Purma Space House Entire home · 3 bedrooms Rated 4.97 - Revenue
- ARS 80.7M
- Occupancy
- 44.1%
- Daily rate
- ARS 427,438
Airbnb market data · 202612 months to September 2026
The average Airbnb in Municipio de Purmamarca brought in ARS 14,240,726 over the 12 months through September 2026, about 75% more than the Jujuy average of ARS 8,129,580.
The short answer
Rates in Municipio de Purmamarca run ahead of the Jujuy average, with bookings close to it. Listings averaged ARS 153,288 a night and were booked on 32% of available nights, against ARS 104,000 and 30% for the Jujuy average.
Timing matters: in July, usually the best month, the average listing earns about 2.3 times as much as in March, usually the slowest. With only 40 active listings, a few bookings can reorder the months.
With 40 active listings, Municipio de Purmamarca is the fifth-largest of 8 Jujuy markets AirROI tracks. From a year earlier, average revenue fell 9%.
Browse the live Municipio de Purmamarca Airbnb market See Every Municipio de Purmamarca ListingRevenue
Gross bookings per Municipio de Purmamarca listing averaged ARS 14,240,726 over the 12 months to September 2026 (Jujuy average: ARS 8,129,580), before cleaning, platform and management costs and taxes.
In a typical year, the average Municipio de Purmamarca listing brings in ARS 2,850,000 in July, its best month, and ARS 1,240,000 in March, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.6 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.3 times what March does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ARS 1,580,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ARS 1,467,961 | 32.3% | ARS 146,165 | ARS 48,932 | 35 days | 2.5 nights |
| Oct 2025 | ARS 1,593,315 | 34.2% | ARS 144,795 | ARS 51,397 | 46 days | 1.9 nights |
| Nov 2025 | ARS 1,379,924 | 30.5% | ARS 143,718 | ARS 45,997 | 51 days | 3 nights |
| Dec 2025 | ARS 1,283,691 | 34.6% | ARS 141,572 | ARS 41,409 | 59 days | 7 nights |
| Jan 2026 | ARS 1,433,777 | 30.0% | ARS 139,079 | ARS 46,251 | 34 days | 2.8 nights |
| Feb 2026 | ARS 1,391,815 | 36.9% | ARS 136,681 | ARS 49,708 | 88 days | 3.7 nights |
| Mar 2026 | ARS 1,042,583 | 27.1% | ARS 135,650 | ARS 33,632 | 52 days | 1.8 nights |
| Apr 2026 | ARS 1,238,237 | 30.5% | ARS 139,110 | ARS 41,275 | 71 days | 2.1 nights |
| May 2026 | ARS 1,663,857 | 37.3% | ARS 154,901 | ARS 53,673 | 84 days | 2.4 nights |
| Jun 2026 | ARS 1,498,263 | 30.2% | ARS 154,396 | ARS 49,942 | 37 days | 3.5 nights |
| Jul 2026 | ARS 3,448,651 | 60.9% | ARS 179,738 | ARS 111,247 | 50 days | 9.4 nights |
| Aug 2026 | ARS 1,638,176 | 38.0% | ARS 171,131 | ARS 52,844 | 35 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Municipio de Purmamarca address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Municipio de Purmamarca Airbnb took in ARS 14,240,726 in the 12 months to September 2026, and run by its owner at everyday costs, about ARS 890,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about ARS 1,800,000 a month.
Cleaning it yourself keeps the ARS 160,000 a year guests pay in cleaning fees, for about ARS 900,000 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about ARS 770,000 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ARS 14,080,726 | ARS 28,300,000 |
| Cleaning fees guests pay1% of Municipio de Purmamarca bookings | ARS 160,000 | ARS 310,000 |
| Gross bookings | ARS 14,240,726 | ARS 28,610,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Municipio de Purmamarca listings on Simplified Pricing, 3% for the rest | −ARS 1,810,000 | −ARS 3,630,000 |
| Cleaning and laundryPaid for by the cleaning fee; ARS 0 if you clean yourself | −ARS 160,000 | −ARS 310,000 |
| Utilities and internetAbout 5% of bookings | −ARS 710,000 | −ARS 1,430,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −ARS 280,000 | −ARS 570,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −ARS 430,000 | −ARS 860,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −ARS 140,000 | −ARS 140,000 |
| Permit and registrationWhere one is required | −ARS 70,000 | −ARS 70,000 |
| ManagementARS 0 when you run it; co-hosts charge from about 10% of nightly bookings | ARS 0 | ARS 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ARS 0 | ARS 0 |
| Lodging taxesAdded to the guest's bill and passed on | ARS 0 | ARS 0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −ARS 3,600,000 | −ARS 7,010,000 |
| Left for housing costs, then profit | ARS 10,640,726about ARS 890,000 a month | ARS 21,600,000about ARS 1,800,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Municipio de Purmamarca's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Municipio de Purmamarca home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ARS 2,380,000 a month, against ARS 1,190,000 for the average one.
