Santa Marina, Campania Airbnb Market Data 2025: STR Report & Statistics
How much can you earn on Airbnb in Santa Marina, Campania? Based on AirROI's 2025 dataset (July 2024 – June 2025), the short answer is $5,485 per year — at a $117 nightly rate, 28.5% occupancy, and a N/A RevPAR.
With just 21 active listings, Santa Marina is a micro-market where selective demand that rewards strong listing quality and pricing strategy. The market trimmed 50.0% of its supply while nightly rates moved higher — fewer listings competing for the same travelers, and those travelers are paying more. Hosts who can unlock occupancy through standout listings, flexible policies, and targeted marketing have clear revenue upside.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Santa Marina?
In Santa Marina, the headline Airbnb metrics are $5,485 in average annual revenue,28.5% occupancy, $117 ADR, and $0 in RevPAR, and guests book about 27 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Santa Marina?
Understanding the monthly revenue variations for Airbnb listings in Santa Marina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Marina is typically October, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Marina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,128+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,246 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $579 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $338, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Marina
What Is the Monthly Airbnb Occupancy Rate in Santa Marina?
Maximize your bookings by understanding the Santa Marina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Marina:
- Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Marina
What Is the Average Airbnb Nightly Rate in Santa Marina?
Effective short term rental pricing strategy in Santa Marina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Marina typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $203+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Santa Marina
What Is the RevPAR for Airbnb in Santa Marina?
RevPAR in Santa Marina is currently N/A. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see N/A RevPAR.
- Typical properties (Median) generate N/A RevPAR.
- Strong performers (Top 25%) earn N/A RevPAR.
- Best-in-class (Top 10%) achieve N/A RevPAR.
Average Monthly RevPAR Trend in Santa Marina
RevPAR Insights for Santa Marina
- RevPAR peaks in Jan and bottoms out in Jan, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Santa Marina benchmarks. If your RevPAR falls below the median of N/A, examine whether low occupancy or low ADR is the primary drag.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Santa Marina?
Santa Marina's peak Airbnb season falls in October, August, September, while the softest stretch is February, May, November. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (October, August, September)
- Revenue averages $2,698 per month
- Occupancy rates average 37.2%
- Daily rates average $125
Shoulder Season
- Revenue averages $908 per month
- Occupancy maintains around 23.2%
- Daily rates hold near $128
Low Season (February, May, November)
- Revenue drops to average $385 per month
- Occupancy decreases to average 13.3%
- Daily rates adjust to average $127
Seasonality Insights for Santa Marina
- Airbnb seasonality in Santa Marina is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Santa Marina's highest earning potential, with monthly revenues climbing to $3,093, occupancy reaching 44.4%, and ADRs peaking at $137.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $306, occupancy could drop to 10.8%, and ADRs may adjust to $122.
- Lower occupancy paired with meaningful seasonality means hosts in Santa Marina need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Santa Marina, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Santa Marina?
Low regulation and minimal registration activity in Santa Marina, Campania, Italy point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Santa Marina to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Santa Marina?
With a compact short-term rental market, Santa Marina gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Positano | Famous for its picturesque cliffside views and charming streets. An iconic destination on the Amalfi Coast, perfect for tourists seeking stunning panoramas and local lifestyle. | Spiaggia Grande, Path of the Gods, Church of Santa Maria Assunta, Hiking Trails, Boutique shops, Local restaurants |
| Amalfi | Historic town and former maritime republic with beautiful architecture and a vibrant town square. A hub for tourists exploring the coast. | Amalfi Cathedral, Paper Museum, Amalfi Coast Drive, Beaches, Historical sites, Local markets |
| Ravello | Known for its exquisite gardens and music festival, ideal for tourists seeking a peaceful retreat with cultural experiences. | Villa Rufolo, Villa Cimbrone, Ravello Concert Society, Beautiful viewpoints, Mediterranean gardens, Charming streets |
| Salerno | A vibrant city with a busy waterfront and rich history. Offers cultural attractions and good accessibility to the Amalfi Coast. | Salerno Cathedral, Castello di Arechi, Lungomare Trieste, Historical museums, Local cuisine, Beach access |
| Sorrento | Famous for its views of Mount Vesuvius and bustling piazzas. A gateway to the Amalfi Coast with plenty of tourist amenities. | Piazza Tasso, Marina Grande, Sorrento train station, Limoncello factories, Beautiful coastline, Shopping |
| Maiori | Offers beautiful beaches and less crowded spaces compared to its neighbors. Attractive for families and those looking for relaxation. | Maiori Beach, Castle of San Nicola de Thoro-Plano, Historical churches, Seafront promenade, Water activities, Local eateries |
| Minori | Known for its lovely beaches and charming promenade. A quieter alternative for travelers wanting a peaceful stay. | Minori Beach, Basilica di Santa Trofimena, Local pastry shops, Historic sites, Art galleries, Relaxing atmosphere |
| Praiano | Beautiful coastal village with stunning views and tranquility. Popular among couples and those seeking a romantic getaway. | Marina di Praia, Sentiero degli Dei, Beautiful sunsets, Artisan shops, Local restaurants, Beaches |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Santa Marina offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Santa Marina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Marina
- The Santa Marina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Marina, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.8%) offer potential for unique stay experiences.
Santa Marina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Marina
- The dominant room capacity in Santa Marina is 2 bedrooms listings, making up 71.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 80.9% of the active Airbnb listings in Santa Marina, indicating a high concentration in these sizes.
Santa Marina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Marina
- The most common guest capacity trend in Santa Marina vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Santa Marina STR market, accounting for 52.4% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Marina.
- On average, properties in Santa Marina are equipped to host 5.5 guests.
