[Entire house rental] "OGAWA" A traditional house for modern lifestyles Entire home · 3 bedrooms Rated 4.64 - Revenue
- ¥7M
- Occupancy
- 68.1%
- Daily rate
- ¥25,803
Airbnb market data · 202612 months to September 2026
The average Airbnb in Ishinomaki brought in ¥1,231,558 over the 12 months through September 2026, about 55% less than the Miyagi Prefecture average of ¥2,730,339.
The short answer
Rates and bookings both trail the Miyagi Prefecture average. Listings averaged ¥11,806 a night and were booked on 24% of available nights, against ¥22,500 and 37% for the Miyagi Prefecture average.
Timing matters: in August, usually the best month, the average listing earns about 2.6 times as much as in September, usually the slowest. With only 33 active listings, a few bookings can reorder the months.
With 33 active listings, Ishinomaki is the third-largest of 3 Miyagi Prefecture markets AirROI tracks.
Browse the live Ishinomaki Airbnb market See Every Ishinomaki ListingRevenue
Gross bookings per Ishinomaki listing averaged ¥1,231,558 over the 12 months to September 2026 (Miyagi Prefecture average: ¥2,730,339), before cleaning, platform and management costs and taxes.
In a typical year, the average Ishinomaki listing brings in ¥261,000 in August, its best month, and ¥98,800 in September, its slowest. June runs within 2% of September, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 10.4 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earns about 2.6 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥159,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
August 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | ¥112,174 | 26.2% | ¥11,635 | ¥3,739 | 57 days | 1.6 nights |
| Oct 2025 | ¥129,333 | 29.7% | ¥11,362 | ¥4,172 | 56 days | 2.2 nights |
| Nov 2025 | ¥148,507 | 25.2% | ¥11,097 | ¥4,950 | 34 days | 1.1 nights |
| Dec 2025 | ¥154,359 | 18.0% | ¥11,193 | ¥4,979 | 19 days | 2.3 nights |
| Jan 2026 | ¥150,548 | 27.3% | ¥10,531 | ¥4,856 | 36 days | 1.9 nights |
| Feb 2026 | ¥97,407 | 22.6% | ¥10,152 | ¥3,479 | 34 days | 1.4 nights |
| Mar 2026 | ¥151,754 | 23.8% | ¥10,660 | ¥4,895 | 21 days | 1.6 nights |
| Apr 2026 | ¥137,498 | 20.9% | ¥11,778 | ¥4,583 | 24 days | 1.6 nights |
| May 2026 | ¥152,212 | 25.6% | ¥12,611 | ¥4,910 | 31 days | 1.7 nights |
| Jun 2026 | ¥125,865 | 26.5% | ¥14,048 | ¥4,195 | 25 days | 2.2 nights |
| Jul 2026 | ¥246,903 | 37.9% | ¥14,650 | ¥7,965 | 40 days | 3.4 nights |
| Aug 2026 | ¥287,735 | 42.5% | ¥15,132 | ¥9,282 | 33 days | 1.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Ishinomaki listing earns about ¥55,800 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Ishinomaki Airbnb took in ¥1,231,558 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ¥5,490,000, and run by its owner at everyday costs, about ¥307,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | ¥1,117,558 | ¥4,982,000 |
| Cleaning fees guests pay9% of Ishinomaki bookings | ¥114,000 | ¥508,000 |
| Gross bookings | ¥1,231,558 | ¥5,490,000 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Ishinomaki listings on Simplified Pricing, 3% for the rest | −¥163,000 | −¥726,000 |
| Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself | −¥114,000 | −¥508,000 |
| Utilities and internetAbout 5% of bookings | −¥62,000 | −¥275,000 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −¥25,000 | −¥110,000 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −¥37,000 | −¥165,000 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −¥12,000 | −¥12,000 |
| Permit and registrationWhere one is required | −¥6,000 | −¥6,000 |
| Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings | ¥0 | ¥0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | ¥0 | ¥0 |
| Lodging taxesAdded to the guest's bill and passed on | ¥0 | ¥0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −¥419,000 | −¥1,802,000 |
| Left for housing costs, then profit | ¥812,558about ¥68,000 a month | ¥3,688,000about ¥307,000 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
The estimate starts from Ishinomaki's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ishinomaki home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥458,000 a month, against ¥103,000 for the average one.
