True Blue, Saint George Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in True Blue, Saint George? Based on AirROI's 2025 dataset (May 2024 – April 2025), the short answer is $13,462 per year — at a $264 nightly rate, 42.1% occupancy, and a N/A RevPAR.
With just 17 active listings, True Blue is a micro-market where moderate demand with room for well-positioned listings to outperform. The market trimmed 5.6% of its supply while nightly rates moved higher — fewer listings competing for the same travelers, and those travelers are paying more. Hosts who can unlock occupancy through standout listings, flexible policies, and targeted marketing have clear revenue upside.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in True Blue?
In True Blue, the headline Airbnb metrics are $13,462 in average annual revenue,42.1% occupancy, $264 ADR, and $0 in RevPAR, and guests book about 50 days in advance.
How Much Do Airbnb Hosts Earn Monthly in True Blue?
Understanding the monthly revenue variations for Airbnb listings in True Blue is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in True Blue is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in True Blue across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,079+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,161 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,363 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $656, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in True Blue
What Is the Monthly Airbnb Occupancy Rate in True Blue?
Maximize your bookings by understanding the True Blue STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in True Blue:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in True Blue
What Is the Average Airbnb Nightly Rate in True Blue?
Effective short term rental pricing strategy in True Blue involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in True Blue typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,478+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $192 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in True Blue
What Is the RevPAR for Airbnb in True Blue?
RevPAR in True Blue is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in True Blue
RevPAR Insights for True Blue
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these True Blue benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in True Blue?
True Blue's peak Airbnb season falls in March, February, April, while the softest stretch is May, September, October. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (March, February, April)
- Revenue averages $5,391 per month
- Occupancy rates average 34.3%
- Daily rates average $411
Shoulder Season
- Revenue averages $2,611 per month
- Occupancy maintains around 41.7%
- Daily rates hold near $372
Low Season (May, September, October)
- Revenue drops to average $1,428 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $338
Seasonality Insights for True Blue
- Airbnb seasonality in True Blue is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases True Blue's highest earning potential, with monthly revenues climbing to $6,854, occupancy reaching 55.8%, and ADRs peaking at $451.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,115, occupancy could drop to 26.9%, and ADRs may adjust to $335.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in True Blue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like True Blue, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in True Blue?
Low regulation and minimal registration activity in True Blue, Saint George, Grenada point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for True Blue to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in True Blue?
With a compact short-term rental market, True Blue gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| True Blue Beach | A beautiful stretch of coastline popular with tourists for its calm waters and proximity to local attractions. Ideal for guests looking for beachfront experiences. | True Blue Beach, Morne Rouge Beach, Grand Anse Beach, Spice Island Beach Resort, Piemonte Restaurant |
| Grand Anse | One of the most famous beaches in Grenada, known for its golden sands and water sports activities. A hotspot for tourists who seek relaxation and adventure. | Grand Anse Beach, Aquana Beach Resort, Duke's Beach Bar, Grand Anse Craft Market, Water sports activities |
| St. George's | The historic capital city offers a rich cultural experience with colonial architecture and vibrant local markets. Appeals to guests interested in history and local culture. | Fort George, St. George's Market, Carnival of Grenada, Grenada National Museum, Annandale Falls |
| Lance aux Epines | A luxurious residential area known for its stunning villas and calme seas. Ideal for high-end travelers and those looking for a peaceful getaway. | Lance aux Epines Beach, Folly Island, Calivigny Island, The Spice Basket, Treetop Adventure Park |
| Bay Gardens | A picturesque area with lush gardens and nearby beaches, great for nature lovers and families looking for relaxation. | Grand Anse Beach, Bay Gardens Beach Resort, Local food stalls, Dudley Senhouse Botanical Gardens |
| Sandy Island | A small uninhabited island offering tranquility and beautiful snorkeling opportunities. Perfect for a unique getaway experience. | Snorkeling spots, Private beach access, Calm, clear waters, Natural wildlife |
| Morne Rouge | A scenic area known for its untouched beauty and relaxed atmosphere. Suitable for couples and families looking for a getaway. | Morne Rouge Beach, Local eateries, Bird watching spots, Nature trails |
| Groomes Beach | A more secluded beach perfect for those looking to escape the crowds. Ideal for romantic retreats and relaxation. | Groomes Beach, Water sports opportunities, Beachside cafes, Local market nearby |
With 8 distinct neighborhoods showing meaningful short-term rental activity, True Blue offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in True Blue?
Room Type Distribution
Property Type Distribution
Market Composition Insights for True Blue
- The True Blue Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in True Blue, Apartment/Condo properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 29.4% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
True Blue Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for True Blue
- The dominant room capacity in True Blue is 1 bedroom listings, making up 35.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.6% of the active Airbnb listings in True Blue, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in True Blue.
True Blue Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for True Blue
- The most common guest capacity trend in True Blue vacation rentals is listings accommodating 2 guests (47.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the True Blue STR market, accounting for 76.5% of listings.
- A significant 47.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in True Blue.
- On average, properties in True Blue are equipped to host 2.9 guests.
What Amenities Do Airbnb Guests Expect in True Blue?
