Airbnb market data · 202612 months to October 2026
Ōpunake, New Zealand Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Ōpunake brought in NZ$21,447 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
Ōpunake Airbnb Market at a Glance
Bookings in Ōpunake trail the Taranaki average, at prices about 7% lower. Listings averaged NZ$243 a night and were booked on 33% of available nights, against NZ$260 and 38% for the Taranaki average.
January, usually the best month, brings in about 87% more per listing than November, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, Ōpunake is the fourth-largest of 6 Taranaki markets AirROI tracks.
Browse the live Ōpunake Airbnb market See Every Ōpunake ListingRevenue
How Much Do Airbnb Hosts Make in Ōpunake?
Gross bookings per Ōpunake listing averaged NZ$21,447 over the 12 months to October 2026 (Taranaki average: NZ$25,095), before cleaning, platform and management costs and taxes.
In a typical year, the average Ōpunake listing brings in NZ$4,080 in January, its best month, and NZ$2,190 in November, its slowest. October runs within 1% of November, so either can be the slowest in a given year. The three strongest months bring in 33% of a full year's revenue, where an even calendar would give any three months 25%.
Across Ōpunake's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn NZ$5,720+ a month, about three times the typical property.
- Strong performers (top 25%) earn NZ$3,920 or more, roughly NZ$2,000 a month above the median.
- Typical properties (median) earn about NZ$1,890 a month.
- Entry-level properties (bottom 25%) earn NZ$908 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 1.9 times what November does
Average revenue per active listing, by month, October 2024 to September 2026
The dashed line is the average of the months shown, NZ$2,690. Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Ōpunake Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
December 2025 led on revenue and bookings; nightly rates peaked in June 2026. Across the past two years, January is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | NZ$2,320 | 26.3% | NZ$223 | NZ$75 | 46 days | 4 nights |
| Nov 2025 | NZ$2,019 | 25.9% | NZ$220 | NZ$67 | 114 days | 2.9 nights |
| Dec 2025 | NZ$3,818 | 47.4% | NZ$227 | NZ$123 | 92 days | 5.1 nights |
| Jan 2026 | NZ$3,267 | 40.6% | NZ$235 | NZ$105 | 83 days | 4.6 nights |
| Feb 2026 | NZ$2,272 | 32.7% | NZ$230 | NZ$81 | 86 days | 3.1 nights |
| Mar 2026 | NZ$2,784 | 35.7% | NZ$232 | NZ$90 | 43 days | 3.4 nights |
| Apr 2026 | NZ$3,001 | 40.0% | NZ$240 | NZ$100 | 43 days | 3.2 nights |
| May 2026 | NZ$2,066 | 26.4% | NZ$239 | NZ$67 | 29 days | 4.6 nights |
| Jun 2026 | NZ$2,252 | 30.7% | NZ$248 | NZ$75 | 24 days | 5.1 nights |
| Jul 2026 | NZ$2,826 | 34.8% | NZ$242 | NZ$91 | 35 days | 5.9 nights |
| Aug 2026 | NZ$2,162 | 31.2% | NZ$241 | NZ$70 | 45 days | 4.6 nights |
| Sep 2026 | NZ$1,971 | 28.2% | NZ$242 | NZ$66 | 45 days | 2.5 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Ōpunake listing earns about NZ$1,890 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Ōpunake Profitable?
Yes, when it's run well. The average Ōpunake Airbnb took in NZ$21,447 in the 12 months to October 2026, and run by its owner at everyday costs, about NZ$1,190 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about NZ$2,490 a month.
Cleaning it yourself keeps the NZ$1,520 a year guests pay in cleaning fees, for about NZ$1,310 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about NZ$1,020 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any building or condo fees.
Ōpunake Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | NZ$19,927 | NZ$41,330 |
| Cleaning fees guests pay7% of Ōpunake bookings | NZ$1,520 | NZ$3,160 |
| Gross bookings | NZ$21,447 | NZ$44,490 |
| Running costs | ||
| Airbnb's feeAbout 15%: 15.5% for the 96% of Ōpunake listings on Simplified Pricing, 3% for the rest | −NZ$3,210 | −NZ$6,650 |
| Cleaning and laundryPaid for by the cleaning fee; NZ$0 if you clean yourself | −NZ$1,520 | −NZ$3,160 |
| Utilities and internetAbout 5% of bookings | −NZ$1,070 | −NZ$2,220 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −NZ$430 | −NZ$890 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −NZ$640 | −NZ$1,330 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −NZ$210 | −NZ$210 |
| Permit and registrationWhere one is required | −NZ$110 | −NZ$110 |
| ManagementNZ$0 when you run it; co-hosts charge from about 10% of nightly bookings | NZ$0 | NZ$0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | NZ$0 | NZ$0 |
| Lodging taxesAdded to the guest's bill and passed on | NZ$0 | NZ$0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −NZ$7,190 | −NZ$14,570 |
| Left for housing costs, then profit | NZ$14,257about NZ$1,190 a month | NZ$29,920about NZ$2,490 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, building or condo fees | Depend on the home | |
Estimate Your Own Ōpunake Airbnb Profit
The estimate starts from Ōpunake's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Ōpunake home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Ōpunake's Top Earners Get There
- More nights booked. The busiest quarter of Ōpunake listings are booked on 45% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of NZ$220 adds about NZ$2,200 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge NZ$265 a night or more, against a median of NZ$220. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about NZ$1,990 a year.
