Hillerød, Capital Region of Denmark Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Hillerød, Capital Region of Denmark? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $13,294 per year — at a $151 nightly rate, 43.0% occupancy, and a $70 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 53 active listings, Hillerød is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 178.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Hillerød?
In Hillerød, the headline Airbnb metrics are $13,294 in average annual revenue,43.0% occupancy, $151 ADR, and $70 in RevPAR, and guests book about 47 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Hillerød?
Understanding the monthly revenue variations for Airbnb listings in Hillerød is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hillerød is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hillerød across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,139+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,718 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,534 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $693, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Hillerød
What Is the Monthly Airbnb Occupancy Rate in Hillerød?
Maximize your bookings by understanding the Hillerød STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hillerød:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Hillerød
What Is the Average Airbnb Nightly Rate in Hillerød?
Effective short term rental pricing strategy in Hillerød involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hillerød typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $244+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Hillerød
What Is the RevPAR for Airbnb in Hillerød?
RevPAR in Hillerød is currently $70. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $31 RevPAR.
- Typical properties (Median) generate $60 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $127 RevPAR.
Average Monthly RevPAR Trend in Hillerød
RevPAR Insights for Hillerød
- The average RevPAR in Hillerød is $70. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($127) and bottom 25% ($31) is $96, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Hillerød benchmarks. If your RevPAR falls below the median of $60, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Hillerød?
Hillerød's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $2,699 per month
- Occupancy rates average 49.5%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,952 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $147
Low Season (January, February, March)
- Revenue drops to average $1,154 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $151
Seasonality Insights for Hillerød
- Airbnb seasonality in Hillerød is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Hillerød's highest earning potential, with monthly revenues climbing to $2,963, occupancy reaching 57.6%, and ADRs peaking at $154.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $958, occupancy could drop to 24.8%, and ADRs may adjust to $138.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hillerød.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Hillerød, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Hillerød?
Low regulation and minimal registration activity in Hillerød, Capital Region of Denmark, Denmark point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Hillerød to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Hillerød?
Hillerød is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hillerød Town Center | The heart of Hillerød, filled with historic buildings, shops, and cafes. Ideal for tourists wanting to explore the local culture and amenities. | Frederiksborg Castle, Hillerød City Park, The Old Town Hall, Shopping streets, Local restaurants |
| Frederiksborg Castle Grounds | A beautiful park surrounding the majestic Frederiksborg Castle, perfect for those seeking scenic views and outdoor activities. | Frederiksborg Castle, Castle Gardens, Slisteddalen, The Lake of Frederiksborg, Botanical Garden |
| Nordre Strandvej | A serene lakeside area offering beautiful views and proximity to nature, ideal for guests looking to relax and enjoy the outdoors. | Lake Convent, Cycling paths, Picnic areas, Fishing spots |
| Hillerød Zoo | Home to a variety of animals and children's activities, great for families visiting Hillerød. | Hillerød Zoo, Children's playgrounds, Natural trails |
| Museum of Contemporary Art | A cultural hotspot featuring works from modern artists, appealing to art lovers and tourists. | Art exhibitions, Workshops, Cultural events, Café |
| Hillerød Educational Area | Close to several educational institutions and parks, attracting visiting professors and students. | University campus, Library, Parks |
| Local Markets | Hillerød hosts various markets that showcase local products and foods, great for guests wanting to experience local life. | Farmers' market, Antique market, Craft market |
| Natural Reserves around Hillerød | Varieties of natural reserves nearby provide opportunities for hiking, biking, and exploring Denmark's beautiful landscapes. | Gribskov Forest, Hare Skov, Rågeleje Beach, Biking trails |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Hillerød offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Hillerød?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Hillerød
- The Hillerød Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.3% of the 53 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Hillerød, House properties are the most common (47.2%), reflecting the local real estate landscape.
- Houses represent a significant 47.2% portion, catering likely to families or larger groups.
- The presence of 30.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Hillerød Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Hillerød
- The dominant room capacity in Hillerød is 1 bedroom listings, making up 22.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 43.4% of the active Airbnb listings in Hillerød, indicating a high concentration in these sizes.
- A significant 26.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Hillerød.
Hillerød Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Hillerød
- The most common guest capacity trend in Hillerød vacation rentals is listings accommodating 2 guests (20.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Hillerød STR market, accounting for 35.9% of listings.
