Airbnb market data · 202512 months to July 2025
Pierrerue, France Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Pierrerue brought in €4,265 over the 12 months through July 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Pierrerue run through July 2025.
The short answer
Pierrerue Airbnb Market at a Glance
Listings averaged €108 a night and were booked on 37% of available nights.
Timing matters: in August, the best month, the average listing earned about 13.7 times as much as in January, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Pierrerue is the 564th-largest of 576 Provence-Alpes-Côte d'Azur markets AirROI tracks.
Browse the live Pierrerue Airbnb market See Every Pierrerue ListingRevenue
How Much Do Airbnb Hosts Make in Pierrerue?
Gross bookings per Pierrerue listing averaged €4,265 over the 12 months to July 2025 (Provence-Alpes-Côte d'Azur average: €17,187), before cleaning, platform and management costs and taxes.
The average Pierrerue listing brought in €2,100 in August, its best month, and €153 in January, its slowest. The three strongest months bring in 51% of a full year's revenue, where an even calendar would give any three months 25%.
Across Pierrerue's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €1,210+ a month, about 1.8 times the typical property.
- Strong performers (top 25%) earn €942 or more, roughly €280 a month above the median.
- Typical properties (median) earn about €660 a month.
- Entry-level properties (bottom 25%) earn €435 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 13.7 times what January did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €705.
Pierrerue Airbnb Data by Month
Latest 12 months in the July 2025 data.
August led on revenue and bookings; nightly rates peaked in November.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Aug 2024 | €2,096 | 68.2% | €128 | 42 days |
| Sep 2024 | €1,380 | 43.0% | €128 | 43 days |
| Oct 2024 | €575 | 21.5% | €129 | 16 days |
| Nov 2024 | €215 | 7.8% | €129 | 11 days |
| Dec 2024 | €275 | 8.9% | €129 | 5 days |
| Jan 2025 | €153 | 4.9% | €128 | 6 days |
| Feb 2025 | €290 | 11.9% | €128 | 6 days |
| Mar 2025 | €481 | 16.1% | €106 | 5 days |
| Apr 2025 | €672 | 27.5% | €111 | 32 days |
| May 2025 | €650 | 21.3% | €113 | 76 days |
| Jun 2025 | €828 | 22.0% | €116 | 17 days |
| Jul 2025 | €849 | 24.4% | €117 | 65 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular Pierrerue home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in Pierrerue Profitable?
Yes, when it's run well. The average Pierrerue Airbnb took in €4,265 in the 12 months to July 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €6,090, and run by its owner at everyday costs, about €370 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Pierrerue Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €4,265 | €6,090 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€660 | −€940 |
| Utilities and internetAbout 5% of bookings | −€210 | −€300 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€90 | −€120 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€130 | −€180 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€40 | −€40 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,150 | −€1,600 |
| Left for housing costs, then profit | €3,115about €260 a month | €4,490about €370 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Pierrerue Airbnb Profit
The estimate starts from Pierrerue's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pierrerue home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Pierrerue's Top Earners Get There
- More nights booked. The busiest quarter of Pierrerue listings are booked on 30% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of €110 adds about €1,120 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €135 a night or more, against a median of €110. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €430 a year.
- Open for the busy months. August brought the average listing about €2,100, against €153 in January, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €510 a month, against €360 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Pierrerue?
Pierrerue listings were booked on 37% of the nights they were open over the past year, 3 percentage points below the Provence-Alpes-Côte d'Azur average (40%) and 4 points below the France average (41%). Occupancy swings from 5% in January to 68% in August.
Across Pierrerue's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 37%+ of open nights, 15 points above the median.
- Strong performers (top 25%) fill 30% or more, roughly two nights a week.
- Typical properties (median) fill about 22% of open nights.
- Entry-level properties (bottom 25%) fill 17% or less, under two nights a week.
August was the busiest month in Pierrerue, January the quietest
Share of open nights booked, by month
The 12-month rate of 37% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Pierrerue?
The average nightly rate in Pierrerue, known as ADR (average daily rate), was €108 over the past year, about 43% below the Provence-Alpes-Côte d'Azur average of €190 and about 32% below the France average of €160. Rates peak in October and November at about €130 and bottom out in March at about €105.
Across Pierrerue's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €185+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge €135 or more, about €25 above the median.
- Typical properties (median) charge about €110 a night.
- Entry-level properties (bottom 25%) charge €80 or less, about three-quarters of the median.
November rates ran 21% above March's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €122. The 12-month ADR of €108 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Pierrerue
With only 18 active listings, the monthly pattern in Pierrerue is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in January.
How Far in Advance Do Guests Book Airbnb in Pierrerue?
