Your home in Santa Clara. 4 safe rooms. Entire home · 4 bedrooms - Revenue
- $15,716
- Occupancy
- 24.0%
- Daily rate
- $210
Airbnb market data · 202612 months to September 2026
The average Airbnb in Santa Clara brought in US$1,437 over the 12 months through September 2026, about 58% less than the national average of $3,382.
The short answer
Rates and bookings both trail the national average. Listings averaged $35 a night and were booked on 21% of available nights, against $59 and 27% for the national average.
July, usually the best month, brings in about 56% more per listing than September, usually the slowest.
With 158 active listings, Santa Clara is the largest of 3 Villa Clara markets AirROI tracks. From a year earlier, average revenue fell 37% while the number of active listings shrank 9%.
Browse the live Santa Clara Airbnb market
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Revenue
Gross bookings per Santa Clara listing averaged $1,437 over the 12 months to September 2026 (Cuba average: $3,382), before cleaning, platform and management costs and taxes.
In a typical year, the average Santa Clara listing brings in $299 in July, its best month, and $192 in September, its slowest. The three strongest months bring in 28% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 4.7 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.6 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
June 2026 led on revenue, while nightly rates and bookings both peaked in July 2026. Across the past two years, July is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $181 | 20.6% | $37 | $6 | 42 days | 2.7 nights |
| Oct 2025 | $200 | 21.7% | $36 | $6 | 37 days | 2.5 nights |
| Nov 2025 | $270 | 28.0% | $37 | $9 | 46 days | 3 nights |
| Dec 2025 | $245 | 23.3% | $37 | $8 | 42 days | 3 nights |
| Jan 2026 | $244 | 26.1% | $37 | $8 | 48 days | 2.5 nights |
| Feb 2026 | $211 | 22.1% | $37 | $8 | 42 days | 2.8 nights |
| Mar 2026 | $184 | 19.4% | $37 | $6 | 32 days | 3.2 nights |
| Apr 2026 | $161 | 19.9% | $38 | $5 | 45 days | 3.2 nights |
| May 2026 | $272 | 20.5% | $38 | $9 | 29 days | 4.2 nights |
| Jun 2026 | $327 | 28.5% | $38 | $11 | 15 days | 4.8 nights |
| Jul 2026 | $324 | 28.7% | $38 | $10 | 35 days | 5.4 nights |
| Aug 2026 | $210 | 16.6% | $38 | $7 | 48 days | 3.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Santa Clara market, enter its address and size in the short-term rental calculator, which compares it with similar listings nearby.
Profit
Yes, as extra income from a home or room you already have. The average Santa Clara Airbnb took in $1,437 in the 12 months to September 2026, counting listings open only part of the year, and a listing in the top quarter, run by its owner at everyday costs, keeps about $200 a month after running costs.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $1,407 | $2,960 |
| Cleaning fees guests pay2% of Santa Clara bookings | $30 | $60 |
| Gross bookings | $1,437 | $3,020 |
| Running costs | ||
| Airbnb's feeAbout 10%: 15.5% for the 53% of Santa Clara listings on Simplified Pricing, 3% for the rest | −$140 | −$290 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$30 | −$60 |
| Utilities and internetAbout 5% of bookings | −$70 | −$150 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$30 | −$60 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$40 | −$90 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$10 | −$10 |
| Permit and registrationWhere one is required | −$10 | −$10 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 21% of bookings, plus cleaning paid for by the cleaning fee | −$330 | −$670 |
| Left for housing costs, then profit | $1,107about $90 a month | $2,350about $200 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Santa Clara's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Clara home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $250 a month, against $120 for the average one.
Occupancy
Santa Clara listings were booked on 21% of the nights they were open over the past year, 6 percentage points below the Cuba average (27%). Counting only the listings booked in each month and averaging each month over two years, occupancy stays within a narrow band, from 21% in May to 29% in January.
The busiest tenth of listings are booked about 7.6 times as often as the bottom quarter.
January is usually the busiest month in Santa Clara, May the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 21% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Santa Clara, known as ADR (average daily rate), was $35 over the past year, about 41% below the Cuba average of $59. Averaged month by month over the past two years, rates barely change through the year, staying between about $36 and $38.