Occupancy
Municipio de Purmamarca listings were booked on 32% of the nights they were open over the past year, 2 percentage points above the Jujuy average (30%) and 7 points below the Argentina average (39%). In a typical year, occupancy swings from 30% in June to 57% in July.
The busiest tenth of listings are booked about 3.7 times as often as the bottom quarter.
July is usually the busiest month in Municipio de Purmamarca, June the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 32% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Municipio de Purmamarca, known as ADR (average daily rate), was ARS 153,288 over the past year, about 47% above the Jujuy average of ARS 104,000 and about 22% above the Argentina average of ARS 126,000. In a typical year, rates peak in July at about ARS 164,000 and bottom out in February and March at about ARS 138,000.
Prices span a wide range: the top 10% charge about 3.5 times the rate of the bottom quarter.
July rates run 19% above March's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ARS 146,000.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Municipio de Purmamarca it averaged ARS 49,600 over the past year, from about ARS 40,000 in a typical March to about ARS 91,900 in a typical July.
Per open night, by tier:
July RevPAR is about 2.3 times March's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ARS 51,800.
Seasonality
With only 40 active listings, the monthly pattern in Municipio de Purmamarca is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in Municipio de Purmamarca
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ARS 1,580,000.
| Month | Revenue per listing |
|---|---|
| January | ARS 1,410,000 |
| February | ARS 1,320,000 |
| March | ARS 1,240,000 |
| April | ARS 1,600,000 |
| May | ARS 1,510,000 |
| June | ARS 1,350,000 |
| July | ARS 2,850,000 |
| August | ARS 1,850,000 |
| September | ARS 1,480,000 |
| October | ARS 1,600,000 |
| November | ARS 1,410,000 |
| December | ARS 1,330,000 |
Guests book Municipio de Purmamarca stays 51 days ahead on average (about seven weeks). April stays are booked furthest out, about 86 days ahead, and September stays closest to arrival, about 35 days. A typical April booking is made in mid-January.
April stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 51 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 40 active listings in Municipio de Purmamarca display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Municipio de Purmamarca.
Neighborhoods
AirROI's area guide picks eight Municipio de Purmamarca neighborhoods that draw short-term rental guests, led by Purmamarca Town Center, Quebrada de Humahuaca and Salinas Grandes. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Purmamarca Town Center | The main hub of Purmamarca with its picturesque views of the Cerro de Siete Colores (Hill of Seven Colors). It's a popular area for tourists looking to explore the local culture and scenic landscapes. | Cerro de Siete Colores, Purmamarca Market, Historical Church of Purmamarca, Seven Colored Hill viewpoint, Local artisan shops |
| Quebrada de Humahuaca | A UNESCO World Heritage site offering stunning natural landscapes and rich indigenous culture. This area attracts nature lovers and those interested in cultural tourism. | Humahuaca, Tilcara, Iruya, Painted Hills, Indigenous Markets |
| Salinas Grandes | A unique salt flat that attracts photography enthusiasts and travelers looking for unusual landscapes. Perfect for day trips from Purmamarca. | Salinas Grandes Salt Flats, Salt tourism experiences, Photography opportunities, Local salt production tours |
| Cerro de Siete Colores Viewpoint | An ideal location for guests to enjoy breathtaking views of the Seven Colors Hill, popular with photographers and nature lovers. | Scenic viewpoints, Photography opportunities, Nature trails, Local wildlife |
| Los Colorados | A stunning area known for its colorful rock formations and hiking trails. Draws adventure seekers and those who enjoy outdoor activities. | Hiking trails, Colorful rock formations, Photography opportunities, Nature exploration |
| Río Grande | Perfect for eco-tourism and outdoor activities, this area offers opportunities for rafting and enjoying the natural scenery. | River activities, Nature exploration, Camping sites, Wildlife observation |
| Purmamarca Natural Reserve | A protected area that showcases the unique flora and fauna of the region, great for eco-conscious travelers and nature enthusiasts. | Nature trails, Wildlife observation, Educational tours, Scenic views |
| Local Cultural Events | Participating in local festivals and events offers a unique experience for visitors looking to immerse themselves in the culture of Purmamarca. | Cultural festivals, Traditional music and dance, Local cuisine tasting, Artisan markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 65% of listings in Municipio de Purmamarca, alongside 14 private-room listings (35%). Hotels, guesthouses and B&Bs (35%) and houses (33%) split the stock almost evenly.
