Sunny mountain apartment with free parking Entire home · 1 bedroom Rated 5.00 - Revenue
- €9,976
- Occupancy
- 35.7%
- Daily rate
- €88
Airbnb market data · 202612 months to September 2026
The average Airbnb in Chepelare brought in €3,094 over the 12 months through September 2026, about 14% less than the Smolyan average of €3,615.
The short answer
Listings averaged €88 a night and were booked on 21% of available nights, close to the Smolyan average on both counts.
Timing matters: in February, usually the best month, the average listing earns about 2.5 times as much as in September, usually the slowest. With only 39 active listings, a few bookings can reorder the months.
With 39 active listings, Chepelare is the second-largest of 3 Smolyan markets AirROI tracks. From a year earlier, the number of active listings shrank 5%.
Browse the live Chepelare Airbnb market See Every Chepelare ListingRevenue
Gross bookings per Chepelare listing averaged €3,094 over the 12 months to September 2026 (Smolyan average: €3,615), before cleaning, platform and management costs and taxes.
In a typical year, the average Chepelare listing brings in €821 in February, its best month, and €328 in September, its slowest. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 3.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earns about 2.5 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, €499. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | €385 | 26.3% | €75 | €13 | 11 days | 3.9 nights |
| Oct 2025 | €188 | 11.7% | €76 | €6 | 9 days | 1.9 nights |
| Nov 2025 | €374 | 19.2% | €80 | €12 | 11 days | 3.3 nights |
| Dec 2025 | €574 | 21.1% | €87 | €19 | 62 days | 4.2 nights |
| Jan 2026 | €725 | 25.0% | €92 | €23 | 72 days | 3.9 nights |
| Feb 2026 | €787 | 30.3% | €92 | €28 | 61 days | 5.6 nights |
| Mar 2026 | €519 | 16.2% | €88 | €17 | 43 days | 2.7 nights |
| Apr 2026 | €520 | 14.0% | €85 | €17 | 17 days | 3.8 nights |
| May 2026 | €468 | 19.4% | €89 | €15 | 14 days | 3.5 nights |
| Jun 2026 | €653 | 26.1% | €88 | €22 | 11 days | 5 nights |
| Jul 2026 | €643 | 20.3% | €87 | €21 | 11 days | 4.5 nights |
| Aug 2026 | €655 | 29.3% | €87 | €21 | 46 days | 5.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one Chepelare address, run it through the Airbnb estimator.
Profit
Yes, when it's run well. The average Chepelare Airbnb took in €3,094 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €7,160, and run by its owner at everyday costs, about €440 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | €2,944 | €6,820 |
| Cleaning fees guests pay5% of Chepelare bookings | €150 | €340 |
| Gross bookings | €3,094 | €7,160 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 59% of Chepelare listings on Simplified Pricing, 3% for the rest | −€320 | −€740 |
| Cleaning and laundryPaid for by the cleaning fee; €0 if you clean yourself | −€150 | −€340 |
| Utilities and internetAbout 5% of bookings | −€150 | −€360 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€60 | −€140 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€90 | −€210 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€30 | −€30 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 22% of bookings, plus cleaning paid for by the cleaning fee | −€820 | −€1,840 |
| Left for housing costs, then profit | €2,274about €190 a month | €5,320about €440 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Chepelare's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Chepelare home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €600 a month, against €260 for the average one.
Occupancy
Chepelare listings were booked on 21% of the nights they were open over the past year, in line with the Smolyan average and 13 percentage points below the Bulgaria average (34%). In a typical year, occupancy climbs to 33% in February and falls to 16% in March.
The busiest tenth of listings are booked about 5.7 times as often as the bottom quarter.
February is usually the busiest month in Chepelare, March the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 21% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Chepelare, known as ADR (average daily rate), was €88 over the past year, about the same as the Smolyan average (€92) and about 11% above the Bulgaria average of €79. In a typical year, rates peak in January and February at about €91 and bottom out in October at about €64.
The top 10% charge about 2.1 times the rate of the bottom quarter.
January rates run 43% above October's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €81. The 12-month ADR of €88 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Chepelare it averaged €19 over the past year, from about €11 in a typical September to about €29 in a typical February.
Per open night, by tier:
February RevPAR is about 2.7 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, €16. The 12-month RevPAR of €19 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 39 active listings, the monthly pattern in Chepelare is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in February and bottom out in September.
Average revenue by month in Chepelare
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, €544.
| Month | Revenue per listing |
|---|---|
| January | €691 |
| February | €821 |
| March | €436 |
| April | €442 |
| May | €468 |
| June | €653 |
| July | €518 |
| August | €591 |
| September | €328 |
| October | €509 |
| November | €442 |
| December | €625 |
Guests book Chepelare stays 48 days ahead on average (about seven weeks). December stays are booked furthest out, about 52 days ahead, and October stays closest to arrival, about 5 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 48 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 39 active listings in Chepelare display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Chepelare.