Prices span a wide range: the top 10% charge about 3.5 times the rate of the bottom quarter.
Average nightly rate by month in Santa Clara
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $35 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Santa Clara it averaged $7 over the past year, from about $6 in a typical September to about $10 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 1.5 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The 12-month RevPAR of $7 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Santa Clara has two high seasons, June–July and November–January, which makes it a moderately seasonal market. Business is slowest in September and October and slows again in April.
Average revenue by month in Santa Clara
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $283 |
| February | Shoulder season | $262 |
| March | Shoulder season | $268 |
| April | Low season | $215 |
| May | Shoulder season | $249 |
| June | High season | $277 |
| July | High season | $299 |
| August | Shoulder season | $246 |
| September | Low season | $192 |
| October | Low season | $218 |
| November | High season | $278 |
| December | High season | $280 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July, November–January | $283 | 27% | $37 |
| Shoulder seasonFebruary–March, May, August | $256 | 24% | $37 |
| Low seasonApril, September–October | $208 | 22% | $37 |
Guests book Santa Clara stays 39 days ahead on average (about six weeks). August stays are booked furthest out, about 49 days ahead, and June stays closest to arrival, about 21 days. A typical August booking is made in late June.
August stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
None of the 158 active listings in Santa Clara display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Clara.
Neighborhoods
AirROI's area guide picks five Santa Clara neighborhoods that draw short-term rental guests, led by Santa Clara Downtown, Santa Clara Beach and Varadero. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Santa Clara Downtown | The vibrant heart of Santa Clara, close to cultural sites, parks, and local restaurants. Ideal for visitors seeking easy access to city amenities and attractions. | Santa Clara Central Park, Museo de Arte de Villa Clara, Plaza de la Revolución, local cafes and restaurants, historic sites |
| Santa Clara Beach | Beautiful beaches and clear waters, perfect for relaxation and water sports. Attracts tourists seeking a beach getaway. | Playa Santa Clara, water sports activities, beachfront restaurants, sunset views, snorkeling spots |
| Varadero | A top tourist destination in Cuba famous for its stunning beaches and resorts. Strong demand for vacation rentals from international tourists. | Varadero Beach, Delfinario Varadero, Parque Josone, local markets, nightlife |
| Villa Clara's Nature Reserves | Rich in biodiversity and natural beauty, attracts eco-tourists and nature lovers looking for adventure and exploration. | Topes de Collantes, El Nicho Waterfall, natural trails, wildlife observation, eco-lodges |
| Cayo Santa María | An island paradise known for its resorts and pristine beaches. High appeal to vacationers looking for luxurious stays. | Cayo Santa María beach, resort amenities, snorkeling and scuba diving, island excursions, protected nature reserves |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Santa Clara is a room-rental market as much as a whole-home one: private rooms account for 65% of listings, against 28% for entire homes. Hotels, guesthouses and B&Bs are the most common property type at 67%, about 3.7 times the share of houses (18%).
Private rooms are a large share of supply
Santa Clara Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 65.2% | 103 |
| Entire home | 27.8% | 44 |
| Hotel room | 7.0% | 11 |
Listings by property type
Santa Clara Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Hotel/Boutique | 67.1% | 106 |
| House | 18.4% | 29 |
| Apartment/Condo | 13.9% | 22 |
| Others | 0.6% | 1 |
Santa Clara's homes run small: studios and one-bedrooms make up 51% of entire homes, and only 19% of homes have three or more bedrooms. Shares are of the 43 entire homes that give a bedroom count; rented rooms are left out.
Santa Clara entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 51.2% | 22 |
| 2 bedrooms | 30.2% | 13 |
| 3 bedrooms | 14.0% | 6 |
| 4 bedrooms | 4.7% | 2 |
A typical one-bedroom home in Santa Clara earned $863 over the past year, against $962 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 22 | $863 | $1,540 | $21 | 30% |
| 2 bedrooms | 13 | $962 | $2,380 | $43 | 25% |
Most Santa Clara listings are sized for couples and small families: 68% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 71 listings with a guest capacity on file (45% of the market).