- 17.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hillerød.
- On average, properties in Hillerød are equipped to host 2.8 guests.
How Do Listings in Hillerød Compare on Quality?
Listing quality in Hillerød can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Hillerød
- At 21.9 photos per listing on average, Hillerød hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 28.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Hillerød averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Hillerød?
Amenity Prevalence
Amenity Insights for Hillerød
- Essential amenities in Hillerød that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Hillerød: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Hillerød to stay competitive.
Which Airbnb Amenities Boost Revenue in Hillerød?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Hillerød, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Stove | 41.5% | $21,092 | $7,761 | 171.8% |
Wine glasses | 52.8% | $18,411 | $7,564 | 143.4% |
Hot water kettle | 60.4% | $17,288 | $7,209 | 139.8% |
Oven | 45.3% | $19,248 | $8,368 | 130.0% |
Outdoor furniture | 43.4% | $19,276 | $8,709 | 121.3% |
Toaster | 47.2% | $18,524 | $8,625 | 114.8% |
Private entrance | 32.1% | $20,373 | $9,952 | 104.7% |
Clothing storage | 43.4% | $18,575 | $9,246 | 100.9% |
Coffee maker | 43.4% | $18,524 | $9,285 | 99.5% |
Blender | 24.5% | $21,260 | $10,706 | 98.6% |
Revenue Impact Insights for Hillerød
- Stove tops the revenue impact list with a 171.8% uplift — listings with this amenity earn $21,092 vs. $7,761 without it.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Hillerød STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hillerød. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHillerød Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Hillerød
- The typical guest profile for Airbnb in Hillerød consists of a mix of domestic (42%) and international guests, with top international origins including Netherlands, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Danish.
- Domestic travelers account for 42.4% of guests.
- Key international markets include Denmark (42.4%) and Netherlands (7.4%).
- Top languages spoken are English (34.4%) followed by Danish (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Hillerød?
Listings in Hillerød average 4.84 out of 5 overall, with about 30 reviews per active listing and 30.2% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Hillerød
- With an overall rating of 4.84, Hillerød listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.95), while Value (4.74) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 30.2% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Hillerød Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Hillerød
- The most common availability pattern in Hillerød falls within the 271-366 days range, representing 58.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Hillerød (39.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Hillerød?
Average Booking Lead Time by Month
Booking Lead Time Insights for Hillerød
- The overall average booking lead time for vacation rentals in Hillerød is 47 days.
- Guests book furthest in advance for stays during August (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (26 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Hillerød.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Hillerød averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Hillerød?
Guests in Hillerød stay about 8.2 nights on average, generating roughly 717 reservations and 13.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Hillerød
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Hillerød
- Longer stays mean fewer turnovers and lower cleaning costs per revenue dollar. This pattern also opens the door to monthly discount strategies that attract remote workers and extended-stay travelers.
- 13.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in May (11.1 nights) and shorten in Jan (4.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Hillerød Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
34% of total
2 Nights
8 listings
15.1% of total
3 Nights
4 listings
7.5% of total
4-6 Nights
9 listings
17% of total
7-29 Nights
1 listings
1.9% of total
30+ Nights
13 listings
24.5% of total
Key Insights
- The most prevalent minimum stay requirement in Hillerød is 1 Night, adopted by 34% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.5%) caters to monthly stays (30+ nights) in Hillerød, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34% of Hillerød hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hillerød.
Hillerød Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
1.9% of total
Flexible
22 listings
41.5% of total
Moderate
13 listings
24.5% of total
Firm
14 listings
26.4% of total
Strict
3 listings
5.7% of total
Cancellation Policy Insights for Hillerød
- The prevailing Airbnb cancellation policy trend in Hillerød is Flexible, used by 41.5% of listings.
- There's a relatively balanced mix between guest-friendly (66.0%) and stricter (32.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.5% market standard in Hillerød.
- Using a Strict policy might deter some guests, as only 5.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Hillerød.
How Much Are Airbnb Cleaning Fees in Hillerød?
Cleaning fees in Hillerød are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Hillerød
- About 64.2% of Hillerød listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($83) and median ($53) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 5.5% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Hillerød median of $53. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Hillerød Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hillerødbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lovely summer house by Arresø
Entire Place • 3 bedrooms
Charming villa in Hillerød
Entire Place • 3 bedrooms
Charming guest house in Hillerød
Entire Place • 1 bedroom
Luxury townhouse in Hillerød Center
Entire Place • 2 bedrooms
Fly Fishers House, hele huset
Entire Place • 4 bedrooms
Tiny House by Slotspark
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Hillerød?
