Chepelare, Smolyan Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Chepelare, Smolyan? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $3,286 per year — at a $91 nightly rate, 20.9% occupancy, and a $19 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 37 active listings, Chepelare is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 54.2% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Chepelare?
In Chepelare, the headline Airbnb metrics are $3,286 in average annual revenue,20.9% occupancy, $91 ADR, and $19 in RevPAR, and guests book about 44 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Chepelare?
Understanding the monthly revenue variations for Airbnb listings in Chepelare is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Chepelare is typically February, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Chepelare across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,036+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $684 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $329 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $192, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Chepelare
What Is the Monthly Airbnb Occupancy Rate in Chepelare?
Maximize your bookings by understanding the Chepelare STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Chepelare:
- Best-in-class properties (Top 10%) achieve 41%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Chepelare
What Is the Average Airbnb Nightly Rate in Chepelare?
Effective short term rental pricing strategy in Chepelare involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Chepelare typically peaks in February and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $140+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Chepelare
What Is the RevPAR for Airbnb in Chepelare?
RevPAR in Chepelare is currently $19. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $11 RevPAR.
- Typical properties (Median) generate $16 RevPAR.
- Strong performers (Top 25%) earn $23 RevPAR.
- Best-in-class (Top 10%) achieve $33 RevPAR.
Average Monthly RevPAR Trend in Chepelare
RevPAR Insights for Chepelare
- The average RevPAR in Chepelare is $19. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($33) and bottom 25% ($11) is $23, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Chepelare benchmarks. If your RevPAR falls below the median of $16, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $23+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Chepelare?
Chepelare's peak Airbnb season falls in February, January, December, while the softest stretch is May, October, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, December)
- Revenue averages $784 per month
- Occupancy rates average 24.4%
- Daily rates average $107
Shoulder Season
- Revenue averages $482 per month
- Occupancy maintains around 20.1%
- Daily rates hold near $88
Low Season (May, October, November)
- Revenue drops to average $218 per month
- Occupancy decreases to average 12.0%
- Daily rates adjust to average $87
Seasonality Insights for Chepelare
- Airbnb seasonality in Chepelare is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Chepelare's highest earning potential, with monthly revenues climbing to $876, occupancy reaching 28.3%, and ADRs peaking at $110.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $187, occupancy could drop to 8.2%, and ADRs may adjust to $83.
- Lower occupancy paired with meaningful seasonality means hosts in Chepelare need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Chepelare, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Chepelare?
Low regulation and minimal registration activity in Chepelare, Smolyan, Bulgaria point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Chepelare to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Chepelare?
With a compact short-term rental market, Chepelare gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Chepelare Town Center | The heart of Chepelare, offering easy access to local shops, restaurants, and amenities. Ideal for tourists looking to explore the local culture while being close to ski resorts. | Local Restaurants, Shops, Chepelare History Museum, Nearby ski lifts |
| Pamporovo Ski Resort | Famous ski resort just a short drive from Chepelare, attracting winter sports enthusiasts. This area sees high demand for accommodations during the ski season. | Pamporovo Ski Slopes, Ski Schools, Ski Rental Shops, Snowboarding Parks |
| The Rhodope Mountains | Stunning natural landscapes perfect for nature lovers and hikers. Ideal for Airbnb hosts looking to provide a serene getaway experience. | Hiking Trails, Natural Parks, Scenic Views, Wildlife Watching |
| Stoykite Village | Charming village near Chepelare, popular among tourists for its rustic charm and accessibility to skiing and hiking; suitable for a quieter stay. | Local Cafes, Ski Lifts, Hiking Paths, Cultural Heritage Sites |
| Shiroka Laka | A historical village known for its traditional Rhodopean architecture and folklore. A unique cultural experience that attracts visitors interested in Bulgarian history. | Ethnographic Museum, Traditional Rhodopean Houses, Historic Churches |
| Mezhdurechye | A quiet area that provides easy access to both Chepelare and Pamporovo, overlooking the beautiful valley; great for families and groups. | Scenic Views, Hiking Opportunities, Peaceful Environment |
| Chepelare Waterfall | A natural landmark that attracts hikers and outdoor enthusiasts. An attractive spot for Airbnb hosts targeting visitors looking to enjoy nature. | Walking Trails, Picnic Areas, Photography Spots |
| Byala Cherkva | A remote area known for tranquility and breathtaking views, perfect for those looking to escape the hustle and bustle. | Mountain Views, Nature Trails, Local Flora and Fauna |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Chepelare offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Chepelare?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Chepelare
- The Chepelare Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Chepelare, Apartment/Condo properties are the most common (81.1%), reflecting the local real estate landscape.