Santa Clara listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 11.3% | 8 |
| 3 guests | 35.2% | 25 |
| 4 guests | 21.1% | 15 |
| 5 guests | 7.0% | 5 |
| 6 guests | 8.5% | 6 |
| 7 guests | 7.0% | 5 |
| 8+ guests | 9.9% | 7 |
Santa Clara hosts set up an average of 2.8 beds per listing. 53% of listings show their exact location on the listing map; the rest show an approximate area.
Patios and balconies are common in Santa Clara: 74% of listings have one.
Share of Santa Clara listings with each common amenity
Listings in Santa Clara with paid parking off premises earned about 2.2 times as much a year, on average, as those without: $1,820 against $817. Listings with paid parking on site show about the same gap. The gap is smaller for a hammock (about 75% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Santa Clara listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Paid parking off premises | 62% | $1,820 | $817 | +122% |
| Paid parking on premises | 17% | $2,610 | $1,200 | +118% |
| Hammock | 8% | $2,360 | $1,350 | +74% |
| Free street parking | 46% | $1,760 | $1,170 | +51% |
| Outdoor furniture | 50% | $1,720 | $1,150 | +49% |
| Patio or balcony | 74% | $1,560 | $1,100 | +42% |
| Resort access | 13% | $1,910 | $1,370 | +40% |
| Garden view | 17% | $1,680 | $1,390 | +21% |
| Private living room | 15% | $1,630 | $1,400 | +16% |
| Free parking on premises | 30% | $1,580 | $1,380 | +15% |
Guests
Santa Clara runs on foreign visitors: 100% of guests who left reviews live outside Cuba. France leads with 12% of reviewers, ahead of Brazil at 11%. Guests speak a mix of languages: English leads at 34%, followed by Spanish and French.
100% of Santa Clara guests come from abroad
Where guests who left reviews live
Where Santa Clara guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Rio de Janeiro | 2.7% |
| São Paulo | 2.0% |
| Rome | 1.7% |
| Madrid | 1.7% |
| Miami | 1.7% |
Where Santa Clara guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| France | 11.5% |
| Brazil | 11.2% |
| United States | 10.9% |
| Italy | 8.7% |
| Spain | 7.7% |
Languages spoken by Santa Clara guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 33.9% |
| Spanish | 22.4% |
| French | 13.1% |
| Portuguese | 6.7% |
| German | 6.4% |
Santa Clara Airbnbs average 4.87 stars, and 56% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and value for money is the lowest, at 4.88. Listings here carry long review histories, about 83 reviews each on average.
Check-in scores highest in Santa Clara; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.90 |
| Cleanliness | 4.92 |
| Communication | 4.91 |
| Location | 4.89 |
| Check-in | 4.93 |
| Value | 4.88 |
Booking patterns
Nearly all Santa Clara listings are open to guests more than 180 days a year, but only 2% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 52% of listings; blocked nights include any the host closes off.
Days a year Santa Clara listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 88.0% | 139 |
| 181-270 days | 10.1% | 16 |
| 91-180 days | 1.9% | 3 |
Days a year Santa Clara listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 1.9% | 3 |
| 91-180 days | 10.8% | 17 |
| 31-90 days | 35.4% | 56 |
| 1-30 days | 51.9% | 82 |
The average Santa Clara booking lasts 3.4 nights, longest in June and shortest in January. Listings took about 8 bookings each over the year, some 1,200 in all. More than four in ten listings that give a check-in time set it at 2 p.m., with check-out usually at noon.
Average length of stay by month in Santa Clara
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Santa Clara accept stays of one or two nights.
Minimum stay set by Santa Clara listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Santa Clara, used by 49% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: about eight in ten listings offer Flexible or Moderate terms, against 12% on Firm or stricter ones.
Cancellation policies of Santa Clara listings, from most to least flexible
Share of listings by the policy they use
About four in ten Santa Clara listings charge a cleaning fee. For listings that charge one, cleaning fees make up about 2% of gross revenue.
