7%
Occupancy
$71.70
Daily Rate
CoCun Homestay/Handmade/Artwork (1 dbed)

CoCun Homestay/Handmade/Artwork (1 dbed)

Private Room • N/A

$2,543
Revenue
39.1%
Occupancy
$16.01
Daily Rate
Hana House at Queeny’s Farmstay

Hana House at Queeny’s Farmstay

Entire Place • 1 bedroom

$2,152
Revenue
18.9%
Occupancy
$42.98
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Buôn Ma Thuột (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Buôn Ma Thuột based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Hàn3$8,572215.00/5.0
Nguyen Thuy Hang3$6,9504Not Rated
Justin Huynh1$6,279195.00/5.0
Van3$5,850494.98/5.0
Thị Minh Thảo3$3,166714.97/5.0
Nhung3$1,98694.63/5.0
Hàn2$1,186125.00/5.0
Chau1$722664.91/5.0
Host #4827379181$7072Not Rated
Nhien1$360104.30/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Buôn Ma Thuột.

Dive Deeper: Advanced Buôn Ma Thuột STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Buôn Ma Thuột. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Buôn Ma Thuột Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Buôn Ma Thuột

  • The Buôn Ma Thuột Airbnb market composition is heavily skewed towards Private Room listings, which make up 68% of the 25 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Buôn Ma Thuột, House properties are the most common (44%), reflecting the local real estate landscape.
  • Houses represent a significant 44% portion, catering likely to families or larger groups.
  • The presence of 20% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.

Buôn Ma Thuột Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Buôn Ma Thuột

  • The dominant room capacity in Buôn Ma Thuột is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 56.0% of the active Airbnb listings in Buôn Ma Thuột, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (8.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Buôn Ma Thuột.

Buôn Ma Thuột Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Buôn Ma Thuột

  • The most common guest capacity trend in Buôn Ma Thuột vacation rentals is listings accommodating 2 guests (32%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Buôn Ma Thuột STR market, accounting for 52.0% of listings.
  • On average, properties in Buôn Ma Thuột are equipped to host 2.2 guests.

Buôn Ma Thuột Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Buôn Ma Thuột

  • The most common availability pattern in Buôn Ma Thuột falls within the 271-366 days range, representing 84% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Buôn Ma Thuột (44%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Buôn Ma Thuột Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (100%)

1 Night

25 listings

100% of total

Key Insights

  • The most prevalent minimum stay requirement in Buôn Ma Thuột is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (100.0%) of the Buôn Ma Thuột Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 100% of Buôn Ma Thuột hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Buôn Ma Thuột.

Buôn Ma Thuột Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (45.8%)

Flexible

11 listings

45.8% of total

Moderate (29.2%)

Moderate

7 listings

29.2% of total

Firm (20.8%)

Firm

5 listings

20.8% of total

Strict

1 listings

4.2% of total

Cancellation Policy Insights for Buôn Ma Thuột

  • The prevailing Airbnb cancellation policy trend in Buôn Ma Thuột is Flexible, used by 45.8% of listings.
  • The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Buôn Ma Thuột may expect booking flexibility.
  • Strict cancellation policies are quite rare (4.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 45.8% market standard in Buôn Ma Thuột.
  • Using a Strict policy might deter some guests, as only 4.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Buôn Ma Thuột.

Buôn Ma Thuột STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Buôn Ma Thuột

  • The overall average booking lead time for vacation rentals in Buôn Ma Thuột is 15 days.
  • Guests book furthest in advance for stays during May (average 35 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 6 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (22 days avg.) sees the longest lead times, while Summer (10 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Buôn Ma Thuột.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 22 days) to capture early planners.
  • Monitor your own booking lead times against these Buôn Ma Thuột averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Buôn Ma Thuột (2025)

Amenity Prevalence

Amenity Insights for Buôn Ma Thuột

  • Essential amenities in Buôn Ma Thuột that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Buôn Ma Thuột: Wifi, Air conditioning.
  • Prioritize adding missing essentials: Air conditioning.
  • Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Buôn Ma Thuột to stay competitive.

Buôn Ma Thuột Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Buôn Ma Thuột

  • The typical guest profile for Airbnb in Buôn Ma Thuột consists of predominantly international visitors (83%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Vietnamese.
  • Domestic travelers account for 16.7% of guests.
  • Key international markets include Vietnam (16.7%) and United States (15.2%).
  • Top languages spoken are English (44.7%) followed by Vietnamese (13.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United States.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Buôn Ma Thuột Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Nha Trang1,314$485$76.5233%
Cam Ranh45$466$119.3519%
Đà Lạt1,020$309$60.6225%
Cam Lâm21$252$128.6115%
Bảo Lộc29$160$43.3319%
Phan Rang–Tháp Chàm31$154$29.6124%
Quy Nhơn193$136$39.9420%
Pleiku30$111$34.2119%
Tuy Hòa66$77$37.5919%

Maximize Your Airbnb Income in Buôn Ma Thuột

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights