Carolina, Maranhão Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Carolina, Maranhão? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $1,696 per year — at a $49 nightly rate, 20.0% occupancy, and a $9 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 32 active listings, Carolina is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 77.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Carolina?
In Carolina, the headline Airbnb metrics are $1,696 in average annual revenue,20.0% occupancy, $49 ADR, and $9 in RevPAR, and guests book about 23 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Carolina?
Understanding the monthly revenue variations for Airbnb listings in Carolina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carolina is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carolina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $661+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $360 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $197 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $103, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carolina
What Is the Monthly Airbnb Occupancy Rate in Carolina?
Maximize your bookings by understanding the Carolina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carolina:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 28% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 15%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carolina
What Is the Average Airbnb Nightly Rate in Carolina?
Effective short term rental pricing strategy in Carolina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carolina typically peaks in March and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $88+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
- Typical properties (Median) charge around $45 per night.
- Entry-level properties (Bottom 25%) earn around $30 per night.
Average Daily Rate (ADR) Trend by Month in Carolina
What Is the RevPAR for Airbnb in Carolina?
RevPAR in Carolina is currently $9. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $7 RevPAR.
- Strong performers (Top 25%) earn $12 RevPAR.
- Best-in-class (Top 10%) achieve $19 RevPAR.
Average Monthly RevPAR Trend in Carolina
RevPAR Insights for Carolina
- The average RevPAR in Carolina is $9. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($19) and bottom 25% ($5) is $14, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Jul and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Carolina benchmarks. If your RevPAR falls below the median of $7, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $12+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Carolina?
Carolina's peak Airbnb season falls in July, May, October, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, May, October)
- Revenue averages $430 per month
- Occupancy rates average 30.5%
- Daily rates average $47
Shoulder Season
- Revenue averages $258 per month
- Occupancy maintains around 19.5%
- Daily rates hold near $47
Low Season (January, March, November)
- Revenue drops to average $155 per month
- Occupancy decreases to average 13.8%
- Daily rates adjust to average $48
Seasonality Insights for Carolina
- Airbnb seasonality in Carolina is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Carolina's highest earning potential, with monthly revenues climbing to $544, occupancy reaching 39.9%, and ADRs peaking at $49.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $107, occupancy could drop to 10.8%, and ADRs may adjust to $45.
- Lower occupancy paired with meaningful seasonality means hosts in Carolina need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Carolina, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Carolina?
Low regulation and minimal registration activity in Carolina, Maranhão, Brazil point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Carolina to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Carolina?
With a compact short-term rental market, Carolina gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| São Luís | The capital of Maranhão, known for its colonial architecture and rich culture. It's a UNESCO World Heritage site that attracts many tourists throughout the year. | Historic Centre of São Luís, Palácio dos Leões, Praia do Calhau, Museu Histórico e Artístico do Maranhão, Casa das Tulhas |
| Lençóis Maranhenses | A national park famous for its stunning dunes and lagoons, attracting adventure seekers and nature lovers. It is one of the most unique landscapes in Brazil. | Lençóis Maranhenses National Park, Lagoa Bonita, Lagoa Azul, Canto do Atins, Barreirinhas |
| Barreirinhas | The gateway town to Lençóis Maranhenses, popular for its ecological tourism and proximity to the park. It has a range of accommodations that cater to tourists. | Rio Preguiças, Atins, Praia do Caburé, Casa de Cultura, Praia da Marcela |
| Primeira Praia, Morro de São Paulo | A beautiful beach destination with vibrant nightlife and stunning natural beauty. It's popular with both domestic and international tourists. | First Beach (Primeira Praia), Second Beach (Segunda Praia), Morro de São Paulo village, Pulsating nightlife, Tirolesa - Zipline |
| Cana Brava | Known for its beaches and natural beauty, attracting tourists looking for a seaside getaway. It offers a more relaxed atmosphere than nearby crowded locations. | Cana Brava Beach, Dunes of Jericoacoara, Cultural activities, Local seafood restaurants, Natural swimming pools |
| Alcântara | A historic town with colonial architecture, known for its cultural heritage and proximity to São Luís. It attracts visitors interested in history and local culture. | Historic ruins, Church of Our Lady of the Conception, Cultural festivals, Local artisans, Alcântara Palace |
| São João do Caru | A smaller, traditional town that reflects the rural Brazilian culture. It offers a unique experience away from the tourist crowds. | Local festivals, Traditional cuisine, Cultural experiences, Natural parks, Community events |
| Praia do Araçagi | A popular beach near São Luís, known for its beauty and atmosphere. It attracts families and young people looking for leisure and relaxation by the sea. | Clean beaches, Water sports, Beachfront bars and restaurants, Sunbathing, Local markets |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Carolina offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Carolina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carolina
- The Carolina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carolina, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 21.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.1%) offer potential for unique stay experiences.
