Saint-Tropez, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Saint-Tropez, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $42,744 per year — at a $526 nightly rate, 39.2% occupancy, and a $217 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 825 active listings and moderate demand with room for well-positioned listings to outperform, Saint-Tropez is an established vacation rental market. Supply grew 68.4% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 96% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Saint-Tropez?
In Saint-Tropez, the headline Airbnb metrics are $42,744 in average annual revenue,39.2% occupancy, $526 ADR, and $217 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Saint-Tropez?
Understanding the monthly revenue variations for Airbnb listings in Saint-Tropez is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint-Tropez is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint-Tropez across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,533+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,965 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,302 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,870, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint-Tropez
What Is the Monthly Airbnb Occupancy Rate in Saint-Tropez?
Maximize your bookings by understanding the Saint-Tropez STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint-Tropez:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint-Tropez
What Is the Average Airbnb Nightly Rate in Saint-Tropez?
Effective short term rental pricing strategy in Saint-Tropez involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint-Tropez typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,024+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $560 or more.
- Typical properties (Median) charge around $339 per night.
- Entry-level properties (Bottom 25%) earn around $221 per night.
Average Daily Rate (ADR) Trend by Month in Saint-Tropez
What Is the RevPAR for Airbnb in Saint-Tropez?
RevPAR in Saint-Tropez is currently $217. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $98 RevPAR.
- Typical properties (Median) generate $150 RevPAR.
- Strong performers (Top 25%) earn $250 RevPAR.
- Best-in-class (Top 10%) achieve $424 RevPAR.
Average Monthly RevPAR Trend in Saint-Tropez
RevPAR Insights for Saint-Tropez
- The average RevPAR in Saint-Tropez is $217. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($424) and bottom 25% ($98) is $327, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jul and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Saint-Tropez benchmarks. If your RevPAR falls below the median of $150, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $250+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Saint-Tropez?
Saint-Tropez's peak Airbnb season falls in July, August, June, while the softest stretch is January, February, March. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (July, August, June)
- Revenue averages $10,949 per month
- Occupancy rates average 57.4%
- Daily rates average $603
Shoulder Season
- Revenue averages $3,639 per month
- Occupancy maintains around 29.7%
- Daily rates hold near $484
Low Season (January, February, March)
- Revenue drops to average $1,760 per month
- Occupancy decreases to average 17.2%
- Daily rates adjust to average $486
Seasonality Insights for Saint-Tropez
- Airbnb seasonality in Saint-Tropez is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Saint-Tropez's highest earning potential, with monthly revenues climbing to $13,854, occupancy reaching 66.8%, and ADRs peaking at $626.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,570, occupancy could drop to 15.1%, and ADRs may adjust to $457.
- Lower occupancy paired with meaningful seasonality means hosts in Saint-Tropez need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Saint-Tropez, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Saint-Tropez, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Saint-Tropez?
Yes, Saint-Tropez, Provence-Alpes-Côte d'Azur, France enforces high STR regulations and 96% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Saint-Tropez to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 96% licensed listings)
What Are the Best Neighborhoods for Airbnb in Saint-Tropez?
Location within Saint-Tropez matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pampelonne Beach | Famous for its stunning beach and upscale beach clubs. Ideal for vacationers wanting sun, sand, and a vibrant beach scene. | Pampelonne Beach, Nikki Beach, Club 55, Tropicana Beach, La Réserve à la Plage |
| Saint-Tropez Old Town | Charming old town filled with narrow streets, shops, and cafes. A perfect spot for tourists who want to experience the local culture and history. | Place des Lices, Eglise Notre-Dame de l'Assomption, Citadel of Saint-Tropez, Musee de l'Annonciade, Art galleries |
| La Ponche | A picturesque neighborhood known for its historic charm and beautiful views. Attracts visitors looking for a romantic getaway and scenic beauty. | La Ponche Beach, Place de la République, Quai Jean Jaurès, old fishing boats |
| Port de Saint-Tropez | The bustling harbor area filled with luxury yachts, restaurants, and shops. A social hub that draws both tourists and locals. | Port de Saint-Tropez, Restaurants and cafes, Luxury yacht viewing, Tropezian Museum |
| Les Canoubiers | A quieter neighborhood with a local vibe, perfect for families and those seeking a relaxing environment away from tourist crowds. | Les Canoubiers Beach, Calanque de la Cron, Secluded coves |
| Chemin des Salins | Known for its beautiful beaches and natural surroundings. A great choice for visitors who want a blend of nature and beach activities. | Salins Beach, State Nature Reserve of Salins, Water sports activities |
| Saint-Tropez Gulf | The picturesque gulf area offers stunning views and a variety of water activities, popular among sailing and boating enthusiasts. | Sailing and boating, Water sports, Fishing spots, Natural beauty spots |
| Ramatuelle | A nearby village known for its vineyards and olive groves. Attractive for those seeking a more rustic and tranquil experience close to Saint-Tropez. | Vineyards, Olive groves, Local markets, Scenic views |
Because Saint-Tropez has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Saint-Tropez?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint-Tropez
- The Saint-Tropez Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.3% of the 825 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint-Tropez, Apartment/Condo properties are the most common (78.8%), reflecting the local real estate landscape.
