Airbnb market data · 202512 months to June 2025
Santa Marina, Italy Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Santa Marina brought in €4,728 over the 12 months through June 2025, across just 21 active listings, so a single property can move that figure.
AirROI's latest figures for Santa Marina run through June 2025.
The short answer
Santa Marina Airbnb Market at a Glance
Listings averaged €101 a night and were booked on 28% of available nights.
Timing matters: in October, the best month, the average listing earned about 10.1 times as much as in February, the slowest. With only 21 active listings, a few bookings can reorder the months.
With 21 active listings, Santa Marina is the 89th-largest of 99 Campania markets AirROI tracks.
Browse the live Santa Marina Airbnb market See Every Santa Marina ListingRevenue
How Much Do Airbnb Hosts Make in Santa Marina?
Gross bookings per Santa Marina listing averaged €4,728 over the 12 months to June 2025 (Campania average: €20,808), before cleaning, platform and management costs and taxes.
The average Santa Marina listing brought in €2,670 in October, its best month, and €264 in February, its slowest. The three strongest months bring in 55% of a full year's revenue, where an even calendar would give any three months 25%.
Across Santa Marina's 21 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €2,700+ a month, about 5.4 times the typical property.
- Strong performers (top 25%) earn €1,070 or more, roughly €570 a month above the median.
- Typical properties (median) earn about €499 a month.
- Entry-level properties (bottom 25%) earn €292 or less, about 58% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
October earned about 10.1 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,060.
Santa Marina Airbnb Data by Month
Latest 12 months in the June 2025 data.
October led on revenue. Nightly rates peaked in June and bookings in August, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jul 2024 | €1,778 | 37.5% | €110 | 39 days |
| Aug 2024 | €2,332 | 44.4% | €112 | 64 days |
| Sep 2024 | €1,978 | 24.7% | €106 | 20 days |
| Oct 2024 | €2,665 | 42.4% | €105 | 107 days |
| Nov 2024 | €373 | 16.7% | €105 | 16 days |
| Dec 2024 | €435 | 12.9% | €106 | 1 day |
| Jan 2025 | €604 | 11.3% | €105 | 1 day |
| Feb 2025 | €264 | 12.5% | €110 | 1 day |
| Mar 2025 | €522 | 26.9% | €112 | 55 days |
| Apr 2025 | €788 | 29.2% | €111 | 37 days |
| May 2025 | €358 | 10.8% | €114 | 12 days |
| Jun 2025 | €566 | 21.5% | €118 | 23 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
The typical Santa Marina listing earns about €499 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Santa Marina Profitable?
Yes, when it's run well. The average Santa Marina Airbnb took in €4,728 in the 12 months to June 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about €10,170, and run by its owner at everyday costs, about €630 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Santa Marina Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €4,728 | €10,170 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€730 | −€1,580 |
| Utilities and internetAbout 5% of bookings | −€240 | −€510 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€90 | −€200 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€140 | −€310 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€50 | −€50 |
| Permit and registrationWhere one is required | −€20 | −€20 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€1,270 | −€2,670 |
| Left for housing costs, then profit | €3,458about €290 a month | €7,500about €630 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Santa Marina Airbnb Profit
The estimate starts from Santa Marina's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Santa Marina home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Santa Marina's Top Earners Get There
- More nights booked. The busiest quarter of Santa Marina listings are booked on 37% or more of their nights, against 19% for the median listing. Ten more booked nights a year at the median rate of €81 adds about €809 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €120 a night or more, against a median of €81. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €470 a year.
- Open for the busy months. October brought the average listing about €2,670, against €264 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €850 a month, against €390 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Santa Marina?
Santa Marina listings were booked on 28% of the nights they were open over the past year, 11 percentage points below the Campania average (39%) and 11 points below the Italy average (39%). Occupancy swings from 11% in May to 44% in August.
Across Santa Marina's 21 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 50%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 37% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 19% of open nights.
- Entry-level properties (bottom 25%) fill 8% or less, less than one night a week.
August was the busiest month in Santa Marina, May the quietest
Share of open nights booked, by month
The 12-month rate of 28% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Santa Marina?
The average nightly rate in Santa Marina, known as ADR (average daily rate), was €101 over the past year, about 51% below the Campania average of €205 and about 45% below the Italy average of €185. Averaged month by month, rates peak in June at about €120 and bottom out in January and October at about €105.