Occupancy
Ishinomaki listings were booked on 24% of the nights they were open over the past year, 13 percentage points below the Miyagi Prefecture average (37%) and 25 points below the Japan average (49%). In a typical year, occupancy climbs to 40% in August and falls to 18% in December.
The busiest tenth of listings are booked about 5.5 times as often as the bottom quarter.
August is usually the busiest month in Ishinomaki, December the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 24% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Ishinomaki, known as ADR (average daily rate), was ¥11,806 over the past year, about 48% below the Miyagi Prefecture average of ¥22,500 and about 59% below the Japan average of ¥28,800. In a typical year, rates peak in August at about ¥14,000 and bottom out in October and November at about ¥9,625.
Prices span a wide range: the top 10% charge about 4.5 times the rate of the bottom quarter.
August rates run 46% above November's
Average nightly rate (ADR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥11,500.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ishinomaki it averaged ¥4,290 over the past year, from about ¥3,290 in a typical September to about ¥8,420 in a typical August.
A small group of listings earns several times more per open night than the rest.
August RevPAR is about 2.6 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
The dashed line is the average of the months shown, ¥5,220. The 12-month RevPAR of ¥4,290 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
With only 33 active listings, the monthly pattern in Ishinomaki is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in September.
Average revenue by month in Ishinomaki
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, ¥159,000.
| Month | Revenue per listing |
|---|---|
| January | ¥214,000 |
| February | ¥136,000 |
| March | ¥168,000 |
| April | ¥173,000 |
| May | ¥131,000 |
| June | ¥99,800 |
| July | ¥193,000 |
| August | ¥261,000 |
| September | ¥98,800 |
| October | ¥123,000 |
| November | ¥139,000 |
| December | ¥172,000 |
Guests book Ishinomaki stays 34 days ahead on average (about five weeks). September stays are booked furthest out, about 46 days ahead, and March stays closest to arrival, about 25 days. A typical September booking is made in late July.
September stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Permits
All 33 active listings in Ishinomaki display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ishinomaki.
Neighborhoods
AirROI's area guide picks eight Ishinomaki neighborhoods that draw short-term rental guests, led by Kesennuma City, Tsunoshima Beach and Ishinomaki Mangattan Museum. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Kesennuma City | Nearby coastal city known for fresh seafood and access to beautiful beaches. Attracts visitors interested in marine activities and nature. | Kesennuma Port, Kameoka Beach, Bokkai Jinja Shrine, Kesennuma Fish Market, Sanriku Fukko National Park |
| Tsunoshima Beach | Popular beach destination in Ishinomaki, famous for its breathtaking scenery and outdoor activities. Ideal for tourists looking for sun and sea. | Tsunoshima Beach, Sunset Beach, Shizukana Beach, Ishinomaki Lighthouse, Sea Kayaking Tours |
| Ishinomaki Mangattan Museum | Cultural site dedicated to the famous manga artist Shotaro Ishinomori. Appeals to anime and manga fans. | Ishinomaki Mangattan Museum, Ishinomaki Minami High School, Mikado Shrine, Ishinomaki Fish Market |
| Hyakudan-en | Historic garden and a beautiful setting attracting visitors who appreciate traditional Japanese landscaping. | Hyakudan-en Gardens, Traditional Tea Ceremony, Nature Walks, Local Festivals |
| Ishinomaki's Coastal Trail | Scenic coastal walk that offers stunning views of the Pacific Ocean and the coastal landscape, perfect for outdoor enthusiasts. | Coastal Trail, Hiking Trails, Cycling Paths, Observation Points |
| Café Hanako | A popular café known for its homemade cakes and good coffee, often visited by tourists. | Café Hanako, Local Artisan Shops, Ishinomaki Souvenir Stores |
| Miyagi Stadium | Major sports venue that attracts visitors for various events and activities, including football matches and concerts. | Miyagi Stadium, Event Hosting, Commuter Access |
| Ishinomaki Bay | Beautiful bay area perfect for water sports and recreational activities, appealing to families and adventure seekers. | Ishinomaki Bay, Boating Tours, Fishing Trips, Beaches |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Ishinomaki is a room-rental market as much as a whole-home one: private rooms account for 76% of listings, against 18% for entire homes. Houses are the most common property type at 45%, ahead of hotels, guesthouses and B&Bs (39%).