Guests book Pierrerue stays 47 days ahead on average (about seven weeks). May stays are booked furthest out, about 76 days ahead, and December stays closest to arrival, about 5 days. A typical May booking is made in late February.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 47 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Pierrerue
None of the 18 active listings in Pierrerue display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Pierrerue.
Neighborhoods
Best Neighborhoods for Airbnb in Pierrerue
AirROI's area guide picks Roussillon, Isle-sur-la-Sorgue and Lubéron National Park as the parts of Pierrerue that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Roussillon | A picturesque hilltop village famous for its ochre cliffs and stunning landscapes. Attracts tourists interested in art, nature, and hiking, with a charming atmosphere. | Ochre Cliffs, Cedar Forest, Village of Roussillon, Roussillon's Conservatory of Ochre, Local art galleries |
| Isle-sur-la-Sorgue | Recognized for its antique shops and picturesque canals, it is a favorite among visitors seeking unique finds and scenic views. | Antique Market, Sorgue River, Isle-sur-la-Sorgue Market, Art galleries, Café culture |
| Lubéron National Park | A stunning natural park that attracts outdoor enthusiasts for hiking, biking, and exploring the unique flora and fauna of Provence. | Hiking trails, Rock climbing, Scenic viewpoints, Wildlife spotting, Luberon villages |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Pierrerue vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 16 km, Saint-Michel-l'Observatoire (11 km away, 41 listings) earned the most per listing, about 3.2 times as much as Pierrerue. Volx was the busiest, booked on 45% of nights against 37% in Pierrerue.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Forcalquier 4 km | 135 | €8,456 | €122 | 34% |
| Villeneuve 8 km | 49 | €9,611 | €133 | 36% |
| Oraison 9 km | 35 | €8,977 | €133 | 33% |
| Volx 9 km | 31 | €8,243 | €99 | 45% |
| Saint-Michel-l'Observatoire 11 km | 41 | €13,703 | €139 | 36% |
| Les Mées 12 km | 37 | €7,921 | €99 | 32% |
| Manosque 14 km | 218 | €9,146 | €105 | 39% |
| Reillanne 16 km | 51 | €11,211 | €162 | 34% |
Other Airbnb Markets in Provence-Alpes-Côte d'Azur
- Nice Airbnb data 9,629 listings
- Cannes Airbnb data 8,300 listings
- Marseille Airbnb data 8,155 listings
- Antibes Airbnb data 4,071 listings
- Avignon Airbnb data 2,542 listings
- Saint-Raphaël Airbnb data 2,394 listings
- Aix-en-Provence Airbnb data 2,289 listings
- Hyères Airbnb data 2,159 listings
See all 576 Provence-Alpes-Côte d'Azur Airbnb markets
Markets Similar to Pierrerue
Markets elsewhere in France with a similar nightly rate and occupancy to Pierrerue:
- Saint-Omer Airbnb data France · €106/night · 36.5%
- Le Grau-du-Roi Airbnb data France · €108/night · 37.0%
- Argenteuil Airbnb data France · €109/night · 36.0%
- Vals-les-Bains Airbnb data France · €104/night · 36.6%
- Aragnouet Airbnb data France · €106/night · 37.1%
- Laruns Airbnb data France · €108/night · 37.6%
FAQ
Pierrerue Airbnb FAQ
How much do Airbnb hosts make in Pierrerue?
An active Pierrerue Airbnb grossed €4,265 on average in the 12 months to July 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €942 or more in a typical month.
How much can I make on Airbnb in Pierrerue?
It depends most on the home's size, location and how it's run. The middle half of Pierrerue listings earn between €435 and €942 in a typical month, and the top tenth €1,210 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Pierrerue?
Listings in Pierrerue were booked on 37% of available nights over the past year. That compares with 40% for the Provence-Alpes-Côte d'Azur average. August was the busiest month.
How much does an Airbnb cost per night in Pierrerue?
The average booked night in Pierrerue cost €108 before fees. Half of listings charge between €80 and €135, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Pierrerue?
None of the active Pierrerue listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Pierrerue?
Yes, when it's run well. The average Pierrerue Airbnb grossed €4,265 in the 12 months to July 2025, 75% below the Provence-Alpes-Côte d'Azur average of €17,187, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €370 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Pierrerue?
August paid best over the past year, at €2,100 per active listing, and January paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Pierrerue?
Pierrerue stays were booked 47 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Pierrerue?
Roussillon, Isle-sur-la-Sorgue and Lubéron National Park draw the most short-term rental interest in Pierrerue. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Pierrerue?
AirROI counted 18 active Airbnb listings in Pierrerue as of July 2025. The closest tracked market is Forcalquier, 4 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Pierrerue from August 2024 to July 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.