- Houses represent a significant 19.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others (combined 1.3%) offer potential for unique stay experiences.
Saint-Tropez Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint-Tropez
- The dominant room capacity in Saint-Tropez is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.3% of the active Airbnb listings in Saint-Tropez, indicating a high concentration in these sizes.
Saint-Tropez Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint-Tropez
- The most common guest capacity trend in Saint-Tropez vacation rentals is listings accommodating 4 guests (37.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Saint-Tropez STR market, accounting for 65.9% of listings.
- 24.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint-Tropez.
- On average, properties in Saint-Tropez are equipped to host 4.0 guests.
How Do Listings in Saint-Tropez Compare on Quality?
Listing quality in Saint-Tropez can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Saint-Tropez
- At 22.2 photos per listing on average, Saint-Tropez hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 40.0% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Saint-Tropez averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Saint-Tropez?
Amenity Prevalence
Amenity Insights for Saint-Tropez
- Essential amenities in Saint-Tropez that guests expect include: TV, Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint-Tropez: TV, Kitchen, Wifi.
- Prioritize adding missing essentials: TV, Kitchen, Wifi.
- Consider adding popular differentiators like Air conditioning or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint-Tropez to stay competitive.
Which Airbnb Amenities Boost Revenue in Saint-Tropez?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Saint-Tropez, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
SaunaHigh opportunity | 0.8% | $118,096 | $42,099 | 180.5% |
Exercise equipmentHigh opportunity | 2.8% | $112,291 | $40,749 | 175.6% |
Hair dryer | 82.9% | $47,240 | $20,933 | 125.7% |
Barbecue utensilsHigh opportunity | 6.7% | $87,378 | $39,555 | 120.9% |
Outdoor kitchenHigh opportunity | 2.3% | $90,663 | $41,614 | 117.9% |
PianoHigh opportunity | 0.7% | $92,114 | $42,382 | 117.3% |
Washer | 81.7% | $47,384 | $22,031 | 115.1% |
BBQ grill | 12.7% | $79,888 | $37,327 | 114.0% |
Movie theater | 1.1% | $83,680 | $42,292 | 97.9% |
Dryer | 33.3% | $63,551 | $32,340 | 96.5% |
Revenue Impact Insights for Saint-Tropez
- Sauna tops the revenue impact list with a 180.5% uplift — listings with this amenity earn $118,096 vs. $42,099 without it.
- High-opportunity amenities — Sauna, Exercise equipment, Barbecue utensils — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Hair dryer, Washer — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Sauna — it has the best combination of high revenue impact and low market saturation in Saint-Tropez.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Saint-Tropez STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint-Tropez. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint-Tropez Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Saint-Tropez
- The typical guest profile for Airbnb in Saint-Tropez consists of predominantly international visitors (81%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 19.1% of guests.
- Key international markets include United States (33.3%) and France (19.1%).
- Top languages spoken are English (43.8%) followed by French (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Saint-Tropez?
