Azrou, Fez-Meknes Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Azrou, Fez-Meknes? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $2,684 per year — at a $43 nightly rate, 22.8% occupancy, and a $10 RevPAR that reflects a wider gap between nightly rates and realized revenue that rewards occupancy-focused strategies.
With just 31 active listings, Azrou is a micro-market where selective demand that rewards strong listing quality and pricing strategy. Supply grew 106.7% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is low with minimal registration requirements, pointing to an operator-friendly environment. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
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What Are the Key Airbnb Metrics in Azrou?
In Azrou, the headline Airbnb metrics are $2,684 in average annual revenue,22.8% occupancy, $43 ADR, and $10 in RevPAR, and guests book about 16 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Azrou?
Understanding the monthly revenue variations for Airbnb listings in Azrou is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Azrou is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Azrou across different performance tiers:
- Best-in-class properties (Top 10%) achieve $743+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $484 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $275 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $116, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Azrou
What Is the Monthly Airbnb Occupancy Rate in Azrou?
Maximize your bookings by understanding the Azrou STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Azrou:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Azrou
What Is the Average Airbnb Nightly Rate in Azrou?
Effective short term rental pricing strategy in Azrou involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Azrou typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $56+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $48 or more.
- Typical properties (Median) charge around $40 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Azrou
What Is the RevPAR for Airbnb in Azrou?
RevPAR in Azrou is currently $10. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $5 RevPAR.
- Typical properties (Median) generate $8 RevPAR.
- Strong performers (Top 25%) earn $14 RevPAR.
- Best-in-class (Top 10%) achieve $17 RevPAR.
Average Monthly RevPAR Trend in Azrou
RevPAR Insights for Azrou
- The average RevPAR in Azrou is $10. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($17) and bottom 25% ($5) is $12, suggesting a relatively compressed market where operational differences yield moderate returns.
- RevPAR peaks in Dec and bottoms out in Jun, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Azrou benchmarks. If your RevPAR falls below the median of $8, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $14+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Azrou?
Azrou's peak Airbnb season falls in December, August, January, while the softest stretch is April, June, September. Overall, the market shows highly seasonal trends requiring careful strategy, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (December, August, January)
- Revenue averages $483 per month
- Occupancy rates average 33.2%
- Daily rates average $45
Shoulder Season
- Revenue averages $321 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $42
Low Season (April, June, September)
- Revenue drops to average $238 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $39
Seasonality Insights for Azrou
- Airbnb seasonality in Azrou is pronounced. Revenue swings sharply between peak and low months, which means pricing strategy, minimum-stay settings, and cash reserves all need to account for extended slower periods.
- During the high season, the absolute peak month showcases Azrou's highest earning potential, with monthly revenues climbing to $512, occupancy reaching 34.4%, and ADRs peaking at $46.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $223, occupancy could drop to 18.4%, and ADRs may adjust to $37.
- Lower occupancy paired with meaningful seasonality means hosts in Azrou need to maximize every peak-season booking and seriously consider whether off-season pricing adjustments or minimum-stay changes can capture incremental revenue.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability and consider tightening cancellation policies to reduce last-minute gaps.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- In a highly seasonal market like Azrou, building a cash reserve during the top months is essential for covering fixed costs during the slow period. Automated pricing tools can help capture demand shifts in real time.
Do You Need a License for Airbnb in Azrou?
Low regulation and minimal registration activity in Azrou, Fez-Meknes, Morocco point to an operator-friendly environment. That said, even low-regulation markets may have tax collection requirements, safety standards, or HOA rules that affect short-term rental operations. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Azrou to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
What Are the Best Neighborhoods for Airbnb in Azrou?