- Houses represent a significant 16.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.7%) offer potential for unique stay experiences.
Chepelare Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Chepelare
- The dominant room capacity in Chepelare is 1 bedroom listings, making up 54.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.1% of the active Airbnb listings in Chepelare, indicating a high concentration in these sizes.
- With over half the market (54.1%) consisting of studios or 1-bedroom units, Chepelare is particularly well-suited for individuals or couples.
Chepelare Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Chepelare
- The most common guest capacity trend in Chepelare vacation rentals is listings accommodating 4 guests (45.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Chepelare STR market, accounting for 56.7% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Chepelare.
- On average, properties in Chepelare are equipped to host 4.5 guests.
How Do Listings in Chepelare Compare on Quality?
Listing quality in Chepelare can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Chepelare
- At 31 photos per listing on average, Chepelare hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 21.6% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Chepelare averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Chepelare?
Amenity Prevalence
Amenity Insights for Chepelare
- Essential amenities in Chepelare that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Chepelare: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Chepelare to stay competitive.
Which Airbnb Amenities Boost Revenue in Chepelare?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Chepelare, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Pool | 13.5% | $6,663 | $2,758 | 141.6% |
Free parking on premises | 70.3% | $3,728 | $2,241 | 66.3% |
Air conditioning | 18.9% | $4,529 | $2,996 | 51.2% |
Kitchen | 86.5% | $3,413 | $2,469 | 38.2% |
Board games | 16.2% | $4,171 | $3,114 | 33.9% |
Dishwasher | 13.5% | $4,206 | $3,142 | 33.9% |
Dedicated workspace | 37.8% | $3,801 | $2,972 | 27.9% |
Books and reading material | 16.2% | $3,991 | $3,149 | 26.7% |
Long term stays allowed | 62.2% | $3,565 | $2,827 | 26.1% |
Backyard | 32.4% | $3,806 | $3,036 | 25.4% |
Revenue Impact Insights for Chepelare
- Pool tops the revenue impact list with a 141.6% uplift — listings with this amenity earn $6,663 vs. $2,758 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Chepelare STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Chepelare. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsChepelare Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Chepelare
- The typical guest profile for Airbnb in Chepelare consists of a mix of domestic (36%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 36.4% of guests.
- Key international markets include Bulgaria (36.4%) and United Kingdom (15.2%).
- Top languages spoken are English (43.9%) followed by Bulgarian (14.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Chepelare?
Listings in Chepelare average 4.76 out of 5 overall, with about 12.9 reviews per active listing and 18.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Chepelare
- An average rating of 4.76 places Chepelare in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.87), while Location (4.76) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 18.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Accuracy — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 18.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Chepelare Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Chepelare
- The most common availability pattern in Chepelare falls within the 271-366 days range, representing 89.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Chepelare (56.8%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Chepelare?
Average Booking Lead Time by Month
Booking Lead Time Insights for Chepelare
- The overall average booking lead time for vacation rentals in Chepelare is 44 days.
- Guests book furthest in advance for stays during January (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (63 days avg.) sees the longest lead times, while Fall (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Chepelare.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- During October, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Chepelare averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Chepelare?
Guests in Chepelare stay about 4.2 nights on average, generating roughly 264 reservations and 7.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Chepelare
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Chepelare
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- Stay lengths peak in Jun (5.5 nights) and shorten in May (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Chepelare Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
18.9% of total
2 Nights
12 listings
32.4% of total
3 Nights
4 listings
10.8% of total
4-6 Nights
3 listings
8.1% of total
7-29 Nights
1 listings
2.7% of total
30+ Nights
10 listings
27% of total
Key Insights
- The most prevalent minimum stay requirement in Chepelare is 2 Nights, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (27%) caters to monthly stays (30+ nights) in Chepelare, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.4% of Chepelare hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.9% currently do.
- A 2-night minimum appears standard (32.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 27% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Chepelare.
Chepelare Airbnb Cancellation Policy Trends Analysis (2026)
Limited
2 listings
5.4% of total
Flexible
7 listings
18.9% of total
Moderate
9 listings
24.3% of total
Firm
17 listings
45.9% of total
Strict
2 listings
5.4% of total
Cancellation Policy Insights for Chepelare
- The prevailing Airbnb cancellation policy trend in Chepelare is Firm, used by 45.9% of listings.
- A majority (51.3%) of hosts in Chepelare utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 45.9% market standard in Chepelare.
- Using a Strict policy might deter some guests, as only 5.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Chepelare.
How Much Are Airbnb Cleaning Fees in Chepelare?
