Valréas, Provence-Alpes-Côte d'Azur Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Valréas, Provence-Alpes-Côte d'Azur? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $9,799 per year — at a $178 nightly rate, 31.0% occupancy, and a $48 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.

At 93 active listings, Valréas is a boutique market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 82.4% year over year, and the market is recalibrating around a new competitive baseline. This is the stage where hosts who invest in amenities, guest experience, and dynamic pricing build durable advantages that compound as the market matures.

Regulation is low, reducing the compliance barrier — though local ordinances should still be verified. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Valréas?

In Valréas, the headline Airbnb metrics are $9,799 in average annual revenue,31.0% occupancy, $178 ADR, and $48 in RevPAR, and guests book about 49 days in advance.

Avg. Daily Rate (ADR)(?)
$178
The average rental revenue earned for an occupied room per day in Valréas.
Occupancy Rate(?)
31.0%
Moderate demand with booking opportunities.
Avg. Annual Revenue(?)
$9,799
Average annual income for an Airbnb listing in Valréas. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$48
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
-29.3%
Significant decrease (-29.3%) vs. last year.
Active Airbnb Listings(?)
93
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
49 days
How far in advance guests typically book in Valréas. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Valréas.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Valréas.
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How Much Do Airbnb Hosts Earn Monthly in Valréas?

Understanding the monthly revenue variations for Airbnb listings in Valréas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Valréas is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Valréas across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,966+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,809 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $943 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $454, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Valréas

What Is the Monthly Airbnb Occupancy Rate in Valréas?

Maximize your bookings by understanding the Valréas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Valréas:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 24%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Valréas

What Is the Average Airbnb Nightly Rate in Valréas?

Effective short term rental pricing strategy in Valréas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Valréas typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $340+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
  • Typical properties (Median) charge around $126 per night.
  • Entry-level properties (Bottom 25%) earn around $85 per night.

Average Daily Rate (ADR) Trend by Month in Valréas

What Is the RevPAR for Airbnb in Valréas?

RevPAR in Valréas is currently $48. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $21 RevPAR.
  • Typical properties (Median) generate $38 RevPAR.
  • Strong performers (Top 25%) earn $61 RevPAR.
  • Best-in-class (Top 10%) achieve $99 RevPAR.

Average Monthly RevPAR Trend in Valréas

RevPAR Insights for Valréas

  • The average RevPAR in Valréas is $48. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($99) and bottom 25% ($21) is $77, suggesting a relatively compressed market where operational differences yield moderate returns.
  • RevPAR peaks in Aug and bottoms out in Mar, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Valréas benchmarks. If your RevPAR falls below the median of $38, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $61+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Valréas?

Valréas's peak Airbnb season falls in August, July, June, while the softest stretch is January, March, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (August, July, June)
  • Revenue averages $2,474 per month
  • Occupancy rates average 43.8%
  • Daily rates average $223
Shoulder Season
  • Revenue averages $1,274 per month
  • Occupancy maintains around 27.5%
  • Daily rates hold near $202
Low Season (January, March, November)
  • Revenue drops to average $717 per month
  • Occupancy decreases to average 18.2%
  • Daily rates adjust to average $179

Seasonality Insights for Valréas

  • Airbnb seasonality in Valréas is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
  • During the high season, the absolute peak month showcases Valréas's highest earning potential, with monthly revenues climbing to $2,930, occupancy reaching 54.8%, and ADRs peaking at $225.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $698, occupancy could drop to 16.8%, and ADRs may adjust to $178.
  • Lower occupancy paired with meaningful seasonality means hosts in Valréas need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • In a highly seasonal market like Valréas, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.

Do You Need a License for Airbnb in Valréas?

While Valréas, Provence-Alpes-Côte d'Azur, France currently shows low STR regulations, 6% of listings carry registration evidence — suggesting some hosts proactively register or that certain neighborhoods have their own rules. Checking local zoning and tax obligations before listing is still wise. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Valréas to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 6% licensed listings)

What Are the Best Neighborhoods for Airbnb in Valréas?

