Timboon, Victoria Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Timboon, Victoria? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $25,813 per year — at a $185 nightly rate, 40.4% occupancy, and a N/A RevPAR.
With just 16 active listings, Timboon is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 14.3% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Timboon?
In Timboon, the headline Airbnb metrics are $25,813 in average annual revenue,40.4% occupancy, $185 ADR, and $0 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Timboon?
Understanding the monthly revenue variations for Airbnb listings in Timboon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Timboon is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Timboon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,319+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,735 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,954 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,295, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Timboon
What Is the Monthly Airbnb Occupancy Rate in Timboon?
Maximize your bookings by understanding the Timboon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Timboon:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Timboon
What Is the Average Airbnb Nightly Rate in Timboon?
Effective short term rental pricing strategy in Timboon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Timboon typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $278+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $208 or more.
- Typical properties (Median) charge around $163 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Timboon
What Is the RevPAR for Airbnb in Timboon?
RevPAR in Timboon is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Timboon
RevPAR Insights for Timboon
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Timboon benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Timboon?
Timboon's peak Airbnb season falls in January, December, April, while the softest stretch is May, July, August. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, December, April)
- Revenue averages $3,449 per month
- Occupancy rates average 54.5%
- Daily rates average $204
Shoulder Season
- Revenue averages $2,197 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $182
Low Season (May, July, August)
- Revenue drops to average $1,518 per month
- Occupancy decreases to average 23.0%
- Daily rates adjust to average $176
Seasonality Insights for Timboon
- Airbnb seasonality in Timboon is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Timboon's highest earning potential, with monthly revenues climbing to $4,243, occupancy reaching 62.9%, and ADRs peaking at $219.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,453, occupancy could drop to 20.4%, and ADRs may adjust to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Timboon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Timboon, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Timboon?
Low regulation and minimal registration activity in Timboon, Victoria, Australia point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Timboon to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Timboon?
With a compact short-term rental market, Timboon gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Timboon | A charming rural town famous for its food and wine, particularly cheese and whiskey. It attracts visitors looking for a quiet getaway and culinary experiences. | Timboon Railway Shed Distillery, Timboon Fine Ice Cream, Great Ocean Road, Glenfyne Vineyard, Timboon Heritage Trail |
| Port Campbell | A picturesque coastal village known for its proximity to the Twelve Apostles. It's popular among tourists exploring the Great Ocean Road. | Twelve Apostles, Loch Ard Gorge, Port Campbell National Park, London Bridge, Gibson Steps |
| Peterborough | A small coastal town with stunning beaches and natural beauty, ideal for visitors seeking peace and scenic views along the Great Ocean Road. | Peterborough Beach, The Bay of Islands, The Grotto, Great Ocean Road Surf Tours, Port Campbell Fishing |
| Camperdown | Known for its historic buildings and beautiful parks, it serves as a gateway to various attractions in the region. Popular for travelers looking to explore the rural heart of Victoria. | Lake Bullen Merri, Camperdown Botanic Gardens, Botanical Gardens Boardwalk, Botanical Gardens Cafe, Mount Leura |
| Colac | A larger regional town offering extensive amenities and access to scenic regions nearby. Colac attracts families and groups looking for convenience and outdoor adventures. | Lake Colac, Colac Botanic Gardens, Red Rock Scenic Lookout, Otway Fly Treetop Adventures, Barongarook Creek |
| Apollo Bay | A coastal town famous for its beaches and as a base for exploring the Otways and Great Ocean Road. Perfect for tourists seeking scenic coastal experiences. | Apollo Bay Beach, Great Otway National Park, Apollo Bay Harbour, Marengo Reefs Marine Sanctuary, Maits Rest Rainforest Walk |
| Lavers Hill | A small village nestled in the Otways, ideal for visitors wanting to experience the lush rainforest and explore nearby waterfalls and hiking trails. | Otway Ranges, Triplet Falls, Melba Gully, Great Ocean Road Walk, Hiking Trails |
| Warrnambool | A larger coastal city known for its rich maritime history and whale watching. It attracts a diverse range of visitors looking for urban experiences and nearby nature. | Flagstaff Hill Maritime Village, Warrnambool Botanic Gardens, Logan Beach Whale Nursery, Lake Pertobe Adventure Playground, Warrnambool Cheese and Butter Factory |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Timboon offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Timboon?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Timboon
- The Timboon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 16 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Timboon, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Timboon Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Timboon
- The dominant room capacity in Timboon is 1 bedroom listings, making up 43.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.1% of the active Airbnb listings in Timboon, indicating a high concentration in these sizes.
- A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Timboon.
Timboon Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Timboon
- The most common guest capacity trend in Timboon vacation rentals is listings accommodating 2 guests (43.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Timboon STR market, accounting for 56.3% of listings.
- A significant 43.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Timboon.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Timboon.
- On average, properties in Timboon are equipped to host 4.1 guests.
What Amenities Do Airbnb Guests Expect in Timboon?
Amenity Prevalence
Amenity Insights for Timboon
- Essential amenities in Timboon that guests expect include: Dishes and silverware, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Stove, Hot water kettle, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Timboon: Dishes and silverware, Hot water.
