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Airbnb market data · 202612 months to September 2026

Ishinomaki, Japan Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

Active Airbnb listings
33
Avg. booking lead time
34 days
Listings showing a permit
100%
Peak revenue month
August
Lowest revenue month
September

The short answer

Ishinomaki Airbnb Market at a Glance

Rates and bookings both trail the Miyagi Prefecture average. Listings averaged ¥11,806 a night and were booked on 24% of available nights, against ¥22,500 and 37% for the Miyagi Prefecture average.

Timing matters: in August, usually the best month, the average listing earns about 2.6 times as much as in September, usually the slowest. With only 33 active listings, a few bookings can reorder the months.

With 33 active listings, Ishinomaki is the third-largest of 3 Miyagi Prefecture markets AirROI tracks.

Map of Airbnb listings in Ishinomaki Browse the live Ishinomaki Airbnb market See Every Ishinomaki Listing

Revenue

How Much Do Airbnb Hosts Make in Ishinomaki?

Gross bookings per Ishinomaki listing averaged ¥1,231,558 over the 12 months to September 2026 (Miyagi Prefecture average: ¥2,730,339), before cleaning, platform and management costs and taxes.

In a typical year, the average Ishinomaki listing brings in ¥261,000 in August, its best month, and ¥98,800 in September, its slowest. June runs within 2% of September, so either can be the slowest in a given year. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.

In a typical month, a top-quarter listing earns at least 10.4 times as much as a bottom-quarter one.

  • Best-in-class properties (top 10%) earn ¥422,000+ a month, about 7.6 times the typical property.
  • Strong performers (top 25%) earn ¥249,000 or more, roughly ¥190,000 a month above the median.
  • Typical properties (median) earn about ¥55,800 a month.
  • Entry-level properties (bottom 25%) earn ¥23,700 or less, about 42% of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

August earns about 2.6 times what September does

Average revenue per active listing, by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥159,000. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.

Ishinomaki Airbnb Data by Month

Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.

August 2026 led on revenue, nightly rate and bookings alike.

Average monthly Airbnb revenue, occupancy, nightly rate, RevPAR, booking lead time and length of stay per active listing in Ishinomaki, Sep 2025 to Aug 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateRevPARBooking Lead TimeAvg. Length of Stay
Sep 2025¥112,17426.2%¥11,635¥3,73957 days1.6 nights
Oct 2025¥129,33329.7%¥11,362¥4,17256 days2.2 nights
Nov 2025¥148,50725.2%¥11,097¥4,95034 days1.1 nights
Dec 2025¥154,35918.0%¥11,193¥4,97919 days2.3 nights
Jan 2026¥150,54827.3%¥10,531¥4,85636 days1.9 nights
Feb 2026¥97,40722.6%¥10,152¥3,47934 days1.4 nights
Mar 2026¥151,75423.8%¥10,660¥4,89521 days1.6 nights
Apr 2026¥137,49820.9%¥11,778¥4,58324 days1.6 nights
May 2026¥152,21225.6%¥12,611¥4,91031 days1.7 nights
Jun 2026¥125,86526.5%¥14,048¥4,19525 days2.2 nights
Jul 2026¥246,90337.9%¥14,650¥7,96540 days3.4 nights
Aug 2026¥287,73542.5%¥15,132¥9,28233 days1.6 nights

Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.

The typical Ishinomaki listing earns about ¥55,800 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Ishinomaki Profitable?

Yes, when it's run well. The average Ishinomaki Airbnb took in ¥1,231,558 in the 12 months to September 2026, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about ¥5,490,000, and run by its owner at everyday costs, about ¥307,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.