Valréas is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Valréas
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Valréas Historic Center
Charming medieval district with narrow streets and historical buildings. Perfect for travelers interested in culture and history, offering a unique and picturesque experience.
Saint-Jean-Baptiste Church, Chateau de Valréas, Place des Remparts, Museum of Valréas, Old Town walls
Orange
Nearby town famous for its Roman architecture, including the Roman Theatre and Triumphal Arch. A great destination for history buffs and cultural enthusiasts.
Roman Theatre of Orange, Triumphal Arch of Orange, Chateau de Jonquières, Theatre Antique, Festival of Orange
Vaison-la-Romaine
Known for its rich Roman heritage and medieval architecture, it attracts many tourists for its historical significance and beautiful landscapes.
Roman ruins, Vaison-la-Romaine Cathedral, Medieval old town, The Ouvèze River, Festival of Vaison-la-Romaine
Châteauneuf-du-Pape
Famous wine-producing village that draws wine lovers and culinary tourists due to its prestigious vineyards and wineries.
Wineries and tasting rooms, Château de Châteauneuf-du-Pape, Wine Museum, Vineyard tours, Mediterranean cuisine restaurants
Sorgue
Known for its beautiful canals and antique markets, it is a popular spot for visitors looking for unique finds and scenic walks.
Isle-sur-la-Sorgue Market, Antique stores, Scenic canals, Flea market, Pope’s Palace nearby
Mont Ventoux
Iconic mountain providing outdoor recreational activities such as hiking and mountain biking, attracting nature enthusiasts.
Mont Ventoux summit, Hiking trails, Cycling routes, Local flora and fauna, Breathtaking views
Avignon
Historic city renowned for the Palais des Papes and its annual theatre festival, drawing tourists all year round for its rich culture.
Palais des Papes, Pont Saint-Bénézet, Avignon Festival, Rocher des Doms, Old city walls
Gigondas
Picturesque village renowned for its wines, ideal for tourists visiting the nearby vineyards and enjoying tasting tours.
Gigondas wines, Vineyard tours, St. Cosmos Chapel, Local restaurants, Stunning hilltop views

With 8 distinct neighborhoods showing meaningful short-term rental activity, Valréas offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.

What Types of Properties Are on Airbnb in Valréas?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Valréas

  • The Valréas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 93 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Valréas, House properties are the most common (62.4%), reflecting the local real estate landscape.
  • Houses represent a significant 62.4% portion, catering likely to families or larger groups.
  • The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, unique stays (combined 5.4%) offer potential for unique stay experiences.

Valréas Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Valréas

  • The dominant room capacity in Valréas is 2 bedrooms listings, making up 29% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 50.5% of the active Airbnb listings in Valréas, indicating a high concentration in these sizes.
  • A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Valréas.

Valréas Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Valréas

  • The most common guest capacity trend in Valréas vacation rentals is listings accommodating 8+ guests (24.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Valréas STR market, accounting for 48.4% of listings.
  • 42.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Valréas.
  • On average, properties in Valréas are equipped to host 4.6 guests.

How Do Listings in Valréas Compare on Quality?

Listing quality in Valréas can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
27
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.6
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
31.2%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Valréas

  • At 27 photos per listing on average, Valréas hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 31.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Valréas averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Valréas?

Amenity Prevalence

Amenity Insights for Valréas

  • Popular amenities like Wifi, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Valréas to stay competitive.

Which Airbnb Amenities Boost Revenue in Valréas?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Valréas, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Wifi
92.5%$10,426$2,104395.5%
Air conditioning
69.9%$12,548$3,419267.0%
Hair dryer
79.6%$11,401$3,562220.1%
Coffee maker
89.2%$10,559$3,490202.6%
Cooking basics
82.8%$11,063$3,718197.6%
Dishes and silverware
88.2%$10,591$3,899171.6%
Refrigerator
82.8%$10,981$4,113167.0%
Pool
50.5%$13,595$5,920129.6%
Oven
73.1%$11,417$5,399111.5%
Fireplace guardsHigh opportunity
7.5%$18,918$9,057108.9%

Revenue Impact Insights for Valréas

  • Wifi tops the revenue impact list with a 395.5% uplift — listings with this amenity earn $10,426 vs. $2,104 without it.
  • High-opportunity amenities — Fireplace guards — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Wifi, Coffee maker, Cooking basics, Dishes and silverware, Refrigerator — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Fireplace guards — it has the best combination of high revenue impact and low market saturation in Valréas.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Valréas STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Valréas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Valréas Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Valréas

  • The typical guest profile for Airbnb in Valréas consists of primarily domestic travelers (79%), often arriving from nearby Lyon, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking French or English.
  • Domestic travelers account for 78.5% of guests.
  • Key international markets include France (78.5%) and Belgium (5.5%).
  • Top languages spoken are French (40.1%) followed by English (34%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Lyon and Paris.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Valréas?