With a compact short-term rental market, Azrou gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Azrou City Center | The heart of Azrou, offering cultural experiences and access to local markets. Ideal for travelers looking to immerse themselves in Moroccan culture and enjoy local cuisine. | Azrou Cedar Forest, Local markets, Cultural festivals, Historical buildings |
| Cedar Forest | A natural wonder located near Azrou, this area attracts nature lovers and outdoor enthusiasts. Great for eco-tourism and offering hiking opportunities, making it a unique getaway. | Cedar trees, Hiking trails, Barbary macaques, Picnic areas |
| Ifrane National Park | Known for its stunning landscapes and outdoor activities, this park is perfect for those interested in nature and adventure. It's a popular spot for hiking and skiing in winter. | Lakes, Hiking trails, Ski resorts, Beautiful scenery |
| Moulay Idriss Zerhoun | A historic town near Azrou, known for its spiritual significance and beautiful architecture. Ideal for tourists wanting to explore Moroccan history and culture. | Mausoleum of Moulay Idriss, Stunning views, Historic architecture, Local traditions |
| Moulay Yacoub | Famous for its natural hot springs, this area offers wellness tourism opportunities. A great destination for those looking to relax and rejuvenate. | Thermal springs, Spa facilities, Nature scenery, Relaxation |
| Beni Mellal | This city serves as a gateway to the Atlas Mountains, attracting travelers looking for adventure and beautiful landscapes. It's also rich in history and culture. | Atlas Mountains, Local cuisine, Historical sites, Cultural experiences |
| Taza National Park | A pristine natural area providing opportunities for outdoor activities like hiking and bird watching. Suitable for eco-tourists and nature lovers seeking tranquility. | Rich biodiversity, Hiking trails, Scenic views, Wildlife |
| Fez Medina | A UNESCO World Heritage site, this area is a cultural hub with historic architecture and vibrant souks. Ideal for travelers interested in history, culture, and shopping. | Bou Inania Madrasa, Tanneries, Shopping souks, Historic mosques |
With 8 distinct neighborhoods showing meaningful short-term rental activity, Azrou offers diversification within a single market. Investors can tailor their strategy — from high-turnover tourist zones to quieter residential areas that attract longer stays and remote workers.
What Types of Properties Are on Airbnb in Azrou?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Azrou
- The Azrou Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.6% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Azrou, Apartment/Condo properties are the most common (71%), reflecting the local real estate landscape.
- Houses represent a significant 16.1% portion, catering likely to families or larger groups.
- The presence of 12.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Azrou Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Azrou
- The dominant room capacity in Azrou is 2 bedrooms listings, making up 45.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 77.5% of the active Airbnb listings in Azrou, indicating a high concentration in these sizes.
Azrou Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Azrou
- The most common guest capacity trend in Azrou vacation rentals is listings accommodating 6 guests (22.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 5 guests dominate the Azrou STR market, accounting for 42.0% of listings.
- 38.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Azrou.
- On average, properties in Azrou are equipped to host 4.8 guests.
How Do Listings in Azrou Compare on Quality?
Listing quality in Azrou can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Azrou
- At 25.3 photos per listing on average, Azrou hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 32.3% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Azrou averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Azrou?
Amenity Prevalence
Amenity Insights for Azrou
- Popular amenities like Wifi, Free parking on premises, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Azrou to stay competitive.
Which Airbnb Amenities Boost Revenue in Azrou?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Azrou, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Heating | 54.8% | $4,119 | $943 | 336.9% |
Cooking basics | 64.5% | $3,628 | $968 | 274.7% |
Bed linens | 80.6% | $3,120 | $869 | 259.1% |
Hot water | 71.0% | $3,388 | $964 | 251.4% |
Freezer | 38.7% | $4,756 | $1,376 | 245.7% |
Free parking on premises | 83.9% | $3,030 | $890 | 240.5% |
Stove | 54.8% | $3,930 | $1,172 | 235.3% |
Clothing storage | 41.9% | $4,389 | $1,454 | 201.9% |
Refrigerator | 58.1% | $3,722 | $1,248 | 198.3% |
Trash compactor | 29.0% | $4,936 | $1,763 | 179.9% |
Revenue Impact Insights for Azrou
- Heating tops the revenue impact list with a 336.9% uplift — listings with this amenity earn $4,119 vs. $943 without it.