Top earners
The top-grossing Airbnb in Santa Clara, a four-bedroom home, took in $15,700 over the past year, about 11 times the city's average of $1,440. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Your home in Santa Clara. 4 safe rooms. Entire home · 4 bedrooms
Horizons View Entire home · 2 bedrooms Rated 4.93
Downtown House, 4 bedrooms Giselle and Daniel Entire home · 4 bedrooms Rated 5.00
* Private and Central * Vista Boulevard B&B WiFi Entire home · 2 bedrooms Rated 4.81
Hostel for groups of up to 18 people with a terrace Private room · 6 bedrooms Rated 4.76
Independent apartment on Boulevard La Cima+Wifi Entire home · 1 bedroom Rated 4.85 Gloria is the top-grossing host in Santa Clara, with $20,800 in bookings across 4 listings over the past year. Together, the ten top-grossing hosts run 25% of the market's 158 listings.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Gloria | 4 | $20,774 | $5,194 | 4.91/5 | |
| Giselle | 4 | $15,726 | $3,932 | 4.92/5 | |
| Casa Ítaca | 5 | $14,695 | $2,939 | 4.83/5 | |
| 4 | Olga Lidia | 7 | $12,567 | $1,795 | 4.95/5 |
| 5 | Julio | 3 | $10,950 | $3,650 | 4.97/5 |
| 6 | Luis Manuel | 8 | $10,797 | $1,350 | 4.90/5 |
| 7 | Zonia | 1 | $10,474 | $10,474 | 4.93/5 |
| 8 | Loana | 1 | $8,115 | $8,115 | 4.81/5 |
| 9 | Ricardo | 4 | $7,103 | $1,776 | 4.86/5 |
| 10 | Niury | 2 | $6,594 | $3,297 | 4.98/5 |
Fewer than 1% of Santa Clara listings are classed as professionally managed. Six in ten listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Seven in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 53% of listings.
Nearby markets
Of the five nearby markets in the table, all within 87 km, Cienfuegos (58 km away) earned the most per listing, about 46% more than Santa Clara.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Remedios 43 km | 33 | $670 | $30 | 15% |
| Cienfuegos 58 km | 242 | $2,098 | $49 | 22% |
| Ciudad de Trinidad 67 km | 121 | $1,332 | $41 | 20% |
| Trinidad 67 km | 523 | $1,552 | $43 | 20% |
| Playa Larga 87 km | 198 | $1,678 | $40 | 19% |
Markets elsewhere in Cuba with a similar nightly rate and occupancy to Santa Clara:
FAQ
An active Santa Clara Airbnb grossed US$1,437 on average in the 12 months to September 2026, according to AirROI's tracking of 158 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in US$289 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Santa Clara listings earn between US$60 and US$289 in a typical month, and the top tenth US$562 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Santa Clara were booked on 21% of available nights over the past year. That compares with 27% for the national average. January is usually the busiest month.
The average booked night in Santa Clara cost US$35 before fees. Half of listings charge between US$19 and US$42, so bedroom count and location move the price more than the average suggests.
None of the active Santa Clara listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
It can be, as extra income from a home or room you already have. The average Santa Clara Airbnb grossed US$1,437 in the 12 months to September 2026, 58% below the national average of US$3,382, counting listings open only part of the year, and a listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, keeps about US$200 a month. Check a specific home in the Airbnb calculator.
July usually pays best, averaging US$299 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Santa Clara listing was open to book earned US$7 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made US$17 or more.
Santa Clara stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Santa Clara Airbnb stay lasted 3.4 nights over the past year. A listing took 8 reservations over the year on average.
Guests rate Santa Clara Airbnbs 4.87 out of 5 on average. Guests score check-in highest and value lowest.
Santa Clara Downtown, Santa Clara Beach and Varadero draw the most short-term rental interest in Santa Clara. The neighborhood guide explains what brings guests to each.
AirROI counted 158 active Airbnb listings in Santa Clara as of September 2026. The closest tracked market is Remedios, 43 km away.
In Santa Clara, about four in ten listings add a cleaning fee, but the amounts on file are too irregular to quote a typical fee. Check the fee on the specific listings you compare against.
Method
Figures on this page cover 158 active Airbnb listings in Santa Clara from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.