Sherwood Park, Alberta Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Sherwood Park, Alberta? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $20,112 per year — at a $169 nightly rate, 42.9% occupancy, and a $78 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 48 active listings, Sherwood Park is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply grew 54.8% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Sherwood Park?
In Sherwood Park, the headline Airbnb metrics are $20,112 in average annual revenue,42.9% occupancy, $169 ADR, and $78 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Sherwood Park?
Understanding the monthly revenue variations for Airbnb listings in Sherwood Park is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sherwood Park is typically November, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sherwood Park across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,560+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,042 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,530 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $780, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sherwood Park
What Is the Monthly Airbnb Occupancy Rate in Sherwood Park?
Maximize your bookings by understanding the Sherwood Park STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sherwood Park:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sherwood Park
What Is the Average Airbnb Nightly Rate in Sherwood Park?
Effective short term rental pricing strategy in Sherwood Park involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sherwood Park typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $294+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Sherwood Park
What Is the RevPAR for Airbnb in Sherwood Park?
RevPAR in Sherwood Park is currently $78. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $28 RevPAR.
- Typical properties (Median) generate $48 RevPAR.
- Strong performers (Top 25%) earn $103 RevPAR.
- Best-in-class (Top 10%) achieve $137 RevPAR.
Average Monthly RevPAR Trend in Sherwood Park
RevPAR Insights for Sherwood Park
- The average RevPAR in Sherwood Park is $78. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($137) and bottom 25% ($28) is $109, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Nov and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Sherwood Park benchmarks. If your RevPAR falls below the median of $48, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $103+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Sherwood Park?
Sherwood Park's peak Airbnb season falls in November, August, October, while the softest stretch is January, March, April. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (November, August, October)
- Revenue averages $3,052 per month
- Occupancy rates average 49.0%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,648 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $151
Low Season (January, March, April)
- Revenue drops to average $1,930 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $148
Seasonality Insights for Sherwood Park
- The Airbnb seasonality pattern in Sherwood Park shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sherwood Park's highest earning potential, with monthly revenues climbing to $3,231, occupancy reaching 56.5%, and ADRs peaking at $161.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,823, occupancy could drop to 33.6%, and ADRs may adjust to $139.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sherwood Park.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Sherwood Park seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Sherwood Park?
Low regulation and minimal registration activity in Sherwood Park, Alberta, Canada point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Sherwood Park to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Sherwood Park?
With a compact short-term rental market, Sherwood Park gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre in the Park | A vibrant hub with parks, walking paths, and community events, making it attractive for families and visitors looking for a peaceful stay with easy access to amenities. | Broadmoor Lake Park, Sherwood Park Community Centre, Festival Place, Heritage Hills Park, Sherwood Park Mall |
| Sherwood Park Alliance Church Area | Close to a major community church and several cultural events, this area attracts guests visiting for events and family gatherings. | Sherwood Park Alliance Church, Festival Place, Community events, Sports fields, Local restaurants |
| Regency Park | A residential area close to schools and parks, ideal for families traveling with children who prefer quiet neighborhoods with access to local attractions. | Regency Park School, Pioneer Meadows Park, Broadmoor Lake Park, Local dining options |
| Lakeland Ridge | A suburban community known for its family-friendly atmosphere, with parks and recreational areas that draw visitors looking for a balanced getaway. | Lakeland Ridge Park, Local amenities, Walking trails |
| Maplewood | Offers a mix of residential comfort and local amenities, making it ideal for longer stays in a homely environment. | Close to schools, Parks, Shopping centres |
| Strathcona County | Surrounding Sherwood Park, this area offers a blend of nature and urban accessibility, appealing to nature lovers and outdoor enthusiasts. | Strathcona Wilderness Centre, Nature trails, Community events, Parks |
| Emerald Hills | A newer development with modern amenities, attracting those who appreciate contemporary living and easy access to shopping and dining. | Emerald Hills Shopping Plaza, Local parks, Sports facilities |
| South Cooking Lake | A more remote location for those seeking a getaway by the water, attracting visitors looking for relaxation and recreational activities. | South Cooking Lake, Fishing spots, Outdoor activities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Sherwood Park offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Sherwood Park?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sherwood Park
- The Sherwood Park Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sherwood Park, House properties are the most common (60.4%), reflecting the local real estate landscape.
- Houses represent a significant 60.4% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.1%) offer potential for unique stay experiences.
Sherwood Park Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sherwood Park
- The dominant room capacity in Sherwood Park is 2 bedrooms listings, making up 27.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 47.9% of the active Airbnb listings in Sherwood Park, indicating a high concentration in these sizes.
- A significant 39.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sherwood Park.
Sherwood Park Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sherwood Park
- The most common guest capacity trend in Sherwood Park vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Sherwood Park STR market, accounting for 41.7% of listings.