Private rooms are a large share of supply
Ishinomaki Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Private room | 75.8% | 25 |
| Entire home | 18.2% | 6 |
| Shared room | 6.1% | 2 |
Listings by property type
Ishinomaki Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 45.5% | 15 |
| Hotel/Boutique | 39.4% | 13 |
| Cabin/Outdoor | 12.1% | 4 |
| Apartment/Condo | 3.0% | 1 |
Among Ishinomaki's 6 entire homes with a bedroom count, one- and two-bedroom homes are equally common (2 homes each).
Ishinomaki entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| 1 bedroom | 33.3% | 2 |
| 2 bedrooms | 33.3% | 2 |
| 3 bedrooms | 16.7% | 1 |
| 5+ bedrooms | 16.7% | 1 |
Most Ishinomaki listings are sized for couples and small families: 65% sleep four guests or fewer, and just 20% take eight or more. Shares are of the 20 listings with a guest capacity on file (61% of the market).
Ishinomaki listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 1 guest | 20.0% | 4 |
| 2 guests | 35.0% | 7 |
| 3 guests | 10.0% | 2 |
| 6 guests | 10.0% | 2 |
| 7 guests | 5.0% | 1 |
| 8+ guests | 20.0% | 4 |
Ishinomaki hosts set up an average of 3.5 beds per listing, roughly two for every bedroom. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.
Free on-site parking is close to standard in Ishinomaki: 88% of listings offer it, and 42% have a dedicated workspace.
Share of Ishinomaki listings with each common amenity
Guests
Ishinomaki runs on foreign visitors: two-thirds of guests who left reviews live outside Japan. The United States sends the most guests from abroad, with 12% of reviewers, ahead of Australia at 7%. Guests speak a mix of languages: English leads at 40%, followed by Japanese and Chinese.
67% of Ishinomaki guests come from abroad
Where guests who left reviews live
Where Ishinomaki guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Taichung City | 3.2% |
| Seattle | 3.2% |
| South Jakarta | 3.2% |
| London | 3.2% |
| Paris | 3.2% |
Where Ishinomaki guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| Japan | 33.3% |
| United States | 12.0% |
| Australia | 6.7% |
| Taiwan | 6.7% |
| France | 5.3% |
Languages spoken by Ishinomaki guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 39.7% |
| Japanese | 21.9% |
| Chinese | 11.0% |
| French | 8.2% |
| Spanish | 2.7% |
Ishinomaki Airbnbs average 4.80 stars, and 18% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.67, against 4.87 for host communication.
Communication scores highest in Ishinomaki; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.79 |
| Cleanliness | 4.75 |
| Communication | 4.87 |
| Location | 4.67 |
| Check-in | 4.77 |
| Value | 4.76 |
Booking patterns
94% of Ishinomaki listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 36% of listings; blocked nights include any the host closes off.