Mostly entire homes, with a private-room segment
Municipio de Purmamarca Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 65.0% | 26 |
| Private room | 35.0% | 14 |
Hotels and B&Bs and houses split the stock
Municipio de Purmamarca Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 35.0% | 14 |
| House | 32.5% | 13 |
| Cabin/Outdoor | 20.0% | 8 |
| Apartment/Condo | 10.0% | 4 |
| Others | 2.5% | 1 |
The most common size among Municipio de Purmamarca's 24 entire homes with a bedroom count is two bedrooms (11 homes).
Municipio de Purmamarca entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 41.7% | 10 |
| 2 bedrooms | 45.8% | 11 |
| 3 bedrooms | 12.5% | 3 |
A typical one-bedroom home in Municipio de Purmamarca earned ARS 11,100,000 over the past year, against ARS 18,100,000 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 10 | ARS 11,100,000 | ARS 12,100,000 | ARS 125,930 | 36% |
| 2 bedrooms | 11 | ARS 18,100,000 | ARS 20,700,000 | ARS 193,724 | 37% |
Most Municipio de Purmamarca listings are sized for couples and small families: 68% sleep four guests or fewer, and just 8% take eight or more.
Municipio de Purmamarca listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 30.0% | 12 |
| 3 guests | 15.0% | 6 |
| 4 guests | 22.5% | 9 |
| 5 guests | 20.0% | 8 |
| 6 guests | 2.5% | 1 |
| 7 guests | 2.5% | 1 |
| 8+ guests | 7.5% | 3 |
Municipio de Purmamarca hosts set up an average of 3.1 beds per listing, roughly two for every bedroom. Only 23% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Municipio de Purmamarca: 78% of listings offer it, and 57% have a dedicated workspace.
Share of Municipio de Purmamarca listings with each common amenity
Guests
Municipio de Purmamarca runs on foreign visitors: two-thirds of guests who left reviews live outside Argentina. Brazil and France send the most guests from abroad, with 10% of reviewers each. Guests speak a mix of languages: English leads at 36%, followed by Spanish and French.
66% of Municipio de Purmamarca guests come from abroad
Where guests who left reviews live
Where Municipio de Purmamarca guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Buenos Aires | 15.6% |
| Montevideo | 2.0% |
| Paris | 2.0% |
| Ramos Mejía | 1.6% |
| Sydney | 1.6% |
Where Municipio de Purmamarca guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Argentina | 34.2% |
| Brazil | 10.4% |
| France | 10.4% |
| United Kingdom | 6.3% |
| United States | 6.3% |
Languages spoken by Municipio de Purmamarca guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 36.4% |
| Spanish | 30.0% |
| French | 11.8% |
| Portuguese | 7.1% |
| Italian | 5.4% |
Municipio de Purmamarca Airbnbs average 4.73 stars, and 35% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.61, against 4.86 for location.
Location scores highest in Municipio de Purmamarca; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.77 |
| Communication | 4.76 |
| Location | 4.86 |
| Check-in | 4.74 |
| Value | 4.61 |
Booking patterns
85% of Municipio de Purmamarca listings are open to guests more than 180 days a year, but only 18% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 43% of listings; blocked nights include any the host closes off.
Days a year Municipio de Purmamarca listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 62.5% | 25 |
| 181-270 days | 22.5% | 9 |
| 91-180 days | 15.0% | 6 |
Days a year Municipio de Purmamarca listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 17.5% | 7 |
| 91-180 days | 22.5% | 9 |
| 31-90 days | 42.5% | 17 |
| 1-30 days | 17.5% | 7 |
The average Municipio de Purmamarca booking lasts 3.9 nights, longest in July and shortest in October. Listings took about 23 bookings each over the year. About six in ten listings that give a check-in time set it at 2 p.m., with check-out usually at 11 a.m.