Learn from the best! This table showcases top-performing Airbnb hosts in Hillerød based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Niels | 5 | $54,984 | 43 | 4.97/5.0 |
| Michael | 2 | $53,180 | 304 | 4.91/5.0 |
| Campaya | 1 | $46,912 | 5 | 4.40/5.0 |
| Nicki | 1 | $39,382 | 9 | 4.67/5.0 |
| Bjarke | 1 | $34,916 | 56 | 4.96/5.0 |
| Louise | 1 | $34,296 | 18 | 4.89/5.0 |
| Anne | 1 | $28,769 | 8 | 4.88/5.0 |
| Mie | 1 | $26,147 | 12 | 4.75/5.0 |
| Christoffer | 1 | $23,498 | 8 | 4.88/5.0 |
| Bjarne | 1 | $22,403 | 63 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hillerød.
Who Are the Airbnb Hosts in Hillerød?
Hillerød has a relatively balanced host base.
Host Profile Insights for Hillerød
- A 41.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 0.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 67.9% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 11.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Hillerød averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Hillerød
These are the highest-grossing professional property management operations in Hillerød, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Campaya | 1 | $46,912 | $471 | 30.8% | 4.40/5 |
Management Company Insights for Hillerød
- The leading management company, Campaya, operates 1 listings with $46,912 in gross revenue — a useful benchmark for what scale looks like in Hillerød.
- Top managers average 1 properties each, suggesting professional management in Hillerød still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.4/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 1.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Hillerød's Airbnb Market Compare to Nearby Cities?
How does the Hillerød Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Perstorps kommun, Hillerød has 7 percentage points lower occupancy and about $18 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wittenbeck | 15 | $2,803 | $222.97 | 42% |
| Saunte | 10 | $2,209 | $222.06 | 43% |
| Råbylille Strand | 31 | $2,182 | $199.47 | 46% |
| Perstorps kommun | 13 | $2,165 | $168.83 | 50% |
| Copenhagen | 8,985 | $2,115 | $231.31 | 49% |
| Væggerløse | 22 | $2,001 | $245.86 | 38% |
| Örkelljunga | 17 | $1,984 | $322.03 | 27% |
| Solrød Strand | 54 | $1,955 | $252.48 | 48% |
| Stillinge Strand | 21 | $1,949 | $245.74 | 36% |
| Lille Kregme | 16 | $1,875 | $192.40 | 45% |
Frequently Asked Questions About Airbnb in Hillerød
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Hillerød.
How much do Airbnb hosts make in Hillerød?
Hillerød hosts earn about $13,294 per year on average, with an average nightly rate of $151 and RevPAR of $70. Those figures describe the typical revenue environment for active listings in Hillerød, Capital Region of Denmark, not the ceiling for the best operators. Source: AirROI 2026 data, Hillerød market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Hillerød?
The average Airbnb occupancy rate in Hillerød is 43.0%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Hillerød?
Listings in Hillerød average $151 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Hillerød?
Hillerød currently has about 53 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Hillerød?
AirROI currently classifies the short-term rental regulation level in Hillerød as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Hillerød?
RevPAR in Hillerød is about $70. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Hillerød?
At 43.0% occupancy, Hillerød can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,294, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Hillerød?
The average booking lead time in Hillerød is about 47 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Hillerød?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Hillerød include Hillerød Town Center, Frederiksborg Castle Grounds, Nordre Strandvej. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Hillerød?
entire_home listings make up 62.3% of the active supply in Hillerød. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Hillerød compare to nearby Airbnb markets?
Among neighboring markets, Wittenbeck posts $33,630 in average annual revenue with 42.4% occupancy, compared to Hillerød's $13,294 and 43.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Hillerød?
The average Airbnb stay length in Hillerød is about 8.2 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Hillerød?
Airbnb listings in Hillerød average 4.84 out of 5 overall. About 30.2% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Hillerød?
Stove and Wine glasses are among the strongest revenue-linked amenities in Hillerød. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Hillerød?
Yes. About 64.2% of active Airbnb listings in Hillerød charge a cleaning fee, and the average fee is $83. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Hillerød?
A 41.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.