Across Santa Marina's 21 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €175+ a night, about 2.2 times the median.
- Strong performers (top 25%) charge €120 or more, about €40 above the median.
- Typical properties (median) charge about €81 a night.
- Entry-level properties (bottom 25%) charge €65 or less, about 19% below the median.
June rates ran 13% above January's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €110. The 12-month ADR of €101 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Santa Marina
With only 21 active listings, the monthly pattern in Santa Marina is noisy, since a few long or pricey stays can lift a month; revenue peaked in October and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Santa Marina?
Guests book Santa Marina stays 27 days ahead on average (about four weeks). October stays are booked furthest out, about 107 days ahead, and February stays closest to arrival, about 1 days. A typical October booking is made in late June.
October stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 27 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Santa Marina
None of the 21 active listings in Santa Marina display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Santa Marina.
Neighborhoods
Best Neighborhoods for Airbnb in Santa Marina
AirROI's area guide picks Praiano as the parts of Santa Marina that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Praiano | Beautiful coastal village with stunning views and tranquility. Popular among couples and those seeking a romantic getaway. | Marina di Praia, Sentiero degli Dei, Beautiful sunsets, Artisan shops, Local restaurants, Beaches |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Santa Marina vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 30 km, Maratea (19 km away) earned the most per listing, about 80% more than Santa Marina.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| San Giovanni a Piro 4 km | 62 | €4,693 | €130 | 27% |
| Vibonati 6 km | 41 | €6,372 | €169 | 31% |
| Sapri 10 km | 37 | €4,721 | €101 | 30% |
| Camerota 14 km | 100 | €7,253 | €133 | 33% |
| Centola 19 km | 97 | €6,636 | €129 | 33% |
| Maratea 19 km | 102 | €8,518 | €144 | 34% |
| Pisciotta 23 km | 82 | €4,579 | €100 | 29% |
| Ascea 30 km | 92 | €7,620 | €138 | 32% |
Other Airbnb Markets in Campania
- Naples Airbnb data 7,330 listings
- Sorrento Airbnb data 1,617 listings
- Salerno Airbnb data 1,079 listings
- Massa Lubrense Airbnb data 801 listings
- Positano Airbnb data 736 listings
- Amalfi Airbnb data 530 listings
- Forio Airbnb data 528 listings
- Pompei Airbnb data 425 listings
See all 99 Campania Airbnb markets
Markets Similar to Santa Marina
Markets elsewhere in Italy with a similar nightly rate and occupancy to Santa Marina:
- Trani Airbnb data Italy · €103/night · 29.8%
- Barletta Airbnb data Italy · €94/night · 27.7%
- L'Aquila Airbnb data Italy · €101/night · 32.2%
- Taranto Airbnb data Italy · €112/night · 29.9%
- Foligno Airbnb data Italy · €97/night · 32.2%
- Messina Airbnb data Italy · €114/night · 30.0%
FAQ
Santa Marina Airbnb FAQ
How much do Airbnb hosts make in Santa Marina?
An active Santa Marina Airbnb grossed €4,728 on average in the 12 months to June 2025, according to AirROI's tracking of 21 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €1,070 or more in a typical month.
How much can I make on Airbnb in Santa Marina?
It depends most on the home's size, location and how it's run. The middle half of Santa Marina listings earn between €292 and €1,070 in a typical month, and the top tenth €2,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Santa Marina?
Listings in Santa Marina were booked on 28% of available nights over the past year. That compares with 39% for the Campania average. August was the busiest month.
How much does an Airbnb cost per night in Santa Marina?
The average booked night in Santa Marina cost €101 before fees. Half of listings charge between €65 and €120, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Santa Marina?
None of the active Santa Marina listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Santa Marina?
Yes, when it's run well. The average Santa Marina Airbnb grossed €4,728 in the 12 months to June 2025, 77% below the Campania average of €20,808, though with only 21 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about €630 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Santa Marina?
October paid best over the past year, at €2,670 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Santa Marina?
Santa Marina stays were booked 27 days (about four weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in Santa Marina?
Praiano draw the most short-term rental interest in Santa Marina. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Santa Marina?
AirROI counted 21 active Airbnb listings in Santa Marina as of June 2025. The closest tracked market is San Giovanni a Piro, 4 km away.
Method
About This Data
Figures on this page cover 21 active Airbnb listings in Santa Marina from July 2024 to June 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.