Ishinomaki Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Ishinomaki Airbnb
LineAverage listingTop-quarter listing
Money in
Nightly bookings¥1,117,558¥4,982,000
Cleaning fees guests pay9% of Ishinomaki bookings¥114,000¥508,000
Gross bookings¥1,231,558¥5,490,000
Running costs
Airbnb's feeAbout 13%: 15.5% for the 82% of Ishinomaki listings on Simplified Pricing, 3% for the rest−¥163,000−¥726,000
Cleaning and laundryPaid for by the cleaning fee; ¥0 if you clean yourself−¥114,000−¥508,000
Utilities and internetAbout 5% of bookings−¥62,000−¥275,000
Guest suppliesToiletries, coffee, paper goods: about 2%−¥25,000−¥110,000
Repairs and upkeepIncluding linens and small replacements: about 3%−¥37,000−¥165,000
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−¥12,000−¥12,000
Permit and registrationWhere one is required−¥6,000−¥6,000
Management¥0 when you run it; co-hosts charge from about 10% of nightly bookings¥0¥0
Pricing and messaging toolsOptional; Airbnb's own tools are free¥0¥0
Lodging taxesAdded to the guest's bill and passed on¥0¥0
Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee−¥419,000−¥1,802,000
Left for housing costs, then profit¥812,558about ¥68,000 a month¥3,688,000about ¥307,000 a month
Housing costs
Mortgage or rent, property tax, home insurance, building or condo feesDepend on the home

Estimate Your Own Ishinomaki Airbnb Profit

The estimate starts from Ishinomaki's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Ishinomaki home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Ishinomaki's Top Earners Get There

  • More nights booked. The busiest quarter of Ishinomaki listings are booked on 39% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of ¥8,765 adds about ¥87,600 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge ¥13,700 a night or more, against a median of ¥8,765. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about ¥112,000 a year.
  • Open for the busy months. In a typical year, August brings the average listing about ¥261,000, against ¥98,800 in September, so a calendar that is open and full in the busy months carries the year.
  • Reviews that stand out. Ishinomaki listings average 4.80 stars, and 18% carry Airbnb's Guest Favorite badge, which guests can filter for.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about ¥458,000 a month, against ¥103,000 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Ishinomaki?

Ishinomaki listings were booked on 24% of the nights they were open over the past year, 13 percentage points below the Miyagi Prefecture average (37%) and 25 points below the Japan average (49%). In a typical year, occupancy climbs to 40% in August and falls to 18% in December.

The busiest tenth of listings are booked about 5.5 times as often as the bottom quarter.

  • Best-in-class properties (top 10%) are booked 58%+ of open nights, 36 points above the median.
  • Strong performers (top 25%) fill 39% or more, roughly two and a half nights a week.
  • Typical properties (median) fill about 22% of open nights.
  • Entry-level properties (bottom 25%) fill 11% or less, less than one night a week.

August is usually the busiest month in Ishinomaki, December the quietest

Share of open nights booked, by month, September 2024 to August 2026

The 12-month rate of 24% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Ishinomaki?

The average nightly rate in Ishinomaki, known as ADR (average daily rate), was ¥11,806 over the past year, about 48% below the Miyagi Prefecture average of ¥22,500 and about 59% below the Japan average of ¥28,800. In a typical year, rates peak in August at about ¥14,000 and bottom out in October and November at about ¥9,625.

Prices span a wide range: the top 10% charge about 4.5 times the rate of the bottom quarter.

  • Best-in-class properties (top 10%) charge ¥25,100+ a night, about 2.9 times the median.
  • Strong performers (top 25%) charge ¥13,700 or more, about ¥4,900 above the median.
  • Typical properties (median) charge about ¥8,765 a night.
  • Entry-level properties (bottom 25%) charge ¥5,625 or less, about two-thirds of the median.

August rates run 46% above November's

Average nightly rate (ADR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥11,500.

What Is the RevPAR for Airbnb in Ishinomaki?

RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ishinomaki it averaged ¥4,290 over the past year, from about ¥3,290 in a typical September to about ¥8,420 in a typical August.

A small group of listings earns several times more per open night than the rest.

  • Best-in-class properties (top 10%) earn ¥11,300+ per open night, about 7.1 times the median.
  • Strong performers (top 25%) earn ¥2,820 or more, about ¥1,200 a night above the median.
  • Typical properties (median) earn about ¥1,600 per open night.
  • Entry-level properties (bottom 25%) earn ¥867 or less, about 54% of the median.

August RevPAR is about 2.6 times September's

Revenue per open night (RevPAR), by month, September 2024 to August 2026

The dashed line is the average of the months shown, ¥5,220. The 12-month RevPAR of ¥4,290 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Seasonality

Best and Worst Months for Airbnb in Ishinomaki

With only 33 active listings, the monthly pattern in Ishinomaki is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in August and bottom out in September.

