Maillane, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Maillane, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $22,996 per year — at a $288 nightly rate, 38.0% occupancy, and a $111 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
At 59 active listings, Maillane is a boutique market where moderate demand with room for well-positioned listings to outperform. Supply grew 51.3% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation data is limited for this market, and hosts should verify short-term rental rules with the local government. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Maillane?
In Maillane, the headline Airbnb metrics are $22,996 in average annual revenue,38.0% occupancy, $288 ADR, and $111 in RevPAR, and guests book about 74 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Maillane?
Understanding the monthly revenue variations for Airbnb listings in Maillane is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Maillane is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Maillane across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,009+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,543 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,576 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $820, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Maillane
What Is the Monthly Airbnb Occupancy Rate in Maillane?
Maximize your bookings by understanding the Maillane STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Maillane:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Maillane
What Is the Average Airbnb Nightly Rate in Maillane?
Effective short term rental pricing strategy in Maillane involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Maillane typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $575+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $365 or more.
- Typical properties (Median) charge around $236 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Maillane
What Is the RevPAR for Airbnb in Maillane?
RevPAR in Maillane is currently $111. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $33 RevPAR.
- Typical properties (Median) generate $77 RevPAR.
- Strong performers (Top 25%) earn $160 RevPAR.
- Best-in-class (Top 10%) achieve $277 RevPAR.
Average Monthly RevPAR Trend in Maillane
RevPAR Insights for Maillane
- The average RevPAR in Maillane is $111. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($277) and bottom 25% ($33) is $244, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Aug and bottoms out in Feb, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Maillane benchmarks. If your RevPAR falls below the median of $77, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $160+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Maillane?
Maillane's peak Airbnb season falls in August, July, June, while the softest stretch is January, February, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (August, July, June)
- Revenue averages $5,448 per month
- Occupancy rates average 52.5%
- Daily rates average $337
Shoulder Season
- Revenue averages $2,467 per month
- Occupancy maintains around 32.9%
- Daily rates hold near $289
Low Season (January, February, November)
- Revenue drops to average $888 per month
- Occupancy decreases to average 20.6%
- Daily rates adjust to average $274
Seasonality Insights for Maillane
- Airbnb seasonality in Maillane is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Maillane's highest earning potential, with monthly revenues climbing to $6,959, occupancy reaching 64.2%, and ADRs peaking at $348.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $692, occupancy could drop to 16.5%, and ADRs may adjust to $268.
- Lower occupancy paired with meaningful seasonality means hosts in Maillane need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Maillane, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Maillane?
With 12% of listings showing registration in 2026, understanding potential Airbnb license requirements is crucial in Maillane. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Maillane to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 12% licensed listings)
What Are the Best Neighborhoods for Airbnb in Maillane?
Maillane is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centre de Maillane | Heart of Maillane, close to local cafes and shops. Offers a charming village atmosphere and easy access to the cultural heritage of Provence. | Cathédrale Saint-Siffrein, Le Petit Musée de Maillane, local markets, Café de la Plage |
| Les Baux-de-Provence | A short drive from Maillane, this hilltop village offers stunning views and a rich historical backdrop, popular among tourists visiting Provence. | Château des Baux, Carrières de Lumières, Saint-Vincent Church, local artisan shops |
| Avignon | Nearby city known for its historic significance, including the Palais des Papes, attracting a large number of tourists year-round. | Palais des Papes, Pont Saint-Bénézet, Avignon Festival, local cuisine |
| Saint-Rémy-de-Provence | Famous for its picturesque streets and art galleries, it attracts visitors looking for relaxation and cultural experiences, just a short drive from Maillane. | Saint-Paul-de-Mausole, Les Antiques, weekly markets, local wineries |
| Nîmes | Known for its well-preserved Roman architecture, it offers a unique blend of history and modernity, popular with tourists exploring southern France. | Les Arènes de Nîmes, Maison Carrée, Jardins de la Fontaine, La Porte Auguste |
| Arles | A vibrant city steeped in Roman history and Impressionist art, known for attracting tourists interested in culture and history. | Arles Amphitheatre, Luma Arles, St. Trophime Church, Camargue Natural Park |
| Pont du Gard | This ancient Roman aqueduct is a UNESCO World Heritage site, attracting history enthusiasts and tourists alike. | Pont du Gard, hiking trails, river activities, local restaurants |
| L'Isle-sur-la-Sorgue | Known for its beautiful canals and antique markets, it's a popular destination for visitors searching for unique finds and a relaxed ambiance. | Antiques shops, local cafes, Sorgue river, Sunday flea markets |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Maillane offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Maillane?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Maillane
- The Maillane Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.5% of the 59 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Maillane, House properties are the most common (74.6%), reflecting the local real estate landscape.