Listings in Saint-Tropez average 4.77 out of 5 overall, with about 34.1 reviews per active listing and 27.8% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Saint-Tropez
- An average rating of 4.77 places Saint-Tropez in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.91), while Value (4.64) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 27.8% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 27.8% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Saint-Tropez Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint-Tropez
- The most common availability pattern in Saint-Tropez falls within the 271-366 days range, representing 62.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint-Tropez (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Saint-Tropez?
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint-Tropez
- The overall average booking lead time for vacation rentals in Saint-Tropez is 58 days.
- Guests book furthest in advance for stays during August (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Saint-Tropez.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Saint-Tropez averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Saint-Tropez?
Guests in Saint-Tropez stay about 5.7 nights on average, generating roughly 13,365 reservations and 16.3 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Saint-Tropez
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Saint-Tropez
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 16.3 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jul (6.5 nights) and shorten in Feb (3.3 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Saint-Tropez Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
5.2% of total
2 Nights
119 listings
14.4% of total
3 Nights
76 listings
9.2% of total
4-6 Nights
153 listings
18.5% of total
7-29 Nights
37 listings
4.5% of total
30+ Nights
397 listings
48.1% of total
Key Insights
- The most prevalent minimum stay requirement in Saint-Tropez is 30+ Nights, adopted by 48.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (19.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (48.1%) caters to monthly stays (30+ nights) in Saint-Tropez, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.1% of Saint-Tropez hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint-Tropez.
Saint-Tropez Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
18 listings
2.2% of total
Limited
10 listings
1.2% of total
Super Strict 30 Days
8 listings
1% of total
Flexible
83 listings
10.1% of total
Moderate
135 listings
16.4% of total
Firm
425 listings
51.5% of total
Strict
146 listings
17.7% of total
Cancellation Policy Insights for Saint-Tropez
- The prevailing Airbnb cancellation policy trend in Saint-Tropez is Firm, used by 51.5% of listings.
- A majority (69.2%) of hosts in Saint-Tropez utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 51.5% market standard in Saint-Tropez.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint-Tropez.
How Much Are Airbnb Cleaning Fees in Saint-Tropez?
Cleaning fees in Saint-Tropez are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Saint-Tropez
- 85.3% of listings charge a cleaning fee, making it standard practice in Saint-Tropez. Guests expect it and factor it into their booking decisions.
- The gap between the average ($204) and median ($137) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 7.1% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Saint-Tropez median of $137. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Saint-Tropez Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint-Tropezbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa El Patio • Outdoors, Pool • Shellter-Rentals
Entire Place • 8 bedrooms
Villa in the heart of the Village of St Tropez (Les Carles)
Entire Place • 6 bedrooms
Your privat Paradies
Entire Place • 7 bedrooms
Les Parcs St Tropez – Luxury Villa, Pool, Quiet
Entire Place • 6 bedrooms
Modern Villa 5 minutes from Place des Lices
Entire Place • 5 bedrooms
Villa des Palmiers - Saint Tropez Center
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Saint-Tropez?
Learn from the best! This table showcases top-performing Airbnb hosts in Saint-Tropez based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shellter Rentals | 33 | $1,149,430 | 1325 | 4.65/5.0 |
| Maison D'Azur | 16 | $930,470 | 179 | 4.86/5.0 |
| Joffrey | 15 | $698,635 | 141 | 4.78/5.0 |
| Pick A Flat | 12 | $659,322 | 151 | 4.74/5.0 |
| Melanie | 6 | $604,645 | 337 | 4.87/5.0 |
| Adrien | 6 | $600,639 | 122 | 4.84/5.0 |
| SAS Miraclehome | 2 | $526,088 | 32 | 4.70/5.0 |
| Bo-House | 16 | $525,241 | 85 | 4.82/5.0 |
| Casa Saint-Tropez | 5 | $481,465 | 116 | 5.00/5.0 |
| Celine | 15 | $462,301 | 144 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint-Tropez.
Who Are the Airbnb Hosts in Saint-Tropez?
Saint-Tropez has a relatively balanced host base.