Days a year Ishinomaki listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 69.7% | 23 |
| 181-270 days | 24.2% | 8 |
| 91-180 days | 3.0% | 1 |
| 31-90 days | 3.0% | 1 |
Days a year Ishinomaki listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 3.0% | 1 |
| 181-270 days | 3.0% | 1 |
| 91-180 days | 24.2% | 8 |
| 31-90 days | 36.4% | 12 |
| 1-30 days | 33.3% | 11 |
The average Ishinomaki booking lasts 1.9 nights, longest in July and shortest in November. Listings took about 17 bookings each over the year. About four in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Ishinomaki
Average nights per booking, by month of stay
Two-year average by calendar month.
All listings in Ishinomaki accept stays of one or two nights.
Minimum stay set by Ishinomaki listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Moderate is the most common cancellation policy in Ishinomaki, used by 52% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly eight in ten listings offer Flexible or Moderate terms, against 21% on Firm or stricter ones.
Cancellation policies of Ishinomaki listings, from most to least flexible
Share of listings by the policy they use
More than a third of Ishinomaki listings charge a cleaning fee. The typical fee is ¥1,098; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 1.9 nights, that adds roughly ¥585 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.
Top earners
The top-grossing Airbnb in Ishinomaki, a three-bedroom home, took in ¥7,020,000 over the past year, about 5.7 times the city's average of ¥1,230,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
[Entire house rental] "OGAWA" A traditional house for modern lifestyles Entire home · 3 bedrooms Rated 4.64
Active Life Yado Group Stay Entire home · 8 bedrooms Rated 4.70
[Entire building rental] Vintage house located at Mt. Haguro, 7-minute walk from Ishinomaki station Shared room · 2 bedrooms Rated 4.74
【NEW】14 mins to nearest station! Luxury HOUSE! Entire home · 2 bedrooms Rated 4.89
【NEW】14 mins to nearest station! Comfortable space Entire home · 2 bedrooms Rated 4.91
[You can also enjoy BBQ] Private 2LDK | Guest house, accommodates 6 people Entire home · 1 bedroom Rated 4.86 Fewer than 1% of Ishinomaki listings are classed as professionally managed. Superhosts run 55% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the two nearby markets in the table, all within 73 km, Zao (73 km away, 67 listings) earned the most per listing, about 2.5 times as much as Ishinomaki. Sendai was the busiest, booked on 49% of nights against 24% in Ishinomaki.
FAQ
An active Ishinomaki Airbnb grossed ¥1,231,558 on average in the 12 months to September 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥249,000 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Ishinomaki listings earn between ¥23,700 and ¥249,000 in a typical month, and the top tenth ¥422,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Ishinomaki were booked on 24% of available nights over the past year. That compares with 37% for the Miyagi Prefecture average. August is usually the busiest month.
The average booked night in Ishinomaki cost ¥11,806 before fees. Half of listings charge between ¥5,625 and ¥13,700, so bedroom count and location move the price more than the average suggests.
All active Ishinomaki listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Yes, when it's run well. The average Ishinomaki Airbnb grossed ¥1,231,558 in the 12 months to September 2026, 55% below the Miyagi Prefecture average of ¥2,730,339, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ¥307,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.
August usually pays best, averaging ¥261,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Ishinomaki listing was open to book earned ¥4,290 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥11,300 or more.
Ishinomaki stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Ishinomaki Airbnb stay lasted 1.9 nights over the past year. A listing took 17 reservations over the year on average.
Guests rate Ishinomaki Airbnbs 4.80 out of 5 on average. Guests score communication highest and location lowest.
Kesennuma City, Tsunoshima Beach and Ishinomaki Mangattan Museum draw the most short-term rental interest in Ishinomaki. The neighborhood guide explains what brings guests to each.
AirROI counted 33 active Airbnb listings in Ishinomaki as of September 2026. The closest tracked market is Sendai, 45 km away.
In Ishinomaki, more than a third of listings add a cleaning fee. The median fee is ¥1,098; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 33 active Airbnb listings in Ishinomaki from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.