Carolina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carolina
- The dominant room capacity in Carolina is 2 bedrooms listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 40.6% of the active Airbnb listings in Carolina, indicating a high concentration in these sizes.
- A significant 28.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carolina.
Carolina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carolina
- The most common guest capacity trend in Carolina vacation rentals is listings accommodating 8+ guests (43.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Carolina STR market, accounting for 56.3% of listings.
- 59.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carolina.
- On average, properties in Carolina are equipped to host 5.1 guests.
How Do Listings in Carolina Compare on Quality?
Listing quality in Carolina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Carolina
- At 26 photos per listing on average, Carolina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 9.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Carolina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Carolina?
Amenity Prevalence
Amenity Insights for Carolina
- Essential amenities in Carolina that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carolina: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carolina to stay competitive.
Which Airbnb Amenities Boost Revenue in Carolina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Carolina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pets allowed | 68.8% | $2,167 | $659 | 228.7% |
Kitchen | 75.0% | $1,989 | $817 | 143.4% |
Private entrance | 15.6% | $3,150 | $1,427 | 120.8% |
Blender | 28.1% | $2,755 | $1,281 | 115.0% |
Stove | 59.4% | $2,164 | $1,012 | 113.8% |
Single level home | 25.0% | $2,783 | $1,333 | 108.7% |
Dining table | 31.3% | $2,630 | $1,271 | 106.9% |
Essentials | 62.5% | $2,084 | $1,048 | 98.9% |
Body soap | 31.3% | $2,570 | $1,299 | 97.9% |
Iron | 43.8% | $2,342 | $1,193 | 96.4% |
Revenue Impact Insights for Carolina
- Pets allowed tops the revenue impact list with a 228.7% uplift — listings with this amenity earn $2,167 vs. $659 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Carolina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carolina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarolina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Carolina
- The typical guest profile for Airbnb in Carolina consists of primarily domestic travelers (92%), often arriving from nearby Pará, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or Spanish.
- Domestic travelers account for 92.4% of guests.
- Key international markets include Brazil (92.4%) and Taiwan (1.5%).
- Top languages spoken are Portuguese (47.4%) followed by Spanish (24.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Pará and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Carolina?
Listings in Carolina average 4.84 out of 5 overall, with about 21 reviews per active listing and 37.5% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Carolina
- With an overall rating of 4.84, Carolina listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Location (4.84) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 37.5% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Carolina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carolina
- The most common availability pattern in Carolina falls within the 271-366 days range, representing 87.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Carolina (56.3%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Carolina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Carolina
- The overall average booking lead time for vacation rentals in Carolina is 23 days.
- Guests book furthest in advance for stays during August (average 38 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (29 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Carolina.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 38 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Carolina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Carolina?
Guests in Carolina stay about 3.8 nights on average, generating roughly 246 reservations and 7.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 12:00 PM.
Monthly Length of Stay in Carolina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Carolina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jul (5.5 nights) and shorten in Nov (1.9 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Carolina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
59.4% of total
2 Nights
8 listings
25% of total
3 Nights
1 listings
3.1% of total
30+ Nights
4 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Carolina is 1 Night, adopted by 59.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.4%) of the Carolina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Carolina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 59.4% of Carolina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carolina.
