BeachFront House in Playa El Maculís Entire home · 4 bedrooms Rated 4.66 - Revenue
- $95,860
- Occupancy
- 65.9%
- Daily rate
- $396
Airbnb market data · 202612 months to October 2026
The average Airbnb in La Unión brought in US$16,657 over the 12 months through October 2026, about 30% more than the national average of $12,861.
The short answer
La Unión earns on price rather than volume. Listings averaged $172 a night and were booked on 26% of available nights, against $125 and 34% for the national average.
Timing matters: in July, usually the best month, the average listing earns about 2.3 times as much as in September, usually the slowest.
AirROI tracked 58 active listings in La Unión. From a year earlier, average revenue fell 14% while the number of active listings grew 35%.
Browse the live La Unión Airbnb market See Every La Unión ListingRevenue
Gross bookings per La Unión listing averaged $16,657 over the 12 months to October 2026 (El Salvador average: $12,861), before cleaning, platform and management costs and taxes.
In a typical year, the average La Unión listing brings in $3,010 in July, its best month, and $1,300 in September, its slowest. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 11.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 2.3 times what September does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue. Nightly rates peaked in March 2026 and bookings in June 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,918 | 27.0% | $168 | $62 | 21 days | 2.4 nights |
| Nov 2025 | $2,201 | 31.6% | $166 | $73 | 45 days | 3.1 nights |
| Dec 2025 | $2,291 | 36.3% | $171 | $74 | 55 days | 3.8 nights |
| Jan 2026 | $1,907 | 25.6% | $169 | $61 | 32 days | 2.3 nights |
| Feb 2026 | $1,925 | 31.0% | $167 | $69 | 31 days | 3.2 nights |
| Mar 2026 | $2,041 | 29.8% | $175 | $66 | 28 days | 3.1 nights |
| Apr 2026 | $1,723 | 24.6% | $174 | $57 | 29 days | 2.3 nights |
| May 2026 | $1,783 | 26.6% | $174 | $58 | 21 days | 2.8 nights |
| Jun 2026 | $2,536 | 40.8% | $165 | $85 | 18 days | 4.1 nights |
| Jul 2026 | $3,266 | 38.3% | $163 | $105 | 23 days | 4.6 nights |
| Aug 2026 | $2,035 | 29.9% | $163 | $66 | 30 days | 2.5 nights |
| Sep 2026 | $1,337 | 22.7% | $161 | $45 | 19 days | 2.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
Location, size and how a home is run move its income far more than a city average shows. For a range on one La Unión address, run it through the Airbnb calculator.
Profit
Yes, when it's run well. The average La Unión Airbnb took in $16,657 in the 12 months to October 2026, and run by its owner at everyday costs, about $970 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $3,460 a month.
Cleaning it yourself keeps the $550 a year guests pay in cleaning fees, for about $1,020 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $840 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,107 | $56,530 |
| Cleaning fees guests pay3% of La Unión bookings | $550 | $1,920 |
| Gross bookings | $16,657 | $58,450 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 98% of La Unión listings on Simplified Pricing, 3% for the rest | −$2,550 | −$8,930 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$550 | −$1,920 |
| Utilities and internetAbout 5% of bookings | −$830 | −$2,920 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$330 | −$1,170 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$500 | −$1,750 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$170 | −$170 |
| Permit and registrationWhere one is required | −$80 | −$80 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$5,010 | −$16,940 |
| Left for housing costs, then profit | $11,647about $970 a month | $41,510about $3,460 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from La Unión's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one La Unión home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $4,870 a month, against $1,390 for the average one.
Occupancy
La Unión listings were booked on 26% of the nights they were open over the past year, 8 percentage points below the El Salvador average (34%). In a typical year, occupancy climbs to 40% in December and falls to 21% in September.
The busiest tenth of listings are booked about 5.8 times as often as the bottom quarter.
December is usually the busiest month in La Unión, September the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 26% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in La Unión, known as ADR (average daily rate), was $172 over the past year, about 38% above the El Salvador average of $125. In a typical year, rates barely change through the year, staying between about $165 and $175.
Prices span a wide range: the top 10% charge about 6.9 times the rate of the bottom quarter.
Average nightly rate by month in La Unión
Average nightly rate (ADR), by month, October 2024 to September 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In La Unión it averaged $53 over the past year, from about $43 in a typical September to about $97 in a typical July.
A small group of listings earns several times more per open night than the rest.
July RevPAR is about 2.2 times September's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $53 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
La Unión has two high seasons, June–July and December, which makes it a moderately seasonal market.