Host Profile Insights for Saint-Tropez
- A 35.5% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
- 10.4% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 4.6% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 60.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 34.5% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Saint-Tropez averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Saint-Tropez
These are the highest-grossing professional property management operations in Saint-Tropez, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Shellter Rentals | 33 | $1,149,430 | $444 | 30.7% | 4.65/5 |
| Checkmyguest | 15 | $698,635 | $426 | 46.9% | 4.78/5 |
| Pick A Flat | 12 | $659,322 | $594 | 45.6% | 4.74/5 |
| Adrien | 6 | $600,639 | $1,200 | 40.6% | 4.84/5 |
| Style De Vie | 8 | $429,922 | $580 | 35.0% | 4.99/5 |
| Homebooker | 4 | $340,464 | $3,324 | 25.9% | 5.00/5 |
| Checkmyguest | 5 | $280,929 | $392 | 40.2% | 4.79/5 |
| Network Immo | 7 | $263,514 | $699 | 33.9% | 4.39/5 |
| Gian Rodolfo | 1 | $262,231 | $1,581 | 54.7% | 4.96/5 |
| Tina - Interhome | 13 | $260,327 | $245 | 38.1% | 4.23/5 |
Management Company Insights for Saint-Tropez
- The leading management company, Shellter Rentals, operates 33 listings with $1,149,430 in gross revenue — a useful benchmark for what scale looks like in Saint-Tropez.
- Top managers average 10 properties each, suggesting professional management in Saint-Tropez still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.74/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 10.4% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Saint-Tropez's Airbnb Market Compare to Nearby Cities?
How does the Saint-Tropez Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Villefranche-sur-Mer, Saint-Tropez has 11 percentage points lower occupancy and about $229 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monteu Roero | 11 | $5,593 | $442.87 | 41% |
| Ramatuelle | 234 | $4,011 | $673.15 | 39% |
| Saint-Jean-Cap-Ferrat | 112 | $3,833 | $475.78 | 43% |
| Puget | 29 | $3,114 | $383.94 | 40% |
| Gordes | 250 | $3,078 | $422.73 | 40% |
| Villefranche-sur-Mer | 486 | $3,052 | $297.00 | 50% |
| Goult | 86 | $3,008 | $354.69 | 45% |
| Joucas | 29 | $3,004 | $362.32 | 47% |
| Monaco | 192 | $2,932 | $512.14 | 35% |
| La Môle | 19 | $2,899 | $454.39 | 39% |
Frequently Asked Questions About Airbnb in Saint-Tropez
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Saint-Tropez.
How much do Airbnb hosts make in Saint-Tropez?
Saint-Tropez hosts earn about $42,744 per year on average, with an average nightly rate of $526 and RevPAR of $217. Those figures describe the typical revenue environment for active listings in Saint-Tropez, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Saint-Tropez market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Saint-Tropez?
The average Airbnb occupancy rate in Saint-Tropez is 39.2%. July is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Saint-Tropez?
Listings in Saint-Tropez average $526 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Saint-Tropez?
Saint-Tropez currently has about 825 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Saint-Tropez?
AirROI currently classifies the short-term rental regulation level in Saint-Tropez as High. The dataset also shows about 95.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Saint-Tropez?
RevPAR in Saint-Tropez is about $217. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Saint-Tropez?
Occupancy of 39.2% means Saint-Tropez is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $42,744, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Saint-Tropez?
The average booking lead time in Saint-Tropez is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Saint-Tropez?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Saint-Tropez include Pampelonne Beach, Saint-Tropez Old Town, La Ponche. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Saint-Tropez?
entire_home listings make up 97.3% of the active supply in Saint-Tropez. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Saint-Tropez compare to nearby Airbnb markets?
Among neighboring markets, Monteu Roero posts $67,114 in average annual revenue with 40.7% occupancy, compared to Saint-Tropez's $42,744 and 39.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Saint-Tropez?
The average Airbnb stay length in Saint-Tropez is about 5.7 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Saint-Tropez?
Airbnb listings in Saint-Tropez average 4.77 out of 5 overall. About 27.8% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Saint-Tropez?
Sauna and Exercise equipment are among the strongest revenue-linked amenities in Saint-Tropez. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Saint-Tropez?
Yes. About 85.3% of active Airbnb listings in Saint-Tropez charge a cleaning fee, and the average fee is $204. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Saint-Tropez?
At 35.5%, there is a healthy mix of experienced and newer hosts — earning Superhost status can still provide a meaningful visibility boost.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.