Tourism statisticsCountry2026
Martinique Tourism Statistics: 571,511 Visitors in 2024
Martinique recorded 571,511 overnight visitors in 2024, Insee reports. AirROI estimates 20,886 Airbnb stays in Martinique in the 12 months to October 2026, with Les Trois-Îlets the most booked city. The busiest month was January.
Small sample Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 149,302
- Typical Airbnb stay
- 7.2 nights
- Busiest Airbnb month
- January
- From abroad, among guests who left a review
- 93%
Key facts
Martinique Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- Insee puts Martinique at 571,511 overnight visitors in 2024.
Airbnb stays
- AirROI puts Airbnb stays in Martinique at 20,886 in the 12 months to October 2026, from a small sample.
- AirROI estimates Airbnb stays in Martinique added up to 149,302 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Martinique lasted 7.2 nights in the 12 months to October 2026, booked about 36 days ahead.
Busiest months
- AirROI ranks January the busiest Airbnb month in Martinique in the 12 months to October 2026, followed by March and February, with October the quietest.
- AirROI estimates the five busiest Airbnb months in Martinique ran unbroken from December to April in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Martinique in July were booked furthest ahead, about 55 days, against 17 days for September, in the 12 months to October 2026.
Guests
- AirROI estimates 93% of Martinique Airbnb guests who left a review as of October 2026 came from abroad, led by France at 63% and Canada at 15%.
By place
- AirROI ranks Martinique 101st for Airbnb stays among the 157 countries in the 12 months to October 2026.
- AirROI estimates Les Trois-Îlets had the most Airbnb stays of the 5 towns it lists in Martinique in the 12 months to October 2026, at 3,294, ahead of Le Diamant and Fort-de-France.
Official numbers
How Many Tourists Visit Martinique?
Insee counted 571,511 overnight visitors in 2024.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 571,511Overnight visitors | Overnight visitors to Martinique | 2024 | Insee |
Airbnb stays
Airbnb Stays in Martinique
Martinique had 1,431 Airbnb homes in the 12 months to October 2026. They took an estimated 20,886 stays and 149,302 nights. A typical stay lasted 7.2 nights and was booked about 36 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 16 towns it tracks in Martinique; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 1,431
- Airbnb stays, estimate
- 20,886
- Airbnb nights, estimate
- 149,302
- Typical stay
- 7.2 nights
- Booked ahead
- 36 days
Busiest months
When Is the Busiest Time in Martinique?
On Airbnb, January was the busiest month in Martinique in the 12 months to October 2026, then March and February. October was the quietest. The five busiest months run unbroken from December to April.
January ranks first, October last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: January, March, February, December, April, August, July, May, June, November, September, October.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| January | 11.3% | 41 days |
| March | 10.7% | 46 days |
| February | 10.6% | 51 days |
| December | 9.4% | 18 days |
| April | 9.1% | 41 days |
| August | 8.9% | 50 days |
| July | 8.4% | 55 days |
| May | 7.0% | 31 days |
| June | 6.8% | 26 days |
| November | 6.3% | 34 days |
| September | 6.1% | 17 days |
| October | 5.3% | 28 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Martinique Airbnb Guests Come From?
Among Martinique Airbnb guests who left a review as of October 2026, nearly all came from abroad (93%), led by France at 63% and Canada at 15%, AirROI estimates. Among the same guests, Paris was the top origin city at 7.8%, ahead of Montreal at 3.9%. The figures rest on 16,549 reviews, written over many years.
93% from abroad
Among guests who left a review, as of October 2026
- From abroad 93%
- From within Martinique 7%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Martinique
Les Trois-Îlets, Le Diamant and Fort-de-France took 38% of Airbnb stays in Martinique in the 12 months to October 2026. January is the busiest Airbnb month in all 5 towns. Among guests who left a review, the share from abroad across these towns runs from 91% in Sainte-Anne to 97% in Les Trois-Îlets.
| Les Trois-Îlets | 3,294 |
| Le Diamant | 2,394 |
| Fort-de-France | 2,254 |
| Sainte-Luce | 1,742 |
| Sainte-Anne | 1,584 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. France is the top origin in every town, among guests who left a review. Lists the 5 of Martinique's 16 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Martinique
How many tourists visit Martinique?
Martinique had 571,511 overnight visitors in 2024, according to Insee. AirROI estimates 20,886 Airbnb stays in Martinique in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Martinique?
The busiest Airbnb month in Martinique in the 12 months to October 2026 was January, then March and February. The five busiest months run from December to April.
What is the quietest month in Martinique?
October was the quietest Airbnb month in Martinique in the 12 months to October 2026, ranking 12th of 12, and September ranked 11th. Stays in October were booked about 28 days ahead, against 55 days for July.
How long is a typical Airbnb stay in Martinique?
A typical Airbnb stay in Martinique lasted 7.2 nights in the 12 months to October 2026, booked about 36 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 4.6 nights in September to 10.3 nights in January.
Where do Airbnb guests in Martinique come from?
Of Martinique Airbnb guests who left a review as of October 2026, 93% came from abroad, AirROI estimates. The largest groups were France at 63% and Canada at 15%. Among the same guests, the top origin city was Paris at 7.8%, ahead of Montreal at 3.9%.
What is the most booked town in Martinique on Airbnb?
Les Trois-Îlets was the most booked town in Martinique on Airbnb, with an estimated 3,294 stays in the 12 months to October 2026, ahead of Le Diamant and Fort-de-France.
Are Airbnb stays the same as tourists?
No. Insee counts overnight visitors (571,511 in 2024). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 20,886 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 16 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 16,549 reviews and describes guests who left a review, not everyone who stayed. Read the method page.