Average revenue by month in Ishinomaki

Average revenue per active listing, each calendar month averaged over the past two years

The dashed line is the average of the 12 calendar months, ¥159,000.

Revenue by month in Ishinomaki in numbers
Average monthly revenue per active listing in Ishinomaki, by calendar month
MonthRevenue per listing
January¥214,000
February¥136,000
March¥168,000
April¥173,000
May¥131,000
June¥99,800
July¥193,000
August¥261,000
September¥98,800
October¥123,000
November¥139,000
December¥172,000

How Far in Advance Do Guests Book Airbnb in Ishinomaki?

Guests book Ishinomaki stays 34 days ahead on average (about five weeks). September stays are booked furthest out, about 46 days ahead, and March stays closest to arrival, about 25 days. A typical September booking is made in late July.

September stays are booked furthest ahead

Average days between booking and check-in, by month of stay, September 2024 to August 2026

Permits

Airbnb Permits and Registration in Ishinomaki

All 33 active listings in Ishinomaki display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.

Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ishinomaki.

Neighborhoods

Best Neighborhoods for Airbnb in Ishinomaki

AirROI's area guide picks eight Ishinomaki neighborhoods that draw short-term rental guests, led by Kesennuma City, Tsunoshima Beach and Ishinomaki Mangattan Museum. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Ishinomaki
AreaWho it suitsLandmarks nearby
Kesennuma CityNearby coastal city known for fresh seafood and access to beautiful beaches. Attracts visitors interested in marine activities and nature.Kesennuma Port, Kameoka Beach, Bokkai Jinja Shrine, Kesennuma Fish Market, Sanriku Fukko National Park
Tsunoshima BeachPopular beach destination in Ishinomaki, famous for its breathtaking scenery and outdoor activities. Ideal for tourists looking for sun and sea.Tsunoshima Beach, Sunset Beach, Shizukana Beach, Ishinomaki Lighthouse, Sea Kayaking Tours
Ishinomaki Mangattan MuseumCultural site dedicated to the famous manga artist Shotaro Ishinomori. Appeals to anime and manga fans.Ishinomaki Mangattan Museum, Ishinomaki Minami High School, Mikado Shrine, Ishinomaki Fish Market
Hyakudan-enHistoric garden and a beautiful setting attracting visitors who appreciate traditional Japanese landscaping.Hyakudan-en Gardens, Traditional Tea Ceremony, Nature Walks, Local Festivals
Ishinomaki's Coastal TrailScenic coastal walk that offers stunning views of the Pacific Ocean and the coastal landscape, perfect for outdoor enthusiasts.Coastal Trail, Hiking Trails, Cycling Paths, Observation Points
Café HanakoA popular café known for its homemade cakes and good coffee, often visited by tourists.Café Hanako, Local Artisan Shops, Ishinomaki Souvenir Stores
Miyagi StadiumMajor sports venue that attracts visitors for various events and activities, including football matches and concerts.Miyagi Stadium, Event Hosting, Commuter Access
Ishinomaki BayBeautiful bay area perfect for water sports and recreational activities, appealing to families and adventure seekers.Ishinomaki Bay, Boating Tours, Fishing Trips, Beaches

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Listings

Ishinomaki Airbnb Listings by Type and Size

Ishinomaki is a room-rental market as much as a whole-home one: private rooms account for 76% of listings, against 18% for entire homes. Houses are the most common property type at 45%, ahead of hotels, guesthouses and B&Bs (39%).

Private rooms are a large share of supply

Ishinomaki Airbnb listings by room type

  • Private room 76%
  • Entire home 18%
  • Shared room 6%
Room types in numbers
Ishinomaki Airbnb listings by room type
Room typeShare of listingsListings
Private room75.8%25
Entire home18.2%6
Shared room6.1%2

Listings by property type

Ishinomaki Airbnb listings by property type

  • House 45%
  • Hotel/Boutique 39%
  • Cabin/Outdoor 12%
  • Apartment/Condo 3%
Property types in numbers
Ishinomaki Airbnb listings by property type
Property typeShare of listingsListings
House45.5%15
Hotel/Boutique39.4%13
Cabin/Outdoor12.1%4
Apartment/Condo3.0%1

How Many Bedrooms Do Airbnb Listings in Ishinomaki Have?