- Open for the busy months. In a typical year, January brings the average listing about NZ$4,080, against NZ$2,190 in November, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Ōpunake listings average 4.90 stars, and 70% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about NZ$3,710 a month, against NZ$1,790 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Ōpunake?
Ōpunake listings were booked on 33% of the nights they were open over the past year, 5 percentage points below the Taranaki average (38%) and 11 points below the New Zealand average (44%). In a typical year, occupancy climbs to 51% in January and falls to 29% in October.
Across Ōpunake's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 45% or more, roughly three nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 15% or less, under two nights a week.
January is usually the busiest month in Ōpunake, October the quietest
Share of open nights booked, by month, October 2024 to September 2026
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Ōpunake?
The average nightly rate in Ōpunake, known as ADR (average daily rate), was NZ$243 over the past year, about 7% below the Taranaki average of NZ$260 and about 32% below the New Zealand average of NZ$355. Averaged month by month over the past two years, rates peak in June and September at about NZ$235 and bottom out in October and November at about NZ$200.
Across Ōpunake's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge NZ$325+ a night, about 47% above the median.
- Strong performers (top 25%) charge NZ$265 or more, about NZ$45 above the median.
- Typical properties (median) charge about NZ$220 a night.
- Entry-level properties (bottom 25%) charge NZ$170 or less, about three-quarters of the median.
June rates run 18% above November's
Average nightly rate (ADR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, NZ$221. The 12-month ADR of NZ$243 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Ōpunake?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Ōpunake it averaged NZ$81 over the past year, from about NZ$71 in a typical October to about NZ$132 in a typical January.
Across Ōpunake's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn NZ$153+ per open night, about 1.9 times the median.
- Strong performers (top 25%) earn NZ$124 or more, about NZ$40 a night above the median.
- Typical properties (median) earn about NZ$82 per open night.
- Entry-level properties (bottom 25%) earn NZ$33 or less, about 40% of the median.
January RevPAR is about 1.9 times October's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The dashed line is the average of the months shown, NZ$88. The 12-month RevPAR of NZ$81 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Ōpunake
With only 23 active listings, the monthly pattern in Ōpunake is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in November.
Average revenue by month in Ōpunake
Average revenue per active listing, each calendar month averaged over the past two years
The dashed line is the average of the 12 calendar months, NZ$2,690.
Revenue by month in Ōpunake in numbers
| Month | Revenue per listing |
|---|---|
| January | NZ$4,080 |
| February | NZ$2,840 |
| March | NZ$2,870 |
| April | NZ$2,650 |
| May | NZ$2,280 |
| June | NZ$2,320 |
| July | NZ$2,390 |
| August | NZ$2,330 |
| September | NZ$2,440 |
| October | NZ$2,200 |
| November | NZ$2,190 |
| December | NZ$3,660 |
How Far in Advance Do Guests Book Airbnb in Ōpunake?
Guests book Ōpunake stays 66 days ahead on average (about two months), so guests here plan well ahead. December stays are booked furthest out, about 93 days ahead, and June stays closest to arrival, about 29 days. A typical December booking is made in mid-September.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 66 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Ōpunake
None of the 23 active listings in Ōpunake display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and tourist-tax rules vary by address and change often, so confirm them with the local authority before buying or listing in Ōpunake.