- 39.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sherwood Park.
- On average, properties in Sherwood Park are equipped to host 4.2 guests.
How Do Listings in Sherwood Park Compare on Quality?
Listing quality in Sherwood Park can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Sherwood Park
- At 30.4 photos per listing on average, Sherwood Park hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 12.5% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Sherwood Park averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Sherwood Park?
Amenity Prevalence
Amenity Insights for Sherwood Park
- Essential amenities in Sherwood Park that guests expect include: Smoke alarm, Free parking on premises, TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Carbon monoxide alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sherwood Park: Smoke alarm, Free parking on premises, TV, Kitchen, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises, TV, Kitchen, Wifi.
- Consider adding popular differentiators like Dishes and silverware or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sherwood Park to stay competitive.
Which Airbnb Amenities Boost Revenue in Sherwood Park?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Sherwood Park, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Dishes and silverware | 89.6% | $21,818 | $5,436 | 301.4% |
Refrigerator | 87.5% | $22,076 | $6,361 | 247.0% |
Hot water kettle | 72.9% | $24,738 | $7,657 | 223.1% |
Books and reading material | 33.3% | $37,054 | $11,641 | 218.3% |
Coffee maker | 83.3% | $22,658 | $7,379 | 207.1% |
Pack ’n play/Travel crib | 20.8% | $43,121 | $14,057 | 206.8% |
Cooking basics | 85.4% | $22,214 | $7,797 | 184.9% |
Wine glasses | 70.8% | $24,794 | $8,741 | 183.7% |
Outdoor furniture | 66.7% | $25,590 | $9,155 | 179.5% |
Board games | 37.5% | $33,516 | $12,069 | 177.7% |
Revenue Impact Insights for Sherwood Park
- Dishes and silverware tops the revenue impact list with a 301.4% uplift — listings with this amenity earn $21,818 vs. $5,436 without it.
- Dishes and silverware, Refrigerator, Coffee maker, Cooking basics — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Sherwood Park STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sherwood Park. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSherwood Park Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Sherwood Park
- The typical guest profile for Airbnb in Sherwood Park consists of primarily domestic travelers (89%), often arriving from nearby Edmonton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.3% of guests.
- Key international markets include Canada (89.3%) and United States (5.7%).
- Top languages spoken are English (71.5%) followed by French (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edmonton and Calgary.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Sherwood Park?
Listings in Sherwood Park average 4.88 out of 5 overall, with about 64.2 reviews per active listing and 52.1% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Sherwood Park
- With an overall rating of 4.88, Sherwood Park listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.94), while Value (4.82) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Sherwood Park Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sherwood Park
- The most common availability pattern in Sherwood Park falls within the 271-366 days range, representing 43.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sherwood Park (35.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Sherwood Park?
Average Booking Lead Time by Month
Booking Lead Time Insights for Sherwood Park
- The overall average booking lead time for vacation rentals in Sherwood Park is 46 days.
- Guests book furthest in advance for stays during July (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Sherwood Park.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Sherwood Park averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Sherwood Park?
Guests in Sherwood Park stay about 8.4 nights on average, generating roughly 860 reservations and 18.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Sherwood Park
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Sherwood Park
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 18.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Oct (10.8 nights) and shorten in Dec (4.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Sherwood Park Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
16.7% of total
2 Nights
18 listings
37.5% of total
3 Nights
3 listings
6.3% of total
4-6 Nights
3 listings
6.3% of total
7-29 Nights
9 listings
18.8% of total
30+ Nights
7 listings
14.6% of total
Key Insights
- The most prevalent minimum stay requirement in Sherwood Park is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.6%) caters to monthly stays (30+ nights) in Sherwood Park, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Sherwood Park hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sherwood Park.
Sherwood Park Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
14 listings
29.2% of total
Moderate
7 listings
14.6% of total
Firm
24 listings
50% of total
Strict
3 listings
6.3% of total
Cancellation Policy Insights for Sherwood Park
- The prevailing Airbnb cancellation policy trend in Sherwood Park is Firm, used by 50% of listings.
- A majority (56.3%) of hosts in Sherwood Park utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (6.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Sherwood Park.
- Using a Strict policy might deter some guests, as only 6.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sherwood Park.
How Much Are Airbnb Cleaning Fees in Sherwood Park?
Cleaning fees in Sherwood Park are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Sherwood Park
- 77.1% of listings charge a cleaning fee, making it standard practice in Sherwood Park. Guests expect it and factor it into their booking decisions.
- The gap between the average ($207) and median ($89) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 8.0% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Sherwood Park median of $89. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Sherwood Park Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sherwood Parkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Retreat Style Acreage! With Hot Tub & Sauna!
Entire Place • 6 bedrooms
Farmhouse Theme and Smarthome in one! 8 bedrooms.