Among Ishinomaki's 6 entire homes with a bedroom count, one- and two-bedroom homes are equally common (2 homes each).

Ishinomaki entire homes by number of bedrooms

Entire homes with each number of bedrooms, of those with a bedroom count on file

Bedroom counts in numbers
Ishinomaki entire homes by number of bedrooms
BedroomsShare of entire homes with a bedroom countEntire homes
1 bedroom33.3%2
2 bedrooms33.3%2
3 bedrooms16.7%1
5+ bedrooms16.7%1

How Many Guests Do Airbnbs in Ishinomaki Sleep?

Most Ishinomaki listings are sized for couples and small families: 65% sleep four guests or fewer, and just 20% take eight or more. Shares are of the 20 listings with a guest capacity on file (61% of the market).

Ishinomaki listings by guest capacity

Share of listings by the number of guests they sleep, of those with a capacity on file

Guest capacity in numbers
Ishinomaki listings by guest capacity
Guest capacityShare of listings with a capacity on fileListings
1 guest20.0%4
2 guests35.0%7
3 guests10.0%2
6 guests10.0%2
7 guests5.0%1
8+ guests20.0%4

How Ishinomaki Airbnb Listings Are Set Up

Ishinomaki hosts set up an average of 3.5 beds per listing, roughly two for every bedroom. Only 48% of listings show their exact location on the listing map; the rest show an approximate area.

Photos per listing
11
Beds per listing
3.5
Show exact location
48%

What Amenities Do Airbnb Listings in Ishinomaki Offer?

Free on-site parking is close to standard in Ishinomaki: 88% of listings offer it, and 42% have a dedicated workspace.

Share of Ishinomaki listings with each common amenity

  • Wifi Nearly all
  • Hair dryer 97%
  • Shampoo 97%
  • Smoke alarm 97%
  • Air conditioning 91%
  • Kitchen 88%
  • Free parking on premises 88%
  • Body soap 88%
  • Bed linens 88%
  • Microwave 85%

Guests

Who Books Airbnbs in Ishinomaki?

Ishinomaki runs on foreign visitors: two-thirds of guests who left reviews live outside Japan. The United States sends the most guests from abroad, with 12% of reviewers, ahead of Australia at 7%. Guests speak a mix of languages: English leads at 40%, followed by Japanese and Chinese.

67% of Ishinomaki guests come from abroad

Where guests who left reviews live

  • International 67%
  • Domestic 33%

Where Ishinomaki guests come from: top cities

Share of guests who left reviews

  • Taichung City 3%
  • Seattle 3%
  • South Jakarta 3%
  • London 3%
  • Paris 3%
Top origin cities in numbers
Where Ishinomaki guests come from: top cities
Origin cityShare of guests
Taichung City3.2%
Seattle3.2%
South Jakarta3.2%
London3.2%
Paris3.2%

Where Ishinomaki guests come from: top countries

Share of guests who left reviews

  • Japan 33%
  • United States 12%
  • Australia 7%
  • Taiwan 7%
  • France 5%
Top origin countries in numbers
Where Ishinomaki guests come from: top countries
Origin countryShare of guests
Japan33.3%
United States12.0%
Australia6.7%
Taiwan6.7%
France5.3%

Languages spoken by Ishinomaki guests

Share of guests who left reviews

  • English 40%
  • Japanese 22%
  • Chinese 11%
  • French 8%
  • Spanish 3%
Top languages in numbers
Languages spoken by Ishinomaki guests
LanguageShare of guests
English39.7%
Japanese21.9%
Chinese11.0%
French8.2%
Spanish2.7%

What Are Airbnb Guest Ratings in Ishinomaki?

Ishinomaki Airbnbs average 4.80 stars, and 18% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on location: it scores 4.67, against 4.87 for host communication.

