Tourism statisticsRegion2026
Santorini Tourism Statistics: 69,700 Airbnb Stays
AirROI estimates 69,700 Airbnb stays in Santorini, in the Aegean, Greece, in the 12 months to October 2026, with Thira the most booked town. The busiest month was August. All of Greece had 35,951,400 international arrivals in 2024, Bank of Greece reports.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 276,711
- Typical Airbnb stay
- 4.0 nights
- Busiest Airbnb month
- August
- From abroad, among guests who left a review
- over 99%
Key facts
Santorini Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Bank of Greece puts all of Greece at 35,951,400 international arrivals in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Santorini at 69,700 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Santorini added up to 276,711 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Santorini lasted 4.0 nights in the 12 months to October 2026, booked about 75 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in Santorini in the 12 months to October 2026, followed by July and September, with February the quietest.
- AirROI estimates the six busiest Airbnb months in Santorini ran unbroken from May to October in the 12 months to October 2026.
Guests
- AirROI estimates over 99% of Santorini Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 36% and France at 16%.
- Among Santorini Airbnb guests who left a review as of October 2026, New York was the top origin city at 2.4%, ahead of Paris at 2.1%, AirROI estimates.
By place
- AirROI estimates Santorini took 4.4% of all Airbnb stays in Greece in the 12 months to October 2026.
- AirROI estimates Thira had the most Airbnb stays of Santorini's 4 towns in the 12 months to October 2026, at 48,088, ahead of Ia and Oia.
Official numbers
How Many Tourists Visit Greece?
Bank of Greece counted 35,951,400 international arrivals for all of Greece in 2024. On AirROI's estimates, Santorini accounted for 4.4% of Airbnb stays in Greece in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 35,951,400International arrivals, all of Greece | Inbound travellers to Greece in 2024 estimated by the Bank of Greece Border Survey | 2024 | Bank of Greece |
Airbnb stays
Airbnb Stays in Santorini
Santorini had 3,710 Airbnb homes in the 12 months to October 2026. They took an estimated 69,700 stays and 276,711 nights. A typical stay lasted 4.0 nights and was booked about 75 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 4 towns it tracks in Santorini; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 3,710
- Airbnb stays, estimate
- 69,700
- Airbnb nights, estimate
- 276,711
- Typical stay
- 4.0 nights
- Booked ahead
- 75 days
Busiest months
When Is the Busiest Time in Santorini?
On Airbnb, August was the busiest month in Santorini in the 12 months to October 2026, then July and September. February was the quietest. The six busiest months run unbroken from May to October.
August ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, July, September, June, May, October, April, November, March, December, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 11.8% | 82 days |
| July | 11.1% | 72 days |
| September | 10.3% | 81 days |
| June | 9.8% | 69 days |
| May | 9.3% | 79 days |
| October | 8.7% | 76 days |
| April | 7.6% | 65 days |
| November | 6.7% | 77 days |
| March | 6.7% | 72 days |
| December | 6.3% | 79 days |
| January | 5.9% | 74 days |
| February | 5.7% | 71 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Santorini Airbnb Guests Come From?
Among Santorini Airbnb guests who left a review as of October 2026, nearly all came from abroad (over 99%), led by the United States at 36% and France at 16%, AirROI estimates. Among the same guests, New York was the top origin city at 2.4%, ahead of Paris at 2.1%. The figures rest on 272,607 reviews, written over many years.
Over 99% from abroad
Among guests who left a review, as of October 2026
- From abroad over 99%
- From within Greece under 1%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Santorini
Thira, Ia and Oia took 99% of Airbnb stays in Santorini in the 12 months to October 2026. August is the busiest Airbnb month in 3 of the 4 towns, led by Thira, and July in 1, led by Fira. Among guests who left a review, the share from abroad across these towns runs from 96% in Fira to over 99% in Ia.
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Santorini
How many tourists visit Santorini?
Greece as a whole had 35,951,400 international arrivals in 2024, according to Bank of Greece. AirROI puts Santorini at 4.4% of Airbnb stays in Greece in the 12 months to October 2026. AirROI estimates 69,700 Airbnb stays in Santorini in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Santorini?
The busiest Airbnb month in Santorini in the 12 months to October 2026 was August, then July and September. The six busiest months run from May to October.
What is the quietest month in Santorini?
February was the quietest Airbnb month in Santorini in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 71 days ahead, against 82 days for August.
How long is a typical Airbnb stay in Santorini?
A typical Airbnb stay in Santorini lasted 4.0 nights in the 12 months to October 2026, booked about 75 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 3.3 nights in September to 6.4 nights in February.
Where do Airbnb guests in Santorini come from?
Of Santorini Airbnb guests who left a review as of October 2026, over 99% came from abroad, AirROI estimates. The largest groups were the United States at 36% and France at 16%. Among the same guests, the top origin city was New York at 2.4%, ahead of Paris at 2.1%.
What is the most booked town in Santorini on Airbnb?
Thira was the most booked town in Santorini on Airbnb, with an estimated 48,088 stays in the 12 months to October 2026, ahead of Ia and Oia.
Are Airbnb stays the same as tourists?
No. Bank of Greece counts international arrivals (35,951,400 in 2024 across Greece). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 69,700 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 4 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 272,607 reviews and describes guests who left a review, not everyone who stayed. Read the method page.