Entire Place • 8 bedrooms
The Cattage - 17 Acres
Entire Place • 3 bedrooms
Maggie's Hill Heritage Loghouse
Entire Place • 3 bedrooms
Idyllic Farmhouse Retreat - Pind
Entire Place • 5 bedrooms
Serene Lake View Lodge Nestled in Nature 5 bdrm
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Sherwood Park?
Learn from the best! This table showcases top-performing Airbnb hosts in Sherwood Park based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Empria | 3 | $204,084 | 115 | 4.84/5.0 |
| Carlos And Sara | 1 | $137,630 | 266 | 4.93/5.0 |
| Kaila | 1 | $50,021 | 109 | 4.95/5.0 |
| Imperial Suites | 4 | $39,144 | 16 | 4.86/5.0 |
| Martha | 1 | $37,249 | 259 | 4.97/5.0 |
| Jatinderpal Singh | 1 | $36,763 | 33 | 4.73/5.0 |
| Gilbert | 1 | $35,956 | 125 | 4.80/5.0 |
| Jessica | 1 | $33,943 | 32 | 4.84/5.0 |
| Sophie | 2 | $32,959 | 14 | 4.80/5.0 |
| Ann And Nick | 2 | $28,982 | 394 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sherwood Park.
Who Are the Airbnb Hosts in Sherwood Park?
Sherwood Park is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Sherwood Park
- With 66.7% Superhosts, Sherwood Park has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 4.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.1% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 68.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 18.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Sherwood Park averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Sherwood Park
These are the highest-grossing professional property management operations in Sherwood Park, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sophie | 2 | $32,959 | $245 | 40.3% | 4.80/5 |
Management Company Insights for Sherwood Park
- The leading management company, Sophie, operates 2 listings with $32,959 in gross revenue — a useful benchmark for what scale looks like in Sherwood Park.
- Top managers average 2 properties each, suggesting professional management in Sherwood Park still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.8/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 4.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Sherwood Park's Airbnb Market Compare to Nearby Cities?
How does the Sherwood Park Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with City of Spruce Grove, Sherwood Park has 8 percentage points lower occupancy and about $44 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sylvan Lake | 116 | $2,322 | $220.20 | 48% |
| County Of Wetaskiwin No. 10 | 10 | $1,844 | $196.48 | 37% |
| Spruce Grove | 10 | $1,794 | $187.22 | 36% |
| Village of Alberta Beach | 12 | $1,310 | $196.31 | 35% |
| City of Spruce Grove | 14 | $1,306 | $125.18 | 51% |
| Red Deer County | 35 | $1,258 | $166.40 | 40% |
| St. Albert | 30 | $1,202 | $117.86 | 47% |
| Red Deer | 156 | $1,199 | $113.84 | 48% |
| Beaumont | 27 | $1,160 | $103.48 | 42% |
| Rocky Mountain House | 23 | $1,155 | $122.57 | 46% |
Frequently Asked Questions About Airbnb in Sherwood Park
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Sherwood Park.
How much do Airbnb hosts make in Sherwood Park?
Sherwood Park hosts earn about $20,112 per year on average, with an average nightly rate of $169 and RevPAR of $78. Those figures describe the typical revenue environment for active listings in Sherwood Park, Alberta, not the ceiling for the best operators. Source: AirROI 2026 data, Sherwood Park market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Sherwood Park?
The average Airbnb occupancy rate in Sherwood Park is 42.9%. November is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Sherwood Park?
Listings in Sherwood Park average $169 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Sherwood Park?
Sherwood Park currently has about 48 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Sherwood Park?
AirROI currently classifies the short-term rental regulation level in Sherwood Park as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Sherwood Park?
RevPAR in Sherwood Park is about $78. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Sherwood Park?
At 42.9% occupancy, Sherwood Park can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $20,112, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Sherwood Park?
The average booking lead time in Sherwood Park is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Sherwood Park?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Sherwood Park include Centre in the Park, Sherwood Park Alliance Church Area, Regency Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Sherwood Park?
entire_home listings make up 79.2% of the active supply in Sherwood Park. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Sherwood Park compare to nearby Airbnb markets?
Among neighboring markets, Town of Sylvan Lake posts $27,868 in average annual revenue with 48.1% occupancy, compared to Sherwood Park's $20,112 and 42.9%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Sherwood Park?
The average Airbnb stay length in Sherwood Park is about 8.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Sherwood Park?
Airbnb listings in Sherwood Park average 4.88 out of 5 overall. About 52.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Sherwood Park?
Dishes and silverware and Refrigerator are among the strongest revenue-linked amenities in Sherwood Park. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Sherwood Park?
Yes. About 77.1% of active Airbnb listings in Sherwood Park charge a cleaning fee, and the average fee is $207. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Sherwood Park?
A 66.7% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.