Neighborhoods
AirROI's area guide picks eight Chepelare neighborhoods that draw short-term rental guests, led by Chepelare Town Center, Pamporovo Ski Resort and The Rhodope Mountains. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Chepelare Town Center | The heart of Chepelare, offering easy access to local shops, restaurants, and amenities. Ideal for tourists looking to explore the local culture while being close to ski resorts. | Local Restaurants, Shops, Chepelare History Museum, Nearby ski lifts |
| Pamporovo Ski Resort | Famous ski resort just a short drive from Chepelare, attracting winter sports enthusiasts. This area sees high demand for accommodations during the ski season. | Pamporovo Ski Slopes, Ski Schools, Ski Rental Shops, Snowboarding Parks |
| The Rhodope Mountains | Stunning natural landscapes perfect for nature lovers and hikers. Ideal for Airbnb hosts looking to provide a serene getaway experience. | Hiking Trails, Natural Parks, Scenic Views, Wildlife Watching |
| Stoykite Village | Charming village near Chepelare, popular among tourists for its rustic charm and accessibility to skiing and hiking; suitable for a quieter stay. | Local Cafes, Ski Lifts, Hiking Paths, Cultural Heritage Sites |
| Shiroka Laka | A historical village known for its traditional Rhodopean architecture and folklore. A unique cultural experience that attracts visitors interested in Bulgarian history. | Ethnographic Museum, Traditional Rhodopean Houses, Historic Churches |
| Mezhdurechye | A quiet area that provides easy access to both Chepelare and Pamporovo, overlooking the beautiful valley; great for families and groups. | Scenic Views, Hiking Opportunities, Peaceful Environment |
| Chepelare Waterfall | A natural landmark that attracts hikers and outdoor enthusiasts. An attractive spot for Airbnb hosts targeting visitors looking to enjoy nature. | Walking Trails, Picnic Areas, Photography Spots |
| Byala Cherkva | A remote area known for tranquility and breathtaking views, perfect for those looking to escape the hustle and bustle. | Mountain Views, Nature Trails, Local Flora and Fauna |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
More than nine in ten Airbnbs in Chepelare are entire homes (92%), with private rooms at 8%. Apartments and condos account for 79% of the stock; houses come next at 18%.
Nearly all listings rent the whole place
Chepelare Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 92.3% | 36 |
| Private room | 7.7% | 3 |
Apartments dominate the property mix
Chepelare Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 79.5% | 31 |
| House | 17.9% | 7 |
| Hotel/Boutique | 2.6% | 1 |
Chepelare's homes run small: studios and one-bedrooms make up 57% of entire homes, and only 14% of homes have three or more bedrooms. Shares are of the 35 entire homes that give a bedroom count; rented rooms are left out.
Chepelare entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 17.1% | 6 |
| 1 bedroom | 40.0% | 14 |
| 2 bedrooms | 28.6% | 10 |
| 3 bedrooms | 14.3% | 5 |
A typical one-bedroom home in Chepelare earned €2,140 over the past year, against €2,720 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 14 | €2,140 | €3,310 | €77 | 24% |
| 2 bedrooms | 10 | €2,720 | €3,530 | €96 | 23% |
Most Chepelare listings are sized for couples and small families: 61% sleep four guests or fewer, and just 13% take eight or more.
Chepelare listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 7.9% | 3 |
| 3 guests | 7.9% | 3 |
| 4 guests | 44.7% | 17 |
| 5 guests | 10.5% | 4 |
| 6 guests | 13.2% | 5 |
| 7 guests | 2.6% | 1 |
| 8+ guests | 13.2% | 5 |
Chepelare hosts set up an average of 2.8 beds per listing, roughly two for every bedroom. Only 38% of listings show their exact location on the listing map; the rest show an approximate area.
Pet-friendly policies are close to standard in Chepelare: 82% of listings have one, and 72% offer free parking on site.
Share of Chepelare listings with each common amenity
Guests
Chepelare splits its demand between home and abroad: 53% of guests who left reviews live outside Bulgaria, led by visitors from the United Kingdom and Israel. Guests speak a mix of languages: English leads at 46%, followed by Bulgarian and Russian.
53% of Chepelare guests come from abroad
Where guests who left reviews live
Where Chepelare guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Sofia | 29.4% |
| Varna | 5.9% |
| Plovdiv | 5.9% |
| Losheim am See | 2.9% |
Where Chepelare guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Bulgaria | 47.4% |
| United Kingdom | 18.4% |
| Israel | 5.3% |
| Turkey | 5.3% |
| Ukraine | 5.3% |
Languages spoken by Chepelare guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 45.9% |
| Bulgarian | 16.2% |
| Russian | 8.1% |
| German | 5.4% |
| Turkish | 5.4% |
Chepelare Airbnbs average 4.76 stars, and 28% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and accuracy, how closely a stay matched the listing, is the lowest, at 4.76. Review histories are short, about 10 per listing, so a few stays can move a listing's score.
