Henne Strand, Region of Southern Denmark Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Henne Strand, Region of Southern Denmark? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $7,033 per year — at a $345 nightly rate, 23.4% occupancy, and a N/A RevPAR.
With just 29 active listings, Henne Strand is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 31.8% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Henne Strand?
In Henne Strand, the headline Airbnb metrics are $7,033 in average annual revenue,23.4% occupancy, $345 ADR, and $0 in RevPAR, and guests book about 46 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Henne Strand?
Understanding the monthly revenue variations for Airbnb listings in Henne Strand is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henne Strand is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henne Strand across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,183+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,782 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,683 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,030, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henne Strand
What Is the Monthly Airbnb Occupancy Rate in Henne Strand?
Maximize your bookings by understanding the Henne Strand STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henne Strand:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henne Strand
What Is the Average Airbnb Nightly Rate in Henne Strand?
Effective short term rental pricing strategy in Henne Strand involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henne Strand typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $529+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $391 or more.
- Typical properties (Median) charge around $226 per night.
- Entry-level properties (Bottom 25%) earn around $156 per night.
Average Daily Rate (ADR) Trend by Month in Henne Strand
What Is the RevPAR for Airbnb in Henne Strand?
RevPAR in Henne Strand is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Henne Strand
RevPAR Insights for Henne Strand
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Henne Strand benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Henne Strand?
Henne Strand's peak Airbnb season falls in June, December, May, while the softest stretch is February, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (June, December, May)
- Revenue averages $3,482 per month
- Occupancy rates average 47.4%
- Daily rates average $295
Shoulder Season
- Revenue averages $2,388 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $280
Low Season (February, March, November)
- Revenue drops to average $1,520 per month
- Occupancy decreases to average 27.2%
- Daily rates adjust to average $355
Seasonality Insights for Henne Strand
- Airbnb seasonality in Henne Strand is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Henne Strand's highest earning potential, with monthly revenues climbing to $3,993, occupancy reaching 73.3%, and ADRs peaking at $511.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,172, occupancy could drop to 19.8%, and ADRs may adjust to $178.
- Lower occupancy paired with meaningful seasonality means hosts in Henne Strand need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Henne Strand, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Henne Strand?
Low regulation and minimal registration activity in Henne Strand, Region of Southern Denmark, Denmark point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Henne Strand to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Henne Strand?
With a compact short-term rental market, Henne Strand gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Henne Strand Beach | Popular beach destination known for its picturesque sandy beaches and family-friendly atmosphere. Ideal for attracting summer vacationers looking to enjoy the Danish coast. | Henne Strand beach, Henne Molle, Danish coast nature trails, Local cafes and restaurants, Watersports activities |
| Henne Golf Club | A scenic area surrounding a well-maintained golf course. Attracts golf enthusiasts and families visiting for a relaxing vacation. | Henne Golf Club, Pro shop, Golf courses, Nature walks nearby, Restaurant and bar |
| Bork Havn | Charming harbor town with beautiful views and access to various water activities. Great for visitors looking for a peaceful retreat by the sea. | Bork Havn Marina, Sailboat rentals, Local seafood restaurants, Nature reserves, Cultural heritage sites |
| Vejers Strand | Serene beach community known for its stunning sand dunes and peaceful surroundings. Attracts nature lovers and families. | Vejers Strand beach, Sand dunes, Horse riding opportunities, Small local shops, Dining options |
| Nymindegab | A quaint coastal village famous for its artistic community and proximity to natural beauty, making it appealing to creative travelers. | Nymindegab Museum, Local art galleries, Hiking trails, Beach access, Cafes with local artwork |
| Falen Strand | A lesser-known gem along the coast, perfect for quiet retreats and outdoor activities, ideal for those looking to escape the crowds. | Falen Strand beach, Fishing opportunities, Sheltered nature areas, Cycling routes, Local eateries |
| Grindsted | A small town with accessibility to larger cities and local attractions. Great for families looking for affordable stays while being close to popular destinations. | Grindsted town center, Shopping facilities, Cultural festivals, Parks and recreation areas, Local history museum |
| Ansager | A picturesque village known for its pastoral landscapes and friendly atmosphere. Offers a tranquil escape for guests seeking relaxation and nature. | Ansager church, Local markets, Surrounding countryside, Nature trails, Fishing opportunities |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Henne Strand offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Henne Strand?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henne Strand
- The Henne Strand Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Henne Strand, House properties are the most common (96.6%), reflecting the local real estate landscape.
- Houses represent a significant 96.6% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 3.4%) offer potential for unique stay experiences.
Henne Strand Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henne Strand
- The dominant room capacity in Henne Strand is 3 bedrooms listings, making up 69% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 89.7% of the active Airbnb listings in Henne Strand, indicating a high concentration in these sizes.
- A significant 93.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Henne Strand.
Henne Strand Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henne Strand
- The most common guest capacity trend in Henne Strand vacation rentals is listings accommodating 6 guests (55.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Henne Strand STR market, accounting for 79.3% of listings.
- 79.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henne Strand.
- On average, properties in Henne Strand are equipped to host 6.1 guests.
What Amenities Do Airbnb Guests Expect in Henne Strand?
