Airbnb market data · 202512 months to April 2025
Juja ward, Kenya Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Juja ward brought in KES 947,946 over the 12 months through April 2025, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Juja ward run through April 2025.
The short answer
Juja ward Airbnb Market at a Glance
Listings averaged KES 14,117 a night and were booked on 24% of available nights.
Timing matters: in May, the best month, the average listing earned about 11.8 times as much as in February, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Juja ward is the tenth-largest of 11 Kiambu markets AirROI tracks.
Browse the live Juja ward Airbnb market See Every Juja ward ListingRevenue
How Much Do Airbnb Hosts Make in Juja ward?
Gross bookings per Juja ward listing averaged KES 947,946 over the 12 months to April 2025 (Kiambu average: KES 267,097), before cleaning, platform and management costs and taxes.
The average Juja ward listing brought in KES 370,000 in May, its best month, and KES 31,400 in February, its slowest. The three strongest months bring in 47% of a full year's revenue, where an even calendar would give any three months 25%.
Across Juja ward's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn KES 428,000+ a month, about 8.9 times the typical property.
- Strong performers (top 25%) earn KES 136,000 or more, roughly KES 88,000 a month above the median.
- Typical properties (median) earn about KES 48,200 a month.
- Entry-level properties (bottom 25%) earn KES 30,000 or less, about 62% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
May earned about 11.8 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, KES 185,000. Dashed: April left out, as the latest month's data looks incomplete.
Juja ward Airbnb Data by Month
Latest 12 months in the April 2025 data.
May led on revenue and bookings; nightly rates peaked in December.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| May 2024 | KES 370,080 | 87.1% | KES 7,891 | – |
| Jun 2024 | KES 342,646 | 33.4% | KES 7,908 | 1 day |
| Jul 2024 | KES 181,210 | 25.3% | KES 8,003 | 7 days |
| Aug 2024 | KES 250,971 | 46.8% | KES 7,938 | 1 day |
| Sep 2024 | KES 248,721 | 43.3% | KES 7,900 | 7 days |
| Oct 2024 | KES 224,791 | 6.5% | KES 7,924 | 11 days |
| Nov 2024 | KES 233,952 | 16.7% | KES 7,911 | 21 days |
| Dec 2024 | KES 65,158 | 14.5% | KES 12,990 | 56 days |
| Jan 2025 | KES 39,668 | 29.8% | KES 11,229 | 38 days |
| Feb 2025 | KES 31,416 | 14.3% | KES 11,258 | 12 days |
| Mar 2025 | KES 49,343 | 32.3% | KES 11,241 | 11 days |
| Apr 2025* | KES 31,933 | 10.0% | KES 11,083 | 13 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Apr 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Juja ward listing earns about KES 48,200 a month, but one property can land well above or below that. The Airbnb estimator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Juja ward Profitable?
Yes, when it's run well. The average Juja ward Airbnb took in KES 947,946 in the 12 months to April 2025, an average that counts every active listing, including those open only part of the year. A listing in the top quarter took in about KES 2,683,700, and run by its owner at everyday costs, about KES 165,400 a month of that is left after running costs, so a home that costs less than that to own or rent makes money.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Juja ward Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | KES 947,946 | KES 2,683,700 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −KES 146,900 | −KES 416,000 |
| Utilities and internetAbout 5% of bookings | −KES 47,400 | −KES 134,200 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −KES 19,000 | −KES 53,700 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −KES 28,400 | −KES 80,500 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −KES 9,500 | −KES 9,500 |
| Permit and registrationWhere one is required | −KES 4,700 | −KES 4,700 |
| ManagementKES 0 when you run it; co-hosts charge from about 10% of nightly bookings | KES 0 | KES 0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | KES 0 | KES 0 |
| Lodging taxesAdded to the guest's bill and passed on | KES 0 | KES 0 |
| Total running costsAbout 27% of bookings | −KES 255,900 | −KES 698,600 |
| Left for housing costs, then profit | KES 692,046about KES 57,700 a month | KES 1,985,100about KES 165,400 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Juja ward Airbnb Profit
The estimate starts from Juja ward's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Juja ward home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Juja ward's Top Earners Get There
- More nights booked. The busiest quarter of Juja ward listings are booked on 38% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of KES 2,660 adds about KES 26,600 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge KES 4,945 a night or more, against a median of KES 2,660. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about KES 94,800 a year.
