Uturoa, France Airbnb Market Data: Revenue, Occupancy & Trends

In a typical year, the average Uturoa listing brings in €2,950 in July, its best month, and €1,270 in February, its slowest. March runs within 4% of February, so either can be the slowest in a given year. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 2.9 times as much as a bottom-quarter one.

• Best-in-class properties (top 10%) earn €4,100+ a month, about 2.4 times the typical property.
• Strong performers (top 25%) earn €2,750 or more, roughly €1,000 a month above the median.
• Typical properties (median) earn about €1,720 a month.
• Entry-level properties (bottom 25%) earn €933 or less, about 54% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

Uturoa listings were booked on 43% of the nights they were open over the past year, 2 percentage points below the French Polynesia average (45%) and 3 points above the France average (40%). In a typical year, occupancy swings from 35% in March to 63% in July.

The busiest tenth of listings are booked about 3.1 times as often as the bottom quarter.

• Best-in-class properties (top 10%) are booked 83%+ of open nights, 34 points above the median.
• Strong performers (top 25%) fill 70% or more, roughly five nights a week.
• Typical properties (median) fill about 49% of open nights.
• Entry-level properties (bottom 25%) fill 27% or less, roughly two nights a week.

The average nightly rate in Uturoa, known as ADR (average daily rate), was €215 over the past year, about 7% above the French Polynesia average of €200 and about 39% above the France average of €155. Averaged month by month over the past two years, rates peak in July and August at about €210 and bottom out in January and February at about €180.

Prices span a wide range: the top 10% charge about 5.2 times the rate of the bottom quarter.

• Best-in-class properties (top 10%) charge €440+ a night, about four times the median.
• Strong performers (top 25%) charge €160 or more, about €50 above the median.
• Typical properties (median) charge about €110 a night.
• Entry-level properties (bottom 25%) charge €84 or less, about three-quarters of the median.

What Is the RevPAR for Airbnb in Uturoa?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Uturoa it averaged €70 over the past year, from about €43 in a typical March to about €95 in a typical July.

Per open night, by tier:

• Best-in-class properties (top 10%) earn €129+ per open night, about 2.3 times the median.
• Strong performers (top 25%) earn €92 or more, about €35 a night above the median.
• Typical properties (median) earn about €57 per open night.
• Entry-level properties (bottom 25%) earn €30 or less, about half of the median.

Uturoa has one high season, May through October, which makes it a moderately seasonal market. Business is slowest from November to April. A listing earns about 88% more a month in June through August than in December through February.

How Far in Advance Do Guests Book Airbnb in Uturoa?

Guests book Uturoa stays 76 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 112 days ahead, and February stays closest to arrival, about 46 days. A typical July booking is made in late March.

98% of the 60 active listings in Uturoa display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Uturoa.