What Amenities Do Airbnb Guests Expect in Santa Marina?
Amenity data is currently unavailable for Santa Marina.
Dive Deeper: Advanced Santa Marina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Marina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Marina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Santa Marina
- The typical guest profile for Airbnb in Santa Marina consists of primarily domestic travelers (70%), often arriving from nearby Turin, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Italian.
- Domestic travelers account for 70.0% of guests.
- Key international markets include Italy (70%) and France (10%).
- Top languages spoken are English (33.3%) followed by Italian (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Turin and Naples.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Santa Marina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Marina
- The most common availability pattern in Santa Marina falls within the 271-366 days range, representing 95.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Marina (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Santa Marina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Marina
- The overall average booking lead time for vacation rentals in Santa Marina is 27 days.
- Guests book furthest in advance for stays during October (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 1 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (48 days avg.) sees the longest lead times, while Winter (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Santa Marina.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (1 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Santa Marina averages to identify opportunities for dynamic pricing adjustments.
Santa Marina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
21.1% of total
2 Nights
2 listings
10.5% of total
4-6 Nights
4 listings
21.1% of total
7-29 Nights
6 listings
31.6% of total
30+ Nights
3 listings
15.8% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Marina is 7-29 Nights, adopted by 31.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.8%) caters to monthly stays (30+ nights) in Santa Marina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 7-29 Nights minimum stay, as 31.6% of Santa Marina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Marina.
Santa Marina Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 60 Days
1 listings
5% of total
Flexible
3 listings
15% of total
Moderate
8 listings
40% of total
Strict
8 listings
40% of total
Cancellation Policy Insights for Santa Marina
- The prevailing Airbnb cancellation policy trend in Santa Marina is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (55.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Santa Marina.
- With 40% using Strict terms, this is a viable option in Santa Marina, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Marina.
What Do the Top Airbnb Listings in Santa Marina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Marinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Cristina
Entire Place • 4 bedrooms
Villetta indipendente adatta per le famiglie
Entire Place • 3 bedrooms
six-bed house with sea view
Entire Place • 2 bedrooms
Villa Blasi, vistamare - Policastro,Cilento
Entire Place • 2 bedrooms
Miriam Apartment
Entire Place • 2 bedrooms
Entire house in the historic center 800 meters from the sea
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Santa Marina?
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Marina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Novasol | 1 | $22,945 | 2 | Not Rated |
| Host #97207068 | 1 | $14,540 | 0 | Not Rated |
| Stefania | 1 | $10,859 | 1 | Not Rated |
| Anna | 1 | $10,604 | 14 | 5.00/5.0 |
| Nicola | 1 | $7,638 | 1 | Not Rated |
| Annalisa | 1 | $7,469 | 13 | 4.92/5.0 |
| Massimo | 1 | $6,602 | 17 | 4.94/5.0 |
| Francesca | 1 | $5,508 | 14 | 4.93/5.0 |
| Aldo | 1 | $4,899 | 9 | 4.89/5.0 |
| Giuseppe | 1 | $4,154 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Marina.
How Does Santa Marina's Airbnb Market Compare to Nearby Cities?
How does the Santa Marina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Positano, Santa Marina has 23 percentage points lower occupancy and about $522 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Positano | 713 | $6,567 | $638.94 | 51% |
| Praiano | 346 | $4,255 | $449.86 | 51% |
| Conca dei Marini | 123 | $3,863 | $397.11 | 47% |
| Capri | 422 | $3,639 | $559.55 | 39% |
| Sorrento | 1,558 | $3,573 | $331.97 | 48% |
| Massa Lubrense | 821 | $3,266 | $391.88 | 43% |
| Amalfi | 494 | $2,944 | $304.65 | 45% |
| Ravello | 274 | $2,871 | $317.92 | 43% |
| Furore | 156 | $2,836 | $320.12 | 49% |
| Atrani | 127 | $2,674 | $225.68 | 51% |
Frequently Asked Questions About Airbnb in Santa Marina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Santa Marina.
How much do Airbnb hosts make in Santa Marina?
Santa Marina hosts earn about $5,485 per year on average, with an average nightly rate of $117 and RevPAR of N/A. Those figures describe the typical revenue environment for active listings in Santa Marina, Campania, not the ceiling for the best operators. Source: AirROI 2025 data, Santa Marina market, July 2024 to June 2025.
What is the average Airbnb occupancy rate in Santa Marina?
The average Airbnb occupancy rate in Santa Marina is 28.5%. October is the strongest month and February is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Santa Marina?
Listings in Santa Marina average $117 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Santa Marina?
Santa Marina currently has about 21 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Santa Marina?
AirROI currently classifies the short-term rental regulation level in Santa Marina as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Santa Marina?
RevPAR in Santa Marina is about N/A. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Santa Marina?
Occupancy of 28.5% means Santa Marina is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $5,485, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Santa Marina?
The average booking lead time in Santa Marina is about 27 days — a moderate lead time that gives hosts planning visibility while still benefiting from last-minute bookings. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Santa Marina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Santa Marina include Positano, Amalfi, Ravello. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Santa Marina?
entire_home listings make up 100.0% of the active supply in Santa Marina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Santa Marina compare to nearby Airbnb markets?
Among neighboring markets, Positano posts $78,799 in average annual revenue with 50.9% occupancy, compared to Santa Marina's $5,485 and 28.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
When is the peak season for Airbnb in Santa Marina?
October is the highest-revenue month in Santa Marina, while February is the softest. The revenue spread between them indicates a highly seasonal market — revenue in the peak month is more than double the low month, so cash-flow planning and pricing automation are critical.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2025-06-30. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.