Airbnb market data · 202612 months to October 2026
Wairoa, New Zealand Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Wairoa brought in NZ$25,650 over the 12 months through October 2026, across just 22 active listings, so a single property can move that figure.
The short answer
Wairoa Airbnb Market at a Glance
Wairoa is cheaper but busier than the Hawke's Bay average. Listings averaged NZ$232 a night and were booked on 45% of available nights, against NZ$350 and 38% for the Hawke's Bay average.
December, usually the best month, brings in about 37% more per listing than August, usually the slowest. With only 22 active listings, a few bookings can reorder the months.
With 22 active listings, Wairoa is the ninth-largest of 9 Hawke's Bay markets AirROI tracks.
Browse the live Wairoa Airbnb market See Every Wairoa ListingRevenue
How Much Do Airbnb Hosts Make in Wairoa?
Gross bookings per Wairoa listing averaged NZ$25,650 over the 12 months to October 2026 (Hawke's Bay average: NZ$31,796), before cleaning, platform and management costs and taxes.
In a typical year, the average Wairoa listing brings in NZ$3,550 in December, its best month, and NZ$2,590 in August, its slowest. March runs within 3% of December, so either can come out on top in a given year. The swing is mild: the best month earns about 37% more than the slowest.
Across Wairoa's 22 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn NZ$5,470+ a month, about twice the typical property.
- Strong performers (top 25%) earn NZ$4,130 or more, roughly NZ$1,400 a month above the median.
- Typical properties (median) earn about NZ$2,770 a month.
- Entry-level properties (bottom 25%) earn NZ$1,640 or less, about 59% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
Average monthly revenue per Wairoa listing
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, NZ$2,990. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Wairoa Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
March 2026 led on revenue and bookings; nightly rates peaked in July 2026. Across the past two years, December is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | NZ$3,062 | 47.2% | NZ$218 | NZ$99 | 48 days | 3.5 nights |
| Nov 2025 | NZ$3,139 | 45.3% | NZ$218 | NZ$105 | 46 days | 3.9 nights |
| Dec 2025 | NZ$3,390 | 48.5% | NZ$216 | NZ$109 | 60 days | 4.4 nights |
| Jan 2026 | NZ$2,568 | 37.7% | NZ$213 | NZ$83 | 52 days | 2.9 nights |
| Feb 2026 | NZ$2,951 | 47.7% | NZ$214 | NZ$105 | 30 days | 2.9 nights |
| Mar 2026 | NZ$4,151 | 56.0% | NZ$221 | NZ$134 | 28 days | 5.5 nights |
| Apr 2026 | NZ$3,126 | 41.6% | NZ$224 | NZ$104 | 27 days | 3.8 nights |
| May 2026 | NZ$3,162 | 44.5% | NZ$226 | NZ$102 | 16 days | 6.9 nights |
| Jun 2026 | NZ$2,753 | 37.7% | NZ$235 | NZ$92 | 22 days | 4.6 nights |
| Jul 2026 | NZ$2,516 | 35.7% | NZ$236 | NZ$81 | 26 days | 6.8 nights |
| Aug 2026 | NZ$2,313 | 36.7% | NZ$231 | NZ$75 | 15 days | 4.3 nights |
| Sep 2026 | NZ$3,030 | 50.6% | NZ$229 | NZ$101 | 17 days | 3.9 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Wairoa market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Wairoa Profitable?
Yes, when it's run well. The average Wairoa Airbnb took in NZ$25,650 in the 12 months to October 2026, and run by its owner at everyday costs, about NZ$1,430 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about NZ$2,150 a month.
Cleaning it yourself keeps the NZ$1,860 a year guests pay in cleaning fees, for about NZ$1,590 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about NZ$1,230 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Wairoa Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | NZ$23,790 | NZ$35,530 |
| Cleaning fees guests pay7% of Wairoa bookings | NZ$1,860 | NZ$2,770 |
| Gross bookings | NZ$25,650 | NZ$38,300 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 91% of Wairoa listings on Simplified Pricing, 3% for the rest | −NZ$3,680 | −NZ$5,500 |
| Cleaning and laundryPaid for by the cleaning fee; NZ$0 if you clean yourself | −NZ$1,860 | −NZ$2,770 |
| Utilities and internetAbout 5% of bookings | −NZ$1,280 | −NZ$1,910 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −NZ$510 | −NZ$770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −NZ$770 | −NZ$1,150 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −NZ$260 | −NZ$260 |
| Permit and registrationWhere one is required | −NZ$130 | −NZ$130 |
| ManagementNZ$0 when you run it; co-hosts charge from about 10% of nightly bookings | NZ$0 | NZ$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | NZ$0 | NZ$0 |
| Lodging taxesAdded to the guest's bill and passed on | NZ$0 | NZ$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −NZ$8,490 | −NZ$12,490 |
| Left for housing costs, then profit | NZ$17,160about NZ$1,430 a month | NZ$25,810about NZ$2,150 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Wairoa Airbnb Profit
The estimate starts from Wairoa's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wairoa home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Wairoa's Top Earners Get There
- More nights booked. The busiest quarter of Wairoa listings are booked on 63% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of NZ$220 adds about NZ$2,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge NZ$260 a night or more, against a median of NZ$220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about NZ$2,380 a year.
