Region market dataAegean2026
Santorini Airbnb Data: Fira and Oia Compared
AirROI tracks 3,710 active Airbnb homes across two Santorini towns, Fira (2,912) and Oia (798). These homes took an estimated 69,700 stays in the 12 months to October 2026. A typical stay ran 4.0 nights and the average home earned €23,432 at 39% occupancy. Of these homes, 45% are houses, 28% are apartments or condos and 6.9% sleep 8 or more. Of the two, Oia is the best earning town on Santorini, at €36,260 per home a year, against €19,917 in Fira.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 3,710
- Avg. revenue per home
- €23,432
- Occupancy rate
- 39%
- Avg. nightly rate
- €270
Side by side
Fira and Oia Side by Side
Fira took an estimated 49,042 stays in the 12 months to October 2026, against 20,658 in Oia. Fira has 2,912 active homes and Oia 798. The typical stay is 4.2 nights in Fira and 3.4 nights in Oia.
In the 12 months to October 2026, the average home in Fira earned €19,917 a year at 38% occupancy and €247 a night. In Oia it earned €36,260 a year at 41% occupancy and €351 a night. Both towns are busiest in August and quietest in February.
Figures cover the 12 months to October 2026. Region figures add up these two towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Money figures on this page are in euros, converted from US dollars at €0.86 per US$, the typical rate from November 2025 to October 2026.
When
Busiest and Quietest Months on Santorini
August, July and September rank as the busiest months for Airbnb nights on Santorini, and January and February as the quietest. August is the busiest month in both towns. Across the two towns, nightly rates run lowest in November, at about €244, and highest in July, at about €326. Across the two towns, stays run longest in February, at 6.4 nights, and shortest in September, at 3.3 nights.
August ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, November, March, December, January, February.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | August | 11.8% | €323 |
| 2 | July | 11.1% | €326 |
| 3 | September | 10.3% | €295 |
| 4 | June | 9.8% | €309 |
| 5 | May | 9.3% | €275 |
| 6 | October | 8.7% | €247 |
| 7 | April | 7.6% | €253 |
| 8 | November | 6.7% | €244 |
| 9 | March | 6.7% | €258 |
| 10 | December | 6.3% | €252 |
| 11 | January | 5.9% | €259 |
| 12 | February | 5.7% | €260 |
Who comes
Where Guests Come From on Santorini
Among guests who left a review, over 99% come from abroad. Among those guests, the largest groups from abroad come from the United States, France and Canada. The top home cities among those guests are New York, Paris and London. Oia draws the most from abroad, at over 99%, among towns with 100 or more homes.
over 99% from abroad
Among guests who left a review, as of October 2026
- From abroad over 99%
- From within Greece under 1%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Santorini Airbnb Data
What is the best town on Santorini for Airbnb income?
Of the two, Oia is the best earning town on Santorini, at €36,260 per home a year, against €19,917 in Fira. AirROI names it, for the 12 months to October 2026, only because a stricter test on listing data chooses the same town.
How much do Airbnb homes earn on Santorini?
AirROI estimates the average Airbnb home on Santorini earned €23,432 in the 12 months to October 2026, at 39% occupancy and €270 a night. Across towns with 100 or more homes, revenue per home runs from €19,917 in Fira to €36,260 in Oia.
Which gets more Airbnb stays, Fira or Oia?
AirROI estimates Fira took 49,042 stays in the 12 months to October 2026, against 20,658 in Oia, the two Santorini towns.
When is Santorini busiest on Airbnb?
AirROI ranks August first for Airbnb nights on Santorini and February last, in the 12 months to October 2026.
How long do Airbnb guests stay on Santorini?
AirROI puts the typical Airbnb stay on Santorini at 4.0 nights in the 12 months to October 2026.
How many Airbnb homes are there on Santorini?
AirROI counts 3,710 active Airbnb homes on Santorini, as of October 2026. Town by town, that runs from 798 in Oia to 2,912 in Fira.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Santorini name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review. Oia is named the best earning town because two tests choose it: revenue per home among towns with 100 or more homes here, and a stricter test on listing data, where revenue per bedroom is at least 1.5 times the lowest town's, is above what chance gives, and picks the same town in at least 80% of resamples.