Average revenue by month in La Unión
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | Low season | $1,930 |
| February | Low season | $1,980 |
| March | Shoulder season | $2,280 |
| April | Shoulder season | $2,190 |
| May | Low season | $1,910 |
| June | High season | $2,460 |
| July | High season | $3,010 |
| August | Shoulder season | $2,060 |
| September | Low season | $1,300 |
| October | Shoulder season | $2,140 |
| November | Shoulder season | $2,250 |
| December | High season | $2,430 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJune–July, December | $2,630 | 38% | $168 |
| Shoulder seasonMarch–April, August, October–November | $2,180 | 31% | $167 |
| Low seasonJanuary–February, May, September | $1,780 | 28% | $169 |
Guests book La Unión stays 26 days ahead on average (about four weeks). December stays are booked furthest out, about 48 days ahead, and September stays closest to arrival, about 21 days. A typical December booking is made in late October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 26 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
None of the 58 active listings in La Unión display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in La Unión.
Neighborhoods
AirROI's area guide picks eight La Unión neighborhoods that draw short-term rental guests, led by El Zonte, La Libertad and San Salvador. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| El Zonte | Famous surf beach known for its consistent waves and laid-back atmosphere. Draws surfers and beachgoers looking for a relaxed yet vibrant coastal experience. | Surfing, Beachfront restaurants, Yoga retreats, Sunsets, Beach parties |
| La Libertad | Popular beachfront area close to San Salvador, attracting both locals and tourists. Ideal for those looking to enjoy seafood and beach activities. | Fish market, Local seafood restaurants, Beaches, Sunset viewing, Boardwalk |
| San Salvador | The capital city, offering cultural attractions, nightlife, and urban experiences. Great for travelers wanting a mix of history and modern amenities. | National Palace, Chapultepec Park, Museums, Cafes, Shopping areas |
| Tamanique | Known for its stunning waterfalls and lush landscapes, this area offers an escape into nature and adventure activities for eco-tourists. | Tamanique Waterfalls, Nature trails, Hiking, Scenic views |
| Punta Roca | A well-known surf spot that attracts surfers from around the world. It has a vibrant local community and beautiful scenery. | World-class waves, Surf competitions, Beachfront bars, Sunbathing |
| Costa del Sol | Renowned for its long stretches of beach and warm waters, it’s a hotspot for both relaxation and water sports. | Beach resorts, Water sports, Local markets, Sunset views, Beach parties |
| Chalatenango | A mountainous area with rich natural beauty, attracting visitors looking for hiking, eco-tourism, and tranquil retreats. | Nature reserves, Lakes, Hiking trails, Birdwatching |
| Juayúa | Known for its weekend food festivals and coffee tours, it offers a unique cultural experience in a picturesque town setting. | Food festival, Cafes, Coffee tours, Natural beauty, Artisan markets |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 66% of listings in La Unión, but private rooms are a real segment: about one listing in three (34%) rents out a single room. Houses are the most common property type at 60%, about twice the share of hotels, guesthouses and B&Bs (29%).
Mostly entire homes, with a private-room segment
La Unión Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 65.5% | 38 |
| Private room | 34.5% | 20 |
Listings by property type
La Unión Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 60.3% | 35 |
| Hotel/Boutique | 29.3% | 17 |
| Apartment/Condo | 6.9% | 4 |
| Unique stay | 1.7% | 1 |
| Others | 1.7% | 1 |
Most La Unión homes are built for groups: 65% of entire homes have three or more bedrooms, and three-bedroom homes are the most common size (35%). Shares are of the 37 entire homes that give a bedroom count; rented rooms are left out.
La Unión entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 13.5% | 5 |
| 2 bedrooms | 21.6% | 8 |
| 3 bedrooms | 35.1% | 13 |
| 4 bedrooms | 21.6% | 8 |
| 5+ bedrooms | 8.1% | 3 |
La Unión is a group-trip market: 47% of listings sleep eight or more guests, about 2.2 times the share of the next most common size, six guests (21%). Shares are of the 43 listings with a guest capacity on file (74% of the market).
La Unión listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 9.3% | 4 |
| 3 guests | 2.3% | 1 |
| 4 guests | 11.6% | 5 |
| 5 guests | 4.7% | 2 |
| 6 guests | 20.9% | 9 |
| 7 guests | 4.7% | 2 |
| 8+ guests | 46.5% | 20 |
La Unión hosts set up an average of 4.2 beds per listing. 62% of listings show their exact location on the listing map; the rest show an approximate area.
Beach access is common in La Unión: 43% of listings offer it, and 95% offer free parking on site.
Share of La Unión listings with each common amenity
Guests
La Unión runs on foreign visitors: 72% of guests who left reviews live outside El Salvador. The United States leads with 44% of reviewers, ahead of Canada at 7%. Guests speak a mix of languages: Spanish leads at 44%, followed by English and French.
72% of La Unión guests come from abroad
Where guests who left reviews live
Where La Unión guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| San Salvador | 18.9% |
| Guatemala City | 2.9% |
| Los Angeles | 2.9% |
| Houston | 2.9% |
| San Miguel | 2.3% |
Where La Unión guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 44.0% |
| El Salvador | 28.3% |
| Canada | 7.3% |
| Guatemala | 3.9% |
| Germany | 2.8% |
Languages spoken by La Unión guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| Spanish | 44.4% |
| English | 42.0% |
| French | 4.8% |
| German | 3.1% |
| Italian | 1.0% |
La Unión Airbnbs average 4.74 stars, and 34% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.65, against 4.83 for host communication.