Cleaning fees in Chepelare are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Chepelare
- About 43.2% of Chepelare listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The average cleaning fee of $31 is close to the median ($30), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 6.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Chepelare median of $30. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Chepelare Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Chepelarebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sunny mountain apartment with free parking
Entire Place • 1 bedroom
Low Cost 2 bedroom Pamporovo Joy Apartment
Entire Place • 2 bedrooms
Affordable ski chalet in "Narnia" pine forest
Entire Place • 2 bedrooms
Boutique & artistic 3 bedroom apartment.
Entire Place • 3 bedrooms
EskiZ - Our Stone Home
Entire Place • 3 bedrooms
A43a Pamporovo View (GreenLife Complex)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Chepelare?
Learn from the best! This table showcases top-performing Airbnb hosts in Chepelare based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Анита | 1 | $10,138 | 19 | 5.00/5.0 |
| Dimitar | 1 | $9,645 | 20 | 4.75/5.0 |
| Mary | 1 | $9,260 | 15 | 4.87/5.0 |
| Daniela | 1 | $9,042 | 18 | 4.83/5.0 |
| Елена | 3 | $8,322 | 10 | 4.50/5.0 |
| Ivo | 3 | $7,721 | 18 | 4.93/5.0 |
| Viktoriya | 4 | $7,087 | 12 | 4.04/5.0 |
| Emilia | 1 | $5,719 | 25 | 4.96/5.0 |
| George | 1 | $5,645 | 27 | 4.70/5.0 |
| Vladimir | 1 | $5,595 | 1 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Chepelare.
Who Are the Airbnb Hosts in Chepelare?
Chepelare has a relatively balanced host base.
Host Profile Insights for Chepelare
- Only 24.3% of hosts hold Superhost status, suggesting a relatively young or casual market where quality improvements can pay outsized dividends.
- 2.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 59.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 16.2% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Chepelare averages regularly and adjust your hosting strategy based on what top performers do differently.
How Does Chepelare's Airbnb Market Compare to Nearby Cities?
How does the Chepelare Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Νέα Μουδανιά, Chepelare has 28 percentage points lower occupancy and about $123 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Panorama Municipal Unit | 11 | $1,774 | $293.90 | 36% |
| Νέα Μουδανιά | 15 | $1,770 | $214.12 | 49% |
| Pancharevo | 10 | $1,545 | $251.98 | 16% |
| Neos Marmaras | 18 | $1,511 | $249.59 | 39% |
| Apriltsi | 14 | $1,470 | $320.31 | 30% |
| Polychrono | 14 | $1,425 | $218.50 | 47% |
| Πόρτες | 16 | $1,318 | $177.07 | 43% |
| Dikella | 15 | $1,272 | $199.78 | 38% |
| Prinos | 18 | $1,206 | $230.58 | 47% |
| Nikiti | 40 | $1,197 | $207.23 | 49% |
Frequently Asked Questions About Airbnb in Chepelare
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Chepelare.
How much do Airbnb hosts make in Chepelare?
Chepelare hosts earn about $3,286 per year on average, with an average nightly rate of $91 and RevPAR of $19. Those figures describe the typical revenue environment for active listings in Chepelare, Smolyan, not the ceiling for the best operators. Source: AirROI 2026 data, Chepelare market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Chepelare?
The average Airbnb occupancy rate in Chepelare is 20.9%. February is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Chepelare?
Listings in Chepelare average $91 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Chepelare?
Chepelare currently has about 37 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Chepelare?
AirROI currently classifies the short-term rental regulation level in Chepelare as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Chepelare?
RevPAR in Chepelare is about $19. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Chepelare?
Occupancy of 20.9% means Chepelare is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $3,286, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Chepelare?
The average booking lead time in Chepelare is about 44 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Chepelare?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Chepelare include Chepelare Town Center, Pamporovo Ski Resort, The Rhodope Mountains. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Chepelare?
entire_home listings make up 91.9% of the active supply in Chepelare. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Chepelare compare to nearby Airbnb markets?
Among neighboring markets, Panorama Municipal Unit posts $21,292 in average annual revenue with 35.9% occupancy, compared to Chepelare's $3,286 and 20.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Chepelare?
The average Airbnb stay length in Chepelare is about 4.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Chepelare?
Airbnb listings in Chepelare average 4.76 out of 5 overall. About 18.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Chepelare?
Pool and Free parking on premises are among the strongest revenue-linked amenities in Chepelare. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Chepelare?
Yes. About 43.2% of active Airbnb listings in Chepelare charge a cleaning fee, and the average fee is $31. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Chepelare?
At 24.3%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.