Gordes, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Gordes, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $36,931 per year — at a $423 nightly rate, 39.8% occupancy, and a $177 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Gordes's 250 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 35.1% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Gordes?
In Gordes, the headline Airbnb metrics are $36,931 in average annual revenue,39.8% occupancy, $423 ADR, and $177 in RevPAR, and guests book about 75 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Gordes?
Understanding the monthly revenue variations for Airbnb listings in Gordes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gordes is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gordes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,686+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,066 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,987 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,428, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gordes
What Is the Monthly Airbnb Occupancy Rate in Gordes?
Maximize your bookings by understanding the Gordes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gordes:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gordes
What Is the Average Airbnb Nightly Rate in Gordes?
Effective short term rental pricing strategy in Gordes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gordes typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $748+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $522 or more.
- Typical properties (Median) charge around $320 per night.
- Entry-level properties (Bottom 25%) earn around $194 per night.
Average Daily Rate (ADR) Trend by Month in Gordes
What Is the RevPAR for Airbnb in Gordes?
RevPAR in Gordes is currently $177. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $69 RevPAR.
- Typical properties (Median) generate $131 RevPAR.
- Strong performers (Top 25%) earn $222 RevPAR.
- Best-in-class (Top 10%) achieve $381 RevPAR.
Average Monthly RevPAR Trend in Gordes
RevPAR Insights for Gordes
- The average RevPAR in Gordes is $177. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($381) and bottom 25% ($69) is $311, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Gordes benchmarks. If your RevPAR falls below the median of $131, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $222+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Gordes?
Gordes's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $8,494 per month
- Occupancy rates average 56.7%
- Daily rates average $437
Shoulder Season
- Revenue averages $4,164 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $401
Low Season (January, February, March)
- Revenue drops to average $1,830 per month
- Occupancy decreases to average 15.5%
- Daily rates adjust to average $424
Seasonality Insights for Gordes
- Airbnb seasonality in Gordes is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Gordes's highest earning potential, with monthly revenues climbing to $10,056, occupancy reaching 64.6%, and ADRs peaking at $447.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,324, occupancy could drop to 14.5%, and ADRs may adjust to $376.
- Lower occupancy paired with meaningful seasonality means hosts in Gordes need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Gordes, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Gordes?
While Gordes, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, 10% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Gordes to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 10% licensed listings)
What Are the Best Neighborhoods for Airbnb in Gordes?
Location within Gordes matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Gordes Village | Gordes is one of the most beautiful villages in France, perched on a rocky hill with stunning views. It's a prime tourist destination attracting visitors for its historical charm and picturesque streets. | Village center, Gordes Castle, Senanque Abbey, The Village's Art Galleries, Luberon National Park |
| Bories Village | An area renowned for its traditional stone huts known as 'Bories', showcasing the area's historical lifestyle and architecture. Ideal for those looking to experience rural Provence. | Bories Village, Hiking trails, Provencal landscapes |
| Abbaye Notre-Dame de Sénanque | Famous for its beautiful lavender fields and serene atmosphere. A sought-after spot for visitors during the summer lavender bloom. | Lavender fields, Sénanque Abbey tours |
| Gordes Market | Vibrant weekly market filled with local artisans and food vendors. A hit with both tourists and locals, offering an authentic Provençal experience. | Fresh produce, Local crafts, Culinary delights, Live music |
| Luberon Regional Park | A natural park that offers stunning landscapes and a variety of outdoor activities. Attracts nature lovers and those seeking tranquility. | Hiking and biking trails, Natural beauty, Wildlife watching, Provençal villages |
| Chateau de Gordes | A historical chateau that offers tours and stunning views of the valley below. Important for history buffs and architecture lovers. | Castle tours, Panoramic views, History and culture |
| Art Galleries of Gordes | Home to many art galleries showcasing local and regional artists. Perfect for art lovers and those wishing to explore the local art scene. | Art exhibitions, Local artist studios, Cultural events |
| Nearby Lavender Fields | Iconic lavender fields just outside of Gordes, attracting visitors especially in the summer months for photography and sightseeing. | Lavender Fields, Photography opportunities, Scenic drives |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Gordes offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Gordes?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gordes
- The Gordes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94% of the 250 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gordes, House properties are the most common (77.2%), reflecting the local real estate landscape.
- Houses represent a significant 77.2% portion, catering likely to families or larger groups.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.0%) offer potential for unique stay experiences.
Gordes Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gordes
- The dominant room capacity in Gordes is 2 bedrooms listings, making up 24.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 46.4% of the active Airbnb listings in Gordes, indicating a high concentration in these sizes.
- A significant 51.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gordes.