- Open for the busy months. May brought the average listing about KES 370,000, against KES 31,400 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about KES 223,600 a month, against KES 79,000 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Juja ward?
Juja ward listings were booked on 24% of the nights they were open over the past year, 6 percentage points below the Kiambu average (30%) and 6 points below the Kenya average (30%). Occupancy swings from 6% in October to 87% in May.
Across Juja ward's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 40%+ of open nights, 18 points above the median.
- Strong performers (top 25%) fill 38% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 22% of open nights.
- Entry-level properties (bottom 25%) fill 20% or less, under two nights a week.
May was the busiest month in Juja ward, October the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 24% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Juja ward?
The average nightly rate in Juja ward, known as ADR (average daily rate), was KES 14,117 over the past year, about 2.9 times the Kiambu average of KES 4,875 and about 32% above the Kenya average of KES 10,700. Averaged month by month, rates swing with the seasons, from about KES 7,890 in May and September to about KES 13,000 in December.
Across Juja ward's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge KES 15,000+ a night, about 5.6 times the median.
- Strong performers (top 25%) charge KES 4,945 or more, about KES 2,300 above the median.
- Typical properties (median) charge about KES 2,660 a night.
- Entry-level properties (bottom 25%) charge KES 1,665 or less, about 63% of the median.
December rates ran 65% above May's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, KES 9,290. Dashed: April data incomplete. The 12-month ADR of KES 14,117 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in Juja ward
With only 18 active listings, the monthly pattern in Juja ward is noisy, since a few long or pricey stays can lift a month; revenue peaked in May and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in Juja ward?
Guests book Juja ward stays 17 days ahead on average (about two weeks), so many trips are booked close to arrival. December stays are booked furthest out, about 56 days ahead, and August stays closest to arrival, about 1 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete.
Permits
Airbnb Permits and Registration in Juja ward
None of the 18 active listings in Juja ward display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Juja ward.
Neighborhoods
Best Neighborhoods for Airbnb in Juja ward
AirROI's area guide picks eight Juja ward neighborhoods that draw short-term rental guests, led by Juja, Ruiru and Thika. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Juja | A rapidly developing urban center with a mix of residential and commercial properties. It is popular among both tourists and business travelers due to its proximity to Nairobi and convenient transport links. | Juja City Mall, Kenya Methodist University, Juja Sports Club, Kimbo, Juja Market, Gikambura Forest |
| Ruiru | A nearby town offering a blend of urban and suburban living. It has attracted many people due to its affordable housing and amenities, appealing to both families and young professionals. | Ruiru Sports Club, Panari Sky Centre, Eagle Springs Resort, Ruiru Kamirithu Forest, Kiambu Golf Club |
| Thika | Known for its industrial estates and vibrant markets, Thika is also a popular location for visitors due to its rich history and proximity to tourist attractions such as the Thika Falls. | Thika Town, Masinga Dam, Ol Donyo Sabuk National Park, Thika Superhighway, The Fourteen Falls |
| Kiambu | A scenic area with a mix of affluent neighborhoods and natural beauty. It attracts people looking for a peaceful environment close to Nairobi. | Kiambu Golf Club, Karura Forest, The Village Market, Uplands, Juja Coffee Farm |
| Kamulu | A growing residential area with a developing infrastructure. It appeals to budget-conscious travelers and those seeking a quieter stay close to Nairobi. | Kamulu shopping center, Proximity to Nairobi National Park, Residential estates |
