Airbnb market data · 202512 months to May 2025
America, Netherlands Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in America brought in €11,332 over the 12 months through May 2025, across just 23 active listings, so a single property can move that figure.
AirROI's latest figures for America run through May 2025.
The short answer
America Airbnb Market at a Glance
Listings averaged €208 a night and were booked on 24% of available nights.
Timing matters: in August, the best month, the average listing earned about 3.7 times as much as in February, the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, America is the 19th-largest of 30 Limburg markets AirROI tracks.
Browse the live America Airbnb market See Every America ListingRevenue
How Much Do Airbnb Hosts Make in America?
Gross bookings per America listing averaged €11,332 over the 12 months to May 2025 (Limburg average: €22,485), before cleaning, platform and management costs and taxes.
The average America listing brought in €4,110 in August, its best month, and €1,110 in February, its slowest.
Across America's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn €3,990+ a month, about three times the typical property.
- Strong performers (top 25%) earn €2,450 or more, roughly €1,100 a month above the median.
- Typical properties (median) earn about €1,340 a month.
- Entry-level properties (bottom 25%) earn €786 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
August earned about 3.7 times what February did
Average revenue per active listing, by month
The dashed line is the average of the months shown, €1,850.
America Airbnb Data by Month
Latest 12 months in the May 2025 data.
August led on revenue and bookings; nightly rates peaked in April.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Jun 2024 | – | – | €169 | – |
| Jul 2024 | €2,027 | 28.1% | €169 | 4 days |
| Aug 2024 | €4,105 | 55.4% | €167 | 11 days |
| Sep 2024 | €1,874 | 31.5% | €138 | 24 days |
| Oct 2024 | €2,336 | 30.8% | €180 | 15 days |
| Nov 2024 | €1,460 | 23.6% | €134 | 42 days |
| Dec 2024 | €2,390 | 28.7% | €152 | 33 days |
| Jan 2025 | €1,162 | 21.1% | €162 | 31 days |
| Feb 2025 | €1,106 | 22.6% | €172 | 8 days |
| Mar 2025 | €1,141 | 20.3% | €166 | 62 days |
| Apr 2025 | €1,548 | 26.7% | €233 | 16 days |
| May 2025 | €1,225 | 16.6% | €198 | 69 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.
These are market-wide figures. To see what one particular America home could earn, enter its address, bedrooms and guests in the Airbnb calculator; it compares the home with similar listings nearby.
Profit
Is an Airbnb in America Profitable?
Yes, when it's run well. The average America Airbnb took in €11,332 in the 12 months to May 2025, and run by its owner at everyday costs, about €690 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about €1,270 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
America Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | €11,332 | €20,720 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −€1,760 | −€3,210 |
| Utilities and internetAbout 5% of bookings | −€570 | −€1,040 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −€230 | −€410 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −€340 | −€620 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −€110 | −€110 |
| Permit and registrationWhere one is required | −€60 | −€60 |
| Management€0 when you run it; co-hosts charge from about 10% of nightly bookings | €0 | €0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | €0 | €0 |
| Lodging taxesAdded to the guest's bill and passed on | €0 | €0 |
| Total running costsAbout 27% of bookings | −€3,070 | −€5,450 |
| Left for housing costs, then profit | €8,262about €690 a month | €15,270about €1,270 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own America Airbnb Profit
The estimate starts from America's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one America home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How America's Top Earners Get There
- More nights booked. The busiest quarter of America listings are booked on 36% or more of their nights, against 22% for the median listing. Ten more booked nights a year at the median rate of €180 adds about €1,800 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge €230 a night or more, against a median of €180. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about €1,130 a year.
- Open for the busy months. August brought the average listing about €4,110, against €1,110 in February, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about €1,730 a month, against €940 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in America?
America listings were booked on 24% of the nights they were open over the past year, 15 percentage points below the Limburg average (39%) and 21 points below the Netherlands average (45%). Occupancy swings from 17% in May to 55% in August.
Across America's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 56%+ of open nights, 34 points above the median.
- Strong performers (top 25%) fill 36% or more, roughly two and a half nights a week.
- Typical properties (median) fill about 22% of open nights.
- Entry-level properties (bottom 25%) fill 13% or less, less than one night a week.
August was the busiest month in America, May the quietest
Share of open nights booked, by month
The 12-month rate of 24% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in America?