- Bed linens, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Azrou STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Azrou. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAzrou Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Azrou
- The typical guest profile for Airbnb in Azrou consists of predominantly international visitors (76%), with top international origins including Morocco, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 23.7% of guests.
- Key international markets include France (36.6%) and Morocco (23.7%).
- Top languages spoken are English (34.1%) followed by French (25.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Morocco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Azrou?
Listings in Azrou average 4.77 out of 5 overall, with about 65.3 reviews per active listing and 22.6% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Azrou
- An average rating of 4.77 places Azrou in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Communication (4.9), while Location (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 22.6% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 22.6% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Azrou Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Azrou
- The most common availability pattern in Azrou falls within the 271-366 days range, representing 74.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Azrou (41.9%), reflecting common guest stay durations or potential owner blocking patterns.
How Far in Advance Do Guests Book Airbnb in Azrou?
Average Booking Lead Time by Month
Booking Lead Time Insights for Azrou
- The overall average booking lead time for vacation rentals in Azrou is 16 days.
- Guests book furthest in advance for stays during October (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (24 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Azrou.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 30 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Azrou averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Azrou?
Guests in Azrou stay about 2.9 nights on average, generating roughly 449 reservations and 15.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 2:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Azrou
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Azrou
- Very short stays drive high turnover. Cleaning costs, consumable restocking, and check-in coordination become significant operational factors at this frequency.
- 15.5 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Feb (4.8 nights) and shorten in Sep (1.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 2:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Azrou Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
87.1% of total
2 Nights
1 listings
3.2% of total
3 Nights
1 listings
3.2% of total
30+ Nights
2 listings
6.5% of total
Key Insights
- The most prevalent minimum stay requirement in Azrou is 1 Night, adopted by 87.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.3%) of the Azrou Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 87.1% of Azrou hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Azrou.
Azrou Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
3.2% of total
Flexible
8 listings
25.8% of total
Moderate
11 listings
35.5% of total
Firm
7 listings
22.6% of total
Strict
4 listings
12.9% of total
Cancellation Policy Insights for Azrou
- The prevailing Airbnb cancellation policy trend in Azrou is Moderate, used by 35.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.3%) and stricter (35.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.5% market standard in Azrou.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Azrou.
How Much Are Airbnb Cleaning Fees in Azrou?
Cleaning fees in Azrou are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Azrou
- Only 12.9% of listings charge a cleaning fee, suggesting that most hosts in Azrou bundle cleaning costs into the nightly rate.
- The average cleaning fee of $17 is close to the median ($5), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 8.4% of gross revenue on average — a modest component of the overall booking price.
Recommendations for Hosts
- Price your cleaning fee competitively against the Azrou median of $5. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Azrou Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Azroubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Air-conditioned 2-bedroom apartment, Wi-Fi, Netflix
Entire Place • 2 bedrooms
Modern and luxurious apartment Clean, high-end bed
Entire Place • 1 bedroom
La Perle (air-conditioned)
Entire Place • 1 bedroom
"Fatima" apartment
Entire Place • 1 bedroom
Stay & Chill | RDC, Netflix, Wi-Fi & Parking
Entire Place • 1 bedroom
harmony
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Azrou?
Learn from the best! This table showcases top-performing Airbnb hosts in Azrou based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Imane | 3 | $17,780 | 336 | 4.88/5.0 |
| Bader | 3 | $13,812 | 267 | 4.87/5.0 |
| Chaymae | 2 | $12,756 | 256 | 4.88/5.0 |
| Omar | 4 | $8,993 | 159 | 4.86/5.0 |
| Sté Ghaith Vacances | 4 | $7,332 | 484 | 4.79/5.0 |
| Layla Hôte | 1 | $6,509 | 32 | 4.94/5.0 |
| Aziza | 1 | $4,172 | 75 | 4.65/5.0 |
| Mustapha | 4 | $3,021 | 43 | 4.36/5.0 |
| Mourad | 1 | $2,417 | 32 | 5.00/5.0 |
| Cote Ouest | 1 | $2,029 | 14 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Azrou.