- Houses represent a significant 74.6% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.4%) offer potential for unique stay experiences.
Maillane Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Maillane
- The dominant room capacity in Maillane is 3 bedrooms listings, making up 23.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 42.3% of the active Airbnb listings in Maillane, indicating a high concentration in these sizes.
- A significant 52.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Maillane.
Maillane Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Maillane
- The most common guest capacity trend in Maillane vacation rentals is listings accommodating 8+ guests (27.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Maillane STR market, accounting for 52.5% of listings.
- 55.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Maillane.
- On average, properties in Maillane are equipped to host 5.2 guests.
How Do Listings in Maillane Compare on Quality?
Listing quality in Maillane can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Maillane
- At 31.7 photos per listing on average, Maillane hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 22.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Maillane averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Maillane?
Amenity Prevalence
Amenity Insights for Maillane
- Essential amenities in Maillane that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Maillane: Air conditioning.
- Consider adding popular differentiators like Wifi or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Maillane to stay competitive.
Which Airbnb Amenities Boost Revenue in Maillane?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Maillane, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 91.5% | $24,827 | $3,222 | 670.5% |
TV | 89.8% | $25,053 | $4,824 | 419.3% |
Cooking basics | 81.4% | $27,069 | $5,220 | 418.6% |
Outdoor dining area | 59.3% | $32,845 | $8,633 | 280.5% |
Hair dryer | 89.8% | $24,838 | $6,725 | 269.4% |
First aid kit | 15.3% | $57,492 | $16,786 | 242.5% |
Pool | 71.2% | $28,838 | $8,562 | 236.8% |
Babysitter recommendations | 11.9% | $59,558 | $18,074 | 229.5% |
Sun loungers | 33.9% | $42,404 | $13,043 | 225.1% |
Barbecue utensils | 50.8% | $34,377 | $11,221 | 206.4% |
Revenue Impact Insights for Maillane
- Kitchen tops the revenue impact list with a 670.5% uplift — listings with this amenity earn $24,827 vs. $3,222 without it.
- Kitchen, TV, Cooking basics, Hair dryer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Maillane STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Maillane. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMaillane Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Maillane
- The typical guest profile for Airbnb in Maillane consists of primarily domestic travelers (70%), often arriving from nearby Paris, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
- Domestic travelers account for 70.0% of guests.
- Key international markets include France (70%) and United Kingdom (5.3%).
- Top languages spoken are French (37.4%) followed by English (36.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Paris and Lyon.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Maillane?
Listings in Maillane average 4.88 out of 5 overall, with about 37.6 reviews per active listing and 33.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Maillane
- With an overall rating of 4.88, Maillane listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.94), while Value (4.73) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 33.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Maillane Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Maillane
- The most common availability pattern in Maillane falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Maillane (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Maillane?
Average Booking Lead Time by Month
Booking Lead Time Insights for Maillane
- The overall average booking lead time for vacation rentals in Maillane is 74 days.
- Guests book furthest in advance for stays during August (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Maillane.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Maillane averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Maillane?
Guests in Maillane stay about 5.5 nights on average, generating roughly 906 reservations and 15.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Maillane
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Maillane
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 15.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Aug (6.5 nights) and shorten in Feb (2 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Maillane Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
8.5% of total
2 Nights
12 listings
20.3% of total
3 Nights
5 listings
8.5% of total
4-6 Nights
10 listings
16.9% of total
7-29 Nights
8 listings
13.6% of total
30+ Nights
19 listings
32.2% of total
Key Insights
- The most prevalent minimum stay requirement in Maillane is 30+ Nights, adopted by 32.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (32.2%) caters to monthly stays (30+ nights) in Maillane, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 32.2% of Maillane hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Maillane.
Maillane Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
1 listings
1.7% of total
Flexible
10 listings
16.9% of total
Moderate
16 listings
27.1% of total
Firm
28 listings
47.5% of total
Strict
4 listings
6.8% of total
Cancellation Policy Insights for Maillane
- The prevailing Airbnb cancellation policy trend in Maillane is Firm, used by 47.5% of listings.
- A majority (54.3%) of hosts in Maillane utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.5% market standard in Maillane.
- Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Maillane.