- Consider adding popular differentiators like Stove or Hot water kettle to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Timboon to stay competitive.
Dive Deeper: Advanced Timboon STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Timboon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTimboon Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Timboon
- The typical guest profile for Airbnb in Timboon consists of primarily domestic travelers (79%), often arriving from nearby Melbourne, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 78.6% of guests.
- Key international markets include Australia (78.6%) and Singapore (4.8%).
- Top languages spoken are English (60.4%) followed by Chinese (9.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Melbourne and Victoria.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Timboon Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Timboon
- The most common availability pattern in Timboon falls within the 181-270 days range, representing 81.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Timboon (81.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Timboon?
Average Booking Lead Time by Month
Booking Lead Time Insights for Timboon
- The overall average booking lead time for vacation rentals in Timboon is 46 days.
- Guests book furthest in advance for stays during March (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Timboon.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Timboon averages to identify opportunities for dynamic pricing adjustments.
Timboon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
37.5% of total
2 Nights
4 listings
25% of total
30+ Nights
6 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Timboon is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Timboon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (37.5%) caters to monthly stays (30+ nights) in Timboon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Timboon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Timboon.
Timboon Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
6.3% of total
Moderate
11 listings
68.8% of total
Strict
4 listings
25% of total
Cancellation Policy Insights for Timboon
- The prevailing Airbnb cancellation policy trend in Timboon is Moderate, used by 68.8% of listings.
- The market strongly favors guest-friendly terms, with 75.1% of listings offering Flexible or Moderate policies. This suggests guests in Timboon may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 68.8% market standard in Timboon.
- Regularly review your cancellation policy against competitors and market demand shifts in Timboon.
What Do the Top Airbnb Listings in Timboon Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Timboonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Misty Dunes Woodshed
Entire Place • 2 bedrooms
Timboon Villa - Private 5 bedroom home.
Entire Place • 5 bedrooms
Modesc Timboon - Private central bush setting
Entire Place • 2 bedrooms
Timboon Family Retreat: Peaceful Oasis in Town
Entire Place • 4 bedrooms
Eucalyptus House
Entire Place • 3 bedrooms
Timboon Retreat Newly renovated Sleeps 7
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Timboon?
Learn from the best! This table showcases top-performing Airbnb hosts in Timboon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leanne | 3 | $76,086 | 591 | 4.89/5.0 |
| Bronte And Hayley | 1 | $72,548 | 139 | 4.96/5.0 |
| Caroline | 3 | $66,895 | 219 | 4.92/5.0 |
| Anya & Shaun | 2 | $51,097 | 352 | 4.96/5.0 |
| Amenity Hospitality | 1 | $38,013 | 22 | 4.95/5.0 |
| Jayde | 1 | $28,004 | 12 | 4.92/5.0 |
| Elise | 1 | $25,225 | 10 | 5.00/5.0 |
| Mellissa | 1 | $21,624 | 33 | 4.88/5.0 |
| Peter | 1 | $18,602 | 45 | 4.87/5.0 |
| Anne | 1 | $10,929 | 31 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Timboon.
How Does Timboon's Airbnb Market Compare to Nearby Cities?
How does the Timboon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Buninyong, Timboon has 13 percentage points lower occupancy and about $3 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| King Island Council | 11 | $4,716 | $547.65 | 35% |
| Lorne | 365 | $2,697 | $394.99 | 33% |
| Shire of Colac Otway | 368 | $2,688 | $291.04 | 38% |
| Port Campbell | 124 | $2,551 | $242.35 | 40% |
| Halls Gap | 185 | $2,450 | $190.57 | 45% |
| Apollo Bay | 406 | $2,363 | $260.58 | 38% |
| Buninyong | 10 | $2,316 | $187.93 | 53% |
| Forrest | 30 | $2,268 | $172.91 | 46% |
| Shire of Moyne | 49 | $2,180 | $227.96 | 40% |
| Port Fairy | 336 | $2,092 | $261.65 | 34% |
Frequently Asked Questions About Airbnb in Timboon
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Timboon.
How much do Airbnb hosts make in Timboon?
Timboon hosts earn about $25,813 per year on average, with an average nightly rate of $185 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Timboon, Victoria, not the ceiling for the best operators. Source: AirROI 2025 data, Timboon market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Timboon?
The average Airbnb occupancy rate in Timboon is 40.4%. January is the strongest month and August is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Timboon?
Listings in Timboon average $185 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Timboon?
Timboon currently has about 16 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Timboon?
AirROI currently classifies the short-term rental regulation level in Timboon as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Timboon?
RevPAR in Timboon is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Timboon?
At 40.4% occupancy, Timboon can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $25,813, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Timboon?
The average booking lead time in Timboon is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Timboon?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Timboon include Timboon, Port Campbell, Peterborough. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Timboon?
entire_home listings make up 100.0% of the active supply in Timboon. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Timboon compare to nearby Airbnb markets?
Among neighboring markets, King Island Council posts $56,590 in average annual revenue with 35.5% occupancy, compared to Timboon's $25,813 and 40.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Timboon?
January is the highest-revenue month in Timboon, while August is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.