Who Are the Airbnb Hosts in Azrou?
Azrou is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Azrou
- With 54.8% Superhosts, Azrou has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 3.2% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 3.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 80.6% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.6% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Azrou averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Azrou
These are the highest-grossing professional property management operations in Azrou, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Mustapha | 4 | $3,021 | $40 | 13.2% | 4.36/5 |
Management Company Insights for Azrou
- The leading management company, Mustapha, operates 4 listings with $3,021 in gross revenue — a useful benchmark for what scale looks like in Azrou.
- Top managers average 4 properties each, suggesting professional management in Azrou still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.36/5 in guest ratings — suggesting room for quality improvement even among larger operators.
Recommendations
- With only 3.2% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Azrou's Airbnb Market Compare to Nearby Cities?
How does the Azrou Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Shoul السهول, Azrou has 20 percentage points lower occupancy and about $122 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Shoul السهول | 10 | $1,587 | $165.59 | 43% |
| Harhoura | 125 | $804 | $121.54 | 34% |
| Sidi Taibi | 19 | $781 | $159.90 | 31% |
| Ameur عامر | 64 | $776 | $136.19 | 36% |
| Rabat | 1,405 | $739 | $91.02 | 37% |
| Bouknadel | 40 | $582 | $130.81 | 36% |
| Fez | 808 | $547 | $72.73 | 32% |
| Bin El Ouidane | 19 | $512 | $138.18 | 19% |
| Salé | 189 | $507 | $80.49 | 33% |
| Imouzzer Kandar | 10 | $487 | $88.57 | 23% |
Frequently Asked Questions About Airbnb in Azrou
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Azrou.
How much do Airbnb hosts make in Azrou?
Azrou hosts earn about $2,684 per year on average, with an average nightly rate of $43 and RevPAR of $10. Those figures describe the typical revenue environment for active listings in Azrou, Fez-Meknes, not the ceiling for the best operators. Source: AirROI 2026 data, Azrou market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Azrou?
The average Airbnb occupancy rate in Azrou is 22.8%. December is the strongest month and June is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Azrou?
Listings in Azrou average $43 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Azrou?
Azrou currently has about 31 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Azrou?
AirROI currently classifies the short-term rental regulation level in Azrou as Low. The dataset also shows about 0.0% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Azrou?
RevPAR in Azrou is about $10. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Azrou?
Occupancy of 22.8% means Azrou is a more selective market. Profitability is achievable but requires careful cost management, premium positioning, or targeting longer stays to reduce turnover. Average annual revenue is $2,684, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Azrou?
The average booking lead time in Azrou is about 16 days — a relatively short booking window, meaning most guests decide within a few weeks of their trip — dynamic pricing can capture late demand. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Azrou?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Azrou include Azrou City Center, Cedar Forest, Ifrane National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Azrou?
entire_home listings make up 80.6% of the active supply in Azrou. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Azrou compare to nearby Airbnb markets?
Among neighboring markets, Shoul السهول posts $19,046 in average annual revenue with 43.1% occupancy, compared to Azrou's $2,684 and 22.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Azrou?
The average Airbnb stay length in Azrou is about 2.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Azrou?
Airbnb listings in Azrou average 4.77 out of 5 overall. About 22.6% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Azrou?
Heating and Cooking basics are among the strongest revenue-linked amenities in Azrou. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Azrou?
Yes. About 12.9% of active Airbnb listings in Azrou charge a cleaning fee, and the average fee is $17. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Azrou?
A 54.8% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.