Gordes Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gordes
- The most common guest capacity trend in Gordes vacation rentals is listings accommodating 8+ guests (29.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Gordes STR market, accounting for 52.0% of listings.
- 53.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gordes.
- On average, properties in Gordes are equipped to host 5.3 guests.
How Do Listings in Gordes Compare on Quality?
Listing quality in Gordes can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Gordes
- At 38.3 photos per listing on average, Gordes hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 24.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Gordes averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Gordes?
Amenity Prevalence
Amenity Insights for Gordes
- Essential amenities in Gordes that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Heating are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Gordes.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gordes: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gordes to stay competitive.
Which Airbnb Amenities Boost Revenue in Gordes?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Gordes, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Washer | 84.0% | $41,535 | $12,763 | 225.4% |
Air conditioning | 72.8% | $44,773 | $15,942 | 180.9% |
Exercise equipmentHigh opportunity | 3.2% | $94,588 | $35,025 | 170.1% |
Heating | 92.8% | $38,568 | $15,829 | 143.7% |
Dishwasher | 68.8% | $45,005 | $19,128 | 135.3% |
Game consoleHigh opportunity | 3.2% | $83,059 | $35,406 | 134.6% |
Oven | 71.6% | $43,995 | $19,122 | 130.1% |
Cooking basics | 80.0% | $41,331 | $19,333 | 113.8% |
GymHigh opportunity | 2.4% | $76,511 | $35,958 | 112.8% |
Dryer | 43.2% | $52,399 | $25,167 | 108.2% |
Revenue Impact Insights for Gordes
- Washer tops the revenue impact list with a 225.4% uplift — listings with this amenity earn $41,535 vs. $12,763 without it.
- High-opportunity amenities — Exercise equipment, Game console, Gym — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Washer, Heating — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Exercise equipment — it has the best combination of high revenue impact and low market saturation in Gordes.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Gordes STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gordes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGordes Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Gordes
- The typical guest profile for Airbnb in Gordes consists of predominantly international visitors (67%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 33.2% of guests.
- Key international markets include France (33.2%) and United States (21%).
- Top languages spoken are English (42.5%) followed by French (27.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Gordes?
Listings in Gordes average 4.86 out of 5 overall, with about 33.4 reviews per active listing and 39.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Gordes
- With an overall rating of 4.86, Gordes listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Location (4.91), while Value (4.71) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 39.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Gordes Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gordes
- The most common availability pattern in Gordes falls within the 271-366 days range, representing 56.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Gordes (40.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Gordes?
Average Booking Lead Time by Month
Booking Lead Time Insights for Gordes
- The overall average booking lead time for vacation rentals in Gordes is 75 days.
- Guests book furthest in advance for stays during August (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Gordes.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
- Monitor your own booking lead times against these Gordes averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Gordes?
Guests in Gordes stay about 6.1 nights on average, generating roughly 3,472 reservations and 13.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Gordes
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Gordes
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 13.9 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (8 nights) and shorten in Feb (3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Gordes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
10% of total
2 Nights
16 listings
6.4% of total
3 Nights
11 listings
4.4% of total
4-6 Nights
76 listings
30.4% of total
7-29 Nights
20 listings
8% of total
30+ Nights
102 listings
40.8% of total
Key Insights
- The most prevalent minimum stay requirement in Gordes is 30+ Nights, adopted by 40.8% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.4%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (40.8%) caters to monthly stays (30+ nights) in Gordes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.8% of Gordes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gordes.
Gordes Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
4 listings
1.6% of total
Limited
3 listings
1.2% of total
Super Strict 60 Days
3 listings
1.2% of total
Flexible
21 listings
8.4% of total
Moderate
38 listings
15.2% of total
Firm
148 listings
59.2% of total
Strict
33 listings
13.2% of total
Cancellation Policy Insights for Gordes
- The prevailing Airbnb cancellation policy trend in Gordes is Firm, used by 59.2% of listings.
- A majority (72.4%) of hosts in Gordes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 59.2% market standard in Gordes.
- Using a Strict policy might deter some guests, as only 13.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Gordes.
How Much Are Airbnb Cleaning Fees in Gordes?
Cleaning fees in Gordes are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Gordes
- 76.8% of listings charge a cleaning fee, making it standard practice in Gordes. Guests expect it and factor it into their booking decisions.
- The gap between the average ($226) and median ($140) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.8% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Gordes median of $140. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Gordes Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gordesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
8-bedroom luxury villa with pool
Entire Place • 8 bedrooms
House in the center of the village of Gordes
Entire Place • 6 bedrooms
Haussmann-style house with spectacular view of Luberon, 349 m2
Entire Place • 6 bedrooms
Farmhouse near Gordes, beautiful view, 16 people
Entire Place • 8 bedrooms
The Blue Shutters of Provence
Entire Place • 3 bedrooms
Le Clos des Rosiers, a charming place in Gordes
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Gordes?