- Open for the busy months. In a typical year, December brings the average listing about NZ$3,550, against NZ$2,590 in August, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Wairoa listings average 4.89 stars, and 68% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about NZ$3,190 a month, against NZ$2,140 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Wairoa?
Wairoa listings were booked on 45% of the nights they were open over the past year, 7 percentage points above the Hawke's Bay average (38%) and in line with the New Zealand average. In a typical year, occupancy climbs to 58% in December and falls to 39% in June.
Across Wairoa's 22 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 74%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 63% or more, roughly four nights a week.
- Typical properties (median) fill about 39% of open nights.
- Entry-level properties (bottom 25%) fill 24% or less, under two nights a week.
December is usually the busiest month in Wairoa, June the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in Wairoa?
The average nightly rate in Wairoa, known as ADR (average daily rate), was NZ$232 over the past year, about 34% below the Hawke's Bay and New Zealand averages (NZ$350 and NZ$355). Averaged month by month over the past two years, rates peak in June and July at about NZ$225 and bottom out in October and December at about NZ$195.
Across Wairoa's 22 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge NZ$300+ a night, about 37% above the median.
- Strong performers (top 25%) charge NZ$260 or more, about NZ$40 above the median.
- Typical properties (median) charge about NZ$220 a night.
- Entry-level properties (bottom 25%) charge NZ$165 or less, about three-quarters of the median.
July rates run 18% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, NZ$212. The 12-month ADR of NZ$232 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Wairoa?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wairoa it averaged NZ$100 over the past year, from about NZ$83 in a typical August to about NZ$115 in a typical December.
Across Wairoa's 22 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn NZ$139+ per open night, about 42% above the median.
- Strong performers (top 25%) earn NZ$124 or more, about NZ$25 a night above the median.
- Typical properties (median) earn about NZ$97 per open night.
- Entry-level properties (bottom 25%) earn NZ$81 or less, about 17% below the median.
December RevPAR is about 1.4 times August's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, NZ$98.
Seasonality
Best and Worst Months for Airbnb in Wairoa
Wairoa earns at a steady pace year-round: no month runs more than 19% above the monthly average.
Average revenue by month in Wairoa
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, NZ$2,990.
Revenue by month in Wairoa in numbers
| Month | Revenue per listing |
|---|---|
| January | NZ$3,050 |
| February | NZ$2,790 |
| March | NZ$3,450 |
| April | NZ$3,120 |
| May | NZ$3,090 |
| June | NZ$2,720 |
| July | NZ$2,740 |
| August | NZ$2,590 |
| September | NZ$2,800 |
| October | NZ$3,220 |
| November | NZ$2,750 |
| December | NZ$3,550 |
How Far in Advance Do Guests Book Airbnb in Wairoa?
Guests book Wairoa stays 33 days ahead on average (about five weeks). January stays are booked furthest out, about 54 days ahead, and June stays closest to arrival, about 20 days. A typical January booking is made in late November.
January stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
Permits
Airbnb Permits and Registration in Wairoa
None of the 22 active listings in Wairoa display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Wairoa.