How Much Are Airbnb Cleaning Fees in Maillane?
Cleaning fees in Maillane are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Maillane
- About 66.1% of Maillane listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
- The gap between the average ($124) and median ($93) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 6.3% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Maillane median of $93. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Maillane Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maillanebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Mas du Lac
Entire Place • 5 bedrooms
A house in Provence!
Entire Place • 4 bedrooms
La Villa de Jeanne - 10 min from St Rémy de Provence
Entire Place • 5 bedrooms
Private Serene Oasis with Heated Pool near St Rémy
Entire Place • 4 bedrooms
Maison Mistral – Les Plaines Villas in Provence
Entire Place • 3 bedrooms
Maison Van Gogh – Les Plaines en Provence Villas
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Maillane?
Learn from the best! This table showcases top-performing Airbnb hosts in Maillane based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Morgane | 2 | $140,864 | 55 | 4.92/5.0 |
| Paul | 1 | $128,130 | 1 | Not Rated |
| Julie | 1 | $103,951 | 25 | 5.00/5.0 |
| Florence | 1 | $90,177 | 56 | 4.98/5.0 |
| Karen | 1 | $78,097 | 21 | 5.00/5.0 |
| Baptiste | 1 | $66,929 | 20 | 4.65/5.0 |
| Jordan | 1 | $52,414 | 7 | 5.00/5.0 |
| Julie | 1 | $40,160 | 24 | 5.00/5.0 |
| Didier Et Cathia | 1 | $34,111 | 38 | 4.84/5.0 |
| Alexandre | 1 | $32,088 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Maillane.
Who Are the Airbnb Hosts in Maillane?
Maillane has a relatively balanced host base.
Host Profile Insights for Maillane
- A 32.2% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 1.7% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 1.7% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 49.2% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. Lower adoption suggests a market with more independent hosts managing listings directly through Airbnb.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 15.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Maillane averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Maillane
These are the highest-grossing professional property management operations in Maillane, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Sybille | 1 | $25,251 | $949 | 28.5% | N/A |
Management Company Insights for Maillane
- The leading management company, Sybille, operates 1 listings with $25,251 in gross revenue — a useful benchmark for what scale looks like in Maillane.
- Top managers average 1 properties each, suggesting professional management in Maillane still operates at a relatively boutique scale.
Recommendations
- With only 1.7% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Maillane's Airbnb Market Compare to Nearby Cities?
How does the Maillane Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Rupià, Maillane has 14 percentage points lower occupancy and about $21 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rupià | 10 | $3,367 | $309.51 | 52% |
| Eygalières | 84 | $3,224 | $461.22 | 40% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Cavillargues | 13 | $3,102 | $349.26 | 48% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Divajeu | 21 | $3,031 | $411.10 | 31% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| Suzette | 12 | $2,888 | $424.82 | 39% |
| Travaillan | 11 | $2,819 | $680.68 | 29% |
Frequently Asked Questions About Airbnb in Maillane
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Maillane.
How much do Airbnb hosts make in Maillane?
Maillane hosts earn about $22,996 per year on average, with an average nightly rate of $288 and RevPAR of $111. Those figures describe the typical revenue environment for active listings in Maillane, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Maillane market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Maillane?
The average Airbnb occupancy rate in Maillane is 38.0%. August is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Maillane?
Listings in Maillane average $288 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Maillane?
Maillane currently has about 59 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Maillane?
AirROI currently classifies the short-term rental regulation level in Maillane as Moderate. The dataset also shows about 11.9% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Maillane?
RevPAR in Maillane is about $111. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Maillane?
Occupancy of 38.0% means Maillane is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $22,996, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Maillane?
The average booking lead time in Maillane is about 74 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Maillane?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Maillane include Centre de Maillane, Les Baux-de-Provence, Avignon. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Maillane?
entire_home listings make up 91.5% of the active supply in Maillane. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Maillane compare to nearby Airbnb markets?
Among neighboring markets, Rupià posts $40,405 in average annual revenue with 51.9% occupancy, compared to Maillane's $22,996 and 38.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Maillane?
The average Airbnb stay length in Maillane is about 5.5 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Maillane?
Airbnb listings in Maillane average 4.88 out of 5 overall. About 33.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Maillane?
Kitchen and TV are among the strongest revenue-linked amenities in Maillane. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Maillane?
Yes. About 66.1% of active Airbnb listings in Maillane charge a cleaning fee, and the average fee is $124. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Maillane?
At 32.2%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.