Listings in Valréas average 4.85 out of 5 overall, with about 28 reviews per active listing and 30.1% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Valréas

  • With an overall rating of 4.85, Valréas listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
  • The strongest subcategory is Communication (4.91), while Value (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 30.1% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Valréas Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Valréas

  • The most common availability pattern in Valréas falls within the 271-366 days range, representing 73.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Valréas (49.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Valréas?

Average Booking Lead Time by Month

Booking Lead Time Insights for Valréas

  • The overall average booking lead time for vacation rentals in Valréas is 49 days.
  • Guests book furthest in advance for stays during August (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Valréas.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Valréas averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Valréas?

Guests in Valréas stay about 4.6 nights on average, generating roughly 1,238 reservations and 13.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Valréas

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Valréas

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • 13.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
  • Stay lengths peak in Aug (6 nights) and shorten in Dec (2.9 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Valréas Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (22.6%)

1 Night

21 listings

22.6% of total

2 Nights (30.1%)

2 Nights

28 listings

30.1% of total

3 Nights (5.4%)

3 Nights

5 listings

5.4% of total

4-6 Nights (6.5%)

4-6 Nights

6 listings

6.5% of total

7-29 Nights (6.5%)

7-29 Nights

6 listings

6.5% of total

30+ Nights (29%)

30+ Nights

27 listings

29% of total

Key Insights

  • The most prevalent minimum stay requirement in Valréas is 2 Nights, adopted by 30.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (29%) caters to monthly stays (30+ nights) in Valréas, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 30.1% of Valréas hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 29% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Valréas.

Valréas Airbnb Cancellation Policy Trends Analysis (2026)

Limited

4 listings

4.3% of total

Super Strict 30 Days

1 listings

1.1% of total

Flexible (22.6%)

Flexible

21 listings

22.6% of total

Moderate (31.2%)

Moderate

29 listings

31.2% of total

Firm (37.6%)

Firm

35 listings

37.6% of total

Strict

3 listings

3.2% of total

Cancellation Policy Insights for Valréas

  • The prevailing Airbnb cancellation policy trend in Valréas is Firm, used by 37.6% of listings.
  • There's a relatively balanced mix between guest-friendly (53.8%) and stricter (40.8%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (3.2%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 37.6% market standard in Valréas.
  • Using a Strict policy might deter some guests, as only 3.2% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Valréas.

How Much Are Airbnb Cleaning Fees in Valréas?

Cleaning fees in Valréas are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$127
Median Cleaning Fee
$69
Listings Charging a Fee
63.4%
Fee as Revenue Share
9.9%

Cleaning Fee Insights for Valréas

  • About 63.4% of Valréas listings charge a cleaning fee — a mixed market where some hosts absorb the cost into nightly rates while others break it out.
  • The gap between the average ($127) and median ($69) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 9.9% of gross revenue on average — a modest component of the overall booking price.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Valréas median of $69. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Valréas Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Valréasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Le Mas Provençal

Le Mas Provençal

Entire Place • 4 bedrooms

$41,557
Revenue
42.1%
Occupancy
$232.05
Daily Rate
Mas Les Platanes near Grignan

Mas Les Platanes near Grignan

Entire Place • 3 bedrooms

$32,921
Revenue
45.9%
Occupancy
$222.37
Daily Rate
Les Floralys, a house of character and charm

Les Floralys, a house of character and charm

Entire Place • 9 bedrooms

$30,639
Revenue
15.2%
Occupancy
$900.07
Daily Rate
Characterful Mas in Provence with private SPA

Characterful Mas in Provence with private SPA

Entire Place • 2 bedrooms

$29,372
Revenue
58.3%
Occupancy
$148.51
Daily Rate
Le Mas Pily Valreas Grignan, Enclave of the Popes

Le Mas Pily Valreas Grignan, Enclave of the Popes

Entire Place • 4 bedrooms

$29,236
Revenue
38.5%
Occupancy
$505.04
Daily Rate
Château MontPlaisir Provence

Château MontPlaisir Provence

Entire Place • 7 bedrooms

$23,656
Revenue
11.6%
Occupancy
$1282.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Valréas?