Amenity Prevalence
Amenity Insights for Henne Strand
- Essential amenities in Henne Strand that guests expect include: Refrigerator, Heating, Kitchen, Dishwasher, Washer, Wifi, Private entrance, Hangers, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henne Strand: Refrigerator, Heating, Kitchen, Dishwasher, Washer, Wifi, Private entrance, Hangers, TV.
- Prioritize adding missing essentials: Hangers, TV.
- Consider adding popular differentiators like Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henne Strand to stay competitive.
Dive Deeper: Advanced Henne Strand STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henne Strand. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenne Strand Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Henne Strand
- The typical guest profile for Airbnb in Henne Strand consists of predominantly international visitors (84%), with top international origins including Denmark, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 16.1% of guests.
- Key international markets include Germany (69.6%) and Denmark (16.1%).
- Top languages spoken are English (40%) followed by German (33.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Denmark.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Henne Strand Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henne Strand
- The most common availability pattern in Henne Strand falls within the 271-366 days range, representing 89.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Henne Strand (86.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Henne Strand?
Average Booking Lead Time by Month
Booking Lead Time Insights for Henne Strand
- The overall average booking lead time for vacation rentals in Henne Strand is 46 days.
- Guests book furthest in advance for stays during June (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Henne Strand.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Henne Strand averages to identify opportunities for dynamic pricing adjustments.
Henne Strand Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
75.9% of total
3 Nights
1 listings
3.4% of total
4-6 Nights
1 listings
3.4% of total
30+ Nights
5 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Henne Strand is 1 Night, adopted by 75.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.9%) of the Henne Strand Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Henne Strand, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75.9% of Henne Strand hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henne Strand.
Henne Strand Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
1 listings
16.7% of total
Firm
3 listings
50% of total
Strict
2 listings
33.3% of total
Cancellation Policy Insights for Henne Strand
- The prevailing Airbnb cancellation policy trend in Henne Strand is Firm, used by 50% of listings.
- A majority (83.3%) of hosts in Henne Strand utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Henne Strand.
- With 33.3% using Strict terms, this is a viable option in Henne Strand, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Henne Strand.
What Do the Top Airbnb Listings in Henne Strand Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Henne Strandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Idyllisches Hideaway am Henne Strand
Entire Place • 4 bedrooms
The cottage “Tá it easy” with wilderness bath
Entire Place • 3 bedrooms
Ugenated natural plot Henne Strand
Entire Place • 3 bedrooms
6 person holiday home in henne
Entire Place • 4 bedrooms
"Kirsten" - 800m from the sea by Interhome
Entire Place • 3 bedrooms
6 person holiday home in henne
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Henne Strand?
Learn from the best! This table showcases top-performing Airbnb hosts in Henne Strand based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sören | 1 | $80,301 | 51 | 4.90/5.0 |
| Sofia - DANCENTER | 23 | $56,628 | 28 | 0.55/5.0 |
| Hans Jørn | 1 | $29,993 | 34 | 4.97/5.0 |
| Anita | 1 | $25,135 | 110 | 4.84/5.0 |
| Host #118498500 | 2 | $11,192 | 0 | 0.00/5.0 |
| Host #274764446 | 1 | $721 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henne Strand.
How Does Henne Strand's Airbnb Market Compare to Nearby Cities?
How does the Henne Strand Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Billund, Henne Strand has 29 percentage points lower occupancy and about $161 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Husum-Ballum | 16 | $3,107 | $483.97 | 39% |
| Kampen (Sylt) | 12 | $2,151 | $497.89 | 26% |
| Tetenbüll | 24 | $2,066 | $249.25 | 34% |
| Billund | 80 | $1,936 | $184.28 | 52% |
| Osterhever | 15 | $1,795 | $257.87 | 36% |
| Egernsund | 33 | $1,762 | $343.02 | 37% |
| Højer | 30 | $1,593 | $209.60 | 38% |
| Sunds | 14 | $1,532 | $155.32 | 45% |
| Sankt Peter-Ording | 309 | $1,448 | $154.31 | 39% |
| Helgoland | 11 | $1,431 | $153.49 | 47% |
Frequently Asked Questions About Airbnb in Henne Strand
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Henne Strand.
How much do Airbnb hosts make in Henne Strand?
Henne Strand hosts earn about $7,033 per year on average, with an average nightly rate of $345 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Henne Strand, Region of Southern Denmark, not the ceiling for the best operators. Source: AirROI 2025 data, Henne Strand market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in Henne Strand?
The average Airbnb occupancy rate in Henne Strand is 23.4%. June is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Henne Strand?
Listings in Henne Strand average $345 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Henne Strand?
Henne Strand currently has about 29 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Henne Strand?
AirROI currently classifies the short-term rental regulation level in Henne Strand as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Henne Strand?
RevPAR in Henne Strand is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Henne Strand?
Occupancy of 23.4% means Henne Strand is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $7,033, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Henne Strand?
The average booking lead time in Henne Strand is about 46 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Henne Strand?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Henne Strand include Henne Strand Beach, Henne Golf Club, Bork Havn. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Henne Strand?
entire_home listings make up 100.0% of the active supply in Henne Strand. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Henne Strand compare to nearby Airbnb markets?
Among neighboring markets, Husum-Ballum posts $37,282 in average annual revenue with 38.8% occupancy, compared to Henne Strand's $7,033 and 23.4%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Henne Strand?
June is the highest-revenue month in Henne Strand, while March is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.