Average length of stay by month in Municipio de Purmamarca
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly all listings in Municipio de Purmamarca accept stays of one or two nights.
Minimum stay set by Municipio de Purmamarca listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Municipio de Purmamarca, used by 55% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly two-thirds of listings offer Flexible or Moderate terms, against 35% on Firm or stricter ones.
Cancellation policies of Municipio de Purmamarca listings, from most to least flexible
Share of listings by the policy they use
Nearly four in ten Municipio de Purmamarca listings charge a cleaning fee. Fees here tend to be small: for listings that charge one, cleaning fees make up only about 1% of gross revenue.
Top earners
The top-grossing Airbnb in Municipio de Purmamarca, a three-bedroom home, took in ARS 80,700,000 over the past year, about 5.7 times the city's average of ARS 14,200,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Purma Space House Entire home · 3 bedrooms Rated 4.97
Loft Espacio Purma Entire home · 2 bedrooms Rated 4.75
Las Lavandas, Purmamarca Entire home · 3 bedrooms Rated 5.00
Beautiful Duplex at the foot of the Hill Entire home · 2 bedrooms Rated 4.90
House at the foot of the Hill of Seven Colors Entire home · 2 bedrooms Rated 4.69
Beautiful Duplex at the foot of the Hill Entire home · 2 bedrooms Rated 4.91 Fewer than 1% of Municipio de Purmamarca listings are classed as professionally managed, though 63% of listings have a co-host. Superhosts run 35% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 78% of listings.
Nearby markets
AirROI also tracks listings in this area under another name: Purmamarca (64 active listings) has its own page and is left out of the comparison below.
Municipio de Purmamarca out-earns every one of the three nearby markets in the table, all within 53 km; the best of them, Municipio de Maimará, averaged about 31% less per listing.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Municipio de Maimará 18 km | 52 | ARS 9,791,859 | ARS 99,275 | 31% |
| Tilcara 21 km | 191 | ARS 9,360,417 | ARS 116,504 | 33% |
| Municipio de San Salvador de Jujuy 53 km | 164 | ARS 4,388,011 | ARS 67,602 | 28% |
Markets elsewhere in Argentina with a similar nightly rate and occupancy to Municipio de Purmamarca:
FAQ
An active Municipio de Purmamarca Airbnb grossed ARS 14,240,726 on average in the 12 months to September 2026, according to AirROI's tracking of 40 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ARS 2,130,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Municipio de Purmamarca listings earn between ARS 584,000 and ARS 2,130,000 in a typical month, and the top tenth ARS 3,260,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Municipio de Purmamarca were booked on 32% of available nights over the past year. That compares with 30% for the Jujuy average. July is usually the busiest month.
The average booked night in Municipio de Purmamarca cost ARS 153,288 before fees. Half of listings charge between ARS 76,000 and ARS 214,000, so bedroom count and location move the price more than the average suggests.
None of the active Municipio de Purmamarca listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Municipio de Purmamarca Airbnb grossed ARS 14,240,726 in the 12 months to September 2026, 75% above the Jujuy average of ARS 8,129,580. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, ARS 10,640,726 a year (about ARS 890,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about ARS 1,800,000 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging ARS 2,850,000 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Municipio de Purmamarca listing was open to book earned ARS 49,600 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ARS 89,700 or more.
Municipio de Purmamarca stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Municipio de Purmamarca Airbnb stay lasted 3.9 nights over the past year. A listing took 23 reservations over the year on average.
Guests rate Municipio de Purmamarca Airbnbs 4.73 out of 5 on average. Guests score location highest and value lowest.
Purmamarca Town Center, Quebrada de Humahuaca and Salinas Grandes draw the most short-term rental interest in Municipio de Purmamarca. The neighborhood guide explains what brings guests to each.
AirROI counted 40 active Airbnb listings in Municipio de Purmamarca as of September 2026. The closest tracked market is Municipio de Maimará, 18 km away.
In Municipio de Purmamarca, nearly four in ten listings add a cleaning fee, and the fees tend to be small: for listings that charge one, they make up only about 1% of gross revenue.
Method
Figures on this page cover 40 active Airbnb listings in Municipio de Purmamarca from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Argentine pesos at ARS 1,443 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.