| Gikambura | This area is becoming popular for those looking for affordable accommodation options near urban centers. Offers a more rural experience while still being close to Nairobi. | Gikambura Community Forest, Local markets, Residential developments |
| Mwiki | Located close to Juja, Mwiki is a vibrant community with various amenities and nightlife options, appealing to both locals and visitors alike. | Local bars and restaurants, Cultural festivals, Community events |
| Kimbo | A burgeoning area with a blend of residential and commercial properties, attractive for those seeking investment opportunities in the short-term rental market. | Kimbo Market, Local cultural sites, Residential estates |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Juja ward vs. Nearby Airbnb Markets
Juja ward out-earns every one of the eight nearby markets in the table, all within 44 km; the best of them, Nairobi, averaged about 42% less per listing. Tatu City was the busiest, booked on 36% of nights against 24% in Juja ward.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Tatu City 13 km | 49 | KES 363,412 | KES 5,569 | 36% |
| Kiambu Township ward 22 km | 47 | KES 236,715 | KES 5,304 | 29% |
| Ruaka 29 km | 80 | KES 213,832 | KES 4,217 | 31% |
| Ndenderu ward 29 km | 55 | KES 256,108 | KES 4,601 | 27% |
| Syokimau 31 km | 49 | KES 304,459 | KES 5,307 | 28% |
| Nairobi 31 km | 5,033 | KES 548,414 | KES 7,516 | 33% |
| Pridelands 35 km | 32 | KES 104,331 | KES 3,343 | 32% |
| Ongata Rongai 44 km | 30 | KES 130,963 | KES 4,070 | 25% |
Markets Similar to Juja ward
Markets elsewhere in Kenya with a similar nightly rate and occupancy to Juja ward:
- Malindi Airbnb data Kenya · KES 14,480/night · 26.5%
- Nanyuki Airbnb data Kenya · KES 15,710/night · 20.9%
- ziwa La Ng'ombe ward Airbnb data Kenya · KES 11,769/night · 26.1%
FAQ
Juja ward Airbnb FAQ
How much do Airbnb hosts make in Juja ward?
An active Juja ward Airbnb grossed KES 947,946 on average in the 12 months to April 2025, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in KES 136,000 or more in a typical month.
How much can I make on Airbnb in Juja ward?
It depends most on the home's size, location and how it's run. The middle half of Juja ward listings earn between KES 30,000 and KES 136,000 in a typical month, and the top tenth KES 428,000 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Juja ward?
Listings in Juja ward were booked on 24% of available nights over the past year. That compares with 30% for the Kiambu average. May was the busiest month.
How much does an Airbnb cost per night in Juja ward?
The average booked night in Juja ward cost KES 14,117 before fees. Half of listings charge between KES 1,665 and KES 4,945; a few high-priced homes pull the average above that range.
Do you need a permit for an Airbnb in Juja ward?
None of the active Juja ward listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Juja ward?
Yes, when it's run well. The average Juja ward Airbnb grossed KES 947,946 in the 12 months to April 2025, at about 3.5 times the Kiambu average of KES 267,097, though with only 18 active listings a single property can move that figure, counting listings open only part of the year. A listing at the top-quarter mark, run by its owner with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, has about KES 165,400 a month left before the mortgage or rent, so a home that costs less than that to own or rent makes a profit. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Juja ward?
May paid best over the past year, at KES 370,000 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Juja ward?
Juja ward stays were booked 17 days (about two weeks) before arrival on average over the past year, so a listing can still fill close to the date.
What are the best neighborhoods for Airbnb in Juja ward?
Juja, Ruiru and Thika draw the most short-term rental interest in Juja ward. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Juja ward?
AirROI counted 18 active Airbnb listings in Juja ward as of April 2025. The closest tracked market is Tatu City, 13 km away.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Juja ward from May 2024 to April 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in Kenyan shillings at KES 129 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.