Carolina Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
6.3% of total
Flexible
11 listings
34.4% of total
Moderate
11 listings
34.4% of total
Firm
8 listings
25% of total
Cancellation Policy Insights for Carolina
- The prevailing Airbnb cancellation policy trend in Carolina is Flexible, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (25.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.4% market standard in Carolina.
- Regularly review your cancellation policy against competitors and market demand shifts in Carolina.
How Much Are Airbnb Cleaning Fees in Carolina?
Cleaning fees in Carolina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Carolina
- About 40.6% of Carolina listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $15 is close to the median ($10), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 5.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Carolina median of $10. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Carolina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carolinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nice house with parking CarolinaMA.
Entire Place • 3 bedrooms
Recanto do Sabiá Seasonal House in Carolina
Entire Place • 1 bedroom
Apartment with large bedroom for family
Entire Place • N/A
Encanto das Carolas
Entire Place • 3 bedrooms
Apartment not in the Center
Entire Place • 1 bedroom
Comfortable house, great location.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Carolina?
Learn from the best! This table showcases top-performing Airbnb hosts in Carolina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana Paula | 3 | $10,734 | 181 | 4.92/5.0 |
| Jaqueline | 1 | $8,453 | 53 | 4.96/5.0 |
| Rosa | 1 | $4,356 | 1 | Not Rated |
| Josefa | 1 | $4,232 | 11 | 5.00/5.0 |
| Taina | 1 | $3,513 | 46 | 4.91/5.0 |
| Simone | 3 | $3,342 | 130 | 4.93/5.0 |
| Mariana | 2 | $3,216 | 26 | 4.87/5.0 |
| Flavia | 1 | $2,374 | 14 | 4.79/5.0 |
| Luid | 2 | $2,299 | 15 | 4.66/5.0 |
| Sabrina | 1 | $1,307 | 9 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carolina.
Who Are the Airbnb Hosts in Carolina?
Carolina has a relatively balanced host base.
Host Profile Insights for Carolina
- A 46.9% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 9.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 50.0% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- Benchmark your host metrics against these Carolina averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Carolina's Airbnb Market Compare to Nearby Cities?
How does the Carolina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Araguaína, Carolina has 7 percentage points lower occupancy and about $17 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Araguaína | 43 | $148 | $31.74 | 27% |
Frequently Asked Questions About Airbnb in Carolina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Carolina.
How much do Airbnb hosts make in Carolina?
Carolina hosts earn about $1,696 per year on average, with an average nightly rate of $49 and RevPAR of $9. Those figures describe the typical revenue environment for active listings in Carolina, Maranhão, not the ceiling for the best operators. Source: AirROI 2026 data, Carolina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Carolina?
The average Airbnb occupancy rate in Carolina is 20.0%. July is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Carolina?
Listings in Carolina average $49 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Carolina?
Carolina currently has about 32 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Carolina?
AirROI currently classifies the short-term rental regulation level in Carolina as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Carolina?
RevPAR in Carolina is about $9. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Carolina?
Occupancy of 20.0% means Carolina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $1,696, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Carolina?
The average booking lead time in Carolina is about 23 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Carolina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Carolina include São Luís, Lençóis Maranhenses, Barreirinhas. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Carolina?
entire_home listings make up 71.9% of the active supply in Carolina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Carolina compare to nearby Airbnb markets?
Among neighboring markets, Araguaína posts $1,782 in average annual revenue with 27.4% occupancy, compared to Carolina's $1,696 and 20.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Carolina?
The average Airbnb stay length in Carolina is about 3.8 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Carolina?
Airbnb listings in Carolina average 4.84 out of 5 overall. About 37.5% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Carolina?
Pets allowed and Kitchen are among the strongest revenue-linked amenities in Carolina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Carolina?
Yes. About 40.6% of active Airbnb listings in Carolina charge a cleaning fee, and the average fee is $15. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Carolina?
A 46.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.