Neighborhoods
Best Neighborhoods for Airbnb in Wairoa
AirROI's area guide picks eight Wairoa neighborhoods that draw short-term rental guests, led by Wairoa Township, Lake Waikaremoana and Mahia Peninsula. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Wairoa Township | The central hub of Wairoa, offering a mix of local culture, shops, and eateries. It attracts visitors for its friendly atmosphere and accessibility to local attractions. | Wairoa Museum, Wairoa River, Local markets, Art Deco buildings |
| Lake Waikaremoana | A stunning natural destination known for its breathtaking views and hiking trails. Popular for eco-tourism and attracting nature lovers and adventure seekers. | Lake Waikaremoana, Waikaremoana Track, Scenic lookout points, Fishing and boating spots |
| Mahia Peninsula | A beautiful coastal area known for its beaches and water activities, including surfing and fishing. Great for travelers looking for a seaside escape. | Mahia Beach, Surfing spots, Fishing areas, Pohokura Scenic Reserve |
| Te Urewera National Park | A remote and beautiful national park offering rich Maori culture and stunning landscapes, attracting hikers and outdoor enthusiasts. | Nature trails, Cultural experiences, Lakes and forests, Camping spots |
| Mangatutu Hot Springs | A unique attraction that offers natural hot springs in a serene environment, appealing to visitors seeking relaxation and wellness. | Hot springs, Hiking trails, Nature immersion, Picnic spots |
| Nuhaka | A small community with access to beautiful landscapes and cultural experiences, appealing to those looking for a quiet retreat close to nature. | Nuhaka River, Cultural gallery, Scenic drives, Camping areas |
| Wairoa River Walk | A scenic walking area that offers beautiful views and access to local nature, perfect for tourists looking to relax and enjoy the outdoors. | Riverwalk, Picnic areas, Wildlife viewing, Fishing spots |
| Pukemaire Scenic Reserve | A picturesque reserve that features stunning natural scenery and is ideal for day trips and outdoor activities, particularly for families and nature lovers. | Nature trails, Picnic areas, Biodiversity, Photography spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Wairoa vs. Nearby Airbnb Markets
Of the six nearby markets in the table, all within 94 km, Havelock North (84 km away) earned the most per listing, about 48% more than Wairoa.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Napier 68 km | 463 | NZ$30,287 | NZ$302 | 39% |
| Gisborne 69 km | 244 | NZ$24,080 | NZ$348 | 34% |
| Haumoana 75 km | 41 | NZ$30,033 | NZ$365 | 34% |
| Hastings 84 km | 175 | NZ$28,972 | NZ$323 | 37% |
| Havelock North 84 km | 227 | NZ$38,088 | NZ$404 | 40% |
| Waimārama 94 km | 47 | NZ$35,103 | NZ$635 | 27% |
Markets Similar to Wairoa
Markets elsewhere in New Zealand with a similar nightly rate and occupancy to Wairoa:
- Hamilton Airbnb data New Zealand · NZ$225/night · 43.9%
- Wellington Airbnb data New Zealand · NZ$237/night · 46.5%
- Oamaru Airbnb data New Zealand · NZ$256/night · 44.9%
- Invercargill City Airbnb data New Zealand · NZ$220/night · 42.8%
- Porirua Airbnb data New Zealand · NZ$216/night · 43.0%
- Auckland Airbnb data New Zealand · NZ$267/night · 45.5%
FAQ
Wairoa Airbnb FAQ
How much do Airbnb hosts make in Wairoa?
An active Wairoa Airbnb grossed NZ$25,650 on average in the 12 months to October 2026, according to AirROI's tracking of 22 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in NZ$4,130 or more in a typical month.
How much can I make on Airbnb in Wairoa?
It depends most on the home's size, location and how it's run. The middle half of Wairoa listings earn between NZ$1,640 and NZ$4,130 in a typical month, and the top tenth NZ$5,470 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Wairoa?
Listings in Wairoa were booked on 45% of available nights over the past year. That compares with 38% for the Hawke's Bay average. December is usually the busiest month.
How much does an Airbnb cost per night in Wairoa?
The average booked night in Wairoa cost NZ$232 before fees. Half of listings charge between NZ$165 and NZ$260, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Wairoa?
None of the active Wairoa listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Wairoa?
Yes, when it's run well. The average Wairoa Airbnb grossed NZ$25,650 in the 12 months to October 2026, 19% below the Hawke's Bay average of NZ$31,796, though with only 22 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, NZ$17,160 a year (about NZ$1,430 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about NZ$2,150 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Wairoa?
December usually pays best, averaging NZ$3,550 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Wairoa?
Each night a Wairoa listing was open to book earned NZ$100 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made NZ$139 or more.
How far in advance do guests book Airbnbs in Wairoa?
Wairoa stays were booked 33 days (about five weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Wairoa?
The average Wairoa Airbnb stay lasted 4.7 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Wairoa rated?
Guests rate Wairoa Airbnbs 4.89 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Wairoa?
Wairoa Township, Lake Waikaremoana and Mahia Peninsula draw the most short-term rental interest in Wairoa. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Wairoa?
AirROI counted 22 active Airbnb listings in Wairoa as of October 2026. The closest tracked market is Napier, 68 km away.
How much are Airbnb cleaning fees in Wairoa?
In Wairoa, about half of listings add a cleaning fee, and the typical fee is about NZ$67.
How many tourists visit Wairoa, New Zealand?
All of New Zealand had 3.2 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 488 Airbnb stays in Wairoa, New Zealand in the 12 months to October 2026, which counts bookings and not tourists. See New Zealand tourism statistics.
Method
About This Data
Figures on this page cover 22 active Airbnb listings in Wairoa from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in New Zealand dollars at NZ$1.72 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.