The average nightly rate in America, known as ADR (average daily rate), was €208 over the past year, about 5% below the Limburg and Netherlands averages (€220 and €225). Rates swing with the seasons, from about €135 in November to about €235 in April.
Across America's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge €275+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge €230 or more, about €50 above the median.
- Typical properties (median) charge about €180 a night.
- Entry-level properties (bottom 25%) charge €68 or less, about 38% of the median.
April rates ran 74% above November's
Average nightly rate (ADR), by month
The dashed line is the average of the months shown, €170. The 12-month ADR of €208 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
Seasonality
Best and Worst Months for Airbnb in America
With only 23 active listings, the monthly pattern in America is noisy, since a few long or pricey stays can lift a month; revenue peaked in August and bottomed out in February.
How Far in Advance Do Guests Book Airbnb in America?
Guests book America stays 39 days ahead on average (about six weeks). May stays are booked furthest out, about 69 days ahead, and July stays closest to arrival, about 4 days. A typical May booking is made in early March.
May stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 39 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in America
None of the 23 active listings in America display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in America.
Neighborhoods
Best Neighborhoods for Airbnb in America
AirROI's area guide picks Leiden and Groningen as the parts of America that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Leiden | With its prestigious university and rich history, Leiden attracts students and tourists looking for a more authentic Dutch experience. Its picturesque streets and canals are a draw for many visitors. | Leiden University, Rijksmuseum van Oudheden, Botanical Garden, Molen de Valk, National Museum of Antiquities |
| Groningen | Known for its youthful energy due to the large student population, Groningen offers a unique cultural experience and has a bustling city life. It is increasingly popular with tourists looking for an off-the-beaten-path experience. | Groninger Museum, Martinitoren, Noorderplantsoen, Folkingestraat, Vismarkt |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
America vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 36 km, Sint-Oedenrode (36 km away, 30 listings) earned the most per listing, about 47% more than America. Eindhoven was the busiest, booked on 46% of nights against 24% in America.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Well 15 km | 34 | €15,873 | €188 | 37% |
| Nettetal Germany · 26 km | 41 | €11,454 | €115 | 39% |
| Kevelaer Germany · 26 km | 64 | €13,378 | €147 | 38% |
| Gennep 27 km | 48 | €14,589 | €186 | 36% |
| Goch Germany · 29 km | 51 | €8,463 | €133 | 36% |
| Eindhoven 33 km | 386 | €16,218 | €131 | 46% |
| Viersen Germany · 36 km | 76 | €10,504 | €111 | 39% |
| Sint-Oedenrode 36 km | 30 | €16,640 | €143 | 41% |
Other Airbnb Markets in Limburg
- Maastricht Airbnb data 309 listings
- Valkenburg Airbnb data 75 listings
- Simpelveld Airbnb data 53 listings
- Gulpen Airbnb data 40 listings
- Eijsden Airbnb data 38 listings
- Schin op Geul Airbnb data 37 listings
- Bemelen Airbnb data 36 listings
- Brunssum Airbnb data 30 listings
FAQ
America Airbnb FAQ
How much do Airbnb hosts make in America?
An active America Airbnb grossed €11,332 on average in the 12 months to May 2025, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in €2,450 or more in a typical month.
How much can I make on Airbnb in America?
It depends most on the home's size, location and how it's run. The middle half of America listings earn between €786 and €2,450 in a typical month, and the top tenth €3,990 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in America?
Listings in America were booked on 24% of available nights over the past year. That compares with 39% for the Limburg average. August was the busiest month.
How much does an Airbnb cost per night in America?
The average booked night in America cost €208 before fees. Half of listings charge between €68 and €230, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in America?
None of the active America listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in America?
Yes, when it's run well. The average America Airbnb grossed €11,332 in the 12 months to May 2025, 50% below the Limburg average of €22,485, though with only 23 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, €8,262 a year (about €690 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about €1,270 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in America?
August paid best over the past year, at €4,110 per active listing, and February paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in America?
America stays were booked 39 days (about six weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
What are the best neighborhoods for Airbnb in America?
Leiden and Groningen draw the most short-term rental interest in America. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in America?
AirROI counted 23 active Airbnb listings in America as of May 2025. The closest tracked market is Well, 15 km away.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in America from June 2024 to May 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in euros at €0.86 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.