Communication scores highest in Ishinomaki; location is lowest

Average guest rating out of 5 by category; the bars start at 4.0

  • Accuracy 4.79
  • Cleanliness 4.75
  • Communication 4.87
  • Location 4.67
  • Check-in 4.77
  • Value 4.76
Category scores in numbers
Ishinomaki guest ratings by category
CategoryAverage rating (out of 5)
Accuracy4.79
Cleanliness4.75
Communication4.87
Location4.67
Check-in4.77
Value4.76

Booking patterns

How Guests Book in Ishinomaki: Stays, Rules and Fees

94% of Ishinomaki listings are open to guests more than 180 days a year, but only 6% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 36% of listings; blocked nights include any the host closes off.

Days a year Ishinomaki listings are open to guests

Share of listings by days a year

  • 271-366 days 70%
  • 181-270 days 24%
  • 91-180 days 3%
  • 31-90 days 3%
Open days in numbers
Days a year Ishinomaki listings are open to guests
Days a yearShare of listingsListings
271-366 days69.7%23
181-270 days24.2%8
91-180 days3.0%1
31-90 days3.0%1

Days a year Ishinomaki listings are booked or blocked

Share of listings by days a year

  • 271-366 days 3%
  • 181-270 days 3%
  • 91-180 days 24%
  • 31-90 days 36%
  • 1-30 days 33%
Booked or blocked days in numbers
Days a year Ishinomaki listings are booked or blocked
Days a yearShare of listingsListings
271-366 days3.0%1
181-270 days3.0%1
91-180 days24.2%8
31-90 days36.4%12
1-30 days33.3%11

What Is the Average Length of Stay for Airbnb in Ishinomaki?

The average Ishinomaki booking lasts 1.9 nights, longest in July and shortest in November. Listings took about 17 bookings each over the year. About four in ten listings that give a check-in time set it at 3 p.m., with check-out usually at 10 a.m.

Average length of stay by month in Ishinomaki

Average nights per booking, by month of stay

Two-year average by calendar month.

Ishinomaki Airbnb Minimum Stay Requirements

All listings in Ishinomaki accept stays of one or two nights.

Minimum stay set by Ishinomaki listings

Share of listings by the shortest stay they accept, from one night to 30 or more

  • 1 Night 100% 33 listings

What Cancellation Policies Do Airbnb Hosts Use in Ishinomaki?

Moderate is the most common cancellation policy in Ishinomaki, used by 52% of listings; it refunds guests in full if they cancel at least five days before check-in. Hosts here lean flexible: nearly eight in ten listings offer Flexible or Moderate terms, against 21% on Firm or stricter ones.

Cancellation policies of Ishinomaki listings, from most to least flexible

Share of listings by the policy they use

  • Flexible 27% 9 listings
  • Moderate 52% 17 listings
  • Firm 21% 7 listings

How Much Are Airbnb Cleaning Fees in Ishinomaki?

More than a third of Ishinomaki listings charge a cleaning fee. The typical fee is ¥1,098; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 1.9 nights, that adds roughly ¥585 a night to what guests pay. For listings that charge one, cleaning fees make up about 9% of gross revenue.

Median cleaning fee
¥1,098
Listings charging a fee
36.4%
Share of gross revenue
9.2%

Top earners

Top-Earning Airbnbs and Hosts in Ishinomaki

The top-grossing Airbnb in Ishinomaki, a three-bedroom home, took in ¥7,020,000 over the past year, about 5.7 times the city's average of ¥1,230,000. Four of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.

[Entire house rental] "OGAWA" A traditional house for modern lifestyles [Entire house rental] "OGAWA" A traditional house for modern lifestyles Entire home · 3 bedrooms Rated 4.64
Revenue
¥7M
Occupancy
68.1%
Daily rate
¥25,803
Active Life Yado Group Stay Active Life Yado Group Stay Entire home · 8 bedrooms Rated 4.70
Revenue
¥6.8M
Occupancy
58.0%
Daily rate
¥51,698
[Entire building rental] Vintage house located at Mt. Haguro, 7-minute walk from Ishinomaki station [Entire building rental] Vintage house located at Mt. Haguro, 7-minute walk from Ishinomaki station Shared room · 2 bedrooms Rated 4.74
Revenue
¥4.4M
Occupancy
53.1%
Daily rate
¥22,147
【NEW】14 mins to nearest station! Luxury HOUSE! 【NEW】14 mins to nearest station! Luxury HOUSE! Entire home · 2 bedrooms Rated 4.89
Revenue
¥4.1M
Occupancy
46.6%
Daily rate
¥24,007
【NEW】14 mins to nearest station! Comfortable space 【NEW】14 mins to nearest station! Comfortable space Entire home · 2 bedrooms Rated 4.91
Revenue
¥4M
Occupancy
38.0%
Daily rate
¥27,150
[You can also enjoy BBQ] Private 2LDK | Guest house, accommodates 6 people [You can also enjoy BBQ] Private 2LDK | Guest house, accommodates 6 people Entire home · 1 bedroom Rated 4.86
Revenue
¥2.7M
Occupancy
43.3%
Daily rate
¥22,197