Learn from the best! This table showcases top-performing Airbnb hosts in Gordes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enjoy And Stay | 2 | $407,444 | 10 | 5.00/5.0 |
| Aurore | 6 | $326,085 | 283 | 4.96/5.0 |
| Tara | 5 | $290,123 | 88 | 5.00/5.0 |
| Leonard | 3 | $221,697 | 82 | 4.81/5.0 |
| Benoit | 1 | $200,466 | 20 | 5.00/5.0 |
| Audrey | 1 | $190,012 | 9 | 5.00/5.0 |
| Cécile | 1 | $166,846 | 13 | 4.85/5.0 |
| Gian Rodolfo | 3 | $156,751 | 28 | 4.55/5.0 |
| Blue Shutters | 1 | $144,833 | 37 | 5.00/5.0 |
| Frederik En Pascale | 1 | $138,709 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gordes.
Who Are the Airbnb Hosts in Gordes?
Gordes has a relatively balanced host base.
Host Profile Insights for Gordes
- A 42.8% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 7.6% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 55.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 28.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Gordes averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Gordes
These are the highest-grossing professional property management operations in Gordes, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Enjoy And Stay | 2 | $407,444 | $1,636 | 36.5% | 5.00/5 |
| Leonard | 3 | $221,697 | $411 | 50.3% | 4.81/5 |
| Gian Rodolfo | 3 | $156,751 | $365 | 51.4% | 4.55/5 |
| Jean-Charles | 1 | $102,758 | $521 | 63.5% | 5.00/5 |
| Mila | 1 | $88,501 | $788 | 41.4% | 5.00/5 |
| Jean-Jacques | 1 | $85,104 | $608 | 38.3% | 5.00/5 |
| Lilou | 1 | $46,717 | $529 | 28.8% | 4.89/5 |
| Sybille | 1 | $33,005 | $462 | 37.4% | 4.80/5 |
| Plaisirs & Maisons De Provence | 1 | $32,464 | $406 | 46.2% | 4.57/5 |
| Holidu | 1 | $20,555 | $1,235 | 8.5% | N/A |
Management Company Insights for Gordes
- The leading management company, Enjoy And Stay, operates 2 listings with $407,444 in gross revenue — a useful benchmark for what scale looks like in Gordes.
- Top managers average 2 properties each, suggesting professional management in Gordes still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 7.6% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Gordes's Airbnb Market Compare to Nearby Cities?
How does the Gordes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Cavillargues, Gordes has 8 percentage points lower occupancy and about $73 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Tropez | 825 | $3,562 | $526.14 | 39% |
| Eygalières | 84 | $3,224 | $461.22 | 40% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| La Môle | 19 | $2,899 | $454.39 | 39% |
| Suzette | 12 | $2,888 | $424.82 | 39% |
Frequently Asked Questions About Airbnb in Gordes
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Gordes.
How much do Airbnb hosts make in Gordes?
Gordes hosts earn about $36,931 per year on average, with an average nightly rate of $423 and RevPAR of $177. Those figures describe the typical revenue environment for active listings in Gordes, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Gordes market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Gordes?
The average Airbnb occupancy rate in Gordes is 39.8%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Gordes?
Listings in Gordes average $423 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Gordes?
Gordes currently has about 250 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Gordes?
AirROI currently classifies the short-term rental regulation level in Gordes as Low. The dataset also shows about 9.6% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Gordes?
RevPAR in Gordes is about $177. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Gordes?
Occupancy of 39.8% means Gordes is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $36,931, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Gordes?
The average booking lead time in Gordes is about 75 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Gordes?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Gordes include Historic Gordes Village, Bories Village, Abbaye Notre-Dame de Sénanque. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Gordes?
entire_home listings make up 94.0% of the active supply in Gordes. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Gordes compare to nearby Airbnb markets?
Among neighboring markets, Ramatuelle posts $48,129 in average annual revenue with 39.4% occupancy, compared to Gordes's $36,931 and 39.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Gordes?
The average Airbnb stay length in Gordes is about 6.1 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Gordes?
Airbnb listings in Gordes average 4.86 out of 5 overall. About 39.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Gordes?
Washer and Air conditioning are among the strongest revenue-linked amenities in Gordes. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Gordes?
Yes. About 76.8% of active Airbnb listings in Gordes charge a cleaning fee, and the average fee is $226. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Gordes?
A 42.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.