Neighborhoods
Best Neighborhoods for Airbnb in Ōpunake
AirROI's area guide picks eight Ōpunake neighborhoods that draw short-term rental guests, led by Ōpunake Beach, Peter's Pool and South Taranaki District. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Ōpunake Beach | Ōpunake Beach is a stunning location known for its beautiful sandy beach and surf breaks. This area attracts tourists throughout the year who seek beach activities and a relaxing seaside experience. | Ōpunake Beach, Surf Life Saving Club, Ōpunake Lake, Te Kiri Beach, Pātea River walk |
| Peter's Pool | A picturesque swimming and picnic spot that's popular with families and locals. Its tranquility and scenic views make it a great spot for visitors. | Peter's Pool, Scenic walking trails, Natural wildlife, Picnic areas |
| South Taranaki District | Known for its charming small towns and community vibes. Great for those looking for a quiet retreat close to nature and the coast. | Local boutique shops, Cafes and restaurants, Community markets |
| Taranaki region | A broader area that's known for its stunning landscapes, including mountains, parks, and coastal views. A popular region for adventurous visitors looking to explore New Zealand's natural beauty. | Egmont National Park, Mount Taranaki, Coastal walkways, Gardens and parks, Cultural heritage sites |
| Ōpunake Arts Centre | A nurturing space for local artists and cultural activities. Attract visitors interested in arts, crafts, and cultural events. | Art exhibitions, Workshops, Local performances |
| Golf Course Area | The local golf course attracts sports enthusiasts who enjoy the outdoors and scenic views while engaging in their favorite sport. | Ōpunake Golf Club, Scenic views, Clubhouse facilities |
| Taranaki Beaches | Recognized for safe swimming conditions and beautiful scenery. A great draw for tourists looking to enjoy beach activities, swimming, and relaxation. | Various beach access points, Surf schools, Beach cafes |
| Outdoor Adventure Spots | This area offers opportunities for hiking, mountain biking, and other outdoor sports, attracting adventure enthusiasts. | Hiking trails, Biking paths, Adventure tourism activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Ōpunake vs. Nearby Airbnb Markets
Of the three nearby markets in the table, all within 47 km, Ōakura (38 km away, 58 listings) earned the most per listing, about 49% more than Ōpunake.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Ōakura 38 km | 58 | NZ$31,937 | NZ$333 | 40% |
| Stratford 39 km | 30 | NZ$18,553 | NZ$158 | 35% |
| New Plymouth 47 km | 479 | NZ$24,851 | NZ$256 | 38% |
Markets Similar to Ōpunake
Markets elsewhere in New Zealand with a similar nightly rate and occupancy to Ōpunake:
- Kaikohe-Hokianga Community Airbnb data New Zealand · NZ$227/night · 33.7%
- Masterton Airbnb data New Zealand · NZ$249/night · 36.2%
- Tūrangi Airbnb data New Zealand · NZ$277/night · 34.7%
- Te Hiku Community Airbnb data New Zealand · NZ$286/night · 34.3%
- Waitākere Ranges Airbnb data New Zealand · NZ$258/night · 38.3%
- Coromandel Airbnb data New Zealand · NZ$277/night · 37.0%
FAQ
Ōpunake Airbnb FAQ
How much do Airbnb hosts make in Ōpunake?
An active Ōpunake Airbnb grossed NZ$21,447 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in NZ$3,920 or more in a typical month.
How much can I make on Airbnb in Ōpunake?
It depends most on the home's size, location and how it's run. The middle half of Ōpunake listings earn between NZ$908 and NZ$3,920 in a typical month, and the top tenth NZ$5,720 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Ōpunake?
Listings in Ōpunake were booked on 33% of available nights over the past year. That compares with 38% for the Taranaki average. January is usually the busiest month.
How much does an Airbnb cost per night in Ōpunake?
The average booked night in Ōpunake cost NZ$243 before fees. Half of listings charge between NZ$170 and NZ$265, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Ōpunake?
None of the active Ōpunake listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and tourist-tax rules with the local authority before buying.
Is Airbnb profitable in Ōpunake?
Yes, when it's run well. The average Ōpunake Airbnb grossed NZ$21,447 in the 12 months to October 2026, 15% below the Taranaki average of NZ$25,095, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, NZ$14,257 a year (about NZ$1,190 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about NZ$2,490 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Ōpunake?
January usually pays best, averaging NZ$4,080 per active listing over the past two years, and November usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Ōpunake?
Each night a Ōpunake listing was open to book earned NZ$81 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made NZ$153 or more.
How far in advance do guests book Airbnbs in Ōpunake?
Ōpunake stays were booked 66 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Ōpunake?
The average Ōpunake Airbnb stay lasted 4.4 nights over the past year. A listing took 19 reservations over the year on average.
How are Airbnbs in Ōpunake rated?
Guests rate Ōpunake Airbnbs 4.90 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Ōpunake?
Ōpunake Beach, Peter's Pool and South Taranaki District draw the most short-term rental interest in Ōpunake. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Ōpunake?
AirROI counted 23 active Airbnb listings in Ōpunake as of October 2026. The closest tracked market is Ōakura, 38 km away.
How much are Airbnb cleaning fees in Ōpunake?
In Ōpunake, nearly six in ten listings add a cleaning fee, and the typical fee is about NZ$67.
How many tourists visit Ōpunake, New Zealand?
All of New Zealand had 3.2 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data. AirROI estimates 432 Airbnb stays in Ōpunake, New Zealand in the 12 months to October 2026, which counts bookings and not tourists. See New Zealand tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in Ōpunake from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. AirROI measures bookings in US dollars; this page shows them in New Zealand dollars at NZ$1.72 per US$, the typical rate from November 2025 to October 2026. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.