Communication scores highest in La Unión; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.80 |
| Cleanliness | 4.77 |
| Communication | 4.83 |
| Location | 4.76 |
| Check-in | 4.80 |
| Value | 4.65 |
Booking patterns
About nine in ten La Unión listings are open to guests more than 180 days a year, but only 12% are booked or blocked that many days. The most common booked-or-blocked total is 1 to 30 days a year, covering 41% of listings; blocked nights include any the host closes off.
Days a year La Unión listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 70.7% | 41 |
| 181-270 days | 19.0% | 11 |
| 91-180 days | 10.3% | 6 |
Days a year La Unión listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 181-270 days | 12.1% | 7 |
| 91-180 days | 22.4% | 13 |
| 31-90 days | 24.1% | 14 |
| 1-30 days | 41.4% | 24 |
The average La Unión booking lasts 3.1 nights, longest in July and shortest in September. Listings took about 18 bookings each over the year. About eight in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 11 a.m.
Average length of stay by month in La Unión
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in La Unión accept stays of one or two nights.
Minimum stay set by La Unión listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Flexible is the most common cancellation policy in La Unión, used by 55% of listings; it refunds guests in full if they cancel at least a day before check-in. Hosts here lean flexible: about three-quarters of listings offer Flexible or Moderate terms, against 22% on Firm or stricter ones.
Cancellation policies of La Unión listings, from most to least flexible
Share of listings by the policy they use
Nearly half of La Unión listings charge a cleaning fee. The typical fee is $20, and some higher fees lift the average to $29. Spread over the average stay of 3.1 nights, that adds roughly $6 a night to what guests pay. For listings that charge one, cleaning fees make up about 3% of gross revenue.
Top earners
The top-grossing Airbnb in La Unión, a four-bedroom home, took in $95,900 over the past year, about 5.8 times the city's average of $16,700.
BeachFront House in Playa El Maculís Entire home · 4 bedrooms Rated 4.66
Casa JIREH / El Cuco / El Esteron Entire home · 4 bedrooms Rated 4.98
Rancho Los Caracoles on Maculis Beach Entire home · 4 bedrooms Rated 4.83
Coral Beach House Playa Maculis Entire home · 3 bedrooms Rated 4.73
Beautiful Villa in El Maculis, La Unión Entire home · 6 bedrooms Rated 4.92
Punta Dorada Beach House Entire home · 4 bedrooms Rated 4.60 Only 7% of La Unión listings are classed as professionally managed, though 28% of listings have a co-host. Superhosts run 45% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 98% of listings.
Nearby markets
Of the four nearby markets in the table, all within 77 km, Jucuarán (38 km away, 33 listings) earned the most per listing, about 27% more than La Unión.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Jucuarán 38 km | 33 | $21,228 | $218 | 35% |
| San Miguel 38 km | 550 | $3,676 | $65 | 27% |
| Quelepa 46 km | 48 | $8,030 | $93 | 31% |
| Choluteca Honduras · 77 km | 41 | $3,553 | $61 | 25% |
FAQ
An active La Unión Airbnb grossed US$16,657 on average in the 12 months to October 2026, according to AirROI's tracking of 58 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in US$3,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of La Unión listings earn between US$268 and US$3,000 in a typical month, and the top tenth US$6,240 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in La Unión were booked on 26% of available nights over the past year. That compares with 34% for the national average. December is usually the busiest month.
The average booked night in La Unión cost US$172 before fees. Half of listings charge between US$54 and US$260, so bedroom count and location move the price more than the average suggests.
None of the active La Unión listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average La Unión Airbnb grossed US$16,657 in the 12 months to October 2026, 30% above the national average of US$12,861. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, US$11,647 a year (about US$970 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about US$3,460 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging US$3,010 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a La Unión listing was open to book earned US$53 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made US$187 or more.
La Unión stays were booked 26 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average La Unión Airbnb stay lasted 3.1 nights over the past year. A listing took 18 reservations over the year on average.
Guests rate La Unión Airbnbs 4.74 out of 5 on average. Guests score communication highest and value lowest.
El Zonte, La Libertad and San Salvador draw the most short-term rental interest in La Unión. The neighborhood guide explains what brings guests to each.
AirROI counted 58 active Airbnb listings in La Unión as of October 2026. The closest tracked market is Jucuarán, 38 km away.
In La Unión, nearly half of listings add a cleaning fee. The median fee is US$20, and some higher fees lift the average to US$29.
All of El Salvador had 3.2 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 996 Airbnb stays in La Unión, El Salvador in the 12 months to October 2026, which counts bookings and not tourists. See El Salvador tourism statistics.
Method
Figures on this page cover 58 active Airbnb listings in La Unión from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.