Amenity Prevalence
Amenity Insights for True Blue
- Essential amenities in True Blue that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for True Blue: Air conditioning.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in True Blue to stay competitive.
Dive Deeper: Advanced True Blue STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for True Blue. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTrue Blue Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for True Blue
- The typical guest profile for Airbnb in True Blue consists of predominantly international visitors (97%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.9% of guests.
- Key international markets include United States (80%) and United Kingdom (5.7%).
- Top languages spoken are English (61.1%) followed by French (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
True Blue Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for True Blue
- The most common availability pattern in True Blue falls within the 271-366 days range, representing 82.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in True Blue (47.1%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in True Blue?
Average Booking Lead Time by Month
Booking Lead Time Insights for True Blue
- The overall average booking lead time for vacation rentals in True Blue is 50 days.
- Guests book furthest in advance for stays during March (average 106 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (82 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in True Blue.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 82 days) to capture early planners.
- Monitor your own booking lead times against these True Blue averages to identify opportunities for dynamic pricing adjustments.
True Blue Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
37.5% of total
2 Nights
6 listings
37.5% of total
3 Nights
2 listings
12.5% of total
7-29 Nights
1 listings
6.3% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in True Blue is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the True Blue Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of True Blue hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in True Blue.
True Blue Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
4 listings
33.3% of total
Moderate
5 listings
41.7% of total
Firm
1 listings
8.3% of total
Strict
2 listings
16.7% of total
Cancellation Policy Insights for True Blue
- The prevailing Airbnb cancellation policy trend in True Blue is Moderate, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in True Blue may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in True Blue.
- Regularly review your cancellation policy against competitors and market demand shifts in True Blue.
What Do the Top Airbnb Listings in True Blue Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in True Bluebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Langostina-Lux. Oceanview True Blue
Entire Place • 4 bedrooms
Hidden Gem
Entire Place • 1 bedroom
Penthouse Suite - 2 bedrooms
Entire Place • 2 bedrooms
Seamoon Seaside Villetta - Sun, Moon & Sea
Entire Place • 2 bedrooms
Mini AC Studio Apartment +2 pools +3 min beach
Entire Place • N/A
Studio Apt @ Spice Island Marine
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in True Blue?
Learn from the best! This table showcases top-performing Airbnb hosts in True Blue based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Anna | 1 | $114,874 | 74 | 4.95/5.0 |
| Habib | 1 | $18,304 | 43 | 4.70/5.0 |
| Host #44831216 | 1 | $17,048 | 0 | 0.00/5.0 |
| Host #455163743 | 1 | $13,980 | 6 | 5.00/5.0 |
| Margot | 1 | $12,589 | 22 | 4.82/5.0 |
| Vondel | 2 | $12,096 | 105 | 4.92/5.0 |
| Host #296792635 | 2 | $9,383 | 1 | 0.00/5.0 |
| Spice Island | 1 | $8,382 | 18 | 4.33/5.0 |
| Barbara | 1 | $6,379 | 61 | 4.95/5.0 |
| Anthea | 1 | $6,112 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in True Blue.
How Does True Blue's Airbnb Market Compare to Nearby Cities?
How does the True Blue Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Soufrière, True Blue has 9 percentage points lower occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Westerhall Point | 10 | $4,214 | $524.08 | 39% |
| Soufrière | 88 | $3,758 | $278.09 | 51% |
| Coolie Town | 86 | $3,566 | $410.41 | 43% |
| Mount Irvine | 13 | $2,640 | $278.62 | 39% |
| Belvedere | 18 | $2,567 | $234.87 | 50% |
| Old Grange | 16 | $2,405 | $241.78 | 40% |
| Lance Aux Epines | 59 | $1,977 | $337.42 | 36% |
| Piaye | 22 | $1,847 | $177.37 | 39% |
| Scarborough | 152 | $1,763 | $251.84 | 30% |
| Plymouth | 13 | $1,757 | $298.42 | 28% |
Frequently Asked Questions About Airbnb in True Blue
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for True Blue.
How much do Airbnb hosts make in True Blue?
True Blue hosts earn about $13,462 per year on average, with an average nightly rate of $264 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in True Blue, Saint George, not the ceiling for the best operators. Source: AirROI 2025 data, True Blue market, May 2024 to April 2025.
What is the average Airbnb occupancy rate in True Blue?
The average Airbnb occupancy rate in True Blue is 42.1%. March is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in True Blue?
Listings in True Blue average $264 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in True Blue?
True Blue currently has about 17 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in True Blue?
AirROI currently classifies the short-term rental regulation level in True Blue as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in True Blue?
RevPAR in True Blue is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in True Blue?
At 42.1% occupancy, True Blue can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $13,462, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in True Blue?
The average booking lead time in True Blue is about 50 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in True Blue?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in True Blue include True Blue Beach, Grand Anse, St. George's. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in True Blue?
entire_home listings make up 94.1% of the active supply in True Blue. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does True Blue compare to nearby Airbnb markets?
Among neighboring markets, Westerhall Point posts $50,573 in average annual revenue with 39.1% occupancy, compared to True Blue's $13,462 and 42.1%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in True Blue?
March is the highest-revenue month in True Blue, while September is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-04-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.