Learn from the best! This table showcases top-performing Airbnb hosts in Valréas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Valréas by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Nel Et Flo2$43,3282294.97/5.0
Pascal1$41,557254.80/5.0
Wouter1$32,921134.85/5.0
Véronique1$30,639144.93/5.0
Marylène1$29,3721044.97/5.0
Pascaline1$29,23654.80/5.0
Benoit2$28,61894.71/5.0
Jim3$26,8611334.90/5.0
Jacques-Ed1$23,57465.00/5.0
Martine1$23,36055.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Valréas.

Who Are the Airbnb Hosts in Valréas?

Valréas has a relatively balanced host base.

Superhosts
43.0%
Professional Management
4.3%
Cohosted Listings
25.8%
Instant Book Enabled
2.2%
Simplified Pricing
52.7%

Host Profile Insights for Valréas

  • A 43.0% Superhost share is healthy — enough experienced operators to anchor quality without making the market impenetrable for newcomers.
  • 4.3% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 2.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 52.7% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Earning Superhost status can significantly improve search ranking and guest trust. Focus on maintaining high response rates, low cancellations, and strong reviews.
  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 25.8% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Valréas averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Valréas

These are the highest-grossing professional property management operations in Valréas, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Valréas
CompanyListingsRevenueADROcc.Rating
Holidu1$22,918$85114.9%N/A
Christine Miranda1$7,058$17951.0%4.75/5
Lucile - Interhome2$2,850$12321.0%N/A

Management Company Insights for Valréas

  • The leading management company, Holidu, operates 1 listings with $22,918 in gross revenue — a useful benchmark for what scale looks like in Valréas.
  • Top managers average 1 properties each, suggesting professional management in Valréas still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.75/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 4.3% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Valréas's Airbnb Market Compare to Nearby Cities?

How does the Valréas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Cavillargues, Valréas has 17 percentage points lower occupancy and about $172 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Valréas — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Eygalières84$3,224$461.2240%
Puget29$3,114$383.9440%
Cavillargues13$3,102$349.2648%
Gordes250$3,078$422.7340%
Divajeu21$3,031$411.1031%
Bourdeau13$3,014$260.3546%
Goult86$3,008$354.6945%
Joucas29$3,004$362.3247%
Suzette12$2,888$424.8239%
Travaillan11$2,819$680.6829%

Frequently Asked Questions About Airbnb in Valréas

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Valréas.

How much do Airbnb hosts make in Valréas?

Valréas hosts earn about $9,799 per year on average, with an average nightly rate of $178 and RevPAR of $48. Those figures describe the typical revenue environment for active listings in Valréas, Provence-Alpes-Côte d'Azur, not the ceiling for the best operators. Source: AirROI 2026 data, Valréas market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Valréas?

The average Airbnb occupancy rate in Valréas is 31.0%. August is the strongest month and March is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Valréas?

Listings in Valréas average $178 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Valréas?

Valréas currently has about 93 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Valréas?

AirROI currently classifies the short-term rental regulation level in Valréas as Low. The dataset also shows about 6.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Valréas?

RevPAR in Valréas is about $48. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Valréas?

Occupancy of 31.0% means Valréas is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $9,799, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Valréas?

The average booking lead time in Valréas is about 49 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Valréas?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Valréas include Valréas Historic Center, Orange, Vaison-la-Romaine. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Valréas?

entire_home listings make up 87.1% of the active supply in Valréas. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Valréas compare to nearby Airbnb markets?

Among neighboring markets, Eygalières posts $38,693 in average annual revenue with 40.0% occupancy, compared to Valréas's $9,799 and 31.0%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Valréas?

The average Airbnb stay length in Valréas is about 4.6 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Valréas?

Airbnb listings in Valréas average 4.85 out of 5 overall. About 30.1% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Valréas?

Wifi and Air conditioning are among the strongest revenue-linked amenities in Valréas. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Valréas?

Yes. About 63.4% of active Airbnb listings in Valréas charge a cleaning fee, and the average fee is $127. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Valréas?

A 43.0% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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