Who Are the Airbnb Hosts in Ishinomaki?

Fewer than 1% of Ishinomaki listings are classed as professionally managed. Superhosts run 55% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.

Superhosts
54.5%
Professional management
0.0%
Cohosted listings
12.1%
Instant Book enabled
39.4%
Simplified Pricing
81.8%

Nearby markets

Ishinomaki vs. Nearby Airbnb Markets

Of the two nearby markets in the table, all within 73 km, Zao (73 km away, 67 listings) earned the most per listing, about 2.5 times as much as Ishinomaki. Sendai was the busiest, booked on 49% of nights against 24% in Ishinomaki.

Airbnb markets near Ishinomaki: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Sendai 45 km78¥3,053,881¥20,71249%
Zao 73 km67¥3,091,852¥29,84230%

FAQ

Ishinomaki Airbnb FAQ

How much do Airbnb hosts make in Ishinomaki?

An active Ishinomaki Airbnb grossed ¥1,231,558 on average in the 12 months to September 2026, according to AirROI's tracking of 33 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in ¥249,000 or more in a typical month.

How much can I make on Airbnb in Ishinomaki?

It depends most on the home's size, location and how it's run. The middle half of Ishinomaki listings earn between ¥23,700 and ¥249,000 in a typical month, and the top tenth ¥422,000 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Ishinomaki?

Listings in Ishinomaki were booked on 24% of available nights over the past year. That compares with 37% for the Miyagi Prefecture average. August is usually the busiest month.

How much does an Airbnb cost per night in Ishinomaki?

The average booked night in Ishinomaki cost ¥11,806 before fees. Half of listings charge between ¥5,625 and ¥13,700, so bedroom count and location move the price more than the average suggests.

Do you need a permit for an Airbnb in Ishinomaki?

All active Ishinomaki listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and tourist-tax rules with the local authority before buying.

Is Airbnb profitable in Ishinomaki?

Yes, when it's run well. The average Ishinomaki Airbnb grossed ¥1,231,558 in the 12 months to September 2026, 55% below the Miyagi Prefecture average of ¥2,730,339, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about ¥307,000 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Ishinomaki?

August usually pays best, averaging ¥261,000 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.

What is the Airbnb RevPAR in Ishinomaki?

Each night a Ishinomaki listing was open to book earned ¥4,290 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made ¥11,300 or more.

How far in advance do guests book Airbnbs in Ishinomaki?

Ishinomaki stays were booked 34 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.

How long do guests stay at Airbnbs in Ishinomaki?

The average Ishinomaki Airbnb stay lasted 1.9 nights over the past year. A listing took 17 reservations over the year on average.

How are Airbnbs in Ishinomaki rated?

Guests rate Ishinomaki Airbnbs 4.80 out of 5 on average. Guests score communication highest and location lowest.

What are the best neighborhoods for Airbnb in Ishinomaki?

Kesennuma City, Tsunoshima Beach and Ishinomaki Mangattan Museum draw the most short-term rental interest in Ishinomaki. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Ishinomaki?

AirROI counted 33 active Airbnb listings in Ishinomaki as of September 2026. The closest tracked market is Sendai, 45 km away.

How much are Airbnb cleaning fees in Ishinomaki?

In Ishinomaki, more than a third of listings add a cleaning fee. The median fee is ¥1,098; a handful of extreme values pull the simple average far above that, so the median is the better guide.

Method

About This Data

Figures on this page cover 33 active Airbnb listings in Ishinomaki from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Japanese yen at ¥157 per US$, the typical rate from October 2025 to September 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.