Communication scores highest in Chepelare; accuracy is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.78 |
| Communication | 4.89 |
| Location | 4.77 |
| Check-in | 4.81 |
| Value | 4.77 |
Booking patterns
All Chepelare listings are open to guests more than 180 days a year, but only 3% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 59% of listings; blocked nights include any the host closes off.
Days a year Chepelare listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 89.7% | 35 |
| 181-270 days | 10.3% | 4 |
Days a year Chepelare listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 2.6% | 1 |
| 91-180 days | 7.7% | 3 |
| 31-90 days | 30.8% | 12 |
| 1-30 days | 59.0% | 23 |
The average Chepelare booking lasts 4.3 nights, longest in June and shortest in March. Listings took about 6 bookings each over the year. About six in ten listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 11 a.m. and noon.
Average length of stay by month in Chepelare
Average nights per booking, by month of stay
Two-year average by calendar month.
More than seven in ten listings in Chepelare accept stays of one or two nights.
Minimum stay set by Chepelare listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Chepelare, used by 49% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: 54% of listings use Firm or stricter terms, against 41% on Flexible or Moderate.
Cancellation policies of Chepelare listings, from most to least flexible
Share of listings by the policy they use
About six in ten Chepelare listings charge a cleaning fee. The typical fee is about €20. Spread over the average stay of 4.3 nights, that adds roughly €5 a night to what guests pay. For listings that charge one, cleaning fees make up about 5% of gross revenue.
Top earners
The top-grossing Airbnb in Chepelare, a one-bedroom unit, took in €9,980 over the past year, about 3.2 times the city's average of €3,090. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Sunny mountain apartment with free parking Entire home · 1 bedroom Rated 5.00
Boutique & artistic 3 bedroom apartment. Entire home · 3 bedrooms Rated 4.83
Low Cost 2 bedroom Pamporovo Joy Apartment Entire home · 2 bedrooms Rated 4.76
Guest house Kostovski inn Entire home · 3 bedrooms
EskiZ - Our Stone Home Entire home · 3 bedrooms Rated 4.96
A43a Pamporovo View (GreenLife Complex) Entire home · 1 bedroom Rated 4.72 Fewer than 1% of Chepelare listings are classed as professionally managed. Only one in ten listings are run by Superhosts. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 59% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 85 km, Komotini (85 km away, 85 listings) earned the most per listing, about 2.3 times as much as Chepelare.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Pamporovo 3 km | 58 | €3,189 | €87 | 22% |
| Smolyan 6 km | 93 | €3,833 | €93 | 22% |
| Plovdiv 53 km | 820 | €5,471 | €63 | 33% |
| Xanthi Municipal Unit Greece · 61 km | 81 | €5,124 | €73 | 27% |
| Xanthi Greece · 62 km | 42 | €5,514 | €84 | 28% |
| Velingrad 71 km | 61 | €3,504 | €88 | 19% |
| Drama Municipal Unit Greece · 74 km | 60 | €6,214 | €81 | 29% |
| Komotini Greece · 85 km | 85 | €7,228 | €64 | 38% |
FAQ
An active Chepelare Airbnb grossed €3,094 on average in the 12 months to September 2026, according to AirROI's tracking of 39 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €767 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Chepelare listings earn between €202 and €767 in a typical month, and the top tenth €1,340 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Chepelare were booked on 21% of available nights over the past year. That compares with 21% for the Smolyan average. February is usually the busiest month.
The average booked night in Chepelare cost €88 before fees. Half of listings charge between €61 and €100, so bedroom count and location move the price more than the average suggests.
None of the active Chepelare listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Chepelare Airbnb grossed €3,094 in the 12 months to September 2026, 14% below the Smolyan average of €3,615, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €440 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
February usually pays best, averaging €821 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Chepelare listing was open to book earned €19 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made €39 or more.
Chepelare stays were booked 48 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Chepelare Airbnb stay lasted 4.3 nights over the past year. A listing took 6 reservations over the year on average.
Guests rate Chepelare Airbnbs 4.76 out of 5 on average. Guests score communication highest and accuracy lowest.
Chepelare Town Center, Pamporovo Ski Resort and The Rhodope Mountains draw the most short-term rental interest in Chepelare. The neighborhood guide explains what brings guests to each.
AirROI counted 39 active Airbnb listings in Chepelare as of September 2026. The closest tracked market is Pamporovo, 3 km away.
In Chepelare, about six in ten listings add a cleaning fee, and the typical fee is about €20.
Method
Figures on this page cover 39 active Airbnb listings in Chepelare from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.